Fishing ideas for your business

Running a business and bringing it to success is like going on a fishing expedition. It takes a lot of discipline and patience to be able to catch something. The business landscape is a sea of challenges and opportunities where entrepreneurs can either sink or swim, depending on their ability to fish well.


For a hefty catch and great results, there are various steps to follow in both fishing and managing a business. It’s not as easy as sitting on the edge of the water and waiting for something to take on the bait. Sales, income and profit do not just come pouring into your venture. There are several things to be done before you can get some fish in the bucket or positive numbers on your books. And it takes a lot of hard work. Also, having a plan is a big help in overcoming the difficulties. Below are some fishing tips that you can entrench into your business techniques to achieve more successes.

1. Research about fishing: Gather data and information

Catching a fish is not just out of pure luck. Preparation is key to such success. The best way to prepare yourself before you jump into the water is to get as many information as you can that will help you plot your strategy. It’s best to consult an expert on the field, whether it’s in fishing or in the industry where you belong, to mentor you on the best way to get your catch. Take a look at the numbers, survey your market, and keep your ears open.

2. Choose location: Scan your business environment

Location. Location. Location. It’s important in business, and so is in fishing. What is the best body of water where you can get plenty of finds? You start fishing, literally and figuratively, in a zone where you are most familiar with and can do outstanding work. And, of course, where fishes abound. Ergo, before you select a location, make sure you have done your research well. Then use those data to your advantage and make your way to your fishing area.

3. Learn about fish species: Familiarise yourself with the market

What kind of fish or market is rich for the picking? Know well the types of fish you want to catch so you can pick the right bait to dangle before it. There are several creatures beneath the waters, and you should know which ones to target. Get your plan of attack right. Make your pulse steady and feel the fish movements that they almost become an extension of you.

4. Know the rules: Prepare your documents

You cannot just set camp where you want and then cast your line. Every place has laws that regulate fishing. You need to accomplish permits and paperwork before you can even do the actual activity. The same thing is true with running a business. Make sure you are within legal bounds before you start operating. Get your documents ready so that you have nothing to worry about once things begin to keep rolling.

5. Safety first: Cover all your bases

Be prepared for the worst all the time. When you’re out fishing, take into consideration the weather, the water current, the surroundings, and other elements for safety precautions. Bring the right gear and wear proper clothes. Have some first aid kit on hand. If you’ve got a plan for your venture, you must come up with plans B, C, D, and so on and so forth. Put systems in place. Get the right tools. Hire the right people. Lay out your safety nets. Fill any gaps and loopholes that may ruin your fishing escapade or your business. Improvise, innovate and be inventive.

6. Prepare fishing paraphernalia: Equip your business

Have a checklist of what you need to prepare for your fishing activity. Make sure you have everything you need in your basket. Your business should have all the equipment that will make it run like a well-oiled machine. Hone your skills and those of your people. Join organisations like EO Melbourne where you can pick a lot of learnings from experts and fellow business owners. Create policies and set up the proper culture during the early stage of your enterprise.

7. Rig a fishing pole: Get all your departments running

Now, you assemble your hook, sinker, bobber, and the rest of the fishing line. Put together your team and get them into position. If you lack people or resources, simplify and set up a skeleton structure that will still keep your business running. The key here is that everything and everyone should operate in unison, like a single body. A good vision and a positive business culture will help unite your team towards a common goal.

8. Choose your bait: Strategize you marketing moves

How do you lure new customers or clients? What are the available strategies and tools that will establish good relations with them, entice them towards your business, and keep them there for the long-term haul? Once you understand their needs, you will know how to penetrate your market and position yourself to dominate that space. Again, put the best bait possible.

9. Cast the line: Put your business out there

Network. Be involved in your community. Go out and feel the pulse of the market. Make your presence felt so that people will be more aware of your business. You can’t catch a fish if you don’t cast the line. It may involve risks, but don’t be afraid to put your line in the water. You’ll never know what you have gotten yourself into unless you expose your business and launch it to the bigger world.

10. Assess your catch: Evaluate your results

Have a regular meeting with your staff. Check the numbers. Monitor your milestones. Get feedback from your internal and external stakeholders. Listen to what they have to say and discern the best way forward. Go over the reports and take them to heart. It’s always good to know where you can make improvements, as there is always room for growth.

Now, if you are excited to go fishing for your business keep these tips in mind. Don’t forget to pack loads of inspiration from the stories of our EO Melbourne members. It’s often a waiting game, but be patient for success to come. Hence, do everything in the right season and for the right reason as you embark on this entrepreneurial escapade.