Peninsula Luxury Retreats Founder Peter Noble has carved his path in the entrepreneurial space by running Citrus, his marketing automation business, for almost 20 years. Along the way, the landscape has changed, and the trail has transformed. His heart was no longer beating for the same thing. Feeling quite tired of the grind, he meditated and reflected on what he truly wanted to do with his life, which led him to close his business and embark on a new journey in the hospitality space. The quick turn was scary for Peter, but he kept on because he knew exciting things are about to come.