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Scaling Up Learning Day – Sales & Marketing: Turning Insights into Sustainable Growth
What does it take to build a business where sales and marketing work together to drive sustainable growth? At EO Melbourne’s 5th Scaling Up Learning Day – Sales & Marketing, held on 20 October 2026 at Encore St Kilda, members, Accelerators and guests came together for a day of practical learning, fresh perspectives and meaningful connections. The event explored how entrepreneurs can strengthen their brands, build effective sales and marketing systems and embrace emerging technologies to accelerate growth.
AI in Action: Where EO Melbourne Members Turned Possibility into Practice
Some conversations shift your thinking. Others shift your behaviour. AI in Action: Real AI Use Cases from EO Members did both.
EO Melbourne brought members into a room where AI moved beyond headlines and into hands-on application. This was not a session about what AI might become. It was a clear look at how founders are already using it to write code, run experiments, and sharpen decision-making inside their businesses today. The shift in perspective was immediate, with many realising that the potential to free up both themselves and their teams to focus on higher-value work was far greater than they had previously understood.