The Power of Influence and Captivating Communication: Insights from Jon Yeo's Masterclass

Jon Yeo, TEDxMelbourne Licensee and former National President for Professional Speakers Australia, recently led an immersive Masterclass for the EO Melbourne community, enhancing their communication skills. The event, which took place recently, delved deep into the art of crafting compelling messages that resonate universally, explored the psychology of influence, dissected the intricacies of speech, and broke down the mechanics of impactful communication.

One of the main takeaways from Jon Yeo's Masterclass was the ability to shape messages that have a resounding impact on all stakeholders. The attendees learned to master the art of crafting exceptional messages, empowering them to craft brand messages that inspire action and deliver tangible results. Crafting captivating brand stories that genuinely connect with the audience became a tangible goal for those in attendance.

But the Masterclass went beyond just the art of crafting messages; it also explored the nuances of speech, including tone, volume, speed, pitch, positioning, and dynamics. Participants discovered the secrets to fostering rapport consistently, be it in formal settings like on-stage presentations or more informal scenarios such as meetings and casual conversations.

An additional highlight of this unique event was the focus on empowering client-facing staff with replicable skills. Jon Yeo, who has an impressive track record working with leaders and changemakers, stressed the value of incremental influence. As he aptly put it, "People don't change overnight, but our ability to strategically nudge it forward is always available to us."

One of the key inspirations behind Jon Yeo's approach to influence and communication came from his experience leading TEDxMelbourne. Delving into YouTube data on "What causes someone to pause, rewind or abandon a TED Talk?" led him to design influence models based on first principles. What sets Jon apart is his deep interest in the psychology of influence, moving beyond storytelling mechanics. His exploration led to insights into empathy, engagement, and the art of simplifying complexity in communication.

Jon Yeo's impressive list of past clients, which includes names like Salesforce, SAP, National Australia Bank, Australia Post, and Mercer, is a testament to the effectiveness of his methods. His extensive experience as the Licensee for TEDxMelbourne since 2009 and his tenure as the past National President for Professional Speakers Australia add even more weight to his teachings.

Speaking about the evolving challenges in the world of communication, Jon Yeo remarked, "As the world gets busier, we get more and more distracted through social media and the plethora of information that's coming to us on a day-to-day basis. The ability to get and keep someone's attention gets harder every day." He emphasised that even world-famous TED Talks saw a shift during the COVID period, with the average viewer's attention span decreasing from nine minutes to just five minutes in a single year.

Jon Yeo's Masterclass was a gateway to a world of enhanced communication and influence, offering invaluable insights to anyone looking to leave a lasting impact through their words and actions. With the promise of a bright future where connection and resonance are at the forefront, the event left participants eager to apply their newfound knowledge in their respective spheres of influence.

Managing the daily influx of emails – is it possible?

Going through the daily messages is one of the constant concerns of busy entrepreneurs and business owners. Jeni Clift, Director/General Manager of DWM Solutions and a Professional EOS Implementer admitted that she needs help when it comes to managing and organising the daily influx of emails she receives.

“Unfortunately, I use my inbox as a repository of emails. I am open to seeing how others do this as it is not an effective method,”

But not all is lost, here are a few tips we put together from some of our EO members that may help you get ahead of the game.

Schedule reading your emails

According to Arosh Fernando, Founder and Director of WooHah Productions, “The biggest time killer in our world right now is email, especially when you’re getting cc’d in everything and the inbox is filling up fast if you don’t check it. Fellow EO Member Dean Cherny had a great idea which I adopted – checking emails at given times of the day. So I do this at 10 am and 2 pm, for 30 minutes to an hour, depending on whatever your business needs are at the moment. This helps me manage time around and, as a CEO, get to tick off the real objectives like my long term goals to grow the business. As I have learnt in EO many times over, it’s not about what we start doing but it’s what we STOP doing that is important to enable us to focus our time and energy on the big goals.”

Scheduling reading and responding to your emails is a brilliant idea that can be a big help, as long as it suits your work schedule and lifestyle as well as the requirements of your business. You can calendar going through your messages at certain times of the day and make sure you have the discipline to carry it through.

File and have separate inboxes

Another helpful tip is to file your messages in folders so that it’s easier for you to check them. You might need to allocate some time to do the preliminary work, such as creating folders and segregating messages, so that the succeeding ones that arrive in your inbox get filtered easily.  

Anthony Lam, Managing Director of Punchy Digital Media, shared, “I have separate inboxes and tackle each one at separate times. I have one for clients, prospects, and teams. I try to set a timer and tackle each inbox one at a time.”

On the other hand, Appscore Co-Founder & Managing Director Alex Louey tries to undertake the challenge of sorting through his emails through their levels of priority. “My inbox is a disaster, and I wish I could tell you that it is well-sorted and filed. The only ones that I focus on that are a must-do are customer-related ones. They get top priority and my full attention. The rest get attended to in terms of the priority of my task list that I run throughout the day or week. I can’t respond to everyone that tries to contact me so I don’t,” he professed.

Work on “zero” emails

Having “0 emails on inbox” is one of the policies that Damian Blumenkranc, co-Founder of Creativa, Attento and Just Click Videos and CEO of Sunset Sleepers, personally follows. “I use a very simple decision tree to tackle them as they come:

1 - Can I respond to this quickly on the fly? If yes, then I just respond to it and archive it;

2 - If no: Is this something I will read/look into on spare time? Then I move it to my ‘read later’ folder that I can read on the train or when I finish work;

3 - Is this something I need to work on for more than a few minutes to respond to it? I set a time on the calendar to work on it and even copy the link of the email or the content of the email as a reference, then I can archive it as I will be working on it when the time comes;

4 - For those emails that we want to keep as a reference for something but really have no need to reply, I move them to an 'important info’ folder and those that I want to use as a reminder to follow up later I also put on the calendar or I snooze them for later.”

Automate it

In this era when technology has created so many breakthroughs in fast-tracking everything we do, one can get a little help by automating their emails. It is one of the things that Nathan Chan, CEO & Publisher of Foundr Magazine, does to lessen the workload brought about by daily emails. “I have automation rules,” he declared. “Also, “I view my inbox as everyone else's to-do list and treat that accordingly.”

Depending on the email software or platform you use, various email automation tools can make things easier for you, sometimes sending automated replies, based on the rules you create. You can consult with an IT professional or explore how you can make this work for you and your business.

Hire an assistant

But apart from automating his emails, Nathan also gets a little help from his staff. “I have an incredible EA (executive assistant),” he added. If the tasks are too many and going through your daily emails can often become a burden to you, don’t hesitate to delegate to your team or have someone help you with it so that you can attend more on other important matters.

If you’ve been in this situation before – getting overwhelmed with the number of emails you receive and you’ve surpassed it, share with us how you have overcome it as it may also be helpful to those who are currently stuck in this predicament.

The 5 C’s of PR Crisis Management

Unforeseen circumstances are not uncommon in any business and industry. You may not fully prepare for it but you can somehow mitigate the ill effects of a crisis if you just know how to handle it. There are many aspects of crisis management. Some may be working directly in the frontline to lessen the problem, others may be looking for a concrete solution, while others may be tasked to face and update the public.

Public relations in times of crisis is often necessary because it is during this period when your audience needs information and some form of assurance from you. But when do you need PR for crisis management? It may be a calamity, labour dispute, product damage, unfavourable situation, business change or any circumstance where it may adversely affect your brand. Here are the five C’s you can note when doing PR during a crisis.

Crisis Management plan

Planning is getting prepared for what’s to happen, even when it is just a probability. Part of it is anticipating the worst-case scenario and putting the safety nets in place before they occur. Gather your team and consults to put together a crisis management plan that will provide a framework of what to do before, during and after a period of disaster or emergency.

While it can be flexible to suit various situations, it should be able to outline the processes or protocols that your organisation must undertake during this circumstance, the structure of the crisis management team including the spokesperson, and probable timeframe. The plan must include training and workshops to equip your team in responding to a crisis.

Checking facts and gathering data

When a problem occurs, the basic action to do is to gather information and check the facts to size up the extent of the catastrophe, the corresponding solution to such predicament, and the resources needed to deliver such solutions. In times of disaster, people will always clamour for data so that they can gauge how the problem is being handled. Update your facts regularly so that you can monitor the progress of your actions.

Coordination with other departments

During times of emergency, it is helpful to have a task force representing the different departments of your organisation for a more coordinated effort in tackling the issue at hand. Some units may be putting the fire from behind the scene while the PR’s task is to face the people and assure them that things are under control. One is needed by the other and no single unit can face a huge task by itself. Teamwork, unity and harmony are vital to overcoming a crisis.

Communication content and messaging

Before facing your audience, be sure to draft the key points that you want to convey. While certain information needs to be protected, be as upfront and straightforward as you can. Wordsmithing and choosing the right words are crucial in communication. Stick to your core messages and communicate them calmly and diplomatically. Brief your task force and the entire team of these messages so that even if they’re not going to face the public, they still know the points and embody them in their work and casual conversations.

Credibility and sincerity

Another important aspect of PR is showing that you are sincere and trustworthy. Be consistent. Make sure that your statements coincide with your organisation’s actions. If you declare that you are distributing goods but people are not seeing them, then it will just result in doubt and suspicion. Maintaining good relations between your business and your market/audience is vital to your company’s survival.

In a crisis, one can either transcend it or fall flat on the ground. However, it’s not just all about you. It is also about your team, your stakeholders, and the countless people you serve, such as your clients or customers, including your prospects. Public relations during a catastrophe is a huge challenge that if it is not handled well it may cause a long-term setback, but if done properly can lead to better results.

Messaging apps for entrepreneurs on the go

Running your business often requires you to be out in the field and travel for meetings or official engagements. Sometimes, you have to manage your team and your transactions from a remote location to ensure that everything is running smoothly. While you can communicate using SNS and calls, they are sometimes not enough to help you keep track of things. That’s where instant messaging apps can be of value to you and your venture.

Through these apps, you can send short messages instantly, call each other, send files and photos, and store conversations. While some of them may have similar features, there are certain factors that you find a particular app suitable for your needs. Oftentimes, you end up using two or more of these apps depending on the intended recipients. While it can be useful, it can also cause confusion, not to mention that it can take up a lot of space in your phone’s storage.

It’s about time we take a closer look at these messaging apps so you can assess which ones you can use for your business needs.

Slack

Chat with your team or call your business partner using various channels. You can share files from your Google Drive, Dropbox, Trello and other apps that are integrated within the Slack system. You can easily search for the topics you have discussed and shared through this platform. Slack can be accessed via its website or downloaded on the computer or smartphone.

Microsoft Teams

Users of this platform can do individual and group chat and video meetings. They can also store files and use other Microsoft products, especially with the Office 365 suite, seamlessly while integrating non-Microsoft products through its extensions. It can be used for personal, business and educational purposes. It replaced Skype for Business using Skype’s advantage as one of the early players in instant messaging and video conferencing.

Twist

Messaging apps are your best tools to exchange information fast and efficiently. But when your group or team becomes huge, conversation threads may seem all over the place, and every message notification may become distracting. Twist provides a way to organise online discussions and you can disconnect if you need to focus on more important matters.

Zoho Cliq

If you are using other Zoho products, such as Zoho CRM, Zoho People, and Zoho Desk, it is easier to integrate them with Zoho Cliq, which can streamline your team’s conversations. You can easily chat with them, call them and set up reminders wherever you are and from any device you use.

Flock

Another app that is revolutionising modern communication is Flock. You can send instant messages and call contacts directly or through your group. You can also add people as guests to limit information sharing. It allows you to manage your mailing list and bookmark significant messages.

Google Hangouts Chat

If you have been using Google products or comfortable using G Suite, then you’ll find Google Hangouts Chat very convenient to use as you can integrate these products together. It is also downloadable in any device. You can easily share your docs, sheets, and slides that are in your G Drive with your team or contacts. The beauty of Google Hangouts is that there are several Google users, which makes communication easier.

Facebook Messenger/Workplace

There are millions of Facebook messenger users around the world, which means that you can easily contact your teammates, suppliers and other stakeholders through this app. Facebook ups its ante through Facebook Workplace where you can create an organizational chart for your contacts, translate messages into different languages and allows you to do live videos on top of its instant messaging, video conferencing and integration of third-party apps.

WhatsApp

Another messaging app that is gaining more users globally is WhatsApp. Its version for business owners allows users to create product catalogues and manage their customer service through this platform. WhatsApp can be downloaded on any device and has a web-based platform for laptops and computers.

WeChat

Originating from China, WeChat is a messaging platform that is popular in China and various parts of the world. One of its features is WeChat Pay where users can transfer or pay money for goods or services. It also adds other features such as photomontages, music lyrics, floating windows, and translation from images.

Kik

If you want your team to enjoy communicating with others, Kik provides a fun way of connecting with people and groups. It has gaming features, news, tips and a lot more. Brands can have their stickers, that users can include in their messages when chatting with their contacts.

There are many more messaging apps and platforms available online. Some are more popular in a certain country or a particular sector of society. Choose the one that you and your team can easily use. Make it also a medium for your clients and customers to communicate with you, enabling you to deepen and strengthen your relationship with your market.

8 free blog platforms for your business

We have tackled the benefits of blogging to your business, but the real challenge is how to start your blog, especially the technical part. Topics and story ideas may already be floating in your mind, but putting it into a blog format may be a bit of a challenge for beginners. You can seek out an expert or someone with the know-how to help you through the process. However, when the budget is a concern or if you want to do it internally, you can begin by learning the best blogging platform for you.

Nowadays, there are plenty of sites that can help you build your blog. If you already have a website, you can have it in there or you can provide a tab or a link to direct visitors to your blog site. If you are tight on finances and doesn’t have the resources to have your own website, you can choose from the many free blog and website builders available online. The downside with some free blogging platforms is that there are many limitations and restrictions when it comes to customising your site. They can host it for free but it will be a subdomain of their site unless you get a paid plan where you can use the domain name you want. But there are free blog platforms that can offer this service; all you have to do is to explore each product thoroughly before you decide on the best one for you.

Wordpress

Wordpress is a widely used blogging platform. There are two kinds – Wordpress.org and Wordpress.com. With the second one, you can have the hosting for free, but the domain still has the wordpress.com in it. Plugins, customisation and monetisation are quite limited as the brands and ads all come from Wordpress. On the other hand, Wordpress.org gives more options and freedom to create a site you want, which is why many hobbyists, professionals and small businesses use this. You can have your own domain name, but you have to get it and host the site by yourself. The good thing is that there are also plenty of products that provide hosting services. Both have tons of plugins and support to help you out, and the newest version is more user-friendly, especially for beginners.

Wix

You can build a site and start a blog using Wix. They have free templates and drag & drop tools that make it easy for anyone without blogging or website building experience. It has mobile optimisation which makes it uncomplicated to view the pages and navigate around the site. You can enhance your site using website apps, although many are run by third-party providers.

Weebly

If you want to build an online retail site, Weebly is a good option because it is part of Square, Inc. It provides ready web designs that you can customise and fit according to your needs. There are tools that are simple to use especially for those who have no or little knowledge about coding. However, if you know some coding language and wants to make changes, you can also modify your site based on your expertise. It offers free and premium plans you can choose from, providing you with various choices according to your needs and resources.

Drupal

Having an open-source content management system (CMS), Drupal is best for developers, marketers and agencies. On the other hand, it may be a steep learning curve for beginners because of its sophisticated features. Also, you have to get a web hosting service for your site. Still, it can be used by those who have no programming skills. For those who have a bit of technical understanding of website development, they will find Drupal more flexible.

Joomla

Another free open-source CMS is Joomla. Although there are tutorials available to take you through how to use Joomla, one has to learn it a bit, unlike the other blog platforms. It values data privacy and has several features for developers, designers and integrators. It is multi-lingual with more than 70 translation packs available, which is good for sites that target a wide, international audience.

Blogger

One of the early players in the blogging platform arena is Blogger. It is mostly used for personal blogs because of its simple interface, which is why it can cater to beginners in blogging. Also, it is a Google product so one can easily use a Google account to get into Blogger. However, there are a few tools, designs and applications to allow you to play around your site.

Medium

If you love writing and you want your brand to be out there, then Medium is another option. While it has a built-in audience, you cannot tweak your design or customise your site. You cannot have your own domain. Rather, you are simply putting a blog entry into Medium. Still, the reach is magnificent, so you can utilise Medium to embed your content from your other social media accounts or promote your website through this platform.   

Tumblr

Another free-blogging site where you can easily publish content is Tumblr. Again, features are limited in this platform and you cannot have your own domain name. It is more of a social media community where you can share your multimedia content. If you are concerned about reach, Tumblr posts can be reblogged or reposted within this platform. However, if branding and content ownership is your priority, then Tumblr may not be the best option for your business.

There are other free blogging platforms that are on the rise. However, you have to take into consideration your priorities and purpose for creating a blog. If it is to build a website, then go for the platforms where you can have more control over your content and design, including the domain name. On the other hand, if your intention is to bring your brand to a wider audience, you can choose a platform with available online community and SEO capabilities, and then embed your website and other social media content in it. Some of the platforms above offer both, but you have to learn to navigate around their site a bit to be able to do this.

Tips on how to become a good public speaker

When you achieve a certain level of success as an entrepreneur, one of the things you’ll receive are invitations to speak to a group and share your entrepreneurial journey with them. While there are some that feel right at home on stage and under the spotlight, there are those that find it daunting to face and talk to an audience, especially a large one.

Stage fright or the fear of public speaking can often hinder one to share valuable insights. If your fear is to mess it up and not deliver your message right, then there are a few things you can do to develop yourself to become a good public speaker.

Preparing for a speaking engagement

Preparation is key to hone your craft in public speaking. And you have to prepare yourself mentally, physically and emotionally even when you don’t have any scheduled engagement in place. You have to keep a mindset of being always prepared in case something comes up and you need to take the podium and the microphone. Here are things you can do before or when you are preparing yourself for a public speech.

Watch videos of speakers. During your spare time, learn how the experts do it by watching videos of them like the ones in TED Talks and similar materials, many of which you can access online. Note what makes them effective speakers and observe the various methods they employ to capture their audience.

Don’t memorise, but outline your thoughts. When you plan what to present and how you will go over your topic, organise your ideas through an outline. It’s more advisable NOT to memorise your entire speech as you might make a mistake along the way and affect your entire presentation. Rather, keep in mind the flow of ideas by familiarizing yourself with the outline. Of course, this goes without saying that you should know the type of audience you have beforehand so that you can adjust your presentation and tailor-fit it to them. Prepare your notes in bullet points using keywords or keyphrases so it’s easier to remember.

Inject anecdotes and personal stories. The audience loves it when you share a part of yourself. While you may present facts and figures during your presentation, it makes your speech more engaging through personal experiences. It strengthens your connection with the audience, especially if they can relate to your story. It adds a human element to your speech. You can also include powerful quotes from famous people, but don’t overdo it.

Practice in front of a mirror. If you really want to hone your speaking skills, you have to practice a lot even when you don’t have a speaking engagement coming up. Practice in front of your family or friends and do it also in front of the mirror. You will find excess gestures or habits or facial expressions that you need to control when you speak in front of a crowd.

Record your speeches and practice sessions. When you speak before a group, record your presentation and watch closely the things you need to limit and avoid next time. Probably, you stammer or you talk too fast. Maybe your face stays stoic the whole time or you talk on a monotone. Make a mental note of what you can stop, continue and improve doing when you deliver a message to an audience.  

During the speech

The crucial moment is when you’re on stage and holding the microphone. If you’re not careful and you allow your nerves to get the better of you, you might experience a mental block or freeze on the spot. First, remember to breathe. Focus on your breathing until your nervousness goes away and you become calm. Then go ahead and start your talk.

Pause and talk slowly. Don’t rush. While you are mindful of the time element, deliver your speech rightfully. You can change your pace throughout your talk, pause for effect, enunciate words that you want to stress and repeat certain phrases that need to be highlighted.

Control your tones and gestures. Watch out for your hands. You might be overdoing some hand movements. Control them by putting your hands together in front of you in a relaxed manner and use them only when necessary. An enthusiastic tone can help gain the attention of your audience. You can lower your voice at certain portions and raise them up at important parts. The key is to have variations throughout your speech so as not to lose your audience.

Maintain eye contact and interact. Scan the crowd and look at people in the eyes when you talk. Public speaking is also a form of conversation, it’s just that you are talking to several receivers of your message. Make your presentation interactive by asking questions, engaging your audience or even making them repeat some phrases for emphasis. The eyes are the windows to the soul and looking directly to your audience allows you to show your sincerity, be sensitive to their feelings, and build confidence.

Maximize your space. You may have a large stage for your talk, a small platform or you may be seated on a couch. Get familiar with your space before your talk so that during the presentation proper, you can use it to your advantage. If it’s too large, walk around to involve all your audience in the conversation. However, if it’s just a platform, it’s an opportunity for you to be intimate with your listeners because you can walk nearer to them.

Leave a good closing statement. Make your ending memorable. Just like any good movie, doing a presentation also leads you to a climax and denouement. The finale must be impactful and powerful enough to cap your talk. That way, the audience will remember more about your speech and the pertinent points you raised.

So, get your notebook ready and start taking down notes. Go in front of the mirror and practice speaking. Hone your public speaking skills because it’s a tool you can use in inspiring and motivating others, sharing your story, building yourself and promoting your business. Once you have the confidence to hit the stage and the podium, you can now start accepting invitations for speaking engagements.

As American clergyman Alexander Gregg once said, “There are three things to aim at in public speaking: first, to get into your subject; then to get your subject into yourself; and lastly, to get your subject into the heart of your audience.”

Nurturing effective communication in the workplace

Communication happens in our everyday life. It plays a fundamental part in the business world because it keeps the whole engine running. The same goes for any venture, big or small. But for your organisation to run smoothly, you need to hone good communication methods and tone down those that can cause problems.

Bear in mind that for the process to work, there’s a sender and a receiver of a message transmitted through a medium. Miscommunication can occur, which can negatively impact a situation. Effective communication is important, especially in the workplace, because it improves interpersonal relationships, strengthens teamwork and produces positive results.

When you work out a system that creates an atmosphere for good communication to thrive, it can minimise conflict and misunderstanding, increase engagement with your members, raise their satisfaction level, and inspire productivity. There are certain things you can do to foster effective communication within your team.

Know the various kinds of communicators

A single message can mean several things to various people. It is important that you understand how people communicate differently. There are different communicator types. Some have cited controller, promoter, analyser and supporter, while others name the various kinds of communicators as analytical, intuitive, functional and personal. Learn how each type sends a message and responds to them.

When you have identified the differences in how people convey and grasp messages you can adapt your communication methods and style accordingly. Tailor-fit the way you express and transmit ideas to your audience as they can also vary per person. One-on-one interaction may differ from a small group and large group communication. Know the most efficient way to avoid communication “accidents”.

Identify your style and evaluate your process

As a business leader, you also have to evaluate your communication style and the methods you infuse within your team. How do you talk to your partners, peers and subordinates? How do you word your letters and messages? Do you send everything electronically? Have you tried handwritten notes? What are your usual gestures and expressions when you speak with someone?

Being aware of the communication processes and checking through the cracks can help you improve the procedures you put in place when it comes to transmitting and responding to messages. Learn from mistakes and yearn for growth and improvement in your communication techniques.

Get feedback and verify how the message is received and understood

Communicating is not just about talking or sending messages. Listening and absorbing the message plays a huge part in it. It’s good to put some feedback mechanisms in place to verify how a message is received and processed. Provide opportunities for interaction among team members so that they learn more about each other.

Make sure to resolve things at the onset when miscommunication occurs and avoid problems to escalate. Set the standard for a corporate culture that upholds open and healthy discussions. Lastly, let politeness, patience and respect reign within your organisation.