Most brands and companies organise events nowadays to promote their products and services to their target audience. While it takes a lot of resources and effort to stage an event, organisations still consider it as an important tool in marketing because it provides an opportunity for the brand to have a face-to-face interaction with their market, giving them an experiential taste of their offerings. It can also result in instant sales and feedback if utilised wisely.
Surfing is not for the faint-hearted, and so is the entrepreneurial journey. It takes skills, practice, determination and passion to ride the waves of tribulations. One can brave the perils of surfing or entrepreneurship through persistence because perseverance is necessary to achieve the needed to accomplish.
How do you juggle running a business and doing your legal practice at the same time? SST Lawyers Founder Sebastián Saá Tamayo has offered his expertise to several clients, served various companies in their board and established a business to contribute more to his industry. In the rigorous entrepreneurial journey, Sebastián shares the tools that helped him face the challenges of the business world.
The challenge-laden entrepreneurial journey is not for the faint of heart. One may get lost or burdened going through it, especially for the new ones. It becomes bearable when you take it with other entrepreneurs or when there is someone who can guide you along the journey. A mentor is someone who can do that and help you get to your destination faster.
A logo is a visual mark that can make your brand stand out. A powerful logo, whether that of your company or product, can become top of mind among your target public. It represents the essence of your business because it is the initial thing that can capture the interest of your clientele.
No matter how passionate you are with work, it is inevitable to feel a bit overwhelmed and exhausted from all the rigours of the entrepreneurial life. One way to relieve yourself from stress is to get into meditative exercises like yoga.
If you are a new entrepreneur or have kept to yourself all these years, it’s probably time to go out of your comfort zone, huddle with other entrepreneurs and consider joining business organisations. There are pros and cons to becoming part of a group. Membership may entail investing your time, talent and treasure into the group, but the rewards can be tremendous if you use it to your full advantage.
Rewards programs are now uncommon as more and more businesses in various industries get into this method. From the travel industry to hospitality, dining, finance and retail, many companies offer special privileges to their clientele through a rewards program.
Marketing efforts can only be as effective as your ability to bring a sales transaction into a successful close. Whether you are selling an actual product, a concept or a service, being able to convince your prospect is a skill that can be learned and practised. Many become sharp at selling as they get more experience at it.
Not many may adhere to the thought of leaving their workspace and be with several other people, mostly strangers, to listen to a speaker. Others may prefer to read books, watch videos or listen to podcasts in the comforts of their offices or homes rather than going to a venue, which may be a bit intimidating. However, there is a great benefit in being in that space where you absorb the energy of experts and other like-minded individuals.
There are times that your marketing ideas hit a slump when your brand appears ordinary and your activities become a routine. It’s always good to put variety in your marketing strategies. You can brainstorm with your team to get various insights, but you still need to widen your horizon to find inspiration from things within and outside your workplace.
One of the great resources of information for entrepreneurs is YouTube. There are plenty of things that can be found in this platform, varying from several genres and interests. To help you find amazing content, we have listed down 12 YouTube channels that you can follow and watch their videos that are rich in insights and learnings.
Running a business entails interaction and engagement with different people and various players in the industry. One major component in the entrepreneurial journey is negotiating for your business. You do it when hiring or retaining a staff member, purchasing materials, contracting suppliers, getting into a partnership or marketing and selling your product or services.
Communication happens in our everyday life. It plays a fundamental part in the business world because it keeps the whole engine running. The same goes for any venture, big or small. But for your organisation to run smoothly, you need to hone good communication methods and tone down those that can cause problems.
Starting a business entails a lot of risks involved. You put into it your financial resources as well as your time, ideas and energy. The costs are high, and the risks are great. There is a huge probability of failure if you do not carefully plan how to build your venture, while your success rate may be substantial if you do the necessary preparations.
Sharp & Carter is in the business of recruiting key people, and Partner and Owner Anthony Holdstock, who bought into the business in 2013, talks about how they apply their hiring principles to the firm. From seven people in Melbourne, it grew to 120 people across Melbourne, Sydney, and Brisbane to become an established specialist recruitment firm in Australia.
Franchising is one of the business models that aspiring entrepreneurs explore when they think of entering the business world. There is already a system in place and a brand that is recognised by customers. Although there are many success stories on franchising, there are also futile ones. Before you go into franchising, you have to weigh first the pros and cons and their possible effects on you.
If you are a startup or a small enterprise and you want to sell your products using the online platform, you can promote them on your site and provide an option for site visitors to purchase them there. However, you can move your products faster if you make them available in top online shopping sites.
Getting a medical degree does not automatically makes one work in hospitals or pharmaceutical companies. It may be a specialised field, but there’s plenty of opportunities for entrepreneurship in this business space. There is a door in this industry that can lead you to the entrepreneurial journey.
You set up your website and social media accounts, then expect people to visit them on their own. However, creating them and leaving them at that are not enough to reach your audience. You have to come up with some activity and engagement to let them know and draw them to your site.