Business owner Ben Hirons is due north, where his entrepreneurial compass points him. It’s a trip he wants to savour. “One thing I realised is that business is a journey. It's not a destination. It's all about how you plan, structure, execute and implement the right journey. It's always about getting to somewhere,” he says. As a wise man once said, “if you're not heading north, you're not heading anywhere!” Loving the play on words, Ben founded a business and named it Due North.