Marketing efforts can only be as effective as your ability to bring a sales transaction into a successful close. Whether you are selling an actual product, a concept or a service, being able to convince your prospect is a skill that can be learned and practised. Many become sharp at selling as they get more experience at it.
Not many may adhere to the thought of leaving their workspace and be with several other people, mostly strangers, to listen to a speaker. Others may prefer to read books, watch videos or listen to podcasts in the comforts of their offices or homes rather than going to a venue, which may be a bit intimidating. However, there is a great benefit in being in that space where you absorb the energy of experts and other like-minded individuals.
There are times that your marketing ideas hit a slump when your brand appears ordinary and your activities become a routine. It’s always good to put variety in your marketing strategies. You can brainstorm with your team to get various insights, but you still need to widen your horizon to find inspiration from things within and outside your workplace.
One of the great resources of information for entrepreneurs is YouTube. There are plenty of things that can be found in this platform, varying from several genres and interests. To help you find amazing content, we have listed down 12 YouTube channels that you can follow and watch their videos that are rich in insights and learnings.
Running a business entails interaction and engagement with different people and various players in the industry. One major component in the entrepreneurial journey is negotiating for your business. You do it when hiring or retaining a staff member, purchasing materials, contracting suppliers, getting into a partnership or marketing and selling your product or services.
Communication happens in our everyday life. It plays a fundamental part in the business world because it keeps the whole engine running. The same goes for any venture, big or small. But for your organisation to run smoothly, you need to hone good communication methods and tone down those that can cause problems.
Starting a business entails a lot of risks involved. You put into it your financial resources as well as your time, ideas and energy. The costs are high, and the risks are great. There is a huge probability of failure if you do not carefully plan how to build your venture, while your success rate may be substantial if you do the necessary preparations.
Sharp & Carter is in the business of recruiting key people, and Partner and Owner Anthony Holdstock, who bought into the business in 2013, talks about how they apply their hiring principles to the firm. From seven people in Melbourne, it grew to 120 people across Melbourne, Sydney, and Brisbane to become an established specialist recruitment firm in Australia.
Franchising is one of the business models that aspiring entrepreneurs explore when they think of entering the business world. There is already a system in place and a brand that is recognised by customers. Although there are many success stories on franchising, there are also futile ones. Before you go into franchising, you have to weigh first the pros and cons and their possible effects on you.
If you are a startup or a small enterprise and you want to sell your products using the online platform, you can promote them on your site and provide an option for site visitors to purchase them there. However, you can move your products faster if you make them available in top online shopping sites.
Getting a medical degree does not automatically makes one work in hospitals or pharmaceutical companies. It may be a specialised field, but there’s plenty of opportunities for entrepreneurship in this business space. There is a door in this industry that can lead you to the entrepreneurial journey.
You set up your website and social media accounts, then expect people to visit them on their own. However, creating them and leaving them at that are not enough to reach your audience. You have to come up with some activity and engagement to let them know and draw them to your site.
The beginning of the 21st century saw the rise of podcasts as a new way of sharing information to the public. It broadcasts content and distributes them as audio files using apps or the internet. Entrepreneurs saw the value of podcasts in increasing their knowledge as they can conveniently listen to them anytime they want.
Entrepreneurship is like gardening where you plant and nurture your business so that it grows and bears fruit. It takes a lot of labour, notwithstanding external factors, to achieve the result you envision. Nevertheless, you till the ground, water the plant and care for it until it yields its produce for a good harvest.
Speed and efficiency are necessary ingredients in running a business. You need tools that will help you fast track your operations effectively, sort out your internal structure, keep up with the demands of your clientele, compete well in your industry, and protect your venture from possible threats.
More and more startups are on the rise, and there are industries where new businesses thrive. Such industries provide an environment that allows recent players room for growth and opportunities. Emerging industries set the stage for fresh ideas and concepts while established ones experience a changing landscape through disruptive technology.
Others may think that business is a cold-hearted transaction devoid of any emotion. But what they fail to see is that companies that thrive and succeed are those that place a high value on their relationships with their stakeholders, such as their patrons and consumers.
Keeping track of one’s finances is a primary concern of every entrepreneur because cash flow is an integral part of any business. A yearly budget needs to be drawn out to forecast and assess the financial aspect of your business more efficiently.
Blogging has been around for more than two decades, and it has become widely used from personal journals to marketing and commercial purposes. Various brands and companies have also turned to blogs to communicate with their stakeholders. A blog gives an added dimension to your website, which usually has standard pages that do not need frequent updating.
The perils of letting the powerful flow of water push you along a maze of huge sharp boulders are extremely high. It’s the same with putting your efforts and resources in establishing and running a business – you can gain so much or lose a lot. Despite the hardships, the whole adventure brings excitement and adrenaline rush. The satisfaction that the end of the surge gives to those who take it is even greater for those who finish it.