Mentorship Story: Reflecting from the rearview mirror to drive forward on the entrepreneurial highway

To be a better leader – this is the goal this year of James Murray, Founder and Managing Director of Work Healthy Australia. And for him to drive himself forward in achieving this goal, he recognises the value that the mentorship program is offering entrepreneurs like him, who aims for continuous personal and professional growth.

James is thankful to have Steve Sacks, Chairman of Sonnant, as his mentor because of the value that their relationship has brought to James’ professional development. “My journey for my self this year is to become a better leader, which means to become a better listener. Steve has been very helpful. Even if I've only changed 1% or 2%, I attribute a lot of that to some of my conversations with Steve because he's just such a good listener,” James professed.

For both James and Steve, their mentor-mentee relationship is like a two-way street where they get to learn from each other and be inspired by what the other has done in his entrepreneurial journey, notwithstanding the differences they have in their respective phase in the journey.

Restoring things to make them more efficient

Steve has enjoyed being a mentor to James because of the many facets of entrepreneurship that James brings to the table. “I've enjoyed hearing James' agenda of activity, like the amount of stuff that he packs into a week is pretty inspiring. But I've enjoyed telling him to slow down as well. I've found great value in learning about a completely different sort of business sector. Well, it’s two actually, between the egg farm and Work Healthy Australia. And also, I like hearing about James' various non-work activities like his passion for old Saabs,” Steve shared.

Whilst Steve is learning from James’ involvement in such a diverse range of activities – both business and personal interests – he is also imparting with James some of his learnings from his entrepreneurial journey. “One of the things we've talked about has been around where James’ company is at now, with 70 staff members. I've taken a couple of companies from startup up to that number of people, and some of the challenges that you face when you get to around 25 and then around 50 are that the management structures typically need to change. Some of the control needs to devolve. Some of that I learned painfully and I think most founders learn painfully even if they hear it from somebody else. But I've tried to reflect on that in some of the conversations with James as he goes through that same challenge. I'm sure he'll get through it,” Steve said.

From Steve’s experience, James could draw out his thoughts and realisations and then apply them to his business, hoping to make it better, the same way as to making his Saabs up and running. “It’s helpful hearing about what you have to do at 25 people, which is a lot different than what you have to do at 50 and how different those businesses are because, for me, I've just been adding a couple of people at a time. I haven't looked at it like it’s 25 then 50. That reflective view, back in the rearview mirror, is helpful because as an entrepreneur, sometimes we don't want to let go of things, especially if they were like our favourite thing or they were something that we used to think we're good at. That ability to recognise that you've got to let some stuff go to let other people do well is a great experience to hear,” James reflected.

He added, “When Steve shares some war stories from a couple of the other business he was in – some of his tough times, the hard things that he's had to get through and the hard decisions he's needed to make – those are awesome learnings because typically in my experience, I've had to make every mistake to learn from it. Those are much cheaper lessons to work my way through, so I appreciate how genuine and how deeply Steve shares them with me.”

Slowing down but moving ahead to the future

Driving a bus loaded with a lot of people towards the goal can often be tiresome for entrepreneurs. Trying to accelerate their speed to get to their destination faster can sometimes take a toll on their wellbeing, which may affect their families, businesses and those who rely on them.

In James’ situation, “There's a lot of people around me right now. I've got 70 staff members and four kids as well, and everyone just wants a little bit of me. They just want to pull me here and there. Sometimes, I don't know how to say ‘no’. It's great that I like to help people but it's also really hard on me. What I've learned from Steve, and he’s good at telling me this, is to just slow down a little bit or make a better choice or just find some time to turn down the volume in my brain and chill out. I think that's good because no one who works with me is going to tell me that. Having someone external to me who can just say, ‘hey James, grab a hold of that volume button and turn it down a couple of notches.’ It's helpful because I can't see myself from an outsider's perspective. That deeper reflection from a good place has been helpful. I have learned a lot from that.”

“Steve's been successful and he's done a lot of great things. He's in a different phase than me. That phase where you get to pick and choose what you want to do and you don't have a lot of people who are on to you all the time, that ability to embrace your own choices and then also be disciplined within your own choices and enjoy those, it has given me a lot of hope for the future and a lot of inspiration to create my own life,” James remarked.

Driving the Mentorship Program forward

As a former EOer himself, Steve appreciates how mentoring is done in the organisation. “The past few years, I've been doing increased involvement in more informal types of mentorship situations, but given this is EO and I can relate to the culture and the ethos of experience-sharing rather than telling people what to do, I thought that it'd be a good one to have a more formalised kind of mentor-mentee relationship. I think part of it is that we're trying to keep to a reasonable structure here. I think it has worked well trying to structure the program and have some intentionality into what you're going to cover and how you prepare them.”

On the other hand, for James who is currently the Mentorship Chair, the program is a significant pillar of the chapter. So, while he works towards further strengthening the program, he also participates in it as a mentee and gets various benefits from it. “I think it's a great program because if you look at the calibre of mentors that we've attracted into the program this year in Melbourne, and we're talking about over 30 mentors now in in the program, we've got some incredibly experienced individuals and they're volunteering which is amazing. I love the program and I’m going to do it next year. Because the maximum that you can do in EO is three years, I think I'll probably keep it for the third year. I’ll try and build it up to be a real cornerstone of the chapter experience for the members of Melbourne. I don't think there are any downsides being part of it.”

Moreover, James couldn’t stress enough the idea that “Mentorship creates the environment through which both of us can share our experiences for mutual benefit. I hope that Steve would like to continue our relationship after the official mentorship is over. This isn't a business transaction and the mentorship relationships provide critical value that is added to our membership in Melbourne. This is part of our entrepreneurial journey where we can continue to learn and grow.”

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If you’re an EO Melbourne Member, have you already signed up for the next mentorship intake? Find out more on our Mentorship page.

3 different ways innovative entrepreneurs use cryptocurrency for their business

As the online space and financial world merge more and more and break boundaries, the interest in cryptocurrency is increasing by the minute. People looked into it as a way of boosting their financial resources. As its popularity rises, cryptocurrency has become an option for entrepreneurs to use in their business. How can it be done?

While many can not wrap their heads around this new concept, we tapped into the expertise of EO Melbourne Member and Nugget’s News Executive Director Ben Simpson, who shared with us his thoughts on the subject matter.

1.       Investment

Eliminating financial institutions in the process, cryptocurrency provides an alternative method for investment, which may be advantageous to startups and small and medium-sized enterprises. One thing to note, however, is that while it provides opportunities for expanding one’s business, it can also pose certain threats because it’s highly volatile.

According to Ben, “Cryptocurrency is one of the best performing asset classes of the past decade, but it’s also the most volatile. There is a wave of innovation in the space that can touch a range of different industries and create a huge amount of opportunity, and I think entrepreneurial types are very much drawn to that. It also helps that entrepreneurs typically possess a relatively high-risk tolerance and a thick skin which is very much needed if you’re going to participate in this space in any way.”

2.       Payment

As it can be used worldwide without going through banks, cryptocurrency can make processes swifter and cheaper. Given that, Ben said that businesses can use it for payment transactions, international payments included. “One method (which is what we do in our business) is to use cryptocurrency as a method of payment. For most of our team outside of Australia (predominantly the US), we pay them via cryptocurrency to avoid the excess fees, poor exchange rates and slow transaction times offered by our local bank,” he said.

3.       Trade and other transactions

Cryptocurrency is also advantageous to use not only in sending money but also in receiving them easily. Ben added, “Another method is to start accepting cryptocurrency payments in exchange for products or services. These days, it’s far easier for businesses to set up cryptocurrency payment gateways, and also to automatically convert it into their local currency if they want to avoid volatility risk. Of course, entrepreneurs will first want to consider their customer base before deciding to accept cryptocurrency payments.”

While cryptocurrency seems to be attractive to many, particularly business owners, it is still good to have a full grasp of its advantages and disadvantages, as well as opportunities and risks. Ben’s recommendation is to “Educate yourself. Blockchain is a bleeding-edge technology that can deliver great opportunities, but with great opportunity comes great risk. Users are faced with several challenges including (but certainly not limited to) scams, security and price volatility underpinned by the knowledge that most mistakes are often irreversible.”

If you feel that you still need to know more about cryptocurrency despite the many resources available, don’t rush yourself. Seek experts’ advice, if needed. As Ben pointed out, “There’s a rather steep learning curve to understanding the basics of cryptocurrency and blockchain, which leads many people to invest blindly in the space without taking the time to learn, research and understand it. A little bit of knowledge can go a long way in this space to ensuring you act safely and securely and take advantage of as many opportunities as possible without exposing yourself to a disproportionate amount of risk.”

Investing your money and resources into cryptocurrency also entails investing your time and effort in learning more about it before dipping your feet into the water. Look into it more closely and see how it can benefit your business growth and resilience. Cryptocurrency holds great promise, so it’s better to be prepared for what is to come as cryptocurrency can usher businesses to the future of financial technology.

The path of entrepreneurship through acquisition

Not all entrepreneurs start their journey from a garage; some entrepreneurs decide to jumpstart the process and follow the entrepreneurship by acquisition path.

This is not a made-up term. As a matter of fact, top-level universities and business schools like the Harvard Business School, Columbia University, The University of Chicago, and Duke University, among many others, offer Entrepreneurship by Acquisition in their main MBA curricula.

The truth is that you don’t really need to have a brilliant new idea or a unique opportunity to become an entrepreneur. Some people prefer to look for an existing business that already has the available resources and assets and then scale it or do a pivot or bring the company to a better position than from where it was before. Acquisition entrepreneurship is a good option for those who want to put their advanced entrepreneurial skills into good use from the get-go because they can spend more time on implementation and putting things into motion rather than be stuck on conceptualisation, trial-and-error, and ascertaining the business environment.

Is it the right path for you?

This was the route that Mobile Skips Owner and Managing Director Jacob Spencer took, who acquired the business from the original owners. He said, “Whether choosing to start a business from scratch or acquiring an established business, both have their relative pros and cons, usually quite different from the other. In my case, I chose acquisition, as the option best suited my strengths and weaknesses.”

“Before making this decision, I spent quite some time identifying and listing clearly what I needed (and wanted) in a business to acquire—with fundamentals like valuation and profit a given. I then spent the lion share of my time on the non-financial attributes that would complement my experience and skills. The first challenge then presented itself: a very limited amount of acquirable businesses that fit my detailed list of requirements…there were none. So, the first lesson was prioritising the list so that the right compromises could be made,” Jacob continued.

While buying a company may seem less risky than creating a start-up from zero and then building it, there are still varied difficulties to face for those who choose this path. One of these challenges is looking for the right business that corresponds to the needs, wants, capacity and capability of the entrepreneur.

To successfully acquire a business, would-be business owners must be able to:

1.)    Do a proper search for the right business to acquire

This is a crucial phase in acquiring a business. According to Damian Blumenkranc, who has founded and sold businesses before like Creativa Videos and now taking the entrepreneurship by acquisition path, recently acquiring Sunset, a concrete precast factory in Melbourne, “The first challenge, and it is not a small one, is to find a business you are comfortable with to buy and run and close a deal.” It has to be done properly, checking into the background of prospective companies you want to buy, their profitability, and other factors qualitative that are important to you.

2.)    Review or come up with a good proposal and negotiate

When you have done proper research and preliminary due diligence, you can then prepare an offer and negotiate all the terms of the deal. It is critical to try to get the whole picture of where the company currently stands and what is important for the current owner for this transaction.

Another important factor in acquiring a business is having the capital needed to invest in the company. Here are a few options when it comes to financing the business:

• Direct investment – you put your own resources to invest as capital to acquire the assets or ownership of an enterprise. This is usually done without an intermediary or broker.

• Loans from banks – you apply for a business acquisition loan which you can use to acquire an existing company, buy a franchise or buy out your business partner.

• Search funds – if you have limited resources for capital, you can look for other investors to pool funds into acquiring and financing a business.

3.)    Take the reins and lead the transition of the company

The success of the acquisition does not end with the signing of the agreement. As Damian stated, “That is just the beginning. I would say the second big challenge of buying a running small business is that the business won't wait for you to adapt, learn and take over. You, as a foreign entity, need to catch up quickly and find your place in the new business. It is like jumping in the cockpit of a commercial plane in mid-flight and taking over the controls without causing too much turbulence.”

Once the deal is done and the sale is closed, immerse yourself in the company, engage with your internal and external stakeholders and review your plans and the changes needed to implement. You may need to reassure your new employees and customers, present a plan and work towards adapting your team, systems and processes.

Lessons learned

Damian shared the lessons he learned in every stage of the process. “For the search stage, I would say, you must have real clarity of the parameters of the business you are looking for (i.e., industry, size, markets, financials, structure, capital requirement, etc). For the deal stage, be as clear and specific in the letter of offer as you can regarding the deal – from what type of contract you will expect to use to even specific guarantees you will expect to have. If you have investors, keep in constant communication with them, and set clear expectations of the type of shareholders agreement you will want to sign. Finally, for the handover stage, make a good 90-day plan, grab every key aspect of the business, such as people, cash, occupational health & safety, marketing, sales, and manufacturing, and set a weekly plan for 15 days to 90 days with all the things you want to do for each area of interest. This will help you manage the workflow, prioritise and ensure that you don't drop the ball on something critical to the business.”

He added, “To be able to launch and build a brand that existed before, the first thing for me is to understand the history and heritage of the brand, do nothing until we totally get it and understand the market and consumers well. Once we feel comfortable that we understand and get the brand, it is time to plan the strategy for the next few years.”

The rewards of entrepreneurship through acquisition

Despite the challenges, struggles and difficulties, the whole experience and the results can be rewarding. “One of the significant rewards is that instead of having to start from scratch, you can immediately grow the business and make it more profitable, experiments and small changes can be meaningful from day one compared to a startup where you need to build momentum first. With a running business, you might be able to make small adjustments and get significant rewards quicker,” Damian pointed out.

Similarly, Jacob also finds his journey of entrepreneurship through acquisition satisfying. “The benefit of the acquisition is that much of the hard work proving out the product or service model had been achieved. But much like buying a house vs building one from scratch, some things needed remodelling, renovating and even rebuilding. When I bought Mobile Skips, much of what we could see and review was in great shape, but some elements needed to be rebuilt to enable our skip bin hire to be scaled. I realised these unforeseen things seem to be more normal than not and having available capital to deal with them (and expecting some issues) meant we dealt with them quickly, getting us back on track and growing the business with limited disruption. Having enough capital and resilience to ride the bumps in the early stages ensured we weren’t snagged down early on.”

“My most enjoyable part of the acquisition was having an established group of customers we could learn from and quickly improve our skip hire offer. This meant we were able to do some great research early on and update the service offering, making it even better and getting instant feedback from our customer base. This helped drive more sales quickly and also built loyalty with our customer group by listening and reacting to their feedback. Happy and loyal customers are a huge part of the acquisition valuation. I’ve thoroughly enjoyed my journey with Mobile Skips since the acquisition almost 5 years ago. I hope these small experience shares somehow contribute to your journey as well,” Jacob shared.

Share with us your experience on entrepreneurship through acquisition, if you have any, or drop a question in the comments section below if you are contemplating acquiring a business.

A Reflection: EO Melbourne’s “Our Best Year Yet!”

In retrospect to the year 2020 and how it has become one of the most challenging years in modern times, EO Melbourne Past President Kym Huynh recalls how it has affected the Chapter and highlights the lessons that the experience has brought to him.

“Think of that one thing that when you achieve it, will make you want to jump up on the table, pop open a bottle of champagne, and start dancing.” This was the picture that Kym painted when he wanted people to consider what needed to happen for the 2019/2020 year to their best year yet. It also coincidently happened to be the EO Melbourne’s 2019/2020 theme.

“Our Best Year Yet!” provided a singular focus for Members to select one high-impact item that would make a difference in their own lives. Similarly, Kym applied this idea to his Board as he asked each Board Member to focus on the single highest impact item in their respective portfolios. As President, Kym saw his role as making sure every Board Member focused on the highest impact item. But who would have anticipated a pandemic to take place midway through the 2019/2020 term, causing the entire world to collectively halt and slow down?

Five lessons to remember

Maintaining focus is a challenge in itself. With COVID-19, the pandemic forced the world to shift gears as it shocked the world and affected so many lives. Kym acknowledged the crisis as both a difficulty and an opportunity for great leadership to emerge. He witnessed, and is grateful, for how the EO Melbourne Board and management team stepped up to look after the well-being of its Members. When asked to reflect on the year in five words, he shared: (1) stronger together; (2) methodical; (3) progress; (4) stronger; and (5) connected.

Strong Together

“Witnessing how invested the Board and the management team was in the well-being of the Members it serves was both inspiring and humbling,” says Kym, who has been a Member of the Board for six years. An example he cited was the appointment of a Resident Psychologist that was completely supported and funded for by the Chapter. He also acknowledged the Member-to-Member reach-out that took place during COVID-19. “During crisis and times of difficulty, we must focus on the relationships that we have with one another, and witnessing so many Members reach out to check and support one another made us collectively stronger together.”

Methodical

“Before COVID-19, the Board were already intentional in achieving milestones and delivering on promises every month. During COVID-19, the Board increased their cadences and were increasingly methodical in coming together, planning the response strategy, planning the communication strategy, and delivering on the execution strategy. What impressed me most was that the Board also placed a high degree of importance on not only managing the current COVID-19 situation but also managing what happens after COVID-19.” For Kym, witnessing the Board utilise the three lenses of short-term, mid-term and long-term planning when it came to Chapter guardianship was inspiring.

Progress

When it came to the Chapter’s programs – the Key Executive Program, the Accelerator Program, the Mentorship Program, the Significant Life Partner Program and the NextGen Program, Kym is satisfied with what the Board and the management team achieved during the 2019/2020 term. “I subscribe to this idea that when we have the opportunity to lead, we must leave things better than how we found it,” Kym professes, “and these programs were left in a very strong position for future Boards.”

“Whilst I am proud of the progress of the Board, the management team, and the Chapter, what I am most proud of is the progress in our humanity. At the end of our lives, I don't think it's our accomplishments and achievements that determine whether or not our lives have been that of substance, success and meaning, but rather, I think it is the quality of our relationships that we have with one another that make our lives meaningful. The progress in our humanity gave me a lot of meaning, gave me hope, and makes me feel incredibly proud because we exited 2019/2020 and COVID-19 as kinder, more caring, and better humans.”

Stronger

Going through the difficulties together has made the Chapter stronger than how it was before. “I, our Board, and our management team were tasked with looking after the Chapter. We had to make sure that as we rolled off our term, the Chapter was left stronger and better. It’s an investment of our time and energy into our Members because strong Members make strong Forums, and strong Forums make strong Chapters.”

“We also expanded our capabilities of delivering virtual events. Moving forward, I expect that these new capabilities will augment live in-person events.” Kym states.

“There's also greater inclusion of significant life partners and the family because it's the totality of the entrepreneur that makes us strong. These tools that we learn to master our businesses can also be used for our personal lives and the lives of our families and children. Now, that’s where the real power lies,” explains Kym.

Connected

Highlighting the value of relationships, another word that Kym wanted to describe his term was being connected. “The idea that we feel safe enough to reach out to one another when needed, and we have the environment for that, means that we are more connected as a Chapter,” Kym remarks. “I believe in this quote that says, “If you want to go fast, you go alone. But if you want to go far, go with others.” By ensuring that we are connected, we will go further,” he quips.

“Our Best Year Yet!”

When reflecting on the 2019/2020 year, one singular thing stands out for Kym. “The thing that we have achieved, that made the 2019/2020 year the best year yet for me, is the growth in our humanity. As Board Members, entrepreneurs, family members, parents, community leaders and as a Chapter, the growth in our humanity is our best achievement. It gives our lives substance, gives us meaning and means that we can all go out into our respective businesses, communities and families, and lead our lives that are better, kinder, and more compassionate.”

Moving forward

After a year of leading the Chapter to navigate through one of the worst global crisis in modern times, Kym has grown and learned from the experience. He made a conscious effort of leading himself first so he could lead others, and then he looked after the Board as leaders of the Chapter, and then made sure that the Members were looked after as well. “Once I knew that I had those three foundation pillars in place, I knew that then was our opportunity to make decisions that would make a lasting and positive contribution,” says Kym.

But for Kym, the greatest compliment a leader can receive is when they're not needed anymore. “We have built such a strong foundation and structure and systems and processes for the Chapter. There is an opportunity for incoming Presidents and Boards to stand on the shoulders of what we have collectively built, and to look further into the horizon to see what's possible, just as we did when we came into our term and stood on the shoulders of the Boards that came before us. I am incredibly excited about the new perspective and the new vision future Boards would have.”

“As for me, I would like to one day become Global Chair of EO, and so I will be taking my next steps into that pathway, but also mindful that my roots come from EO Melbourne. And so, EO Melbourne will always hold a soft spot in my heart,” Kym reveals.

Since stepping down from his position as President, Kym is approaching life with more wisdom, courage and humility, mindful that he does not hold all the answers. He looks back to the years he has served as a Board Member and leaves an excerpt of a poem he loves that sums up about the value of our humanity, the most valuable thing that can make us celebrate “Our Best Year Yet!”

"The Paradox of Our Time"

The paradox of our time in history is that we have taller buildings, but shorter tempers; wider freeways, but narrower viewpoints; we spend more, but have less; we buy more, but enjoy it less.

We have bigger houses and smaller families; more conveniences, but less time; we have more degrees, but less sense; more knowledge, but less judgment; more experts, but more problems; more medicine, but less wellness.

We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get angry too quickly, stay up too late, get up too tired, read too seldom, watch TV too much, and pray too seldom.

We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often. We've learned how to make a living, but not a life; we've added years to life, not life to years.

We've been all the way to the moon and back, but have trouble crossing the street to meet the new neighbor. We've conquered outer space, but not inner space; we've done larger things, but not better things.

We've cleaned up the air, but polluted the soul; we've split the atom, but not our prejudice.

We write more, but learn less; we plan more, but accomplish less. We've learned to rush, but not to wait; we have higher incomes, but lower morals; we have more food, but less appeasement; we build more computers to hold more information to produce more copies than ever, but have less communication; we've become long on quantity, but short on quality.

These are the times of fast foods and slow digestion; tall men, and short character; steep profits, and shallow relationships. These are the times of world peace, but domestic warfare; more leisure, but less fun; more kinds of food, but less nutrition.

These are days of two incomes, but more divorce; of fancier houses, but broken homes. These are days of quick trips, disposable diapers, throw away morality, one-night stands, overweight bodies, and pills that do everything from cheer to quiet to kill.

It is a time when there is much in the show window and nothing in the stockroom; a time when technology has brought this letter to you, and a time when you can choose either to make a difference or to just hit delete...

Level Up Your Life

Having clarity of vision and developing habits, tools and life-hacks to bring your B.H.A.G. into fruition this 2021 and beyond

As we leave 2020 and all its challenges behind, it is but apt to make 2021 a year where we level up our lives and set our minds to accomplish the things we want to achieve. Often, the big question is: where do we start? The “how” can be daunting.

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

– Steve Jobs

To help entrepreneurs achieve their full potential and enable transformational growth in the lives of its members, EO Melbourne recently held the virtual workshop “Level Up Your Life” where OAK Journal Founder and EO Colorado Member Keith Roberts shared the tools, structure and habits to reach one’s limitless potential through the 90-day structured OAK Journal.

One of Keith’s key takeaways from EO was having clarity of vision due to its importance for goal-setting. Through science, spirituality and generosity Keith’s vision was to help others become the best versions of themselves, which is how the OAK Journal evolved, as a tool to help guide others on their life journey.

In the process of implementing the 90-day goal, the journal aids users to find their “why” or ikigai (one’s life purpose). The focus is to set three goals for 90 days (personal, business, and family/relationships) that will lead them to achieve their Big Hairy Audacious Goal (B.H.A.G.) and, eventually, their purpose.

“I have not failed. I’ve just found 10,000 ways that won’t work.”

– Thomas Edison

The creators of the OAK Journal developed this tool to share over 20 years of collective experience that will empower one to achieve what they set out to do. It has taken decades of wins and failures, along with countless hours of continued education and endless consumption of reading materials and books, such as How to Win Friends and Influence People, Great By Choice, Mastering The Rockefeller Habits and Scaling Up.

Keith also touched on the importance of writing vs digital. Based on science and research, many studies have shown that writing something down almost doubles the probability of accomplishing it.

“You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.”

– John C. Maxwell

Along with writing down the long-term and short-term goals, the OAK Journal provides the method of how to achieve them. One of the things it encourages everyone to do is to follow Warren Rustand’s 10-10-10, wherein 10 minutes are spent on meditating, another 10 minutes on reading and another 10 minutes for journaling.

It is all about creating healthy habits from morning routines to evening activities. Keith stresses that it is an exercise in building willpower and discipline and motivating others to finish what they have begun. The journal additionally has sections where one can write down and track their daily and weekly progress.

“Be afraid, not of failing but of never trying.”

– Adam Beasley

As Keith recommended, more than just putting pen to paper, the best way to make sure that healthy habits are being developed and that the 90-day goals are being achieved is to have an accountability partner. Finding one in EO may not be too difficult as most members of this business community have similar experiences, qualities and aspirations.

Apart from gaining access to learning events like this, one of the advantages of joining EO is being surrounded by like-minded leaders, which provides life-enhancing connections and real conversations that can help one unlock their potentials and grow beyond their personal limits.

What is your goal in 2021? How do you plan to achieve it? Share your answers in the comment box below.

Have you ever wanted to chat with a real-life hacker?

Due to restrictions on physical movements to contain the spread of COVID-19, more and more activities and transactions have moved from the physical space into the virtual space. As online transactions flourish and become more widespread, the threat to cybersecurity and privacy also becomes more prevalent.

Small and medium enterprises are not exempt from such risks and probable attacks. Concerns like these are what Adam Bennett and his team in Red Piranha are trying to address. They are white hat hackers, also known as ethical hackers, who are the good guys that break into computers and devices to test an organisation’s defence against the bad guys.

Speaking to the EO community, Adam shared his knowledge and experiences with regards to cybersecurity, the realities and risks that are present in businesses as well as the struggles in building and running a business.

He began hacking as a hobby and has an intensive experience in professional management, especially in the security and risk management industry. He first talked about how hacking has begun and how it played a crucial role in hacktivism.

However, the influx of cybercrimes and cyber-attacks have disrupted many businesses that led to the closing down of ventures, especially SMEs. With more and more industries connected to the network and relying on digital technology, it is inevitable for online problems to increase. Adam sees two major challenges in countering such setbacks:

1. People don’t know where to start. Many businesses think that having an antivirus is enough to shield their online assets from possible attacks. However, these antiviruses can only protect a small percentage of the business. Professional help is needed to safeguard the remaining percentage.

2. Marketing. Promoting and campaigning for products and services, such as cloud services, before putting defence structures in place can expose businesses to risks. A good network design is needed to address such hazards.

Network architecture is built for office structures to defend a company. But the onset of COVID where many work-from-home arrangements are currently done, the cybersecurity landscape for businesses has changed as it provided many doorways to an organisation’s system.

As problems and threats evolve throughout the years, cybersecurity measures have also improved through technology and companies that help lessen the risks to one’s business. However, it was not an easy path for Adam and his business. While providing the solutions to cybersecurity problems, he also had to build his venture and ensure its longevity.

The entrepreneurial journey is like a rollercoaster ride and the first struggle he had to surpass was communicating a concept when the concept was not thought of before. They have to make people understand and accept a new idea. The second struggle was buy-in as more people want to invest in technology than on the business side.

Notwithstanding such challenges, Adam pressed on and continued to pursue his vision for his company and his mission to help SMEs. He is proud of their mission-driven culture as his teams endeavour to serve their clients.

It is important to have a full grasp of the risks and opportunities that technology may bring to your organisation. It is better to always consult with an expert and seek help when needed.

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How are you protecting your business from cyberattacks? What challenges have you encountered in your entrepreneurial journey? You can share your story by emailing communications@eomelbourne.org.

Three Qualities of a Successful Entrepreneur

Jacob Spencer, Owner and Managing Director of Mobile Skips, cites the various virtues that he finds useful when leading a team. Among them, he names three qualities – persistence, patience and resilience – as the most significant in shaping him to become who he is today. He shared, “There are many, many traits and attributes that have helped me on my journey as a business leader.  On reflection, I believe these three have been the most important and have had the biggest impact on me.”

Persistence

“Having started my working life flipping burgers at McDonald's, I was exposed early on to the stories of Ray Kroc and his successes (and failures) in building the McDonald's brand late in his working life. Ray’s consistent and persistent drive to succeed, regardless of the hurdles, failures and unexpected setbacks, was inspirational. When problems arise, and they initially seem impossible to navigate, having the faith to persevere and persist and believing in our goal has helped ensure I keep moving forward and leading the team through uncertain times,” he remarked.

Patience

According to Jacob, “This one goes hand-in-hand with persistence.  A couple of years ago, I accepted that if I truly wanted a business that ran without my operational input and daily direction, I needed to invest the majority of my time in developing the team and the systems, then have patience in waiting for the outcome. This has been the hardest lesson, as many times my lack of patience has led to a setback—in the heat of the moment, when I see the solution I can’t help myself but to jump in and take over, eroding the hard-won progress already made.”

Resilience

“The last 6 months have thrown more at us than anytime I can imagine.  And, what's more, there is no delineation between the impact at home and in business. Recently, I heard someone reflecting on tough times, ‘without darkness, there is no light and without sadness, there can be no happiness’.  Difficult times are guaranteed, but so are the happier ones afterwards. Facing problems, recognising difficulties and enduring them have helped me realise that we are all much more resilient than we think and that I’ve still got a long way to go,” he acknowledged.

When faced with challenges and difficulties, Jacob finds that having persistence, patience and resilience enables him to meet them head-on with confidence and determination. These and many good qualities are necessary for those who aim to achieve their goals and reach the peak of success.

What positive traits do you want to build up in yourself? What characteristics have you found helpful when taking the entrepreneurial journey? Share your thoughts below.

Lessons learned from launching a VC-backed startup during a pandemic

Raising capital for a new venture can be quite daunting at this time when a global crisis has affected many lives, including businesses, markets and economies. The present situation may be quite disheartening for those who want to take their first step into their entrepreneurial journey or those with businesses who want to open a startup.

However, there may be a spark of hope as CloudOlive Co-Founder and Co-CEO Adam Ross shared, through a virtual event with EO Melbourne, his valuable experience and the lessons he learned from launching a Venture Capital-backed startup during a pandemic. Adam is now pitching for round 2 of raising capital, using the lessons he learned from round 1.

It all started when Adam received from a friend a link to Antler, a global early-stage venture capitalist (VC) that enables and invests in the world’s most exceptional people, defining companies of tomorrow. Through this startup incubator, Adam met his co-founder earlier this year, and they both founded CloudOlive, a single place for Managed Service Providers (MSPs) to discover, purchase and optimise the SaaS solutions they resell to their customers. Since incorporating in April, they have raised funds for capital and are in the process of launching a minimal viable product to pilot customers. 

To participate in this funding process, Adam and other accepted applicants went through a 12-week program and training wherein they would find a co-founder, validate a problem area, get as much traction as possible, and have an opportunity to pitch to possible investors. What they usually look for in founders, as Adam noted, are technically-minded people, those with a commercial mind, and the main experts. These qualities and the ability to execute ideas are often chosen during the process.

One of the key factors for a successful pitch is good preparation. Adam and his co-founder had to come up with hundreds of possible questions before the pitch to ensure that they have diligent answers to everything that will be asked of them. They assigned topic questions to each other so that it will be easier to respond to queries during the pitch. It is also best to keep those answers short and concise.

Throughout the experience, Adam realised that raising money is a full-time job. He found that trying to close in the first call is never going to happen. For most VCs, what they care about is future traction. “Securing a VC is almost like securing a user for your product in some regard. They need to fit the exact intersection of where you are and what you’re offering,” he stated.

From the first phase of the program and going into round 2, Adam learned that it is better to ask diligent questions to investors early on. Such questions can be:

• Talk us through your last 3-4 investments.

• How long did they take to come about?

• What revenues were they at?

• What’s your follow-on strategy?

• If you invest in us now, how hands-on do you want to be in the business?

It is good to speak to their portfolio companies as well to be able to gain an understanding of what they are like when things are not doing well. Adam believes it is important to have this information because having a VC is like a marriage where both the founders and the investors have to make the partnership work and enjoy the returns.

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EO Melbourne organizes learning events like this where Members and those within the EO community can find nuggets of information, knowledge and wisdom that can help them in their entrepreneurial journey. EO Members also join lots of benefits that can further their development as entrepreneurs and help them with their businesses. To be part of EO Melbourne, you can check this page on how to join.

Learning from the experts: Readjusting to Life after Lockdown

Melbourne has endured one of the strictest and longest lockdowns in the world with stage 4 restrictions imposed since early August. There have been huge impacts on businesses, personal lives, and people’s general mental well-being. As restrictions have started to ease, the chapter turned to experts Joe Pane and Katerina Papamarkou to know how to readjust to life after lockdown.

An expert in human behaviour with a degree qualified in psychology and sociology, Joe Pane acknowledged that “there are a lot of realities that people have gone through that are very extremes. Some people had a tough time losing money, losing relationships, losing businesses and some unfortunate tragic circumstances where lives have been lost as well. At the other extreme, some businesses have been booming and doing well.”

With a healthy appreciation and respect for people’s experiences and what they have gone through, he elaborated on how to handle the realities of people, which are unique for everyone. One of the key points that he touched on was focusing on what we have, which is gratitude, without denying what is happening around us. When business leaders manage themselves this way, they can manage their teams more effectively because they can see more clearly when they’re in touch with gratitude.

“And that’s when you can start bringing in even more certainty, even more warmth and even more connection to your interactions every day if you’re running a team or dealing directly with customers or clients,” he said.

Joe added, “Hope, along with gratitude, is one of the simplest yet most powerful focus points in our lives.” It is helpful to come up with small rituals that people can look forward weekly and raise their spirits. This can be done by learning something new like a musical instrument or online course, getting involved in a new hobby or designing small events in your schedule like pizza night every Friday. He called this micro-hope. From that, people can create macro-hope that will help them get to the next stage by looking forward to something in the long-term, such as travelling to other places or getting together.

Katerina Papamarkou, EO Melbourne’s Resident Psychologist with over 25 years of experience in organisational consultancy roles, pointed out that “there is a wide range of different responses to what’s been going on so there have been several workplace challenges.”

What she has noticed was that as workplaces have started to think about going back to work, people experience anxiety on how going back to work will look like for them, since this whole thing is still novel. Some of the challenges for organisations and businesses are the social distancing requirements, travelling to and from work, and maintaining records for contact tracing. What businesses can do are to:

• Ensure safe and healthy practices

• Manage different attitudes and expectations

• Think of financial considerations

• Do contingency planning

• Care for the mental health and well-being of their team members

She remarked that people are experiencing lockdown fatigue and anxiety so it is important for organisations to lend support and talk it over to those who are going through these challenges. She also reiterated the need for compassion and empathy for those who are experiencing difficulty during these tough times. Since there are shifts in context, choice and control, it is normal to have a range of psychological reactions to an abnormal situation and it is important to acknowledge these various thoughts and feelings.

It helps to be mindful of such realities, to focus your attention on values and goals, and to know what is most important to you and what you need to let go. You can do this by putting things in perspective, taking precautions and minimising risks, and taking action according to your goals.

Finally, both cited open communication as the best approach that can help organisations and their members readjust to life after lockdown. Knowing the concerns of those in your team and discussing possible solutions can be a huge comfort to them. Although there has been a huge shift in people’s lifestyle due to the pandemic, things will eventually come to pass. However, to get through this and be able to cope through the changes happening within and around us, it is noteworthy to be mindful of one’s own as well as of others’ thoughts and feelings, accept these realities, and acknowledge them.

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When you join EO Melbourne, you will have access to these learning events, once-in-a-lifetime experiences, and other benefits that can help you in your entrepreneurial journey.

Diversity and Inclusion: how do we make it become part of our corporate culture?

In times of social unrest, it becomes more critical for founders and leaders to dive deeper into diversity and inclusion within their organisations.

With recent events across the world bringing systemic racism and inequality to light, it is more important than ever to be upholding diversity and inclusion within the workplace. The worst thing any organisation can do right now is to do nothing.

But where do we start? How do we navigate the topics of diversity, inclusion, and equality with respect and do it right? How do we communicate about this with our team and our customers? How do we become more aware of our unconscious bias within our HR, marketing, or daily operations and address them effectively? What steps can we take to ensure long-lasting diversity and inclusiveness is part of our company’s culture?

EO Melbourne has been into the topic and some members have shared their thoughts and tips through the article “We asked the question: As an entrepreneur, how do you practice diversity and inclusion in the workplace?” This time, the chapter invited Dr Emma Fulu, Founder and Director of The Equality Institute, and Hannah Kassay, a refugee who came to Australia 17 years ago from Eritrea, to shed more light on this issue as they shared their experiences and thoughts on how we, as a society, can do better.

Emma talked about her personal experience coming from a family of diverse backgrounds. Growing up, she has received undue treatment from people who have perceived her as different from them. Since she found herself wanting to address injustice and inequality, she then pursued a career that enabled her to do this.

She became a researcher, social entrepreneur and one of the world’s leading experts on equality and the prevention of violence against women and girls. Her groundbreaking research has been featured widely in international media, including on BBC, Al Jazeera, CNN, and Huffington Post, and published in high-level academic journals. She is also a representative on the Victorian Government’s Ministerial Council on Women’s Equality, co-Chair of the Gender and Rights Advisory Panel of the World Health Organization, and a member of the Lancet Commission.

Eventually, she founded the Equality Institute, a global feminist agency working to end violence against women and girls with the ability to combine world-class research with creative communications.

For companies who want to uphold diversity and inclusion in their organisation, Emma stated that it is best to communicate with honesty and humility, to listen to team members, to acknowledge areas for improvement on this aspect, and to take further action that can create long-term impact. She recognised that there is no quick solution to ensuring equality in companies, but a good approach is to have a diverse recruitment process to more targeted groups, which may require more time and effort.

Hannah, on the other hand, shared her journey from her childhood in Eritrea to her move to Australia. “When I came to Australia as a refugee, ZERO was the only way one could describe my starting position. Without knowing English or having any real formal education, it was only power of will, utmost dedication on a daily level, and continuous personal growth that made me into what I am today - a businesswoman with a deep awareness of what it takes to convert ZERO to ONE,” she revealed.

She started her company, ACS Cleaning Melbourne, from scratch with zero income and built the business into a trustworthy resource that it is today through old-school perseverance, dedication, and customer-obsessed approach. Today, her business has 10 franchises and growing, with plans for expanding nationally.

Throughout her journey, when she has come to realise that she was different from everybody else, Hannah began to educate herself. Later on, she developed self-esteem and saw her value as a person. “Diversity comes from within,” she remarked, and equality is something she regards as self-responsibility. For her, diversity and inclusion in any organisation must be a genuine effort where the leader or CEO explores what it truly means to be different and conducts open communication about it. She also pointed out that embracing diversity will also nurture the creativity and growth of an organisation.

Through her business, Hannah extends an opportunity for women and those who are marginalised to reach their goals through franchising. At present, she does some public speaking and organises workshops and mentoring sessions for everyone interested in hearing and learning about the principles that proved their value and soundness during her whole career. “I have a special interest in empowering underprivileged women and youth, helping them find their place in a global business ecosystem,” she stated.

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EO Melbourne comes up with webinars and learning events like this that helps entrepreneurs look into various social issues that may be beneficial in growing their business and developing their organisation.

Applying a childhood lesson to the entrepreneurial journey

Entrepreneurial insights flourish from experiences, resources, education and learning events. Yet, some of the lessons that business owners now carry in their entrepreneurial journeys may often be traced from childhood. Some develop their skills and knack for business since their early years, whether it’s through their family or their self-learning.

Founder and Director of Graman Advisory and Executive Director of Clark Rubber Graeme Goldman looks back to his early years and realised the gem of lessons he got during those times.

“I grew up in Rhodesia (now Zimbabwe) in Africa. Rhodesia was and still is a third world country, which means there is a lot of poverty. My father was a pharmacist, so whilst we were not wealthy, we were comfortable,” Graeme shared.

He recalled his childhood days and how he would enjoy it with his family. “When I was 6 or 7 years old, we, as a family, would have a big outing for the week and go to the movies on a Sunday night. This was a big event because in Rhodesia at the time, we did not even have TV (yes, think about how lucky I was to grow up without TV).”

However, one incident was ingrained in his mind and brought a valuable lesson that he still carries to this day. “On this particular Sunday, I was walking with my dad, my hero, and we walked in and bought the tickets. Next step was to go to buy popcorn and lollies. But my dad bent down and asked me if I would like to do something instead of spending money on popcorn and lollies. I said no because I was entitled to those, just like every other Sunday at the movies,” he recalled.

“Dad asked me if I saw the beggar on the pavement as we walked in and I said, ‘no, I did not’. Dad explained to me that the beggar was begging because he had no money and no food, and we could give the money for the popcorn and lollies to the beggar to buy food, but I would have to forego my treats,” Graeme continued.

The next thing that happened made little Graeme realise something important. “Begrudgingly, I walked with my dad to the beggar and dad gave the beggar the popcorn money, shook the beggar’s hand and wished him well. As we walked back to the movie, my dad said something to me that I have never forgotten and something that I have lived my life by:

‘there but for the grace of god, go I.’”

What his dad meant was that Graeme was fortunate not to be in a similar situation as the beggar, which is why he has to empathise with them. That lesson has shaped Graeme’s view of the entrepreneurial path and helped him overcome the challenges he encountered along the way.

“As entrepreneurs, we have all faced difficulty and hardship in our journeys. At least I know I have. Every time I think how challenging life is for me at that moment, I remember those words my dad said to me more than 40 years ago. It reminds me that life could have been a lot harder for me than what it is and I am grateful for what I have and for what I have been allowed to achieve,” he remarked.

Truly, the path of entrepreneurship may be full of ups and downs. However, many more may be in an even worse situation than the one you may be in. The entrepreneurial life calls for perseverance, endurance, relentlessness and determination. It may also need human values like sincerity, compassion and honesty. One does not learn all these overnight. Some of them you may already have picked up from your childhood lessons or your experiences, which you may be able to apply to your role as a business leader.

The entrepreneurial journey of Datto’s Austin McChord

Reading about the life journey and insights of successful entrepreneurs is inspiring and educational. But there’s a different kind of learning experience that you get when you hear their stories firsthand and have the opportunity to ask them questions that have been lingering in your mind. Such was the opportunity that EO Melbourne has presented to its members and community when it held a virtual event with Austin McChord, the Founder of Datto.

Becoming a unicorn startup is one of the goals many entrepreneurs want to achieve. But how does one start small and become a global success? It was not a smooth journey for Austin as he shared the ups and downs that he went through during the process of growing his business.

Austin started Datto from his parents' basement in 2007 and went on to build it as the first unicorn startup from his home state of Norwalk, Connecticut. With the mission of bringing best-in-class data protection solutions to underserved small and medium-sized businesses, he was able to make Datto as the world's leading provider of IT solutions delivered through managed service providers (MSPs).

According to Austin, there were some hits and misses as he began making his first products from limited resources. He built his online store, created a website and had his products listed on Amazon only to see no sales. However, out of his not-so-glorious beginnings, he kept on creating and innovating until he saw some promise from the ideas that he and his team have executed.

Moving out of the basement to a bigger office and later several locations across the US and around the world, Datto has grown and Austin, as the founder, continued to chart that distance to the future. While coming up with new concepts and creations, he made sure to look after his team and customers, as well as respond to the needs of the community, especially during times of disaster.

One particular incident that Austin couldn’t forget was when he received a strategic deal where a company wanted to buy his business. He didn’t believe it at first, but when he realised they were bent on offering his venture, he took Datto even more seriously. At that time, the deal didn’t get through and Austin went on to build Datto to the point wherein they even bought their competitors’ products.

As Datto became huge, Austin wanted to move towards his next big journey and give the company a new leadership space. He stepped down as Datto’s Chief Executive Officer after serving for over 10 years. Now, he invests in and advises other technology growth companies, while continues to invent and experiment in his lab in Norwalk, CT.

Since then, Austin has received various distinctions and awards. He was named to Forbes Magazine’s 30 Under 30 list in 2015, named an Ernst & Young Technology Entrepreneur of the Year in 2016, and earned recognition as one of the nation's top 50 philanthropists in 2017 by the Chronicle of Philanthropy.

It was an inspiring entrepreneurial journey worth emulating. Austin showed that with determination and perseverance, along with a passion for his craft and commitment to his team and clients, he can achieve his goals.

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EO holds chapter, regional and global events for its Members that help them in their entrepreneurial journey. Interested to join the EO Melbourne chapter? Check out how through this page.

Leadership in the Time of Crisis

EO Melbourne Navigating Now and Preparing for Post-COVID-19

"We've aged a generation in the past three weeks. What matters has sharply come into focus. Family matters. Love matters. Kindness matters. Health matters. Generosity matters. People matter. Community matters. The rest is just noise.

Aside from physical distancing, the biggest thing you can do right now is to choose to see the best in each other. Be kind. Be patient. Be tolerant.

Be quick to help out in any way that you can. Be forgiving when you would otherwise be upset. See things through the eyes of others and try to understand where they are coming from.

Seek out opportunities for generosity. Reconnect with your community. Reconnect with yourself. Reconnect with your priorities. Live them."

- Anonymous

The onset of the COVID-19 pandemic has brought governments, businesses, and communities to a standstill, affecting lives all over the world and across all levels of society. Entrepreneurs are not spared from the adverse effects of this pandemic. EO Melbourne’s President Kym Huynh shares how the crisis has impacted the lives of entrepreneurs in Melbourne and how he, and his Board, tackled the situation head-on to both help those affected navigate through the challenges and prepare for a world post-crisis.

“What differentiates COVID-19 from other world crisis such as the Global Financial Crisis of 2007-2008 and September 11 of 2001 is that no one knows what the end date of this pandemic is. Consequently, we cannot accurately plan for the future when we do not know when the endpoint for the current crisis is,” Kym states.

“During uncertainty, people seek answers, people seek leadership, and people seek direction. And when you throw a global pandemic on top, you have an environment where emotional states are heightened, and people become prone to acting emotionally rather than rationally. When I consider this in the context of leadership, it is important to augment how we typically lead with such speed in decision-making and an increase in our communications cadence,” he continues.

When faced with a challenge or difficulty, Kym’s normal process is to:

1.       Step back

2.       Choose not to immediately react

3.       Assess the environment and situation

4.       Gather multiple credible data points

5.       Stategize

6.       React from a place of stillness

Leading the team

Entrepreneurs, by definition, are leaders. The people employed, the family members and the communities that entrepreneurs touch all look to them for cues on how to react and respond. “If you’re going to be in a position where you are seen by others as that of being a leader, you might as well be a good one,” Kym reflects. “One thing I have learned from leadership during COVID-19 is that I don't always need to have the answers,” Kym quips, “but rather that I need to be present, constant and visible so that I create that environment and space of safety and stability”. In that, he makes sure he is a constant so that he can provide stability to his Board, EO, his family and his community.

He enumerated the immediate things he did to mitigate the complexities of the situation:

1.       Make sure everyone is calm and collected

“The topmost priority for me was to manage the emotional state of the collective, and dive deeper 1-on-1 with individuals where needed,” Kym states. He believes that making sure everyone, particularly the Board and the team, is in a still, calm and collected state-of-mind is very important. For the Board and the team to lead, they need to be able to make good decisions. To make good decisions, they need to be in a good emotional state. Therefore, he made it a priority to make sure that every single person around him was good with themselves so that they could effectively look after the Chapter.

2.       Create an atmosphere of safety and stability

He made sure he was highly visible, and accessible by opening his normal lines of communication more so that people can come to him for that feeling of safety and stability. “In my experience, sometimes the little things you do can mean the world to others, and COVID-19 amplifies this experience. Whether it be a phone message, an email, a phone call or a video call, I have found that these simple actions reassure people that I—and my Board--are present and that we are thinking about the situation. These simple actions are important because people are looking for stability in a time where there's so much instability,” says Kym.

3.       Create concise, focused and impactful messages

Once everyone is calm and feels safe, he and his Board were quick to communicate to the Chapter that they’re there for the members, doing everything they can to support the members with messaging that can be comprehended easily, leaving no room for ambiguity. “It is important that any messaging is easy-to-understand, and leaves no gaps because if we communicate with gaps, others will fill in the gaps for us, and they will fill it in incorrectly. Even more during a crisis, it is imperative that the messaging is concise, focused and impactful,” Kym states. “It was important for myself and my Board that we communicate a message of unity, solidarity, and that together we are stronger,” he adds.

Plan of action

Words of assurance and encouragement must be accompanied with a specific, timely and measurable plan of action. Kym convened his Board to exchange experiences and insights and review the collective feedback and sentiment from the community. These are the action points they came up with during their fruitful Board meeting and in the succeeding discussions:

1.       Appointment of a Resident Psychologist

Knowing that people are hurting and many businesses have been severely impacted, the Board made it a priority to support those who were in need. To show that they’re there for the members, the Board decided on the appointment of a resident psychologist that is entirely funded and supported by the Chapter. That is, any Member of the Chapter, if they need to, can call and directly reach the resident psychologist for a confidential conversation.

2.       Member-to-Member support

Members of the Chapter are paired up with one another, wherein they can reach out and stay connected. It provides members with an avenue to pick up the phone, call another member, check on that person and let the conversation flow. “It is crucial that we lean into, and invest in, our relationships with one another during times of crises,” Kym shares.

3.       Board-to-Member reach-out

The Board recognises that there are a handful of members who have contracted and remained quiet while fighting their fires. These members were identified and assigned to Board Members. Kym speaks from experience, “When I'm in a crisis, I tend to feel like I don't want to burden and bother others with my issues. It is a difficult compulsion to fight, despite cognitively knowing how much better off I will be if I share openly with others and being vulnerable. The lesson here is to not wait for people to ask for help, but to be proactive, pick up the phone, and reach out. Our small acts of kindness and compassion can mean the world to another.”

4.       Supporting members through the current crisis, and preparing members for the world post-crisis via condensed learning events

The Chapter launched a 12-week webinar series consisting of members sharing stories, learnings, experiences and expertise with other members. According to Kym, “These learning events create solidarity, reinforce the community, and create safety. Knowing this, we moved fast to create these events, source our speakers and add resources to promote them to our members.”

From the board meeting, webinar topics were discussed, wherein the first half of the series is focused on navigating the current crisis while the other half is to help prepare members for what happens post-crisis. Topics were determined based on the issues that the Board Members were experiencing themselves and those that they heard from other entrepreneurs and business owners.

5.       “No member will be left behind”

EO Melbourne adopted the motto, “No member will be left behind.” The message was communicated quickly and repetitively. It was short, concise, focused, and left no room for misinterpretation. The Board also ensured that the substance of the message could be supported by ensuring that the Global Support Package and Local Support Package combined to create a substantial assistance package.

“We are mindful that there are members whose entire businesses and livelihoods have been severely impacted, and that they're in a very stressful and overwhelming situation. We accounted for this type of scenario. So, we wanted to make sure that if any member wishes to continue to engage with EO next year, we will find a way to make it happen,” asserts Kym.

Moving forward

Although the future seems uncertain, Kym accentuates that the EO Melbourne Chapter must move forward stronger, better and wiser, highlighting that we are stronger together. He illustrates this by sharing the idea of a stick, wherein if it remains alone, can easily break. But if bundled together with other sticks, it becomes significantly more difficult to break.

For Kym, “We must move forward stronger. We must be more connected with one another, and with that connection will come solidarity. We will move forward better, wherein we will be kinder to ourselves, each other, our families, our friends, our teams, and our communities. We will move forward wiser when we can carry the lessons we've learned during this crisis into the future. After all, like it or not, the crisis has happened, so it is incumbent on ourselves that we do what we can, to make the best out of the crisis.”

“Times of crisis creates opportunities for great leaders to emerge. It is leadership not only in our businesses but also in leadership with ourselves, our families and our communities. I hope that every single person reading this finds it within themselves to stand tall and proud, and to step up to becoming a great leader, one that serves others, leads with compassion and lifts those around them. We started the year with the theme, ‘our best year yet,’ and with our leadership, not only can this be the best year yet for ourselves, our businesses, families and communities, but also the EO Melbourne Chapter,” Kym imparts.

Marcus Lethlean on the business of serving

With several businesses under his belt, one would think that Marcus Lethlean, owner of Mediport, GoodBarTrade, 4Degrees Celcius, A2b Solutions and OneSevenOne, has already mastered the entrepreneurial journey. Still, he sees himself having the need to acquire better skills to take his businesses further and serve better the people that benefit from his services. At the same time, he shares the learnings he gathered during his years of establishing and managing his ventures.

When faced with the question of why he started his businesses, Marcus admits that he couldn’t see himself in the corporate setting. Marcus likes to start something from scratch as it gives him the freedom to create, set his own directions and strategize his next steps. He explains, “I have worked inside the corporate environment and there are some aspects of the hierarchical chain that can blunt people of their creativity.  At other times, the system can teach people not to go out on a limb. And yet, every entrepreneur that I know went out on a limb, particularly founders. You don't even think of the risk because you just feel like it's going to work.”

It wasn’t always a smooth-sailing journey, however. Before he began his first business and went on to build more, Marcus had several attempts on building a business, all of which faded away. His first was when he was 13 years old doing door-to-door sales and went on to venture on several other business endeavours as he went along. He persisted despite the disappointments he encountered when those attempts didn’t fully prosper, which brought him to some of the low periods of his life.

Instead of leaving the entrepreneurial journey, he studied law and then started working at nights again until he found himself back to the path he always wanted to take. “The biggest lesson I have learnt is to follow the feeling. If an idea makes you feel excited then turn it inside out. That little buzz is a real call to action because it means you've got to find the next stepping stone that edifies the original feeling,” he remarked. And in that journey, he found the beautiful loop of thoughts-action-effort-outcome where he gets the feeling of accomplishment as an entrepreneur whenever he reaches his goals.

As to the challenges that he had to hurdle in starting and sustaining a business, he pointed out the lack of knowledge, lack of resources as he self-funds his ventures, and getting the right people on board his entrepreneurial bus. These same challenges also brought lessons to his continuous journey that he is now able to share with others who are also going through similar experiences.

The essence of a good business is simple

“Good businesses are identified where someone has a need and the other person can satisfy that need. And both parties want each other to stay inside the relationship, so they treat each other fairly. They price the product and the service accordingly,” Marcus expounds.

In all his businesses, Marcus ensures that they provide very good quality service to their clients, most of which are service-oriented businesses as well. They also use proprietary applications, software and systems that allow them to monitor and uphold the highest standards of service. For Mediport, where they provide logistical support in transporting vaccines and pharmaceutical products, there is the potential in this business to save lives through timely deliveries and the protection of the products through good process.

Say “yes” and back it up with action

“Say yes and then have an action that you have to follow through,” Marcus declared. “That's one tool that I used. Say yes and then figure out how,” he reiterated. He shared that he always find ways to make sure that the customers get what they need from him. Even when there are bumps, he’ll look for alternatives to guarantee the promise they make to their clients.

Widen your knowledge

Experience has taught Marcus how to handle adversities and it honed him to become a better entrepreneur. He also credits his late father, who had been his confidant and supporter. Still, he keeps on adding to his knowledge by reading books that can sharpen his thoughts and perceptions of doing business well with others. These are the four books Marcus mentioned that have contributed to his growth as a business owner.

1. Johnathon Livingston Seagull by Richard Bach – a gift from his dad when he was 12 years old where he found many important insights.

2. The Alchemist by Paulo Coehlo – “He teaches you to follow your dreams and never turn your back on opportunities as you cannot be sure they will still be there when you turn around again,” according to Marcus.

3. The Richest Man in Babylon by George S. Clason – “It's an incredibly powerful book about a slave that had an amazing work ethic. The richest merchant in Babylon bought the slave’s freedom and taught him the 10 rules for wealth so he too could become the wealthiest trader in Babylon.”

4. Think and Grow Rich by Napoleon Hill – “It’s a really good book because it allows you to tap into the mindset of the people who have been very successful.”

Manage and train people

Despite several businesses to oversee and with a huge scope of operations, Marcus is able to do it because of the people who work with him. There were staff challenges that he didn’t see coming, but he was able to tap on the skills and passion of those in his team to help him bring his businesses forward. He stressed the need to make certain that people feel they are part of the team. “If people have it in their minds that the workplace is a ‘them and us’ it doesn't work,” he stated. “It’s a delicate balance every day to manage people and make sure that you are all on the same page and getting the best from each other.”

A service-based model that people respect

Marcus highlighted the difference between humble service and servitude. He elucidated, “Setting up the relationship for service means you have the opportunity to let people know how well you are wanting to help them.  I think that is most important to identify their needs and highlight that understanding to the person for whom the service is being supplied.”

“If people think that they are in a relationship where one party is taking advantage or in a relationship typified by servitude, it will dull their enthusiasm to provide outstanding service and, ultimately, it might fall apart.”

He also added that it takes two good ears to be able to serve others better. “Whether it's listening to your market or to a new person in your business or to people who know more than you, you've got to be able to listen,” he added. Such a service-based model enables entrepreneurs to become part of a solution. It leaves no lingering feeling other than goodwill.

Taking the wheels and bringing it further

Marcus is the kind of business owner who is not afraid to take the wheels, literally and figuratively, and drive his businesses towards his goals. When he’s down on people, he would get in and drive to fulfil his client’s needs. He acknowledged that he still has a long way to go to expand his ventures internationally, which is why he joined EO Melbourne to add more learnings that can equip him to become a better entrepreneur. “I've never had a business mentor. As such, I think the structure of the learnings that occur with EO can fulfil that mentoring role incredibly well,” he said.

He has started thinking of better skills to acquire in a managerial sense, a marketing sense, and strategizing sense. And with a young family – a three-year-old and a year-and-a-half-old – he hopes to see his kids grow up to become fine men. It’s something Marcus looks forward to in the future, including a better version of himself and several thriving businesses that will continue to serve those who are in need of their services.

Nyree Hibberd: bringing meaning and beauty through her business

Gift-giving is part of our way of life from days old. People give gifts for every occasion, especially this time of the year when the holiday season is fast approaching. But selecting an item as a present is not as easy as grabbing anything available on the shelf or adding the first product you see online to your virtual shopping cart. It helps when you can find something that has meaning to people and society and give it to those who mean most to you. That is the core of Koh Living, the business that Nyree Hibberd and her business partner put up several years ago.

The conception of Koh Living was unexpected. Before she began with this venture, Nyree had an IT business for about eight years, while her business partner was in recruitment. “My best friend and I were travelling through Asia, and we were in Bangkok at an Israeli cafe having lunch. A lady on the next table asked to join us. She travelled the world buying products for her store in Queensland. My best friend and I just looked at each other and thought, ‘Well, that sounds fantastic. Why don’t we do that? Let's do it. Let's just stop doing what we're doing and start something that will just be fun and get going.’ So, that was probably the turning point for deciding to get off the path that I was on, which was business, but it was IT and completely different compared to gifts,” Nyree narrated.

Different topics, same themes

While there are differences in the types of business Nyree had previously and the one at present, which is Koh Living, she found that there are also parallelisms. Managing people, administering operations and staying on top of the financials, especially the cash flow, are some of the similarities she found between the two businesses.

The challenge she encountered was in retail. Nyree had never sold anything all her life. She had to get her hands dirty and do things by herself. She found herself selling candles in the markets, something she never did before. Creating products, overseeing stocks and dealing with artists, suppliers, and contractors were the areas where she needed to adjust. There were things that she needed to learn and some lessons came the hard way.

Learnings and tools

Through her experience in her IT business and now Koh Living, Nyree has come to learn a few important things in running a venture: define your roles with your business partner; foster an environment of challenge; watch the numbers because they tell you exactly how healthy your business is or when you're going to have trouble; and lastly, get the legal side of things in order.

During the first five years of Koh Living, Nyree and her business partner were just having fun. It was at the next five years of the company when they started to take it more seriously and looked at educating themselves and trying some tools that can help. “As we got to that 10-year mark, the first two books that we came across that were really useful were Jim Collins’ Good to Great and Verne Harnish’s Scaling Up. So, we started dabbling with the flywheel and the quarter sheets,” Nyree stated.

Having an end product that they need to constantly track, they use a software tool, Unleashed, to manage inventory. Then, they export the numbers to Excel to analyse their data. “I would say that in every industry, there will be a tool that feeds you back that data or about the health of your business and the core thing that you sell,” she added.

Her desire to upskill and bring more to her business led her to join EO Melbourne. She was through Verne Harnish’s website and found that he had coaches. That made her contemplate of doing focused one-on-one training instead of attending conferences. She and her business partner got a coach and it was during one of the sessions that EO was mentioned. Seeing that EO is composed of people with businesses, experiencing similar issues as they were, Nyree decided to join the group.

Products with meaning and beauty

To set Koh Living apart from other brands selling similar product lines, Nyree and her business partner decided to produce gifts with meaning. “People are becoming more and more conscious of connecting with other people. We live in a more connected but disconnected world. A lot of it is becoming about the experience. So, if you're going to give a gift, people want it to mean something. We want it to not just mean something to them personally but also to think about how it's being produced, where it's being produced, and if some of the money is going to a bigger cause than ourselves. What we do with our stories is we link them back to have some meaning not just to the gift recipient but to society, as a whole,” she explained.

To give meaning to their merchandise, they link the consumers with their artists, providing a platform where the customers can know the story behind the artworks. They have indigenous designs, Australiana themes, Wildflowers range and other motifs by their Aboriginal artists. Apart from meaning, they also make sure that their products exude beauty. They put a lot of thought into the design and the material of their items so that they come up with quality goods that are priced fairly.

Putting purpose on the business and the entrepreneurial journey

Despite 15 years of Koh Living, Nyree is unsure how the future will unfold 10 to 15 years down the road. Given the constantly changing consumer behaviours and trends, especially with technology transforming things so fast, she admits that it’s hard to even look at the next five years of the business. However, she is sure that Koh Living will still be going strong internationally at that point. She stressed, “We need to scale it in a smart way so that we don’t fall apart at the seams and become a victim of not watching how society is actually changing their purchasing behaviour.”

But on a personal note, she hopes to also contribute to society in a bigger way. “I've just applied to get on a board in the indigenous environment for artists. So, I'd like to see myself assisting businesses and individuals outside of Koh Living in a way that I can bring what I've learned about growing a business to others that aren't necessarily as big as Koh Living at the moment or are just starting out or in that stage where they're growing,” Nyree shared.

Since the time Nyree and her best friend thought of the idea of Koh Living, they now wake up with one thing on their mind:  to make people feel special.  Koh Living has come a long way and they look forward to continuing to create moments of connection, love and joy with friends and family among the chaos of modern life well into the future around the globe.

Know more about Nyree Hibberd through her LinkedIn profile. Read on Koh Living and its products at https://www.kohliving.com.au/.

Nyree and her business partner in Koh Living.

Nuggets of entrepreneurial wisdom from Harry Sanders

Work hard. Find your purpose. Step out of your comfort zone. These are the three main lessons that Harry Sanders, founder and director of StudioHawk, a Google Marketing Specialist SEO company, learned in his experience as a businessman. Harry established his company during his teens, and he found that the entrepreneurial journey is full of challenges. Yet, the hardships moulded and strengthened him to be what he has become today.

Resilience is the biggest factor that enabled him to move forward and continue on the journey. “I knew that it was a make-or-break situation, either I would find a way to make the business work or I was going to remain where I was. There was no fallback or backup plan. During the journey, however, I faltered many times, wondering what I was doing and even wanting to give up on it all. In the end, what got me through is the resilience to keep going when every part of my body wanted me to stop. I recovered by persevering and crushing it for the clients that I had, which generated mass referrals,” Harry recounted.

Three major lessons on the journey

The challenges and milestones that Harry faced since he decided to hit the entrepreneurial road have brought him many lessons that he will always carry in life. He shares three major learnings that he got out of his experience.

1. Hard work. Harry found that there is no substitute for hard work as there is no “get rich quick” formula to a successful entrepreneurial journey. One has to work hard and for a long time to reach one’s goals and take them further towards bigger goals.

2. A deeper purpose. “If you are in this just to make money or hoping to strike it big quickly, you will need to dig deeper to find your purpose. Mine was to provide opportunities to others. Find out why you do what you do other than for money,” Harry said. Most businesses are born out of a particular need, and their products and services provide solutions to such necessities.

3. Stepping up and stepping out. “Be uncomfortable. Step up. Do that speaking job. Do that thing that you’re not sure if you are ready for it. The most consistent success that I have seen has been when I stepped outside of my comfort zone,” he remarked. Becoming an entrepreneur is not just creating a product or making an idea into reality. It also calls one to become a leader, a motivator, a mentor, a marketer, a sales specialist, and so much more. Someone who wants to enter the entrepreneurial world must be ready to take in as many roles as possible to achieve his mission and goals.

Two core values to keep the business running

For Harry, he found that these couple of core values have done well for him in managing his business and facing the challenges of entrepreneurship.

1. Passion. When things get tough, passion is the fire that fuels one’s drive to brave the difficulties. According to Harry, “Always be passionate about what you do. If you are not passionate about it find out what makes you passionate and pivot accordingly.”

   He also advised that other tasks in the business that you do not have the expertise or drive to do, such as administrative work, should be delegated to other team members to maximise your time for the most efficient areas of the business.

2. Win-Wins. Coming up with solutions that are mutually beneficial to your business and your clients can contribute to the longevity of your venture. “Every relationship that we have, whether it be with a client or a partner, needs to be a win-win. Anything that isn't geared towards that will be temporary at best and can be detrimental to your reputation at worst. We also find ways to make sure that the other party benefits from anything that we do, something that was taught to me very early on in the business,” Harry imparted.

One goal of SEO

To demonstrate domain expertise and knowledge is the key goal of SEO, according to Harry. It is what gets brands to the top, not to put keywords on pages or acquire tons of backlinks.

He further states, “SEO is a simple thing that a lot of people make complex. Essentially you want to make sure that you have:

1. Strong technical SEO as how Google perceives the website and which issues it can see like broken links, poor structure, among many others;

2. A good backlink profile with strong, niche-relevant websites referring to you. For example, having a gym talk about your SEO business is not niche-relevant. So, even if it's from a massive gym brand, it will still not help;

3. Good search intent. Make sure that you are answering that query that users are looking for and that the answer is structured in an easily digestible way. This could be through your services pages, or often through a blog and content.”

Becoming part of EO Melbourne

The hardships of the entrepreneurial journey become bearable when you take it with like-minded individuals who can support you along the way. As an entrepreneur, Harry found many additional knowledge, insights and learnings in EO Melbourne.

“It's been a great experience, meeting up and connecting with other successful business owners. Understanding through the activities helps further things that we could be doing as a company to push the envelope and innovate,” he quipped. Harry may be young, and there are still more things ahead on his journey, yet he has acquired so much wisdom through the years. Even so, he continues to learn and develop himself to serve his business and clients in the best way he can.

The advantages of attending conferences, talks and seminars

Not many may adhere to the thought of leaving their workspace and be with several other people, mostly strangers, to listen to a speaker. Others may prefer to read books, watch videos or listen to podcasts in the comforts of their offices or homes rather than going to a venue, which may be a bit intimidating. However, there is a great benefit in being in that space where you absorb the energy of experts and other like-minded individuals.

Consider seminars, talks, conferences and learning events as an investment to your growth and personal development. Choose the events you’ll attend that can add value to your entrepreneurial journey. Some of them may come for free as a benefit of being a member of a group like EO Melbourne. Not only is it a mental exercise but it is also a social activity that can help hone your skills. Such advantages can be listed down, but not limited to:

Change of environment

To spark the creative flow within you, you often need to have a change of scenery and get out of your comfort zone. Of course, you might need to be away from your work, and that’s the cost of attending a conference, apart from the fees you have to pay to participate. But having more people around you can spike up your competitive spirit. You get to see how others react to the speakers and gauge their response vis-a-vis your way of receiving the information.

Networking with various entrepreneurs

You’ll be surprised at what you will get when you expand your horizon and meet new people. There are different personalities with various backgrounds that come to conferences and seminars. Acquainting with them can lead you to know more people from different industries and businesses where you can deepen through a mutually beneficial relationship.

Face-to-face interaction

Seeing an expert talk to you face-to-face is different compared to just watching him on a screen or hearing him from an earphone. You can ask questions and get answers instantly. Also, you can receive additional hints from non-verbal signs like gestures, intonation and facial expressions. There may even be workshops where you get to apply what you heard and check your output with a group that can guide you on the right way to do things.

Use of your five senses

The main benefit of attending a learning event is the lessons, information and stories that you pick from the speakers and people present. You get to listen to them, to see them and the surroundings, and experience the whole thing. There’s instant gratification that you get when you feel the energy and excitement that come together in such a venue.

Fun learning experience

More than anything else, being surrounded by people with the same passion and enthusiasm can be a fun experience. You get to learn and meet new friends. Look around the exhibits and check out the side activities. The event may only last for a day or two, but the energy you’ll take from it is enough to re-charge you for months.

Although not all experiences may be pleasant and some may fall short of your expectations, you still have the choice to make the most of it. Stay positive so that you can bring the learnings and energy back to your business and your team. The best way to nurture the lessons you receive from the event is to pass it on and share it with others. When you repeat and explain what you have learned from the speakers, you get to understand it better. Moreover, it will also help improve your team.

The language of entrepreneurship for Costa Vasili

EthnoLink’s founder and CEO Costa Vasili is a son of migrant parents. His father, who was born in Cyprus, moved to Australia at 13 years of age. It is where he met Costa's mother, who is also of Cypriot descent, and where Costa was born. To ensure that Costa had the best chance of success in Australia, his parents spoke to him and his brother mostly in English rather than in Greek. While this decision had a positive impact on Costa's English language skills, it impacted Costa's ability to speak Greek.

For example, Costa had great relations with his grandparents, who spoke almost exclusively in Greek, but he struggled to have in-depth conversations with them because of the language barrier. With that pain point in mind and with an opportunity to be introduced to the language services industry during his university years, Costa went off and started his translation company at the age of 20 years old, while still in university.

His company provides professional document translation services by certified translators to new migrants and travellers who want to apply for a visa, university admission or car rental services. They also serve Australian businesses and government agencies in translating legal contracts, manuals and marketing materials.

It was a blind leap of faith for Costa as he had no previous experience in owning and running a business. Although he had a few years of working in a corporate setting, he found that in shifting to the entrepreneurial space, there was no playbook or roadmap to becoming a business owner. He had no traditional business mentor when he was starting out, relying mostly on self-belief to get him going.

Costa found inspiration from his parents and the people he met in EO Melbourne. “From the EO community, I look up to so many people who are doing incredibly well. Because I can speak to them at a peer-to-peer level, I've been able to develop an appreciation for what they do. I have seen how remarkable these people in the EO community are, based on what they're doing with their lives and their businesses,” he said. Through those years, Costa has learned a few things that have helped him improve himself and his business.

4 business values of EthnoLink

According to Costa, “We have four values at EthnoLink. They are: better every day; real relationships; openness and honesty; and customer service excellence. The last one will always be part of our values. Even as our business and values may change over the years, that one will always be there because, without our customers, we don't have a business.”

He was able to develop a team that is values-driven, who have bought into the vision of helping to break down language barriers for individuals and businesses. As such, they are focused on their customers, ensuring that they are acting in the best interests of the people they serve.

3 things to note in translation and business

Understanding the meaning, having clarity, and giving attention to detail are three things that are essential in translating documents and in running a business. Costa explained, “First and foremost, we have to understand the meaning of the source text so that we can translate accurately into the target language. We apply this in the business context when we try to understand what our customers need to solve their problems. Secondly, clarity. One of the biggest reasons why translation projects fail is because the source text is not clear, which leads to ambiguity. In the business space, you need to be 100% clear in your communication with your team to ensure that they are acting on your advice or direction. The other part is attention to detail. In translation, it is a core skill because sometimes the slight nuance of a question or statement, if not translated accurately, can alter the entire meaning. In business, it is also a core skill because it can ensure excellence in the service you provide.”

2 qualities of an entrepreneur

Entrepreneurs can develop a myriad of qualities that can help them in successfully bringing their business towards its goal. However, Costa underscores two important ones. He cited perseverance for the non-technical quality, and then sales and marketing for the technical one.

“Entrepreneurs need to have the quality of perseverance. You cannot give up in business. If you don't build the mindset of perseverance before you start a business and while you're starting an early-stage business, then it's destined to fail. On a more actionable skill that business owners or entrepreneurs can build up, I would say marketing and sales because they are key at the start of most businesses. You need to focus on driving sales at the start, and that begins with having a strong understanding of what your customers want and need and help them understand that the solution you're providing is the right one for them. You also have to know where your customers are hanging out so that you can market to them,” he remarked.

1 major takeaway in his entrepreneurial journey

“Your life and the business journey are a matter of micro-choices or decisions,” declared Costa. He learned this from his philosophy class in university, which has become a pivotal moment in his life. The facilitator gave a difficult and uncomfortable scenario, to which Costa responded. As he was probed deeper, he ended up saying, 'I have no choice.' The facilitator corrected him and told him that he always has a choice.

“I realised very clearly how powerful I am as an individual because, in every moment in my life, I have a choice. Whatever the case, make the decision, own the decision, own the outcome, and own the consequence. I believe why I got into the business is because it gave me the strongest ability to make my own choices in my life,” he added.

Part of those choices is for him to take action and accountability, which he learned from the EO Accelerator Program. Surely, Costa has adopted the language of entrepreneurship. As he continues to learn, he shares this insight for others to pick up. “In my opinion, the number one thing that stops small businesses from growing quicker is their choice not to take action and not to execute. We all have strategies and ideas, but the difference between businesses that grow fast and those that grow slow is the ability to execute and put things into place. Within 12 months of entering the accelerator program, we doubled our revenue. For me, it shows that taking action has a huge impact on the success of your business,” he stated.

Know more about Costa Vasili through his LinkedIn profile. Read more on EthnoLink at https://www.ethnolink.com.au/.

Jacob Spencer keeps it clean, lean and simple

In life, we often accumulate things that we need, want or like. Over time, these items are no longer necessary for us, yet we still keep them and allow them to occupy space and collect dust. Jacob Spencer’s business, Mobile Skips, comes in handy for those who do some spring cleaning, DIY jobs or moving residences or offices to take out the non-essentials and keep spaces neat and orderly. 

Mobile Skips is a business that Jacob acquired from the original owners two years ago. Although he spent most of his career in the food and hospitality industry, he found that the rubbish business is simple to understand and manage. He still has his fingers dipped in the food space because of his involvement in the non-profit social enterprise, called Streat. However, he is more focused now on Mobile Skips, bringing to the venture all his learnings from his previous experiences.

His business is helpful in discarding garbage, which is a growing concern for many areas around the world. Even in various aspects of our lives, we need to sift our thoughts and emotions to rid ourselves of excess baggage. In the business journey, decluttering the turmoils and focusing on substantial things are helpful in running an enterprise. Here are some actions you can take to get you to do some entrepreneurial clean-up so that you can fix your eyes on the essentials of business.

1.) Decide to give it a go

The primary impediment to doing some spring cleaning is the failure to make a decision. It is often stalled and pushed at the back of our mind until more items arrive that make the task seem unattainable. In the entrepreneurial journey, decision-making and risk-taking happen almost at every turn.

“You've got to have a go. Fail small and fail lots of times small, and try things new the first time because you will learn by doing that. You've got to fail at even the tiniest thing and keep going until you get success. When you succeed at that one new thing, it'll build some confidence and some belief. An old mentor of mine said to me once, 'You'll never regret doing something. You'll regret not doing something.' So, even if you do it and it doesn't work, you'll learn something from it,” Jacob imparted.

2.) Put a system in place

So as not to be overwhelmed by all the chaos and topsy-turvy things, put a system on how to organise your things, where you separate those you need to retain from those that you have to throw away. The same way when you manage a business, having a structure and systems keep things manageable.

“We've built a brand new booking and operating IT system, which means that we can run everything remotely. We've embraced technology to allow us to automate a lot of the processes in our business, which has been great and has helped us enormously,” he said. That includes making the process easier for their customers. Jacob cited the need to understand the needs of their customers and walk in their shoes for them to build a good product or service and provide solutions to their problems. They have also enforced a system for their franchisees to connect and communicate better through a network.

3.) Discipline yourself

The key to overcoming the tedious task of spring cleaning is having the discipline to tidy up things regularly. For Jacob, “One of the biggest learnings has been the discipline to do a little bit every day on improvements. Sometimes, the big goals seem insurmountable.”

Challenges like cash flow and time management can be a burden. But Jacob found that having restraint and control in managing cash and time can help ease the load. “What you need to do is to put in discipline practices that allow you to solve problems, move forward, and get stuff done in the shortest time possible to the best quality, so then you can go and enjoy the rest of the day or the week with your family or your friends and have some balance,” he quipped.

4.) Learn and enjoy

Make decluttering a fun and learning experience. With all the challenges and hard work in running a business, the entrepreneurial role can be a lonely place that can give you sleepless nights. “It takes up most of my thinking. As a business owner, you never stop thinking about your business. You never stop dreaming about it, waking up in the middle of the night. It's important to me that it's enjoyable and doesn't take up all my time,” he said.

Jacob needed people who could understand his circumstances and give objective insights. He found a remarkable group through EO Melbourne, where he gets to meet other entrepreneurs. “It's great to see that there are so many other business owners that have similar challenges but also have been so successful. When I started to scratch underneath the surface of EO, it looked like it's a place that could solve that problem for me.”

5.) Eliminate the rubbish

The hardest part of cleaning up is letting go of things. We hold on to items we no longer use or want because we have a sense of ownership over them. Similarly, in business, there are things we need to let go to keep things simple and lean.

“Things we want to throw out are unnecessary egotistical costs. You grow and add more things, having bigger offices and more meeting rooms. We don't need them. We're challenging ourselves to throw that stuff out and reduce where we don't need,” he remarked.

Now, it’s time for you to take a look at your enterprise and see where you need to simplify things to keep your business neat and orderly at all times.

Know more about Jacob Spencer through his LinkedIn profile. Read about Mobile Skips at https://mobileskips.com.au/.

Ashley Woodcock’s message signs for entrepreneurs

RPM Hire owner and director Ashley Woodcock began his entrepreneurial journey while he was still at university, starting with only three signs for hire. He had low expectations for the business. Never has he imagined that he would grow his venture into a successful enterprise and enjoy the experience along the way.

Supplying variable message signs (VMS) is the core of Ashley’s business. For over seven years, he has expanded his company by doing other product lines and services and now has over 400 signs and other products for hire. It’s a niche industry, but Ashley found huge significance in what he is doing, serving not only their clients but the general public as well. “If we’re giving the public a warning, it allows them to change their habits, take a different route, or use another mode of transport for that day. During road closures, our signs are dotted along a detour route to help them navigate around the closures,” he explained.

Now, Ashely is sharing some message signs for upcoming entrepreneurs to help them navigate through the business journey, which may be full of potholes, mounds and twists and turns.

1.) "The best time is now"                    

Ashley was in university doing an entrepreneur class when someone came to him and said, “If you want to start a business, the best time to do it is now, when you don't have a mortgage and family pressures.” Starting a business requires one to put in a lot of time and often not take a lot of money out as initial profits are put back to finance the growth. While it is advisable to start the journey young, it doesn’t mean that it is not suitable for those who are beyond their youth. Regardless of age, it is always better to start sooner into the journey rather than to stall time until it’s too late.

2.) "Work smarter and harder"

He quoted a common saying that states, “work smarter, not harder”. Although Ashley somewhat agrees with it, he believes that it is better to be both working smart and working hard. With such a combination and with many opportunities available, he finds it as a winning recipe for success.

3.) "Stick to your values"

His values of honesty, operating with integrity and a level of openness, and putting their customers first meant that Ashley runs his business with good intentions. He pointed out, “We don't hide the fact that we're there to make money, but we're going to do it the right way and not rip people off or take advantage of them if they're in a desperate situation. I guess it starts with being a good person, leading right from the top and providing the best possible service.”

4.) "Be your customer’s partner"

“We look to partner with our customers as opposed to working for them. If we can take some of the heavy liftings off their shoulders, then we will do it. We've built ourselves as experts in the area. It goes right to even the small tasks. We are doing the hard work, understanding their pain points and making it easy for them,” he professed.

His business ethics of providing quality service to their clients and giving them value for their money have helped him to prosper in the industry. Ashley goes the extra mile, sometimes taking calls in the wee hours of the morning and answering them with a smile. To be the biggest or the cheapest business on their playing field is not his goal. For him, it is to be the best partner for his clients.

5.) "Find a solution to every challenge"

Getting and retaining good staff members and maintaining a positive cash flow are some of the major challenges for his business. RPM Hire is service-driven and needs high capital investment, so Ashley has to make sure that he has the best resources to deliver good service to their customers.

“Challenges are opportunities, opportunities to build a solution that highlights our values and strengthens relationships, and often lead to opening up further opportunities in the future,” he quipped. According to Ashley, you can come up with a solution if you are not afraid to think outside the square and do not regard the status quo as the best way to do things. He also stressed the need to match your business model with your strategy. He learned to resolve issues by sticking to his values, staying firm and moving past the negatives.

6.) "Enjoy the journey"

Despite the detours and road closures, what kept Ashley still on the track after all these years is that he enjoys whatever he is doing. There were a lot of long nights and after-hours phone calls, but he found all these exciting and gratifying. He added, “The highs have been watching the business grow and develop and turn into something so much bigger than myself. Watching the staff grow and take on the values of the business, and our customers giving great feedback about that as well, I find it fulfilling. So, yes, it's been a wonderful journey.”

7.) "Continue to grow"

What he enjoyed most in his being an entrepreneur is the journey of growth. With more than seven years on the journey, he still finds a lot of things to absorb and learn, which has brought him beyond the startup stage. “If you're willing to keep on learning and developing and pushing through, then that five-year mark is exciting, as it was for me,” he said.

Part of his continued growth is joining EO Melbourne in November last year. “I've enjoyed the experience. The events have been amazing, especially with the quality speakers and presenters. The forum experience is awesome because of its encouraging and motivating environment. There’s a diverse range of people, all with similar goals and parallel challenges in business, even though our businesses are very different.”

Moving forward, he wants to continue with that growth, focusing on his personal development and staff development. He wants to provide them with opportunities to grow and have a rewarding career. For his business, he plans to open up interstate later this year, with hopes to transition towards a national footprint five years from now. Because he knows his clients well, he is familiar with their pain points and the systems and processes that they need. “It's going to be a challenge for sure, but an exciting one,” the passionate entrepreneur said.

Know more about Ashley Woodcock through his LinkedIn profile. Read more on RPM Hire at http://www.rpmhire.com.au.