Diversity and Inclusion: Empowering Entrepreneurs to Challenge Unconscious Bias

In a world where diversity and inclusion have become paramount, organisations are recognising the vital role these principles play in creating an accepting and integrated workplace. EO Melbourne acknowledges the significance of Diversity and Inclusion not only within its own ranks but also in the businesses of its members. As a testament to this commitment, EO Melbourne recently hosted an enlightening event titled "Empowering Entrepreneurs: Understanding Unconscious Bias," a Diversity & Inclusion Lunch and Learn featuring the esteemed Hana Assafiri.

Businesses that champion diversity, equity, and inclusivity are better equipped to navigate challenges, attract top-tier talent, and cater to diverse customer bases. With Diversity, Equity, and Inclusion (DEI) at the forefront of their minds, companies are exploring innovative ways to support their employees. In recent years, numerous organisations have taken significant steps towards integrating diversity, equity, and inclusion into their policies and recruitment strategies. The question arises: Why settle for an average team when you could lead an exceptional one?

Extensive research consistently demonstrates that companies with diverse teams not only foster a more inclusive and innovative work environment but also enjoy substantial performance advantages. According to a groundbreaking study by McKinsey & Co., businesses with diverse teams are 35% more likely to outperform their competitors. The challenge of employee retention, a concern for many companies, comes with promising solutions. Research indicates that implementing specific diversity and inclusion (D&I) strategies can lead to a remarkable 22% reduction in turnover rates.

During the Diversity & Inclusion Lunch and Learn event, attendees had the privilege of having their questions answered by none other than Hana Assafiri, the founder of the renowned Moroccan Soup Bar. Hana, a revered figure within the Victorian community, is celebrated for her unwavering commitment to both generosity and business success. In 2019, she was honoured with an Order of Australia Medal (OAM) for her outstanding services to women and the broader community. Throughout her life, Hana has tirelessly supported disadvantaged women through her business ventures, offering training and development opportunities. An engaging presenter and trainer, Hana captivated the audience with her profound insights into intersectional social justice issues and her fervour for driving positive change.

The "Empowering Entrepreneurs: Understanding Unconscious Bias" event underscored the pivotal role that diversity and inclusion play in our evolving business landscape, highlighting that fostering a more diverse and inclusive workplace not only benefits employees but also contributes to improved business performance and social progress.