Speaking from experience, VÖOST co-Founder and Orange & Green Director Jason Scher affirmed that there are many difficulties that business owners encounter along the entrepreneurial journey. “Every single day, you're going to be challenged with something that will make you think, ‘I'm not good enough. It is not working.’ Then, you start to have those thoughts of quitting,” he said. It takes a lot of effort, time, resources and inspiration to start a business and see it through.