Designing an effective packaging material

A good product should go hand-in-hand with effective packaging. It’s such a waste if you have poured so much effort to come up with high-quality items only to fail just because the packaging has not been well-thought-of or the design is not properly executed.

When supermarket or store shelves are filled with different brands, the most efficient packaging is the one that will attract consumers the most. The sad reality is that people will only judge your product once they have unboxed or tried it. If you have a new product or one that they have not yet used before, they can only rely on your wrapping or container to make their purchasing decision.

If you are in the stage of conceptualizing your product’s package, these are a few things you have to consider for an effective design.

Catches the eye of the buyer

The appearance of your box or packet can be appealing without having to be too loud. It can be simple, yet attractive; colourful, yet do not have too many elements. If it’s also iconic, consumers may be drawn to it. Make your design different from the rest. Don’t be afraid to break conventions and dare to go against the norm. It may be a huge risk. Nonetheless, it is a risk worth taking if your disruption is the key to introduce a breakthrough and encourage buyers to pick your product.

Conveys clear messaging

Be direct and straightforward in your messaging, whether it’s your design elements or copy. It must not confuse your consumers and must portray what is close to reality. Be honest in your overall design because whatever you claim on your package can be verified by customers when they purchase your item. Any exaggeration or false claims can backfire on your brand. Don’t forget to include clear instructions and other necessary information on your product cover.

Embodies your brand

When you are at the drawing board creating your design, you don’t have to look further as to where to get your inspiration. Simply look at your brand elements and translate them to your packaging. They include your logo, font, colour and other features of your company or product. Moreover, whatever you put on your wrapping must embody the image of your brand.

Resonates to your audience

How you design your product’s container or packet must also connect to your audience. It has to be practical and useful to them, apart from being attractive and appealing. Functionality is an important factor in the decision-making process of buyers. If it’s environment-friendly or if it helps the community, it’s definitely a plus point. Thus, it is helpful to test your packaging and do constant research to make it resonate to your audience.

Discuss with your team your packaging design and see how effective it will be to capture and retain your clientele’s attention. You can also test your design vis-à-vis your competitors. Also, look into your income and profit to see how your sales are doing and how your package contributes to the bottom line. Take into consideration the cost of your containers or packet that it will not cause a dent on your pricing.

The makings of a powerful logo

A logo is a visual mark that can make your brand stand out. A powerful logo, whether that of your company or product, can become top of mind among your target public. It represents the essence of your business because it is the initial thing that can capture the interest of your clientele.

There are millions of logos worldwide, each seeking the attention of consumers. To avoid getting drowned by the many brands and marketing campaigns and paraphernalia, you must ensure that your logo relates with your target market and, at the same time, your company maintains its integrity and high-quality offerings. 

Come up with a good logo for your enterprise or product with a design that can deliver the following things.

Convey your brand’s message

The primary thing in creating a logo is the clarity of its illustration. It should not confuse your audience. You have to put a lot of thought on the symbols, font and colour that you will use in your logo. They must all come together to convey the personality and meaning of your brand. Endeavour to reflect your corporate value and characteristics on the design. Remember that simplicity is often the best way forward.

Attract your target customers

A powerful logo can stand out in a sea of signs and marketing visuals. Colour and font are significant in attracting the eyes and etching the image in people’s minds. Test your design and see how they can capture the interest of your target audience. A catchy and witty one can strike conversation pieces and spark interest to the public.

Elevate your image

Since your logo is your form of identification, it should be unique, classy and recognisable, wherein it elevates the image of your brand, product or business. Placement and proper usage of your logo have to be carefully filtered as it will also create an impression on your company’s appearance. Your team members, partners and target market must be happy to wear your logo as a badge and be associated with your brand.

Connect with your customers

Although a logo speaks volume of who you are as a business, also include your consumers in the thought process of designing and creating your logo. You can put science and art in designing it, but don’t forget to make it meaningful enough where it can evoke the right kind of ideas and emotions on your clients.

Stand the test of time

Think big and long-term when you conceptualise the logo of your business or product. While creating a trendy one may be good for now, it may no longer be interesting many years down the road. Imagine it on buildings and big venues. It can become known worldwide. Design a logo that can weather time and boundaries.

More importantly, it is best to consult an expert when you are making a logo. Work with a design team that can come up with the best representation of your brand. Don’t rush things because your logo becomes your mark. Conduct market research and test your logo before you even launch it to the public. However, your brand goes beyond your logo. How you conduct business and come up with quality products and services will give you the results that you want when it comes to your brand image and individuality.