J2 Group

J2 Group is a global B2B growth consultancy that helps companies scale smarter by building and managing high performing Sales Development Teams and executing data driven outbound. We take a holistic view of your sales process, from Ideal Customer Profile (ICP) development and database building to the deployment and scaling of SDR teams inside your organisation. Our model removes top of funnel stress by feeding your pipeline with the right decision makers faster, smarter, and more cost effectively than hiring in house.

J2 is the smart alternative to building an internal sales team, delivering more consistency, quality, and scale at a lower cost. We embed directly into your business, combining strategic sales thinking with hands on execution. Whether you're entering new markets, reactivating a cold pipeline, or scaling outbound efforts, J2 brings structure, momentum, and measurable results to your sales engine.

Offerings

As a Strategic Alliance Partner, J2 is offering EO members a complimentary ICP + TAM Analysis (Ideal Customer Profile and Total Addressable Market) – where we define your exact target market and deliver a complimentary database of decision makers across your ideal accounts.

This includes:

  • A collaborative ICP workshop (30–45 mins)

  • TAM sizing based on real data (not guesswork)

  • A curated, exportable database of 250–500 accounts and contacts

We typically charge $3,000 for projects like this, but EO members can access this complimentary. 

Why this matters: Know your market. See the full picture. Take the guesswork out of prospecting and have your salesteam focusing on the right accounts.

Value we bring to EO:

Improving sales and growth is a pain point of every business. Whether it’s entering new markets, building a more consistent pipeline, or having help in managing and booking inbound leads at speed. As a Strategic Alliance Partner, J2 brings hands on expertise from generating thousands of qualified opportunities for hundreds of Australian B2B companies from small to enterprise.

J2 provides members with practical insight, tools, and support to grow smarter: from understanding their market, building out ICP, and developing strategies for growth. Whether you're building your first sales function or optimising an existing one. We’re always happy to support EO businesses with a no pressure chat, sharing what we've seen work across other companies and helping explore growth opportunities tailored to their business.

Contacts:  

Jesse Kelly Founder and Managing Director T: 0401 796 265 E: jesse@j2group.com.au W: www.j2group.com.au