The social media and the entrepreneur

If an entrepreneur is a social media platform, what would he be? He would be a mix of the popular social media we see these days. As much as every entrepreneur is unique, every social media network also has its respective strengths and interesting features. We can pick a thing or two from each platform and blend them in moulding the qualities of a business owner.


Let’s merge these social media features with the characteristics of an entrepreneur and see how it will develop. So, familiarise yourself with each platform and learn how you can utilise them in your business.

1. He creates a vision board like Pinterest

Pinterest is a visual board where you can group photos according to a particular theme or topic. It’s a beneficial tool for companies that sell products because they can post pictures of their items here. Moreover, even service-oriented enterprises can take advantage of Pinterest because they can link back their photos or graphics to their website.

An entrepreneur is a visionary. He visualises things way ahead before they happen that he can easily spot when an opportunity knocks on the door. Many brands and companies introduce a new idea and concept through a visual board to share what they have in mind. At times, it is hard to describe something in words, and images send a strong message that can instantly capture one’s interest.

2. He networks like Facebook

When it comes to the number of users, Facebook is at the top of the game. It has billions of users that are scattered all over the globe. It is the primary platform people use to get in touch with friends and acquaintances, announce an event, sell products, form groups, and promote various causes and businesses. There’s also high engagement as users can express their reaction, such as “likes”, comments and replies on posts. In Facebook, it’s about relationships, which can be either personal or business.

Similarly, an entrepreneur expands his network for the benefit of his venture. Building bridges and making connections are part of the business landscape, which many entrepreneurs adhere to do. To keep himself in touch with people, he engages with them in various ways that can effectively bond his brand with his customers.

3. He builds a reputation like LinkedIn

LinkedIn is a network of professionals that link colleagues, companies and clients. It also provides a rich resource of professional interaction through the LinkedIn groups. Often, it helps users find jobs and companies scout for new talents. Mostly, user profiles feature their career and work experiences in this platform. They also share links or notes that are useful to the business world.

Reputation is one thing that allows clients to trust a business or an entrepreneur. Thus, business owners see the value of building a respectable name that will help their ventures last for long. Users, both individuals and corporations, engage in LinkedIn because this social network is distinctly known as a serious kind of platform. Similarly, entrepreneurs want to show others that when they do business, they truly mean business. They want to present to their clients that they are professional in dealing with people and in carrying out its offerings.

4. He keeps up with trends like Twitter

Twitter is heavy on the use of hashtags # to highlight the trending conversations of the day. These conversations happen in a wide array of audiences, not necessarily friends or acquaintances. Every post is limited to only 280 characters, but that’s where one’s ingenuity in conveying a compelling message comes in. Many brands use Twitter to promote their sites by linking their posts to a more detailed page. Twitter users can also include images, videos, and polls to their posts. Most users get their news updates and express their opinions through Twitter.

To get the pulse of the market, business owners keep up with trends and listen to the current needs of the people. An entrepreneur can briefly explain about his brand to a wide audience and always speaks of his business. He can be direct to the point, crafting messages with his customers in mind. He provides an avenue where people can gather and give feedback.

5. He illustrates well like Instagram

Instagram is all about images and brief videos. Because photos are more compelling than texts, more and more people prefer to share things and memories with the use of pictures or short clips. They also easily attract attention compared with plain words. More and more brands turn to Instagram to share photos of their products, services, graphics, and moments.

Milestones and celebrations are important in the business journey. Various occasions, including trying times, are remembered because they make the entire adventure more memorable. Entrepreneurs highlight wins and challenges and learn from each one of them. Just like Instagram, he conveys his ideas and objectives to his staff, clients, suppliers and partners by providing a clear picture of the end goal.

6. He demonstrates like YouTube

YouTube is one of the most popular sites for videos. Businesses take advantage of YouTube’s features by sharing corporate videos or instructional clips. It has become a great platform for telling a story with moving graphics, giving rise to a new breed of social media influencers, the vloggers. Often, YouTube has become the go-to platform to watch impressive talks and training videos where people can learn new skills and improve their capabilities.

The best way to attract more and more people to a particular venture is to show the various benefits that the company has when it comes to delivering goods and services to its customers. An entrepreneur does not hesitate to demonstrate the advantages of his products, expertise and offerings to those who may benefit from them. He acts as an expert in his field, imparting pertinent information that customers need to know.

7. He leaves traces like Google+

When it comes to SEO and searchability, Google+ is a good pick. Although there are many users in Google+, this social network is not as utilised as other platforms. However, it is still used by individuals, groups and companies because of its Google brand, which leaves a footprint in the worldwide web that allows posts to appear in searches. It has circles and communities where users with the same interests can interact well.

Similar to Google+, business owners want to leave behind their imprints through their business, good works and impact on society. They want their ventures to be visible and easy to access by those who need their products and services the most.

When it comes to circles and groups, entrepreneurs also recognise the need of surrounding themselves with like-minded individuals. Therefore, they see the advantage of joining organisations like EO Melbourne, where they can share and amass valuable business insights from others.

Many of these platforms have their respective metrics when it comes to measuring page traffic and engagement. Business owners also recognise the importance of having metrics in their ventures, which can help in decision-making and strategic directions.

Social media networks have their own life. Every platform changes over time, depending on the needs and wants of people. New platforms emerge almost every day, and more and more users converge in these networks. Likewise, enterprises, their owners, markets industries and the entrepreneurial journey transform in accord with the shifting business landscape.

Entrepreneurs can learn from these platforms, not only as a tool to promote their brands but also as a guide on how to become an effective business owner. They can develop and hone their qualities and characteristics based on the features of these various social media platforms and the way they attract countless users to their sites. Like social media that acts as a hub for people across the globe that have varying interests, entrepreneurs bring together people, creating connections and establishing relationships.