Augmented Reality as a business tool

Augmented Reality (AR) has become a buzz term because of apps that utilise this technology. However, do not confuse AR with VR or virtual reality. VR provides an immersive experience beyond the physical realm into a simulated environment. Meanwhile, AR produces computer augmentations over a real scenario, mixing reality with enhanced graphics.


Still, AR is considered to be in the infancy stage. It started gaining popularity only recently because of games like Pokemon Go and social media enhancements like Instagram’s Superzoom. Several industries now incorporate this technology into their businesses. Let us take a look where AR can be applied to improve one’s products, services and operations.

Construction and interior design

Architects and interior designers can employ AR before building the physical structure by designing edifices and interior spaces where they can superimpose computer-generated images to real-life scenarios. It allows experts to foresee probable challenges and find solutions to them proactively.

Retail and clothing

The advent of e-commerce has brought shopping to a higher level that sparks creativity and innovation online and in-store. With AR, consumers can now preview goods before buying them and visualise how they fit in the actual realm. An example of this is the virtual dressing room of online shops.

Manufacturing and engineering

Creating products, machines or processes can be more precise with the aid of AR. Car manufacturers can factor in accurately crash scenarios. Others can calculate risks more effectively and address discrepancies between digital images and physical models.

Healthcare and Medicine

The breakthrough of AR into medicine can help save lives and improve health. X-rays, ultrasounds, patient monitoring and vein location, to name a few, can be more exact with the use of AR.

Education and training

Simulations are paving the way to in-depth training and honing of one’s skills. Some institutions have even started employing AR and VR into their methods of instruction. In the long run, schools will benefit from this technology in refining education and academics.

Travel and Tourism

There are many computer software and smartphone applications for travel that provide composite views of computer graphics and the real world. Users can view on their screens both the things around their environment and the information about them. Some apps provide accurate data on distance and directions that help in navigation.

Marketing and entertainment

We sometimes see newscasts and advertisements that use holograms. More and more brands attract consumers through AR apps and services. Not only do they gain attention and pique the interest of prospective buyers but they also engage customers through interactive features.

There’s a lot of room for progress with technology like AR. How it will move your industry and business remains to be seen. But as you keep your business abreast with technological advancements, don’t lose focus on relationships and putting human touch in your dealings with stakeholders. To expand your knowledge and understanding on the latest trends on entrepreneurship and business, take advantage of the learning events in EO Melbourne. Learn from fellow business owners and discuss with them the pros and cons of AR in one’s business.