What does it take to build a business where sales and marketing work together to drive sustainable growth? At EO Melbourne’s 5th Scaling Up Learning Day – Sales & Marketing, held on 20 October 2026 at Encore St Kilda, members, Accelerators and guests came together for a day of practical learning, fresh perspectives and meaningful connections. The event explored how entrepreneurs can strengthen their brands, build effective sales and marketing systems and embrace emerging technologies to accelerate growth.