A sense of purpose is what every individual and business chart their path as to where they want to go. Without it, it’s like losing one’s direction in the journey. Businesses thrive because they provide a solution to a problem or responds to a certain demand in society. Many enterprises were established because the founder has experienced or witnessed a particular need that has to be filled in.
If you are planning to start a business or if you have one and want to revisit your mission and vision, it is essential to identify the purpose of your business. What is the gap that your product or service trying to fill in? Still in the process of figuring out the solution that your business must provide? You might find some inspiration or insights from the experience shares by these entrepreneurs.
Austin Vaughan
Managing Director, Pacific Solar
We fill the requirement for commercial solar installations. Nationally, most companies now consider a Solar Energy System as an essential item to convey their corporate environmental credentials, as well as an energy cost savings from the bottom line. We offer an end-to-end solution to ensure our customers have a seamless delivery process to achieve the environmental and return-on-investment outcomes they aspire towards.
Joanne Camilleri
General Manager, Telco Business Solutions Group
Co-Founder, Work Tank
In 2018, my business partner John Rovas identified a gap for high-quality coworking & shared office spaces in the suburbs of Melbourne. We were often travelling to the CBD to conduct off-site meetings and connect with colleagues or suppliers. We started to talk about how great it would be to have something like this locally (our businesses were based in North West Melbourne).
We continued to build out the concept of what we would like to see in our coworking space, and construction commenced in August 2019. We planned for everything – except a pandemic! We were scheduled to open in March 2020 but Work Tank was officially opened in June 2020. We are proud to say that one year on, we are building our community and whilst the impacts of COVID have been challenging, we have seen some benefits coming from it, also with people wanting to work closer to home.
Dion Castle
CEO, Struber
With the fast-changing environment in society and the world, in general, it is easy to see that the culture, technology and customer experience in our industry were due for an upgrade.
Data-full decision-making drives our thoughtful mix of communication, engagement, marketing and creative solutions, forging strong human connections one major project at a time. With our eyes firmly on the prize, we build bold engagement programs, working hard to deliver greatness for our clients every day. And it’s this greatness we’re most proud of. It’s what’s earned us the respect of people in the Struber universe – our clients, our peers and each other.
Cameron Bell
CEO, Pyrochar
Oh wow, I see more and more as I become more experienced. Right now, I am focusing on two, which are (very briefly) disability housing and scale capital for globally expanding ventures.
But I've honed it down to two main areas:
Painkiller - is what you are solving a real pain or problem for a consumer?
Vitamins - Is what you are solving a more interesting or easier way of doing something?
The data shows that neither is more likely to be successful than the other, which is very interesting. There are just so many new businesses to be created that easily fit into those above two categories.
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If you just look around you or pay attention to the day-to-day things you do, you will find that there are gaps, hurdles and obstacles that people need to overcome. However, every challenge and problem presents an opportunity – the opportunity to make things better, to provide a solution, and to make people’s lives easier. And that’s what visionaries see. They don’t see the huge rock in front of them as a reason to turn back and give up. Instead, it’s a way for them to jump higher or build something to surpass that wall that prevents them from going forward.
Share with us your experience. What is the gap you’ve seen that inspired you to start your business?