EO Melbourne gathered for a productive Annual General Meeting that set a clear course for the chapter’s year ahead, bringing members together to reflect on achievements, review key updates, and align on the path forward.
The evening then shifted gears as members welcomed renowned futurist and demographer Simon Kuestenmacher, Co-founder and Director of The Demographics Group, for the highly anticipated session Outrageous Optimism: Demographic Certainties – Running a Business in Volatile Times.
Simon, known for his compelling analysis of global and demographic trends, delivered an energetic and data-rich exploration of the forces shaping Australia’s future. Drawing on his extensive work as a columnist for The New Daily, contributor to The Australian, and one of the world’s leading data communicators, he showed how demographic trends offer both clarity and strategic advantage, even in an environment defined by geopolitical tension, economic shifts, and rapid technological change. His presentation blended sharp visuals, long-range population insights, and an ability to translate complex demographic patterns into clear, actionable thinking for business leaders.
Throughout the session, Simon emphasised that while volatility dominates daily headlines, certain demographic forces remain predictable, and understanding them helps entrepreneurs make smarter long-term decisions.
His discussion highlighted the realities of population growth, workforce transitions, generational change, and shifting consumer values, giving members a grounded view of the decade ahead. While he avoided definitive predictions, his message centred on preparing with intent, investing in capability, and being responsive to the structural shifts already underway.
For EO Melbourne’s community of entrepreneurs, the session served as both a strategic lens and a spark of optimism. Members left with a deeper appreciation of the demographic currents shaping Australia’s business landscape, more confidence in planning for uncertainty, and a sharper perspective on where opportunities may emerge next.
Combined with the AGM’s forward-focused energy, the evening marked a meaningful close to the chapter’s calendar and an empowering call to approach the future with clarity, adaptability, and yes, a little outrageous optimism.