EthnoLink’s founder and CEO Costa Vasili is a son of migrant parents. His father, who was born in Cyprus, moved to Australia at 13 years of age. It is where he met Costa's mother, who is also of Cypriot descent, and where Costa was born. To ensure that Costa had the best chance of success in Australia, his parents spoke to him and his brother mostly in English rather than in Greek. While this decision had a positive impact on Costa's English language skills, it impacted Costa's ability to speak Greek.