Catchy phrases for slogans and taglines help us remember more about a brand or a business. While a tagline refers to the entire company, a slogan is usually used for advertising purposes to promote a product or brand. Nevertheless, marketers have tapped on the power of words to make their brands become top-of-mind in their industries.
Throughout the years, there have been effective ad campaigns that bolstered slogans and taglines to be stamped on people’s consciousness for many years. They are so successful that many will instantly correlate such a phrase to a brand’s name even without a logo or design. Although these phrases imply the company’s promise to its customers, they can also be taken as nuggets of wisdom for entrepreneurs on how to run their business. Read through these 10 popular phrases and how you can apply them to your journey.
Let’s make things better
An electronics company launched this campaign in 1995 to refer to its commitment to innovation. Similarly, every business must be able to provide solutions to specific problems in society. As these problems evolve, companies also see a bigger playing field to improve the lives of people. If you look at your business, how do your products and services make things easier for others?
Impossible is nothing
This line may have made headlines for an active lifestyle apparel line when it launched this campaign alongside known global athletes. “Impossible is nothing” connotes that running after your dreams may be plausible, something that can be a mantra of every business owner. The entrepreneurial journey starts with a vision that may seem unattainable. But with determination, what others may deem as impossible is nothing compared to the passion, hard work and commitment of every entrepreneur to achieve their goals.
Just do it
Another active lifestyle apparel has been using this line for decades. Like its logo, the tagline has become embedded in the market’s mindset. The beauty of this phrase, which has stood the test of time, is because of its call to action. It’s simple. There’s no motherhood statement attached to it. Some entrepreneurs may be caught off-guard by grand ideas and halted by the fear of the unknown. In business, everything is a risk. However, those who prosper are those who are brave enough to take the leap and follow their dreams. As this brand reiterates, “Just do it.”
Think different
The tech company behind this slogan embodied these words and took their products and services to a different level. Entrepreneurs can learn from this company and from the words “Think different” because many businesses fall to the trap of bandwagon and following after trends. These words encourage entrepreneurs to think outside the box, to create disruptions from the norm, to revolutionise industries, and to be trailblazers themselves. Sometimes, what catches the eyes of customers is the very thing that sets you apart from the rest.
We try harder
A car rental company that has been trailing behind the no. 1 in the industry used the tagline “We try harder” to turn things to their favour. Any business, regardless of position in the market, must always strive harder than others to bring the very best for their clientele. No one should settle for anything less than what consumers deserve to have.
When you care enough to send the very best
It may be an advertising slogan in the 1940s by a card and gift company, yet it sums up what every business should stand for. The best way to get to the hearts of people is to show to them that you care for their needs by providing premium quality offerings, whether through your products or services. It may also apply to your people as well, especially your frontliners, training and equipping them with skills needed to assist your clients.
Quality never goes out of style
When you are a clothing brand that produces quality products, what better way to flaunt it than to make it your ad slogan? But the words “quality” and “style” are not solely confined within the field of fashion. It’s true that businesses have to keep up with the current trends, but what’s more important is to deliver superior and excellent goods and services to stay in the industry for a longer time.
Have it Your Way
Many business owners take the entrepreneurial journey because they want the freedom to create and chart their path that the experience offers. For those at the crossroads of their career or journey, you can take a piece of advice from a burger company’s slogan, “Have it your way.” You set your direction and pace, and you alone can be responsible for it. As an entrepreneur, your business reflects your ideals, values and visions. Where you bring it and how you get to your destination speak volumes of who you are as a business owner.
Save money, live better
A retail store company had this as a slogan. But to “Save money, live better” is a phrase that can be directed not only to consumers but also to entrepreneurs. Running a business also entails keeping tabs of expenses and monitoring the cash flow. A wise business owner can manage the finances well, including saving money to provide better lives to its employees and stakeholders.
Challenge Everything
A video game publishing company adopted the slogan “Challenge everything”, which also applies in the business space. Entrepreneurs should not be afraid to challenge everything in the journey – their competitors, the industry, the norm as well as themselves. It makes entrepreneurs to constantly seek improvement and continuous learning.
Next time you spot a slogan or tagline, think what business insight it can give to you. Those words may bring you gems of ideas and wisdom that can guide you along your journey.