The entrepreneurial path is always filled with risks and challenges. It is not a smooth ride but the journey can be rewarding. The most difficult phase is the early stage where birth pains mixed with the lack of experience can make the trials seem insurmountable. But it is also at this point where entrepreneurs can learn a lot and use those lessons as tools towards achieving their goals.
Treating challenges as sources of motivation
“What was the biggest challenge I encountered in the first three years of my business? This has been an interesting question to grapple as I struggled to articulate exactly what a challenge meant to me over this journey of starting the business,” quipped Laiken Kerr Clarke, Director at MediSound, a distributor of medical devices to the Australia and New Zealand market.
“Without sounding cliché, from the outset, every ‘challenge’ almost seemed fun, like a puzzle to solve, which I was confident, if I put into motion a set of moves or combinations, would eventually lead us on the right track. Don’t get me wrong, there were, of course, many obstacles that we had to overcome as all start-ups would have experienced,” she clarified.
As a small player, Laiken cited many hurdles when she was starting her business, “From competitors, which are large multi-nationals with resources we could only dream of at the time, to the difficult task of changing customer’s opinions and beliefs in a slow-moving and conservative medical community. There’s also the challenge of navigating personal financial instability in the early phase of the business, as it was my primary source of income with little profit in the first 12 months.”
But she believes that the internal struggles were the most difficult ones. “Looking back now, I would have to say, with many parts of my life, the biggest challenge lay with me and my mindset of what I believed about myself and, in turn, the business. It was that space between who I believed I was and who I needed to be for the next step that this business demanded from me. I clearly remember the different mental and emotional layers that unfolded along the way.”
“For the longest time, I seemed to resist owning the experience, almost as if I was playing ‘business’ like one would play ‘house’ when I was a child. Friends, colleagues and associates would often ask me what I did for work and without thinking, I would respond with some job title and space I had previously held, not yet integrating the transition from employee to the business owner who makes the decisions. This is one example of the challenges I continue to come up against my mindset, which has also been the biggest catalyst for my growth as well as the growth of the businesses. It is that trust muscle you build within yourself by being able to step into a space of expansion, without fully knowing how just yet,” Laiken shared.
Turning a challenge into an opportunity
It’s an interesting experience for Cesar Aldea, Founder and Director of Aldea Consulting. “Within the first 12 months from launching my business, I received a legal threat from a large corporate that forced me to kill all the momentum gained, where I had to consider shutting down the business. Fighting them back was certainly not an option.”
Acknowledging his limitations, Cesar decided to change course rather than challenging them head on. “Against all legal advice, I decided to follow my gut and approach them personally. Not with a legal letter but with a business proposal. I knew that having them as a client would be a gamechanger,” he stated. And while there was also a risk of getting rejected, Cesar’s boldness, persistence and positivity paid off. “It’s now been over three years since I can call them my best client,” he declared.
Challenges may come with hardships and sufferings, but no obstacle may be too difficult for entrepreneurs who have the determination and relentlessness to move forward to achieve their goals.
What’s the biggest hurdle you had to surpass during the early stage of your business? Share with us your experience by commenting below.