Using LinkedIn to promote your business

LinkedIn is a social media platform that has been used by individuals, companies, and organisations to connect, network, and promote their products, services, causes, and brands. Entrepreneurs have also recognised the value of LinkedIn to their business, and EO Members share with us how they utilise LinkedIn to promote their brands and organisations and take advantage of the platform’s network.

Create brand awareness

As more and more professionals connect on LinkedIn, it becomes an effective venue to push for brand recognition. Although most users tend to use it for business purposes, it doesn’t mean one cannot get creative and playful on this platform. Let your brand’s personality shine and inject a bit of fun to make your posts stand out.

“I use LinkedIn for business to create brand awareness and get known in my field. It is mostly for PR purposes. To be honest, I treat it more like Facebook and do not take it too seriously as some of the comments I leave are more for fun than serious engagement. LinkedIn can be a bit dry sometimes, so why not spice it up,” quipped Alex Louey, Co-Founder and Managing Director of Appscore.

Attract new prospects

Raising awareness for your brand can help generate prospective customers and new clients for you. If you use LinkedIn well by regularly expanding your network and posting quality content, you will be able to attract a potential market for your business.

“We use our LinkedIn to re-purpose awesome content that will help us attract new prospects to our community and world that, in turn, will hopefully see our brand as a source to learn from,” said Nathan Chan, CEO and Publisher of Foundr Magazine.

Promote one’s products and services

While you’re at it, go beyond your regular posts. Talk about your products and services so that readers become more familiar with what you do and what you can offer. Your content doesn’t have to be a hard sell as you can subtly present your offerings that can pique the interest of your readers. 

“We use it to post and share videos that we have produced for our clients. It's a great way to showcase what we do on a mass scale. And every month, we always win new clients that say they found us through the videos that we share,” Anthony Lam, Managing Director of Punchy Digital Media, claimed.

Tell a story

LinkedIn is a platform for professionals, but remember that they are also individuals whom you can inspire and motivate. The users can also relate to your experiences, so use the platform to reach out to them through your stories.

“LinkedIn has been my go-to marketing platform to tell an authentic story without spamming people’s inboxes. During COVID, when we had no budget for marketing but still needed to tell the story to the world, we used LinkedIn to showcase and as a case study of what we were doing. The result from this was a 75% increase in new customers. Being able to connect with people at a one-on-one level was important to me. Few important things on LinkedIn -- personal profiles and personal articles get better traction than company updates,” Arosh Fernando, Founder and Director of WooHah Productions, shared.

Build credibility and authority

There is power in your LinkedIn profile and posts. Whatever you put out there can make or break your image. Make LinkedIn work for your advantage by sharing things that can build your portfolio. Share your wins, give and ask for recommendations, engage with people in your network, update your profile, and be consistent in your messaging.

“I use LinkedIn in building credibility and as a way of being seen. I try and post an article weekly that is in alignment with how I want to be recognised, which is as an authority on People,” remarked Jeni Clift, Director/General Manager of DWM Solutions and a Professional EOS Implementer.

If you have some great experiences on how LinkedIn has helped you in your business, share them with us through the comments section below.

Check out the EO Melbourne LinkedIn page at https://www.linkedin.com/company/eo-melbourne.

EO Melbourne Members who were recognised in 2020 for their outstanding achievements

The year 2020 is perhaps one of the most challenging times due to the current global crisis that everyone is experiencing. Yet, amidst the sullenness that the pandemic may have brought upon us, some shine bright, inspiring and encouraging us to keep on and face the difficulties with optimism and determination.

Among them are entrepreneurs and companies that have been recognised by various institutions and organisations in their respective industries for the hard work and brilliance they have shown through their businesses.

2020 SmartCompany Resilience Awards

Since its inception in 2007, SmartCompany has been paying tribute to the fastest-growing SMEs in the country through its Smart50 Awards. While it took a break in 2019 and was bound to come back this year, present circumstances have stirred it to change tracks and recognise companies that have exhibited the knack for problem-solving, flexibility and rebounding from disappointments. Thus, the first-ever SmartCompany Resilience Awards was conceived.

There are four categories: Adaptation, Community, People and Agility. Five businesses were shortlisted per category and one of them was announced as the winners by a panel of judges. Work Health Australia, founded and owned by Dr James L Murray, bagged the top position in the People category “for its focus on keeping its team connected and productive during Victoria’s multiple lockdowns.”

Other shortlisted businesses by EO Melbourne Members are Arosh Fernando’s Woohah Productions and Mark Calabro’s HungryHungry under the Adaptation category.

TEMI’s 2020 Australasian Mobile Workforce Awards

The Employee Mobility Institute (TEMI) introduced the Australasian Mobile Workforce Awards in 2019 to give merit to those who excel in the talent mobility industry, ranging from talent management to HR, employee engagement, remuneration, taxation, relocation, mobility, immigration, diversity and inclusion, corporate travel or housing, and other disciplines related to this field.

The Award Program acknowledged individuals, teams and initiatives in the industry at a local and regional level. Twelve awardees were honoured in this program; three winners each for the Leadership Excellence Awards, Business Advancement Award, and Employee Engagement Awards; and one awardee each for the Employee Mobility Champion of the year: Highly Commended Award, 2020 GMP1 Outstanding Achievement Award, and 2020 GMP1 Highly Commended Award.

Jamie Lingham, Global Immigration Lead of Absolute Immigration, is hailed as one of the Employee Engagement Awards Winners. “Receiving The Employee Mobility Institute’s award for Wellbeing Initiative of the Year for 2020 was a huge honour, especially given the impact COVID has had on the mobility and immigration industry. With passenger arrivals to Australia down by 99%, our objective was to keep the team engaged and employed while retaining the investment and corporate memory of the business. We know that the investment made in employee wellbeing will pay dividends into 2021 and beyond!” he said.

ARN Women in ICT Awards 2020

The Women in ICT Awards (WIICTA) was launched in 2012 to honour the accomplishments of female innovators and leaders who have played notable roles in the local ICT industry.

This year, over 110 individuals were included in the final shortlist in the following categories: Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Under the Shining Star – Partner category, Jeni Clift of DWM Solutions is among the finalists. The Shining Star awards are candidates that have eight or more years of experience in the ICT industry and have significant feats in a flourishing profession, as shown through milestones and successful projects.

“I was thrilled to be recognised within my industry as a Finalist in the category SHINING STAR – PARTNER of ARN’s Women In ICT Awards. I am familiar with the calibre of women who work in this industry and am honoured to be included amongst leaders who are making a difference!” Jeni expressed.

Ragtrader’s The Power 30

Every year, Ragtrader, a publication that comes up with news, features, analysis and opinion on Australia’s clothing, footwear and accessories sector, celebrates people in the industry that have innovated and created a remarkable impact in eCommerce, retail and design.

This year, among the influential fashion traders that made it to the Power 30 list is Lee Munro of Munro Footwear Group. Its productive partnership with suppliers, especially with the challenges that 2020 has brought, has helped them overcome obstacles in inventory.

-----

Congratulations to all business leaders who have been recognised this year and cheers to all entrepreneurs that have braved the proverbial storms and painstakingly led their teams through the crisis. You all deserved a pat on the back for all your efforts to navigate through the current situation.