marketing

Different kinds of advertising media for your business

At any point in your business, you will need to turn to advertisements to build and strengthen your brand, boost your sales, and reach out to your customers and prospects. You need to employ them to get your message across a broader audience, especially those that are far and beyond your circle of friends and network.

Tips on creating a successful event for marketing

Most brands and companies organise events nowadays to promote their products and services to their target audience. While it takes a lot of resources and effort to stage an event, organisations still consider it as an important tool in marketing because it provides an opportunity for the brand to have a face-to-face interaction with their market, giving them an experiential taste of their offerings. It can also result in instant sales and feedback if utilised wisely.

Finding ideas for creative marketing

There are times that your marketing ideas hit a slump when your brand appears ordinary and your activities become a routine. It’s always good to put variety in your marketing strategies. You can brainstorm with your team to get various insights, but you still need to widen your horizon to find inspiration from things within and outside your workplace.

The benefits of blogging to your business

Blogging has been around for more than two decades, and it has become widely used from personal journals to marketing and commercial purposes. Various brands and companies have also turned to blogs to communicate with their stakeholders. A blog gives an added dimension to your website, which usually has standard pages that do not need frequent updating.