EO Learning Day Navigates the Path to Prioritising People

Entrepreneurs' Organization (EO) Melbourne recently hosted a dynamic Learning Day as part of its acclaimed Accelerator Program and Key Executive Program. Focused on the crucial theme of PEOPLE, the event aimed to equip participants with the insights and strategies needed to elevate their businesses by placing a premium on their human capital.

The session kicked off with a poignant reminder of the paramount importance of prioritising people within the business framework. Drawing on compelling research, attendees were urged to recognise the pivotal role that well-being and engagement play in driving organisational success. Participants were challenged to reflect on fundamental questions regarding their stakeholders' satisfaction, engagement levels, and the alignment of core values.

Throughout the day, delegates engaged in thought-provoking discussions and interactive exercises aimed at delving into the intricacies of motivating and nurturing talent within their organisations. Strategies for leveraging core values in the recruitment and retention processes were explored, underscoring the significance of building a team that aligns with the company's ethos and vision.

One of the highlights of the session was the exploration of DiSC Profiles, a valuable tool for understanding individual behavioural preferences and fostering effective communication and collaboration within teams. Additionally, participants gained invaluable insights into defining and operationalising their company's core purpose, values, and BHAG (Big Hairy Audacious Goal), essential elements in creating a cohesive and purpose-driven organisational culture.

A key takeaway from the event was the introduction of the Function Accountability Chart (FACe), a powerful framework for clarifying roles and responsibilities within the business. By delineating clear accountabilities and reporting structures, participants were empowered to streamline operations and maximise efficiency.

Reflecting on the Learning Day, participants expressed enthusiasm about the practical strategies and tools they acquired to enhance their approach to people management. Many underscored the importance of integrating the insights gained into their business strategies, recognising that a focus on people is not only morally imperative but also critical for long-term success and sustainability.

Overall, the PEOPLE Learning Day served as a catalyst for participants to re-evaluate their approach to talent management and cultivate a culture where people thrive. As EO Melbourne continues to empower entrepreneurs and executives on their journey towards excellence, the event underscored the enduring truth that investing in people is the cornerstone of organisational growth and prosperity.

Igniting Success: EO Accelerator/Key Executive Learning Day on Strategy

In November, the dynamic energy reverberated through Creative Cubes South Melbourne's MicDrop Room, setting the stage for our eagerly awaited EO Accelerator/Key Executive Learning Day focused on Strategy. Entrepreneurs and business leaders converged to explore the nuances of profit strategies, navigate emerging trends, and gain profound insights into genuine customer needs.

The event commenced with an exhilarating workshop led by EO Melbourne Member Jeni Clift, our EO Accelerator Trainer for the day. Participants immersed themselves in the value, purpose, and benefits of strategic planning, with a specific focus on crafting a One-Page Strategic Plan for clear and effective business growth. The workshop covered essential concepts like Core Customer, Brand Promise, Sandbox and Differentiating Activities, and the Business Model Canvas, also delving into Michael Porter's perspective on "What is Strategy?"

Injecting a dose of reality into the learning experience, a panel of EO Melbourne Members, featuring John Anderton, Dean Cherny, and Carlo Santoro, alongside Strategic Alliance Partner Debra Chantry-Taylor from Business Action-EOS, shared their insightful experiences from the Accelerator journey. Their narratives provided valuable insights into the pragmatic application of strategic principles.

Concurrently, the chapter unfolded an Accelerator Strategy Day & Membership Session for those eager to join the EO Accelerator Program. This exclusive event offered a sneak peek into the secrets, tools, and strategies that have propelled leading entrepreneurs to remarkable success. Accelerator Chair Anthony Lam adeptly guided participants through this invitation-only event, tailored for Melbourne's ambitious entrepreneurs, introducing them to the Accelerator Program.

The day wasn't just a learning opportunity; it served as a platform for entrepreneurs to connect, engage, and deepen their understanding of the EO Accelerator Program and how it can propel their businesses to greater heights. The collaborative atmosphere fostered meaningful discussions, networking, and the exchange of ideas crucial for entrepreneurial growth.

In the heart of South Melbourne, the chapter witnessed more than a learning day – it became a celebration of entrepreneurial spirit and the pursuit of excellence. As the echoes of insights and experiences lingered, inspired participants departed armed with knowledge and strategies to propel their businesses to new heights. The EO Accelerator/Key Executive Learning Day wasn't merely an event; it marked a milestone in the entrepreneurial journey, unlocking the doors to future success for all in attendance.

Sales and Marketing Excellence: Insights from the 5th Accelerator/Key Executive Learning Day

In the ever-evolving landscape of business, the ability to captivate a broader audience while solidifying a brand's unique identity has become a paramount challenge. To meet this challenge head-on, EO Melbourne put together the 5th Accelerator/Key Executive Learning Day, an exclusive learning event meticulously designed to unravel the mysteries of Sales and Marketing excellence. This event promised to equip participants with cutting-edge strategies to turbocharge their growth.

The event featured entrepreneurs who have not just talked the talk but also walked the walk in the realms of customer acquisition, branding mastery, innovative marketing, and sales wizardry. Attendees had the privilege of delving deep into the experiences and insights of distinguished experts, such as EO Members Marcus Willis, Andrew Mackinnon, and Ryan Spaccavento, as well as sales pro, Luigi Prestinenzi.

Marcus Willis, the visionary Director at Eight Clients, led the charge in developing and overseeing cutting-edge social media strategies. With unparalleled expertise in Facebook and Instagram, his work has illuminated brands across the global landscape. In particular, his mastery has shone brightly in the vibrant marketplace of Australia.

Ryan Spaccavento, the ingenious Founder behind Coffee on Cue, embarked on a remarkable mission in 2013 to redefine the coffee experience in the event space. Today, Coffee on Cue stands as a testament to Ryan's unrelenting commitment to excellence and innovation in hospitality and technology.

Andrew Mackinnon's journey into entrepreneurship began with a move from Melbourne to London, where he honed his skills as a street hustling salesman. Upon returning to Australia, Andrew founded Taboo, a full-scale creative agency known for its non-traditional tactics in creating participation between brands and their audiences. Over the years, Taboo has delivered campaigns for some of the country's biggest brands.

Luigi Prestinenzi, Co-founder of the Growth Forum, brought a unique perspective to the event. Unlike many sales coaches, Luigi is not just a guru but a practitioner in the trenches every day, building relationships, gaining customers, and creating understanding through a value-driven narrative. He has worked with highly respected brands worldwide, including Stripe, Vanilla Soft, F45 Training, Agorapulse, and HubSpot.

The event's agenda dissected various aspects of sales and marketing, providing attendees with invaluable insights:

• Amplifying Customer Base: Strategies to expand your customer base while honing branding and marketing techniques.

• Social Media Mastery: Tailored tactics for leveraging social media as a foundation for business expansion.

• Staying Ahead of the Curve: A close look at the latest tactics and platform updates to outpace competitors.

• Pitching for Success: Crafting and delivering pitches that secure deals in today's competitive landscape.

• Building Trust: Nurturing customer trust and forging long-term relationships.

• Streamlining Sales: Turning the sales process into a finely tuned machine.

• Harnessing Automation: The art of visualization and using sales automation as a powerful tool.

• Lead Conversion: Mastering the art of turning potential into profit.

This exclusive event aimed to spark innovation and reshape business strategies from the ground up, with a specific focus on tools pivotal to the Accelerator Journey. It provided a rare opportunity to learn from those who have achieved remarkable results in the fields of Sales and Marketing.

As such, the 5th Accelerator/Key Executive Learning Day, which was a first in the EO Melbourne chapter, was a success, offering a glimpse into the minds of experts who have not just embraced change but have also thrived in it. Attendees left with a renewed sense of purpose and a toolkit brimming with strategies to propel their businesses forward in the competitive world of sales and marketing. This event was a testament to the enduring power of knowledge and the value of learning from those who have blazed a trail to success.

Please visit the following pages if you’re interested and eligible to join the EO Membership or Accelerator Program. An EO Accelerator Strategy Day and Membership Session will take place on 14 November 2023 for those interested. EO Members can also enrol their 2ICs in the chapter’s Key Executive Program.

EO Melbourne Introduces New Learning Days Tier for Key Executive Program

EO Melbourne recently concluded its highly successful 4 Learning Days for FY 2022/2023, with the latest instalment shining a spotlight on Execution. With this remarkable achievement under its belt, the chapter is now gearing up for another year of transformative learning experiences. In a bold move, EO Melbourne is introducing an exciting new tier to its renowned Key Executive Program, this time exclusively dedicated to the Learning Days.

The EO Melbourne Key Executive Program (KEP) was established with the aim of assisting EO members in implementing growth strategies acquired through EO into their businesses, fostering key management buy-in and participation. This groundbreaking program allows EO members to invite key executives from their companies to participate in EO learning events, EO Accelerator learning events, and join a Key Executive Forum.

By integrating their key executives into the learning journey, EO members can collectively leverage the unique benefits of EO and share them with their key executives. The ultimate mission is to empower and align EO members and their key executives, equipping them with the necessary tools, accountability, community, and support to drive aggressive growth, master business best practices, and become exceptional leaders.

The existing Key Executive Program offers access to 4 Learning Days per year, along with dedicated Forum placement and comprehensive Forum Training.

Building on the immense success of the program, EO Melbourne is thrilled to announce the pilot of a new tier within the KEP – the Learning Days Only option. With an investment of $1,500 + GST, this tier grants access to 4 Learning Days, one per quarter, focusing on Strategy, People, Cash, and Execution.

This new tier presents EO members with an opportunity to provide their key executives with unparalleled professional development, immersing them in the acclaimed Scaling Up curriculum. The program fosters alignment between EO members and their key executives, fostering a shared vision for growth. Additionally, all EO Melbourne members are welcome to attend the Learning Days at no extra cost, and it is strongly recommended that they do so alongside their key executives to maximise the benefits.

The highly anticipated pilot of this new tier offers 20 available spots on a first-come, first-served basis. EO Melbourne Members are encouraged to enrol their 2iCs in the KEP – Learning Days Only tier promptly to secure their place. By doing so, they will gain access to the upcoming Accelerator/Key Executive Learning Day, centred around the crucial topic of Cash, taking place on Tuesday, 8 August 2023.

EO Melbourne continues to push boundaries and provide unparalleled learning opportunities for its members and their key executives. With the introduction of this innovative Learning Days tier, the chapter is poised to empower businesses, drive growth, and foster exceptional leadership throughout the entrepreneurial community.

EO Melbourne holds quarterly Accelerator and KE Learning Days

Starting a business is no easy feat, much more than accelerating its growth in a short period of time. Though it is a challenge for many entrepreneurs to speed up their business growth, it is quite achievable, as long as they have the necessary tools and people to help catapult their businesses to greater heights.

Such is the purpose of the quarterly Learning Days that EO Melbourne offers to its members and those in its Accelerator and Key Executive Programs. The Learning Days are part of its Accelerator Program's curriculum, which catalyses first-stage entrepreneurs to propel their businesses to the next level. Materials are available for pre-work and Learning Day proper exercises.

Each Learning Day is centred on a particular topic: Strategy, People, Execution, and Cash.

Recently, EO Melbourne held its Accelerator and Key Executive Learning Day - Strategy, wherein participants learned to create sustainable top-line growth. The keys to this are knowing one’s core customer, having a clear brand promise and developing one’s BHAG® (Big Hairy Audacious Goal) for sustainable revenue growth.

Another Learning Day is coming up in January 2023, which will focus on People. It will enable participants how to become a magnet for A-players who are dedicated to results. Growth companies’ most difficult decisions involve getting the right people in the right seats. One of the big questions is: Is everyone in the company aligned, pulling their weight, and contributing as they should?

The succeeding Learning Day will be on Execution, which allows participants to develop a strategic advantage over their competitors, and on Cash, which will tack on cash acceleration strategies to fuel growth.

Participants of the recent Accelerator and Key Executive Learning Day - Strategy gave positive feedback on the learning event.

“There are great tools for overviewing strategy,” one said. “The organisational checklist was the most useful tool presented today,” a participant commented. “Strategy is, for me, the hardest thing to get started on and get right out of the four focus areas of the scaling-up process,” another remarked. Another participant added, “It gave me a new perspective on some existing thoughts.”

If you want to learn more about EO Melbourne’s Accelerator Program and how to join, you can check out our Accelerator page. On the other hand, only EO Melbourne Members can get their key executives to join the Key Executive Program. Read more about it here. 

The value of EO’s KE Program to key executives and entrepreneurs

In every business, people are essential to drive the organisation forward, reach one’s goals and allow the company to operate in the long term. This is why strengthening your 2iCs and key executives is necessary to keep your business running smoothly and steadily as well as enable it to grow and expand to new markets and horizons.

The good news is that EO Melbourne has a Key Executive Program (KEP) that enables its members to learn growth strategies from EO and execute them into their businesses with key management buy-in and participation. This program allows an EO member to have a key executive from their business take part in EO learning events and EO Accelerator learning days and become a member of a Key Executive Forum.

Through this program, EO members are able to communicate and learn jointly with their key executives as they share the unique benefits of EO with a key executive from their business. In addition, it empowers EO Members and helps them align with their key executives as EO provides them with the tools, accountability, community and support to aggressively scale and master some business best practices and become better leaders. Also, the benefits are two ways as the program serves both the entrepreneur and the key executive.

EO Melbourne Member Harry Sanders, Founder of StudioHawk, had his General Manager, Lawrence Hitches, join the chapter’s Key Executive Program. Both shared the benefits of the program, helping them in their respective professional development and their organisation’s growth. 

"I had a great experience as an EO member and got so much value out of Forum, I really wanted Lawrence to be part of that experience. Being able to talk about his 5% issues without judgment in a safe environment, share experiences, learn heaps, and events and networking helped Lawrence understand the broader business community in Learning Days and really cemented him as a leader. The business has gone through many challenges and first had seen the effect Forum has had on being able to overcome them,” Harry said.

Lawrence was enthusiastic that he has become part of EO’s KEP. "I heard great things about EO from Harry and other people about how much learning and insights you can gain from talking to like-minded business people owners and people with similar challenges ahead of them. EO provides many workshops and communities that have helped our business in hard times. Implementing EOS practices has helped restructure our org chart to be solid and more accountable. The value of the KEP program is immense and I’d recommend it to any EO member to sign up their key execs."

Another Key Executive that has joined the program is Cindy Liu, an accountant at Masseuse Massage Chairs. She shared how becoming part of the KEP has impacted her growth as a professional. "I have been in the Key Executive Program for 2 years now. I have learned so much from every interaction I have had with both the group learning days and our individual forum. To start with, it is a great opportunity for me to step out of the business to learn things from the business strategy level rather than just day-to-day operations. The importance of that is I get to experience what it feels like as a business owner seeing things from a bigger picture rather than just working within my own department. The alignment with the business owner is critical from that perspective."

At present, EO Melbourne has two forums for Key Executives. They also get to attend the quarterly Learning Days as well as other learning events that the chapter offers for those in the program. To know more about our KEP, visit https://www.eomelbourne.org/key-executive-program. Interested to join EO Melbourne? Check out our https://www.eomelbourne.org/join page. 

How to keep your team inspired at work

The lockdowns imposed during the pandemic have pushed many businesses to manage their teams remotely. Now that restrictions are easing, and the world is starting to return to some form of normality, some have embraced the “new normal” with people going back to face-to-face activities but with certain safety protocols imposed. Others still work from home, while there are others that have adopted hybrid working arrangements.

Regardless of the work set up in your organisation, it is undeniable that your employees’ happiness and mental health are important in keeping your team together. It also helps them to be motivated and engaged in your business and immersed in their jobs. Apart from your regular catch-ups and meetings, it is helpful to come up with some activities and initiatives that also cater to their other needs.

Reach out to them individually

Letting your staff members know that you value them as part of your organisation will also enable them to put importance on their relationship with you. Since every staff member may be going through different situations and may have varying concerns, it is helpful to reach out to them one by one and check on their circumstances.

When the pandemic happened, Ben Beattie, Managing Director of True Blue Plumbing Australia, dedicated time to check on his team. “I took the time to call every staff member individually, asked them how they are coping and if there was anything True Blue Plumbing Australia could do for them and what their thoughts were on how the company has handled the pandemic,” he stated.  

Clayton Cross, Head of Strategy at Expia, shared a similar sentiment. “We reach out to them to know where they are at, individually,” Clayton remarked. This simple gesture matters to every member of your team, so it’s beneficial to do this every now and then,

Gather feedback and address issues

Whether during individual calls or at regular group huddles, make sure to gather feedback from your team members and address immediate concerns. “Taking on their feedback and addressing any issues was a great way to make all staff feel heard,” Ben iterated.

Such feedback will provide you with insights on how you can further strengthen your team, improve your systems and services, and grow your business. When team members feel that their input and ideas are being considered by the company, the more they become engaged and involved in the business.

Host a dinner or socials and do activities that build the team

The pandemic was challenging to most individuals and businesses. However, people have become more creative in keeping their teams together. Many have come up with virtual get-togethers and other fun and enjoyable activities, big or small.

During lockdowns, Ben and his team at True Blue Plumbing Australia gathered online for some lighthearted moments. “We held an online social and paid for dinner and drinks for everyone. This really helped morale and eliminate the feeling of disconnect,” Ben shared.

Team lunches or dinners, fun games and team-building activities are initiatives that will get your people to strengthen their bond as a group and reinforce their teamwork. 

Jeremy Chen, Managing Director and co-founder at Good Things, has tapped experts for their team-building activities. “BeChallenged runs a great course that is fun and the enchanted adventure garden in Mornington peninsula has some fun scavenger hunt/ropes courses, but nothing beats a good internal dinner and drinks.”

Give them some pampering

Allow your staff members to enjoy something that can help them relax and de-stress. Clayton has come up with some initiatives that could bring delight to the team. “We offer them something that meets their immediate needs, such as a massage or a quality home-cooked food delivered,” he said.

These are things that will make your team appreciate being part of your organisation and inspire and motivate them to be engaged in your business. 

Encourage continuous growth

People always yearn for growth, such as skills upgrade, advancement in their career path or bigger roles in the organisation. Provide them with an opportunity to thrive and learn more, wherein they can apply such learnings to their personal and professional development as well as to the growth of your business. Training, seminars, workshops, conferences or additional education would be beneficial to them and your organisation. 

When it comes to continuous learning for your key executives, EO has a Key Executive Program, a program that permits an EO member to have a key executive from their business to participate in EO learning events and EO Accelerator learning events and become a member of a Key Executive Forum. Learn more about it at https://www.eomelbourne.org/key-executive-program.