2iC

Strengthening your 2iC as a way of strengthening your business

One of the long-term goals of many business owners is for them to, later on, be more focused ON the business rather than be IN the business. This means that they evolve from doing job execution and daily operations to heavily leaning towards setting strategic directions and vision achievement of the company. To do so, entrepreneurs have to free certain space on their plate so that they can concentrate on growing their business. This is where having an effective 2iC becomes helpful.