Join EO Melbourne for an exclusive, free event tailored for ambitious entrepreneurs. This is your chance to gain invaluable business insights, connect with like-minded founders, and discover what it means to be part of EO Melbourne. Don’t miss this opportunity to engage with a community that fosters growth and innovation.

"Scaling to a Billion”: The Luxury Escapes Story will feature Adam Schwab, Co-Founder and CEO of Luxury Escapes, as he shares the remarkable journey of building a billion-dollar travel empire from scratch. With no prior experience in the travel industry, Adam and his co-founder began their venture in a cramped storage room, yet went on to revolutionise the sector by challenging global giants. Their story is one of resilience, vision, and disruptive success.

Led by Tom Ormerod, Co-Founder of Luxico, the event will uncover the strategies, mindset, and pivotal decisions behind Luxury Escapes’ meteoric rise. Attendees will gain a rare glimpse into the art of scaling a small startup into a globally recognized powerhouse, learning how to navigate challenges and seize opportunities in competitive markets.

The event concludes with networking over drinks, where you can connect with EO Melbourne members and fellow entrepreneurs. This is your chance to experience firsthand how EO Melbourne supports high-growth business owners through its global network of 19,000+ entrepreneurs. With only 20 spots available for qualifying founders, secure your place to learn, connect, and explore how EO can elevate your entrepreneurial journey.

What to expect

📍 Bromley Gallery & Grand Room (located in Capitol Grand South Yarra), 247 Toorak Rd, South Yarra VIC 3141
📅 Wednesday, 14 May 2025
⏰ 4:00 PM – 7:00 PM

• 4:00 PM – 4:40 PM      Guest arrival, finger food, drinks – BROMLEY GALLERY

• 4:40 PM – 5:40 PM      Fireside chat + Q&A

• 5:40 PM – 7:00 PM      Networking with canapes, drinks – GRAND ROOM

Can I attend?

This event is exclusively for Melbourne-based entrepreneurs who are interested in learning more about EO and what membership offers. To attend, you must meet the EO Qualification Requirements:

• Own, found, or hold a majority stake in a business generating at least $1M USD in annual revenue

• OR lead a venture-backed company with at least $2M USD in private funding or $5M USD in public funding and a minimum of 10 employees

How to Register

Submit your Expression of Interest using the form below. If you meet the eligibility criteria and we have capacity, you’ll receive a confirmation within 48 hours. Tickets are strictly limited and will be allocated on a first-come, first-served basis to qualifying individuals, so be sure to confirm your attendance once contacted.

Once your spot is secured, you’ll receive event details and next steps to ensure you get the most out of the experience.

If you’re a growth-focused entrepreneur looking to connect with like-minded business leaders, this is your chance to experience EO Melbourne firsthand.

(Current EO Members can register separately to the event here.)

About the event

"Scaling to a Billion" The Luxury Escapes Story

From a tiny storage room to becoming one of the world’s fastest-growing travel companies, Luxury Escapes is the story of how Adam Schwab turned a bold idea into a billion-dollar success, taking on global giants and changing the game.

Join us for “Scaling to a Billion: The Luxury Escapes Story”, where Adam will reveal the untold chapters of this incredible journey. Hosted by Tom Ormerod, Co-Founder of Luxico, this event dives into the strategies, mindset, and key moments that transformed a small startup into a global leader.

What You’ll Gain:

• How thinking differently helped them stand out in a crowded market.

• Key lessons from pivoting, failing, and succeeding against the odds.

• Strategies to scale your business without losing its core values.

• How to disrupt industries—even as the underdog.

ABOUT adam schwab

Adam Schwab has built Luxury Escapes into one of Australia’s most successful and loved businesses. Luxury Escapes is expected to turn over $1 billion this year and has more than 600 team members across four continents.

Adam started life as a corporate lawyer specialising in mergers & acquisitions at one of Australia’s largest legal firms before becoming a founder of what would become Luxury Escapes with school friend, Jeremy Same, in 2010.

Luxury Escapes: Luxury Escapes was named the fastest-growing company in Australia by BRW in 2013 and by the Australian Financial Review in 2017. It was also ranked #1 in Deloitte’s Technology Fast 50 while Adam was the Young CEO of the Year in 2015 and was nominated for the EY Entrepreneur of the Year 2014 (Southern Region).

Since 2004, Adam has been a financial journalist and business commentator specialising in corporate governance, economics and start-ups for The Australian Financial Review, Sydney Morning Herald and BRW. Adam released the Amazon bestseller, Pigs at the Trough: Lessons from Australia’s Decade of Corporate Greed, in 2010.

about entreprenuers Organization

Founded in 1987, Entrepreneurs’ Organization (EO) is a global network of 19,000-plus influential business owners, with over 213 chapters in more than 60 countries, including 5 chapters across Australia. The Melbourne chapter, like all chapters globally, is run by entrepreneurs, for entrepreneurs, with the help of our fantastic chapter administration staff.

As a not-for-profit organization, EO is the only global network exclusively for entrepreneurs. EO provides members with growth and leadership opportunities, helping entrepreneurs to develop their business acumen through peer-to-peer learning, once-in-a-lifetime experiences and connections to experts.

(You may also access the EOI form here. Please email help@eomelbourne.org for any dietary requirements for breakfast.)