It is a tale of success that began from something unexpected. “It was never a planned journey. It just happened,” describes WAG’s Founder and Director Jeremy Goldman on how his business started. His entrepreneurial journey stemmed from his love for dogs and the desire for a little bit of extra money on the side. Seeing a need and an opportunity in the natural dog treats space, he came up with a passion project that grew to something huge. Henceforth, there is no turning back for Jeremy as he wags his entrepreneurial tail towards success.