Crowd Culture Director Blake Brunne and Orange & Green Founder and Executive Director Rudi van der Vlies share the books that have helped them navigate through the business space and understand their market better.
According to Blake, “There are a lot of books about Marketing and Entrepreneurship out there at the moment but for me, the two that have stuck out the most for me are The 4-Hour Work Week by Tim Ferriss and Purple Cow by Seth Godin.”
As to why he chose these books, “Both of these books gave me some great insights and learnings when I was getting Crowd Culture off the ground in 2016 and a lot of which I still use today. The books itself isn’t too long and are easy to digest especially in Audio Book form, which makes it a great starting point for any busy entrepreneur,” Blake explained.
1. Purple Cow by Seth Godin
Blake shares what he has learned from the book. “Purple Cow was the book that gave me early insights on how to understand my customer better. Although my business has changed a lot since 2016 when I read it for the first time, my key takeaway from the book remains the same: Passion. In the book, Godin writes 'If you make something that you’re passionate about, it’s sure to be remarkable; if you create something that others are passionate about, it’s sure to have a market. Passion is key.’ I feel if that even you don’t read any more of the book, then you would have still learnt a valuable lesson from this.”
“We all want to do something we are passionate about or that we find a sense of joy in, and for a lot of us that could be the reason we became entrepreneurs. But for the majority of us, eventually, we are going to have to work on something that we are not passionate about. Godin writes 'you still need to project an air of passion, even if it’s not real.’ It sounds straightforward, but for me, it isn’t that simple. I was hell-bent on finding a way to do something I was passionate about, and I hadn’t thought about the fact that if I only did things I was passionate about, then I was leaving a whole heap of clients and markets left untapped,” Blake shared.
Blake has learned since and has adjusted his mindset. “It took a while and I still need to work at it today, but when I speak to clients about their event now I can show genuine excitement and share in their passion. In my game, that means a better solution for my clients and could be the difference between winning and losing the job.”
2. The 4-Hour Work Week by Tim Ferriss
Tim Ferriss’ The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich tackles lifestyle design. Citing several case studies, the book presents examples of those who have multiplied their income, shortened their work time and enjoyed their life due to wise decisions, practical solutions and smart adjustments in their work regimen.
One doesn’t have to work round-the-clock, wear themselves out and wait for retirement when they can start to enjoy life. In his book, Ferriss shows that people can work smart enough to be able to attain financial freedom, location independence and frequent vacations or what he refers to as ‘mini-retirements’ while continuing their business journey.
And while Blake has gained considerable tips and advice from these two books, Rudi, on the other hand, believes that good business leaders should have the following three books at the front of their mind so that they can always act and manage accordingly. These books have presented mind-blowing concepts that have guided many entrepreneurs and helped them attain the success they were aiming for. They have also helped business owners reach their goals at an accelerated rate.
3. Scaling Up by Verne Harnish
If you want to master the four major decision areas of your business: People, Strategy, Execution, and Cash, then Verne Harnish’s Scaling Up: How a Few Companies Make It…and Why the Rest Don’t is a must-read.
The book contains practical tools, techniques and approaches that have been tried and tested by various companies and businesses. It also includes one-page tools that readers can use in scaling up their ventures. Entrepreneurs can learn from this book on how to grow a business that can dominate an industry without killing it.
Aside from authoring books, Verne Harnish is also the Founder and CEO of Gazelles, a global education and coaching company, and also the Founder of EO.
4. Good to Great by Jim Collins
“Good is the enemy of great” is a famous line of Jim Collins in his book Good to Great: Why Some Companies Make the Leap... and Others Don't. The question that this book wishes to address is ‘can a good company become a great company, and if so, how?’ Based on the five-year research on various companies, the book presented several findings: the Level 5 Leadership; First Who, Then What; Culture of Discipline; Hedgehog Concept; Technology Accelerators; and The Flywheel and the Doom Loop.
It’s a great read that reveals significant thoughts from the data and examples of companies cited in the book. The concepts are helpful tools for entrepreneurs that can challenge their mindset and motivate them to aim for better results.
5. The Ideal Team Player by Patrick Lencioni
Jeff Shanley is a leader who tried to save his uncle’s business by bringing back the commitment of the organization towards teamwork. He needs to find out the virtues that team players must have so that he can hire and build the team based on such virtues. His story is the central point in Patrick Lencioni’s book, The Ideal Team Player.
Apart from the story, Lencioni includes in the book a powerful framework and actionable tools that can be used in recognising, employing and fostering ideal team players. Since good human resource is an important factor in the success of a company or enterprise, the book is a valuable guide to business leaders in developing and nurturing an ideal team that can help them drive their ventures towards their goals.
This is a good list that you can take with you on your entrepreneurial journey and growth as a business leader. What books have you read that have helped you face the challenges of entrepreneurship? Tell us your recommended books in the comment section below.