10 items you may find on an entrepreneur’s desk

There are studies conducted that one’s workspace or office desk reflect the personality of the person behind the desk. Entrepreneurs have different styles of running their businesses, and they may have varying methods on how to dress up their work tables. It may sometimes depend on the layout, design and culture of your office, but you can inject a few things that will leave your mark on your territory.

Some may adopt a minimalist design, while others would prefer to fill their offices with items that can stimulate their thoughts and creativity. Nonetheless, no matter what kind of personality you have and despite your preferences on the upkeep your workstation, you will see the following items on the desk of some business owners. You might also find a few of them useful or handy to have on your table.

1.) Computer

In this day and age where technology allows things to happen at a snap of your fingers, a computer is a necessity at work, regardless of the industry you belong. Entrepreneurs need computers to get into the various systems within their businesses. They have to use it to read emails, send out messages, check files, create presentations, review financial records, and browse the web.

2.) Phone

Whether it’s a landline or a smartphone, customers look for a number that they can contact for various reasons. Having a phone on your desk means you are accessible to your team, partners, clients and suppliers. With many smartphone apps, it also becomes the extension of your computer and your office, especially when you are always on the go.

3.) Pen

Even when most people record things on their computer, tablet or smartphone, a pen will never go out of style. It is important when jotting down notes or signing vital documents. Having one on hand is useful when you suddenly want to put your thoughts on ink. Others incorporate it as a decorative piece on their desk.

4.) Notepad/Paper

Nowadays, many companies are going paperless. But you’ll still need paper to scribble and put your thoughts into something tangible. Maybe you want to leave a note to your team or put a reminder on your desk for yourself or label your files. Nonetheless, having a notepad or notebook where you can write down important things always come handy.

5.) Calendar/Planner

The best way to stay organised is to have a checklist of things to be done for the day or week. You also have to keep tabs of things that will be happening that is crucial to your company’s operations. A calendar or planner is where you put important updates and reminders to help you plan and execute.

6.) Clock

Time is of the essence. While your computer or your phone may have a built-in clock, there is a charm of having a table clock placed on your desk. When things get too busy, it will help you keep track of time and remind you of the next thing to do, including taking a break or having a breather from all the flurry of things.

7.) Mug

Sitting and working in your workstation all day can often be tiring. You need to hydrate yourself with a glass of water or a cup of coffee. Having one nearby reminds you to refresh yourself throughout the day.

8.) Books

As you nourish your body, you also have to nourish your mind. Books that can give you new insights and ideas are helpful in providing more knowledge to improve and develop yourself and your business.

9.) Memorabilia/Photos

Others say that the fewer things you have on your desk, the more productive you become. However, the more you personalise your work area, the more empowered you feel. Given that, it is always nice to have something that can inspire you and make you smile. It can be a photo of a loved one, a trophy of your last achievement, or a picture of your ideal place.

10.) Plants

Plants produce oxygen that you need so you can breathe and relax. They have a soothing effect to the environs, and it can help relieve you of the stress you may feel at work.

Entrepreneurs spend several hours a day on their workstation. It is helpful that your desk and whatever are on it correspond to your work style. Make your working space comfortable enough so that you spend your day happy, motivated and productive.

Using hashtags on social media for your business

The use of hashtags (words preceded by the pound # sign) is now a commonplace practice in various social media platforms. It was first popularised on Twitter until it is widely used in other social networks as well. How do you take advantage of hashtags to market your business?

Hashtags are presently included in marketing strategies to promote products, services, brands or events due to its rising popularity. Because they narrow down topics for discussion, hashtags make it easier for users to search and sift through words and subject matter. It also increases engagement and visibility for your brand.

To know the right hashtags to use, you can check the trends and topics relevant to your business by verifying analytics and reports from RiteTag, Sprout Social, Trendsmap, or other sites that curate information on hashtags. You can also see the insights from your Twitter, Instagram and Facebook Page accounts to see the demographics of your visitors and the data of your reach.

Popular hashtags for entrepreneurs

A quick look at RiteTag on hashtags related to small business reveal the words that you can use so that your venture can be seen now. These are #business, #marketing, #socialmedia, #entrepreneur, #startup, #work, #seo, #leadership, #success, #media, #facebook, #sales, and #digitalmarketing. But for online users to find you over time, you can use hashtags like #smallbusiness, #tips, #smallbiz, #smallbusinessowners, #sme, #owners, #website, #productivity, #smallbusinesses, #businesses, #ceo, #ideas, #reasons, #today, #infographic, #budget, and #smb.

Finding niche hashtags

If you want to be specific to your niche industry or market, whether it’s food, technology, beauty, travel or real estate, you can use hashtags that are popular in that segment. You can refer to the hashtags that influencers in your industry use so you can get an idea of trendy hashtags people use and follow. Another good tool is Hashtagify.me, which shows related hashtags and top influencers in a particular topic.

You can also use your business name or brand as a hashtag. Others base their hashtag on their tagline, or they create one to generate discussion among their followers and customers.

Other tips in using hashtags

While it is helpful to use hashtags, there is also danger when you overdo it. Limit the use of hashtags, especially on Twitter. On Instagram, the maximum allowable number is 30 hashtags per post. Different social networks have different cultures and behaviours, so you should not copy-paste your post across all platforms. Customise them according to what’s trending in that social media site.

Apart from hashtags related to business and entrepreneurship and anything relevant to your industry, you can also include hashtags popular for a particular day of the week, such as #traveltuesday or #foodiefriday. If there are special occasions, create a hashtag for that as well.

Again, a hashtag is all about trends. There may be a new one the next day. So, keep your eyes and ears open. Do your research on the latest discussions online. Be active on social media. Know the interests of your customers and target market. That way, you can reach out to them and communicate with them better.

Jacob Spencer keeps it clean, lean and simple

In life, we often accumulate things that we need, want or like. Over time, these items are no longer necessary for us, yet we still keep them and allow them to occupy space and collect dust. Jacob Spencer’s business, Mobile Skips, comes in handy for those who do some spring cleaning, DIY jobs or moving residences or offices to take out the non-essentials and keep spaces neat and orderly. 

Mobile Skips is a business that Jacob acquired from the original owners two years ago. Although he spent most of his career in the food and hospitality industry, he found that the rubbish business is simple to understand and manage. He still has his fingers dipped in the food space because of his involvement in the non-profit social enterprise, called Streat. However, he is more focused now on Mobile Skips, bringing to the venture all his learnings from his previous experiences.

His business is helpful in discarding garbage, which is a growing concern for many areas around the world. Even in various aspects of our lives, we need to sift our thoughts and emotions to rid ourselves of excess baggage. In the business journey, decluttering the turmoils and focusing on substantial things are helpful in running an enterprise. Here are some actions you can take to get you to do some entrepreneurial clean-up so that you can fix your eyes on the essentials of business.

1.) Decide to give it a go

The primary impediment to doing some spring cleaning is the failure to make a decision. It is often stalled and pushed at the back of our mind until more items arrive that make the task seem unattainable. In the entrepreneurial journey, decision-making and risk-taking happen almost at every turn.

“You've got to have a go. Fail small and fail lots of times small, and try things new the first time because you will learn by doing that. You've got to fail at even the tiniest thing and keep going until you get success. When you succeed at that one new thing, it'll build some confidence and some belief. An old mentor of mine said to me once, 'You'll never regret doing something. You'll regret not doing something.' So, even if you do it and it doesn't work, you'll learn something from it,” Jacob imparted.

2.) Put a system in place

So as not to be overwhelmed by all the chaos and topsy-turvy things, put a system on how to organise your things, where you separate those you need to retain from those that you have to throw away. The same way when you manage a business, having a structure and systems keep things manageable.

“We've built a brand new booking and operating IT system, which means that we can run everything remotely. We've embraced technology to allow us to automate a lot of the processes in our business, which has been great and has helped us enormously,” he said. That includes making the process easier for their customers. Jacob cited the need to understand the needs of their customers and walk in their shoes for them to build a good product or service and provide solutions to their problems. They have also enforced a system for their franchisees to connect and communicate better through a network.

3.) Discipline yourself

The key to overcoming the tedious task of spring cleaning is having the discipline to tidy up things regularly. For Jacob, “One of the biggest learnings has been the discipline to do a little bit every day on improvements. Sometimes, the big goals seem insurmountable.”

Challenges like cash flow and time management can be a burden. But Jacob found that having restraint and control in managing cash and time can help ease the load. “What you need to do is to put in discipline practices that allow you to solve problems, move forward, and get stuff done in the shortest time possible to the best quality, so then you can go and enjoy the rest of the day or the week with your family or your friends and have some balance,” he quipped.

4.) Learn and enjoy

Make decluttering a fun and learning experience. With all the challenges and hard work in running a business, the entrepreneurial role can be a lonely place that can give you sleepless nights. “It takes up most of my thinking. As a business owner, you never stop thinking about your business. You never stop dreaming about it, waking up in the middle of the night. It's important to me that it's enjoyable and doesn't take up all my time,” he said.

Jacob needed people who could understand his circumstances and give objective insights. He found a remarkable group through EO Melbourne, where he gets to meet other entrepreneurs. “It's great to see that there are so many other business owners that have similar challenges but also have been so successful. When I started to scratch underneath the surface of EO, it looked like it's a place that could solve that problem for me.”

5.) Eliminate the rubbish

The hardest part of cleaning up is letting go of things. We hold on to items we no longer use or want because we have a sense of ownership over them. Similarly, in business, there are things we need to let go to keep things simple and lean.

“Things we want to throw out are unnecessary egotistical costs. You grow and add more things, having bigger offices and more meeting rooms. We don't need them. We're challenging ourselves to throw that stuff out and reduce where we don't need,” he remarked.

Now, it’s time for you to take a look at your enterprise and see where you need to simplify things to keep your business neat and orderly at all times.

Know more about Jacob Spencer through his LinkedIn profile. Read about Mobile Skips at https://mobileskips.com.au/.

10 Misconceptions on entrepreneurship and business owners

The entrepreneurial road is full of surprises, and you will never grasp the full extent of it unless you take it yourself. People have entertained different notions of entrepreneurship. Some of them may be close enough to the truth while others are far from reality. Nonetheless, it is best to know straight from business owners themselves about the bigger picture that the entrepreneurial journey entails.

If you read through the previous posts, you will find that most of the misconceptions on entrepreneurship and business owners are not always true. EO members who shared their stories cleared the air and narrated what happens behind the scenes. Depicting the various facets of running a business, good and bad, will help aspiring entrepreneurs who want to embark on this journey see the entrepreneurial world from different angles.

1.) Business owners make loads of money

One of the main problems entrepreneurs constantly face is cash flow. It is not only because they put in their money to start and run a business but mainly due to the huge responsibility that comes with it. The real challenge is making sure that they provide for the people who work for them. More often, entrepreneurs are the last to get paid or end up not getting paid because they have to prioritise their staff and other things to keep the business going.

2.) The entrepreneurial life is glamorous

Others associate entrepreneurship with luxury and extravagance. Newsflash: it’s not a red carpet walk at all times. In truth, many business owners describe it as a path filled with peaks and troughs. It’s a rough challenging journey. However, because they love what they do and are passionate about it, the rewards for them are priceless. They find fulfilment in creating something, achieving goals and seeing their business impact people’s lives.

3.) Entrepreneurship is easy

Contrary to what others believe, running a business is a tough thing to do. Otherwise, the majority would be on it if it were too easy to do. Business owners have to make difficult decisions at every stage of the business, from startup to scaling it. Certain businesses fold up and don’t make it to the five-year mark. Entrepreneurs have to contend constantly with internal issues as well as external factors that can adversely affect the business.

4.) Success comes overnight

While a lot of people think that success in entrepreneurship comes quick, it takes many years to plant the right seeds to bear the fruits of one’s labours. There are those that grow faster than the others, but it doesn’t mean that it happened with a flick of a finger. There are also several dynamics that come into play before an idea becomes a reality.

5.) Entrepreneurs are lucky

Entrepreneurs succeed not out of pure luck. They may get some help here and there, especially with a good team around them, but most of it is because of their boldness to take risks and determination to keep going despite the odds. They have the drive and the passion for their chosen path that makes them persevere despite the heartbreaks, frustrations and disappointments.

6.) Entrepreneurs have no boss

True enough, an entrepreneur is his own boss, but it doesn’t mean he is not accountable to anyone. He is answerable to the numerous customers and clients that his business serves. Many business owners rarely switch off. When they are not doing work, they still think of their business most of the time. When the going gets tough and the tough gets going, they cannot easily walk away from it all.

7.) A successful business is smooth sailing

The entrepreneurial journey has been compared to a floating swan or riding a bike. Others think that once it starts running, everything will be effortless. But as the business progresses, more and more challenges surface and new problems arise. Sacrifices have to be made along the way, may it be in their business or personal life. Underneath the graceful picture of a swan on a lake is the relentless paddling of its feet to keep it afloat.

8.) Entrepreneurs have all the answers

Business owners also commit several mistakes and have to struggle with various concerns. They often hit a blank wall. That is why most of them cite the need for building a strong team and surrounding themselves with like-minded individuals. They acknowledge the importance of continuous learning, which many of them find in EO. Being part of EO Melbourne enabled them to gain new insights from the experiences of other entrepreneurs through the forum and learning events.

9.) Entrepreneurs are self-oriented

Entrepreneurs start a business because they have experienced or seen a pain point. They have recognised a problem in society that needs a solution. Others would think that business owners are always after profit, which is not always the case. They stay long on the journey because they find purpose in what they do. They often worry about money because they are responsible for their staff and the families that depend on these people.

10.) The entrepreneurial journey is all awesome and fun

Although the journey is fun for many entrepreneurs, it’s more of a roller coaster ride that is full of ups and downs. It can be a dizzying ride, with quick movements and sudden disruptions in the industry. There are smiles, laughter and adrenaline rush, as well as sweat, blood and tears that are poured into the business.

Knowing the stories of other entrepreneurs give us a deeper perspective on what is in store in the entrepreneurial journey. It’s not all bed of roses. Yet, it affords you the opportunity to be creative and chart your own path. If it is something that you believe is right for you, equip yourself with passion, patience, persistence and perseverance to overcome all challenges that may come ahead of you. When doubt sets in, it is better to hear it straight from entrepreneurs who have already taken the journey and learn from their experiences.

Ashley Woodcock’s message signs for entrepreneurs

RPM Hire owner and director Ashley Woodcock began his entrepreneurial journey while he was still at university, starting with only three signs for hire. He had low expectations for the business. Never has he imagined that he would grow his venture into a successful enterprise and enjoy the experience along the way.

Supplying variable message signs (VMS) is the core of Ashley’s business. For over seven years, he has expanded his company by doing other product lines and services and now has over 400 signs and other products for hire. It’s a niche industry, but Ashley found huge significance in what he is doing, serving not only their clients but the general public as well. “If we’re giving the public a warning, it allows them to change their habits, take a different route, or use another mode of transport for that day. During road closures, our signs are dotted along a detour route to help them navigate around the closures,” he explained.

Now, Ashely is sharing some message signs for upcoming entrepreneurs to help them navigate through the business journey, which may be full of potholes, mounds and twists and turns.

1.) "The best time is now"                    

Ashley was in university doing an entrepreneur class when someone came to him and said, “If you want to start a business, the best time to do it is now, when you don't have a mortgage and family pressures.” Starting a business requires one to put in a lot of time and often not take a lot of money out as initial profits are put back to finance the growth. While it is advisable to start the journey young, it doesn’t mean that it is not suitable for those who are beyond their youth. Regardless of age, it is always better to start sooner into the journey rather than to stall time until it’s too late.

2.) "Work smarter and harder"

He quoted a common saying that states, “work smarter, not harder”. Although Ashley somewhat agrees with it, he believes that it is better to be both working smart and working hard. With such a combination and with many opportunities available, he finds it as a winning recipe for success.

3.) "Stick to your values"

His values of honesty, operating with integrity and a level of openness, and putting their customers first meant that Ashley runs his business with good intentions. He pointed out, “We don't hide the fact that we're there to make money, but we're going to do it the right way and not rip people off or take advantage of them if they're in a desperate situation. I guess it starts with being a good person, leading right from the top and providing the best possible service.”

4.) "Be your customer’s partner"

“We look to partner with our customers as opposed to working for them. If we can take some of the heavy liftings off their shoulders, then we will do it. We've built ourselves as experts in the area. It goes right to even the small tasks. We are doing the hard work, understanding their pain points and making it easy for them,” he professed.

His business ethics of providing quality service to their clients and giving them value for their money have helped him to prosper in the industry. Ashley goes the extra mile, sometimes taking calls in the wee hours of the morning and answering them with a smile. To be the biggest or the cheapest business on their playing field is not his goal. For him, it is to be the best partner for his clients.

5.) "Find a solution to every challenge"

Getting and retaining good staff members and maintaining a positive cash flow are some of the major challenges for his business. RPM Hire is service-driven and needs high capital investment, so Ashley has to make sure that he has the best resources to deliver good service to their customers.

“Challenges are opportunities, opportunities to build a solution that highlights our values and strengthens relationships, and often lead to opening up further opportunities in the future,” he quipped. According to Ashley, you can come up with a solution if you are not afraid to think outside the square and do not regard the status quo as the best way to do things. He also stressed the need to match your business model with your strategy. He learned to resolve issues by sticking to his values, staying firm and moving past the negatives.

6.) "Enjoy the journey"

Despite the detours and road closures, what kept Ashley still on the track after all these years is that he enjoys whatever he is doing. There were a lot of long nights and after-hours phone calls, but he found all these exciting and gratifying. He added, “The highs have been watching the business grow and develop and turn into something so much bigger than myself. Watching the staff grow and take on the values of the business, and our customers giving great feedback about that as well, I find it fulfilling. So, yes, it's been a wonderful journey.”

7.) "Continue to grow"

What he enjoyed most in his being an entrepreneur is the journey of growth. With more than seven years on the journey, he still finds a lot of things to absorb and learn, which has brought him beyond the startup stage. “If you're willing to keep on learning and developing and pushing through, then that five-year mark is exciting, as it was for me,” he said.

Part of his continued growth is joining EO Melbourne in November last year. “I've enjoyed the experience. The events have been amazing, especially with the quality speakers and presenters. The forum experience is awesome because of its encouraging and motivating environment. There’s a diverse range of people, all with similar goals and parallel challenges in business, even though our businesses are very different.”

Moving forward, he wants to continue with that growth, focusing on his personal development and staff development. He wants to provide them with opportunities to grow and have a rewarding career. For his business, he plans to open up interstate later this year, with hopes to transition towards a national footprint five years from now. Because he knows his clients well, he is familiar with their pain points and the systems and processes that they need. “It's going to be a challenge for sure, but an exciting one,” the passionate entrepreneur said.

Know more about Ashley Woodcock through his LinkedIn profile. Read more on RPM Hire at http://www.rpmhire.com.au.

The entrepreneurial house plan

In constructing a house, the first thing that is needed is a blueprint that will outline the plan for the edifice. If you want to put a structure in place, you need to have clear-cut boundaries, floor areas, and the layout of your living space. It’s the same way when building a business. There has to be a plan and an organisational structure that will help support your venture and make it stand firmly.

As a business owner, you are the architect, engineer and chief carpenter of your enterprise. You have to design your business proficiently so that it can withstand the harsh conditions and constant movements of the economic landscape.

A simple house starts with a few important rooms that are necessary for living. If you’re going to construct your business, your entrepreneurial house, there are rooms you have to bear in mind as you put together your blueprint.

1.) Living Room: put your guest first

Your business exists because of your customers. Like a living room that makes every visitor feel welcome to your home, treat every client as your guest and provide the best product or service for them. Your product or service should be able to answer a need or solve a problem for them to make it relevant in society.

2.) Kitchen: whip a menu for success

We cook our food and prepare our meals in the kitchen. Whatever you do in your business, work out every ingredient that will make your venture a sure success. You have to stock up, whether they are materials needed for your business or qualities that will help you endure the challenges of the industry.

3.) Dining: nourish yourself with continuous learning

Equipping yourself and your people with new skills and additional knowledge will be beneficial to your venture. Your business is composed of people, and for them to grow, you also have to develop your team, including yourself. Do training sessions, attend seminars, or join groups like EO Melbourne where there’s a rich repository of insights and ideas through learning events.

4.) Bathroom: keep your business spick-and-span

Maintaining the cleanliness in your company is not limited to the physical environs. Apart from keeping your workspace orderly, you also have to be agile in cleaning up your mess – the mistakes that you or your people may commit. Have constant evaluation, reporting, huddles, monitoring and planning to beautify your business by taking out the impurities and working on your weaknesses and liabilities.

5.) Bedroom: give yourself time to relax and enjoy

The business world can be hectic. Allow some time and space for you and your staff to have some fun, whether it’s through teambuilding activities, incentives or simple lunches or dinners together. Go out and celebrate when you have victories. Give your mind and your environment a breather to avoid feeling burnout.

6.) Garage: protect which drives your business forward

The main operation of your business is the engine that keeps your venture going. You have to maintain it in good condition, just like safekeeping your vehicles in a garage. Put the proper systems and processes in place for a smooth ride in your day-to-day activities.

7.) Attic: store your records properly

As much as you have a physical area to store all the important records and items related to your business, also have a database for the soft copies. Similarly, put everything on record in every transaction of your business.

8.) Study/Work area: put your mind in your business

Not all houses have a work area or study or library. But modern homes allocate a nook or space where adults can do their work or for children to study or do their assignments. In your business, set aside time and space for brainstorming and evaluation. You can also get consultants or mentors to give you an extra eye and brain as you come up with ideas on how to improve your business.

Once your house is up and ready for occupancy, always check each room to ensure that it stays neat and tidy. Have regular maintenance of your electrical system, plumbing, security and various parts of the structure. Never allow pests to destroy your homes.

In business, stay on top of every department and aspect of your venture. Keep a clear and open communication with your team so that you can address concerns right away. As a business owner, you are the house manager, so you have to keep it always in tip-top shape. That way, household members, which are your staff members, enjoy living in your entrepreneurial home, while making it welcoming for guests to enter and linger.

Alex Louey’s lessons on entrepreneurship through smartphone apps

With millions of apps available online that are increasing each year, an average smartphone user has a wide array of options on which ones to use that correspond to his needs. For Appscore co-founder and Managing Director Alex Louey, whose company has been developing apps, websites, cloud solutions, Internet of Things (IoT), and other technology-based products, it’s more than just building a software. Its mission is to create great customer experiences for their clients and make their lives easier every day.

“We started off as a mobile app company. But now, we've progressed from being very focused on apps to focusing on making our customers’ lives easier and better for them to do things,” Alex quipped. “It means that we don’t look into a particular technology. Rather, we look at the problem to be solved and the appropriate technology to do it. We look at the entire life cycle. We look at the customer experience and the problem that they're facing. Then, we build the software and look at what we can do to help clients engage customers and get the customers to use their business software,” he added.

Although Appscore is a technology company, Alex admitted to not having any IT background. He built his career on project management, working in various banks. It was not until he and his mate, Nick Bell, one of the co-founders of AppsCore, decided to start a business that he got into this industry. His parents, who were Chinese immigrants that ran restaurants, had advised him to get an education, work for somebody, and not get into the restaurant business. “It’s true. I'm not in the restaurant business, but I am working for myself,” he countered.

With the challenges that come with owning and running a business, Alex shares his insights and some entrepreneurial lessons derived from smartphone apps.

1.) Facebook Messenger or WhatsApp: Communication is key

“I use this a lot because it's a way that I communicate and talk to a lot of people. The idea is when you start a business you've got to talk to a lot of people. Even with existing clients, you've got to go out, talk to them, take them out to lunches, find out their future objectives. And it's all about communication. It's all about building relationships,” Alex explained.

He emphasised that the key is having the right networks and the right relationships. By engaging various stakeholders in the business, it allows him to understand the values that are important to their customers and staff. “As the company grows, I continue to learn how to communicate with a broad range of people. You need to speak to them in their language. Different people process communication in different ways. Some are very visual, while others are very auditory. As I’ve learned recently, some challenges that I’ve had was not about others being difficult, but it’s the way I communicate with them. They don’t understand because they don’t process information the way I do. So, I’ve had to change the way I communicate to get my message across.”

In communicating with different kinds of people, Alex underscored the need to be genuine about it to show care. He receives and exhibits care through his engagement with EO Melbourne, where he found value in talking to people who share similar experiences with him and can empathise with his concerns.

2.) Angry Birds: An exercise on frustration

Alex believes that there is no entrepreneur or business person, whether successful or unsuccessful, that can say their journey has been smooth sailing, without problems or stressful situations. But he learns to deal with those circumstances and move forward with the lessons. “When you start a business, you're going to be frustrated and have setbacks. There are going to be hurdles that you can't initially work out. But if you persist with it, even how hard they come, you'll eventually find a way through. Out of all the five stages of Angry Bird, I think I got up to stage three, and I spent about three hours playing on the plane,” he laughingly shared.

3.) YouTube: Continuous learning

“YouTube is quite entertaining and also very educational. TED talks are one of my favourites. Sometimes it tells me stuff that I already know, but it reinforces the things that I need to focus on or the skills I have to learn. As an entrepreneur, you can't stop learning. I don't think there is anybody who is good at everything. You'll always learn because there is no playbook to be an entrepreneur. For every step you take and every way you advance, you create new ground,” imparted Alex.

To learn continuously, they send their key executives on training courses to learn about the newest and greatest stuff. Since Alex didn’t have any sales background, he had to learn that skill by reading books and talking to other people. He also found various learning opportunities from EO Melbourne.

4.) Instagram: Know the trends and tell your story

According to Alex, “It is important to look at how other people are doing things. Instagram is great at that. I follow people on a whole range of topics, whether business or personal. If you're interested in a particular topic, you can see how other people are doing it. It’s the same with business. There are always people that do worse than you, and those that do better than you. As an entrepreneur, always look at what other people are doing better than you and learn it.”

He stated, “Businesses, especially in the technology field, need to be on the lookout for new trends. With technology, you can easily be superseded the next year, even if you are the best last year. When processes change, customer expectations also change.” He also stressed the importance of marketing and being able to tell your stories to your customers. Culture and corporate values also play a major part in attracting people to the business.

5.) ANZ Bank app: Tight control over money

“Cash flow is king” is a line commonly heard from business people that Alex echoed. He expounded, “You are responsible not only for the company’s success but also for everyone that relies on you for their livelihood. It's important to keep an eye on what your business is doing financially. It is good to spend money to grow, but you have to make sure that you get a return on the money before you start to splurge, thinking you can hire fifty people if there's no sales pipeline to refill.”

For the next two years, Alex aims to double the size of the company, create more services, and grow the consulting space and resource sector. He wants to continue to push at the forefront of the various technologies that are coming out in the market while strengthening their core business of building software for their customers.

To Alex, the entrepreneurial journey has highs and lows. But what he found helpful is having a good team around him that can help him refocus when he’s down. “I don't think an entire company can rely solely on a single person to drive it forward. The important thing is you have a good team to make up for your shortfalls. If you have a good team, and you are honest with your team and transparent with your leadership team, you can make anything happen,” he conveyed.

Know more about Alex Louey through his LinkedIn profile. More on AppsCore at https://www.appscore.com.au.

How to choose the right charity for your business

Partnering with charities is commonplace in the business sphere. Although it is not a requirement, it is something that many enterprises have adopted in their culture. Whether it is a personal pursuit of the business owner or a corporate decision, several companies involve themselves with charitable works for various reasons. Not many businesses may have the capacity to help a non-profit, but several of them have been contemplating of doing so when given the right resources and opportunity.

If it has been in your mind but doesn’t know where to start, there are a few tips you may take into account before you commit to a particular cause. For one, you have to assess first your capacity to engage your business with a charitable organisation. Whatever purpose or intent you have for doing it, helping a non-profit is not limited to philanthropy. While you can donate money, you can also make an in-kind contribution, volunteer your or your people’s time and skills, or help spread the word and promote the programs of the charity.

You may opt to support one organisation or more, but selecting the right ones can be a tedious process. With thousands of charities available out there that are in need of help, narrowing down your choice will take a bit of time and contemplation. These are a few actions that can help you in choosing the right charity for your business.

1.) Match the charity’s cause with your business values

The first thing about supporting a charity is to find the congruence of its mission and cause with your business values. If your business serves the health sector, then maybe you can categorise the charities that are doing health work. If your product addresses women’s needs or you work with farmer groups, you might prefer a non-profit that assists these sectors. Know where the heart of your business lies and select a similar environment where you can extend your passion for your business. You will find it more fulfilling when you see your business widens the community you serve by aligning your corporate vision and mission with the charity’s cause.

2.) Create a list of your preferences

Once you have filtered the charities based on their causes that match your corporate values, come up with a list of your partialities. Would you prefer a non-profit with a global scope or one that is within your locality? Maybe you want a charity where you and your team can visit and render community work. You might want to give your money to a more known charity or one that has not been on the radar of donors. Put together the things that you are looking for in a charity, pouring your mind and heart into it. That list will guide you in reducing your choices to a few charities that will best suit your business profile.

3.) Research on the background of the charity

If a particular charity complements your values and your list, it’s time to do some digging. Doing research will save you so much time, resources and heartbreaks in the future. You may want to look into the legal status of the charity, as well as the people behind it, such as its board of directors and staff. The first thing you want to know is the legitimacy of the organisation. That includes the individuals who run it. It is important for your partnership to have mutual trust and respect. Thus, choose one that you can trust the most. It is also important to know the beneficiaries and the method of their program delivery. That way, you have an idea of how your contribution, whether it is money, goods, time or reputation, can impact their lives. Also take into consideration the systems and processes of the organisation, particularly on monitoring and reporting of their programs.

4.) Consult with your team

It is also helpful to seek the opinion of your employees and staff members so that they can also participate in this undertaking, especially if there are volunteer activities involved. Projects like this can also enhance the capabilities of your people, providing them with a sense of purpose that can heighten their relationship with your company. Having employee buy-in will motivate and inspire them more rather than them looking at it as an added task. They need to have that sense of fulfilment in devoting their time and effort to the charity you’re supporting so that they have a personal stake on it, not just out of corporate obligation. On the flipside, if they are not willing to do it, it will only result in grudges and complaints among them.

5.) Check the pulse of your stakeholders

If you believe in a particular mission, it is always advantageous to involve your other stakeholders to the cause. Given that, it is better if your clients and customers can also relate to the works of the charity of your choice. Whether or not you will use cause-related marketing as a method to increase your giving, feedback from your stakeholders is helpful in your decision-making process as to which charity or charities you want to support. It also matters to them that the brands and companies they patronise give back to communities. If the cause is something close to their heart, they can relate more to the brand of your business.

You can also hear the stories of other business owners, such as members of EO Melbourne, on their experiences in partnering with charities and non-profit organisations.

When you have sifted your list of charities and chosen the ones you want to be your partner, try first a short-term arrangement and then see how the partnership will unfold. If you feel good about the result of your involvement, then you can decide to take it further to a long-term commitment or consider alternative options.

As you see your contribution bear fruit as you help improve the lives of others, the fulfilment is immeasurable, which extends to your team and stakeholders. It all comes full circle, your business benefit from a healthy society and communities flourish when you help them improve their well-being.

Braving the entrepreneurial roller coaster ride

Theme parks are a child’s paradise. It’s a place where thrill and fun abound. It’s appealing and attractive, but can be quite daunting. The experience of enjoying theme park rides can run parallel to the entrepreneurial journey. Like in the business world, being in an amusement park can fill you with mixed emotions – fear, excitement, wooziness, and satisfaction.

It is interesting that children appear as if they don’t dread the frightening theme park rides. Similarly, young entrepreneurs seem to have less apprehension about entering the business race. Nevertheless, not many may find it enjoyable. Only those who have the sense of adventure will linger and crave for more. True enough, there are joys and anxieties in owning and running a business, which is why it is suitable for those who have the spirit and courage to go through it.

As time goes by, business owners realise that despite the enjoyment that the entrepreneurial amusement park brings, it is more pleasurable when spent with people who share the same passion and interest on such level of exuberance. Imagine a kid who looks forward to visiting a theme park, only to find that his or her companions are not eager to spend a day in such an environment.

In the business setting, it is helpful to find a group like EO Melbourne where like-minded individuals can relate to the challenges you face. But they keep traversing their entrepreneurial journeys because they love what they’re doing. Listening to their stories gives you a dash of confidence to brave the entrepreneurial adventure. You might be curious to know the kind of rides that most entrepreneurs find in the business world. Check out below which ones can connect closely to your experience.

1. Rollercoaster

The most common analogy of business owners to the entrepreneurial journey is the roller coaster ride. It’s filled with tumultuous ups and downs, sideways and loops. Running a business can be a turbulent journey with constant problems, challenges, motivation and wins. There are times when it can be scary and dizzying, but there are also moments when you feel the adrenaline rush like you are on the top of the world. The roller coaster ride is just a reminder that things can get pretty fast and you have to go with the momentum to enjoy it fully.

2. Carousel

If the rollercoaster is too speedy for you, the carousel is slower and less terrifying. Some of us may prefer to stay on the safer side, not wanting to disrupt the status quo. There are movements but not too steep and can be less exciting. There’s the danger of just going around in circles, with little development or improvement in the business.

3. Bump car

The business space is full of competition. It can get crowded, and you may end up bumping into each other. The bump car is a fun ride because you can take it whichever direction you want. However, it is unavoidable that you will end up hitting other businesses or getting yours hit along the way. Not everyone may go in the same direction as yours. In reality, it can become chaotic and messy.

4. Dark ride

No matter how many business books you read, seminars you attend, or podcasts you listen, nothing can totally prepare you for the entrepreneurial journey. You get hints from the basic concepts, stories of other business owners, and market movements, but there is a different kind of learning when you experience it yourself. It’s the same case with ghost trains and horror rides in amusement parks. We know that it can be creepy inside. But once we step into the darkness, it still scares us. We often psyche ourselves not to be afraid of what we’ll find inside, but we still get startled by the movements, sounds and props inside this attraction.

5. Swing ride

Chair-O-Planes and Monkey Swingers are the popular types of swing ride. This motion of this ride can vary as it can speed up or slow down and tilt its top on different angles. It hurls you around as the top rotates on an axis. The business experience can throw you off guard and beyond your comfort zone. But as long as you are attached to your core values and core business, you can never stray too far.

6. Pendulum ride

Based on the concept of a pendulum, this ride pivots back and forth due to force and gravity. Have you ever tried a Pirate Ship ride? It neither goes anywhere nor rotates but it can swing forward and backward. There’s a rhythm. You have to keep moving. When you hit failure, don’t stay there forever because you can sway yourself towards success. The entrepreneurial journey can be frenzied, but you can always set a rhythm for yourself and your business, and find your balance in all these things.

7. 4D Ride

Many theme park goers, especially those who only accompany their kids, would rather go for the 4D rides. It’s like watching a movie in a theatre, but there are water mists, fog, and pokers for additional sensations to the cinematic feel. The seats may move a bit for a semblance of motion. To be on top of your business and the movement in your industry, you have to use all your senses and immerse yourself in the whole experience to fully grasp what’s ahead of you.

8. Mechanical Bull

For those who get overwhelmed with huge rides, the mechanical bull is a safer option. You can ride it just by yourself. It is ideal for those who are visiting amusement parks for the first time and need to shake off their fear. As Subway co-founder Fred Deluca once said, “start small, finish big.” There’s no need to shock your system if you believe the best way for you is to begin your business journey in a slow and steady pace. The original use of mechanical bulls was to train cowboys for rodeos. In the same way, newbie entrepreneurs can gather experience first and then go big.

9. Bungee Trampoline

Some amusement parks have attractions like the bungee trampoline. The difference of this kind of attraction compared to the previous ones mentioned is that this one is not mechanical. Instead, the visitor is doing the activity with the help of a trampoline. To launch your business to greater heights, you need a platform like a trampoline. But it all does is support you because you have to be the one to make the jump and exert effort to force yourself upward.

10. Climbing wall

From afar, the wall may appear easy. But once you take the first step towards the top, you’ll find that it can be strenuous and challenging. You have to stretch your entrepreneurial muscles to reach the next rock so you can pull yourself upward. All it takes is determination, perseverance, agility and commitment to reach your goal. Just keep your head towards the top and not look down to stay on the course. Focus on your goal and be not afraid of failure.

Every park goer has his preference and bias on which theme park ride he will take. Each entrepreneur differs from one another when it comes to vision, goals, strategies, and style of running a business. That is why there are different rides to choose from and different paths to take. There may be variety in the experiences, but the basic components will be there, such as the challenge and the thrill of the ride. Listening to the stories of others on how their entrepreneurial ride went can give you an idea on how you can tackle things on your own when it’s time for you to experience your business adventure.

Packing tips for the entrepreneurial journey

Taking the road of establishing and running a business is not an easy course. For the less-experienced entrepreneur, the track comes with full of surprises, not some organised itinerary that you know beforehand. Similar to most journeys, getting ready to embark on an entrepreneurial adventure is the most nerve-wracking part. It is like diving into the unknown, so you have to prepare for the inevitable.

When it comes to travelling, packing is a crucial part of preparation. Whatever you put in your luggage can either help you on your trip or wear you down. Carrying everything you think you need is not always a good idea because it can often hold you back from speeding up your pace. You will find along the way that you can discard some of the things you packed to make things lighter. Choosing the right things to bring and packing them right need strategy to make the experience all worthwhile.

There are several tips for packing things effectively that can help travellers organise their trips better. We can convert these tips into advice for those who are on the entrepreneurial road. They are good tips and reminders on how to run businesses more smoothly and efficiently.

1. Create a packing list

Put a plan in place at various points of your entrepreneurial journey. Whether you are starting out, midway through your business, or long enough in the industry but needs to reinvent your brand, a plan is necessary to help you craft your direction and succeeding steps. With a goal in mind, plot out the strategies necessary that can take you closer towards your vision. The advantage of putting it on pen and paper and having things listed down is that you can always go back to it and check which ones you have done right and which ones you need to change.

2. Choose the right bag

Know the industry and the market you want to target for your business. Many ventures fold up in the first few years because they failed to listen to the market and familiarise themselves with the industry’s movements. The business you put up should be able to address a need in society. Take a look at the landscape and see where your business best fits so that it will shine successfully. Carefully choose the right people to be on board your team. Make sure that your plans, team, stakeholders and strategies can bring you nearer to and not further away from your goals.

3. Use packing cubes and pouches

Divide your goals and resources into manageable magnitude. Organise your business into departments. Split your long-term goals into mid-term and short-term targets. Do not put all your investments in one basket. Share your responsibilities with your people. Huge concepts can be a bit overwhelming. Narrow them down to simpler and smaller portions that are easier to understand, digest, execute and monitor.

4. Roll and compress your clothes to conserve space

Tighten your budget and save wisely to safeguard your revenue. Cashflow is always a concern, not only for new entrepreneurs but even for those who have been on the journey for a long time. Resources are finite, so you need to have a close watch on your finances. Save whatever you can, don’t spend on anything unnecessary, and utilise every asset you have to manage your budget wisely.

5. Place items in Ziploc bags

Secure your assets through safety nets. Unforeseen circumstances like financial crises, burglary, catastrophes, embezzlement, and other misfortunes can damage your business. Take the necessary precautions to protect your business and avoid bankruptcy. Indemnify your venture, backup your data, and have a contingency fund set aside for emergency purposes.

6. Label your luggage and mark your bags

Let your brand stand out. The name of your business is a significant part of its success. Attached to it are the image and values it represents. One way to generate clients and customers is to have a trustworthy name. When they see the quality products and superb service you deliver, they will stay with you for a long time. Never allow your brand to get lost in the sea of other names. Make it prominent and noticeable so that you attract more people to your company.

7. Keep valuables on your carry-on

Hold your trade secrets and confidential information close to your chest. Not everything should be out in the open. Although transparency is noble, it doesn’t mean that you have to reveal everything. Discern well the kind of information that you can make known, and which ones that need to be kept in your vault. Guard this information and utilise them appropriately.

8. Choose multi-purpose clothes

Be flexible and versatile. Learn to multi-task. The initial years of running a business often entail doing a lot of things all by yourself. You have to learn a lot of skills even as you continue on the journey. Owning a business doesn’t mean you only have to give out orders. Business owners also have to be hands-on in various aspects of the enterprise and immerse themselves in different roles for a clearer perspective in setting directions for the venture. In the long run, even if you don’t have to do things on your own, having a clearer understanding of the various operations within and around your business will help you formulate wise decisions and plans.

8. Take out less essential items

Prioritise only those that are most important and relieve yourself of unnecessary burdens. Sometimes, when you take a look at the things we pack, we will find that we carry more than what we need for the journey. With many worries and concerns coming from various directions, entrepreneurs must be able to filter and focus only on the most vital issues. Do not put too much worry into matters that are less significant or deem trivial than the others. Only absorb those which your bandwidth can accommodate. If necessary, delegate other tasks to your team members. Find solutions head on and don’t drag issues any further.

10. Bring a smaller extra bag

Always have an alternative to your plans. Come up with a plan B, C or D. If things go awry, you have something prepared to lessen the damage of an unsuccessful plan. When something is blocking your way, find an alternative path that will take you towards your goal. In every problem, there is a solution. Entrepreneurs are resourceful in finding means to overcome the challenges thrown at them. You can diversify, expand horizontally, spread your investments, or create alternative products or services that can support your core business.

The reason why there is a need to travel light is that it makes the experience more enjoyable and less stressful. The entrepreneurial journey may be full of challenges, but no one and nothing can stop you from enjoying it. With a lighter load, you are free to expand your territories and explore more areas. If you are keen to traverse the pathway of running a business, then be sure that you have packed well and ready to go. You’ll never know what awaits you on your next adventure.

Furthermore, the journey is best enjoyed when spent with people who also share your passion and interest. Having travel companions in the entrepreneurial path, such as fellow business owners that you'll find in EO Melbourne, will make the whole experience more worthwhile. When your load is to heavy to bear, you have friends and travel buddies who can ease your burdens and help you for the rest of the trip.

The journey of a (business or sports) champ

The entrepreneurial journey and the athletic life have many parallelisms. Similarly, an entrepreneur and an athlete exhibit almost the same qualities that become fundamental in bringing them to their respective goals. They share common features that make them winners and champions.

Athletes and business owners have the determination and drive to face any obstacle or hurdle as they remain focused on the wins. Their passion for their game, their profession, and their team are unequalled. They listen to their coach or mentor, work with their team, and look after their supporters and customers.

We may always see the glory of being a champion, but getting there is a long and strenuous journey. Business and sports champs have to begin somewhere, and the first steps are never always easy. The way towards becoming a star in whichever field is not a paved path. It has its challenges and wins. The learning and improvement never stop. However, constant training, exposure, and experience shape them to become authorities in their professions. But how does one evolve from being a newbie to becoming a big player?

Spectator

A star player is not born overnight. Many of them begin their interest by watching those ahead of them make their way towards success. Their love for business or sports starts with a fascination sparked by an experienceor person that demonstrated enjoyment and success in these fields. They watch on the sidelines, cheer for their idols, or study the techniques and strategies. A potential entrepreneur absorbs ideas from brands he patronises, books he read, stories of successful business owners he heard, and hints from those who have already made it big.

Trainee

Even the most gifted and brilliant of player or entrepreneur has to try his hand on the game. A simple play in the neighbourhood can mould an athlete while a basic summer job can produce an entrepreneur. At a certain point, a promising champ has to test the waters to see if he has the capability of learning the skills that will match his passion for the craft. He accumulates some form of experience and knowledge before he dives into the entrepreneurial or athletic waters. Aspiring entrepreneurs do their research on the market they want to target and readies himself with entry plans to ensure success in his endeavour.

Rookie

A jersey. A uniform. A contract. A business registration. It may come in whatever form, but it is a symbol of one becoming a business owner or athlete in an official capacity. He joins a league, a team, an industry or a business group. The rookie player or entrepreneur is often placed under the microscope to see if he would be able to succeed in the field he has chosen. Getting into business is a bold move that only the fearless and adventurous make. A newbie entrepreneur does everything, in the beginning, trying to carve a name for himself to gain the trust of his customers and clients. It is the phase to learn every skill possible, a defining moment to shine and jumpstart a career.

First seasons

The first few seasons in the game or first few years in the business are the most exciting and most challenging. It is the most crucial stage that will determine if one will survive in the field or not. The early years will set the path and direction of one’s career. He will either rise in glory or go down in oblivion. There will be several trials and errors as one adjusts to the industry’s movements. But a passionate entrepreneur never wavers as he withstands the tumultuous journey. That’s how an entrepreneur is shaped to become a business champ.

Regular Player

At this stage, a player may have gotten the groove of the game. The learning curve is no longer too steep. But the danger is going into a plateau. One has to constantly improve his performance to outshine the others, especially with more players coming in. You may not yet reach the helm, but you’re getting there. All it takes is to hone new skills, work well with the team, and give your best. Moreover, to become an MVP, you must not just play it safe and settle for the second or third spot. You need to make some tactical moves and garner a lot of wins to carry your team or business into the championship.

Champ

One becomes a champ through discipline, tenacity, passion, and strategy, as well as support from his team. Winners also commit mistakes. But they don’t wallow on it. Rather, they stand up again every time they fall. They compete not only with their opponents but also with themselves as they strive to become better and stronger. Victorious entrepreneurs climb their way to success because they do not let difficulties stop them from hitting their goals. They are relentless, and they are always out for a win.

Legend

Champions do not rest on their laurels. They don’t stop at just a few hits. It is a continuous journey where victories are not the end but the high points along the path. Although they still play in their respective fields, they guide and motivate their other teammates and allow them to share in the spotlight. They support their team, providing strength and inspiration to their new members.

Coach

Players and entrepreneurs go on with their journey, although they probably take new roles within the team or organisation. They become mentors who direct the younger ones on their journey. It is their turn to share their experience with those who are still starting out. For EO Melbourne members, some of them tell their story through their forum. They take a different perspective of the business, looking after its growth without having to be in the game. Instead, they put themselves on the game as they steer their venture to more wins and successes.

Others may opt to take a different route, depending on their priorities, preferences and circumstances. Where are you in your journey right now? Where do you want to be?

10 types of photography through an entrepreneur’s lens

Photographs are part of our everyday life. In this era of selfies, almost everything we do and see is captured and stored in our electronic gadgets, often posted and shared on social media sites. But snapshots serve not only to preserve memories but also as vital tools for communication and an effective one at that.

In business, pictures play an important role in design and brand-building. They bridge companies with customers by depicting various images that can make the brand relate more to people. As new tools become available in the market, the craft has also evolved with more forms and usage of photography.

Let us take a closer look at the various types of photography and their applications. We can translate the principles behind each form to how an entrepreneur should train his business eye towards his venture and the landscape where it belongs. Business owners can learn about these different kinds of photography and apply their principles to the entrepreneurial setting, especially on how to run their enterprises successfully.

1.) Aerial photography

With the advent of technology, drones have become one of the tools used by both professional photographers and hobbyists alike. Aerial photography is fast-becoming more popular as it enables one to see the whole picture from above. It provides a view of places and scenarios that we cannot see from a regular standpoint.

Uses: Aerial photography is all the rage among travellers. Those in the travel industry can fully utilise this type of photography. Even those in the real estate and hospitality can feature their properties by using aerial shots. Recently, it has also been tapped for events, featuring angles from above ground of the crowd attending such activities.

Through the entrepreneur’s lens: To have a good grasp of your business and its place in its industry, take a bird’s eye view of its position in your market. Look at the data and current trends. Review the entire operation and the various aspects of your company. Include your vision for your business and see how you can bring your venture forward towards that goal.

2.) Candid photography

People love to capture spontaneous moments that bring out a light atmosphere. It’s a representation of ordinary things that we can easily relate to the daily goings-on in our lives. Because subjects appear naturally in whatever they do, candid photography evokes a relaxed setting that draws a familiar and friendly awareness.

Uses: Consumers can often see through marketing schemes that make them prefer visuals that are not contrived. Candid photography is ideal for weddings and events. Industries like retail and marketing use this to display how products and services are part of day-to-day activities. Businesses belonging to serious types of industries, such as manufacturing, industrial, electronics, and education, also bank on candid photography to put a human touch to their brand.

Through the entrepreneur’s lens: Observe day-to-day occurrences in your workspace and surroundings and find inspiration and ideas from life in its pure form. Although business leaders may command attention, it is often an advantage to go unnoticed where you can see things as they are, which can help you in your decision-making process.

3.) Fashion photography

Accessories and clothing can weave magic on a conventional scene through style and glam. Those magazine pages and billboards demonstrate the allure of fashion photography. It exudes beauty and elegance that are pleasing to the eyes. It makes things pop-out, highlighting lifestyle, sophistication and trends through fashion.

Uses: Fashion photography is widespread in retail, especially for clothing, makeup and accessories. But it is also sometimes tapped by other industries to infuse glitz and style in their visuals. Fashion photography has a way of presenting the ordinary beautifully through stylishness and grace.

Through the entrepreneur’s lens: Find the best way to attract clients and customers. There’s nothing wrong with putting your best foot forward as long as you deliver in your promises. Know what clicks for them and present how your products or services can help them with their aspirations. Be aware of the latest trends in the market and see how you can take advantage of the current flow in moving your business forward.

4.) Landscape photography

Who doesn’t love breathtaking views of nature and scenery? Landscape photos generate a warm, soothing feeling such that they are often part of the interior design of homes, offices and establishments. The technique in landscape photography is that it makes every aspect of the picture look clear.

Uses: Landscape photography is popular in the travel industry. But it is also used for real estate and hospitality. It allows a wide angle of scenery to be well-appreciated. Other industries use landscape photography where the background enhance the image of the subject.

Through the entrepreneur’s lens: Looking at the big picture means taking into detail everything that is part of your business. Also, the entrepreneurial world can be a tough environment, so it’s best to look at the best scenarios that can strike inspiration within you and your team. Watch out for the shifts in the landscape and be ready to manage your business accordingly. Be aware of business groups like EO Melbourne to help you see the bigger view of the industry where you operate.

5.) Portraiture

The face is the primary focus of portraits. Selfies are the best modern examples of this. It is an interesting subject for most photographs because a single face can produce various angles and interpretations. A portrait can tell several stories underneath the skin and its countenances. A portrait puts not only the person in the spotlight but also his expression and every detail of the face.

Uses: The beauty industry is the primary patron of portraiture. However, because almost every sector and industry put a face to its brand name, companies also include portraits in their promotions, websites, posters, brochures and other materials. Persons that are often attached to the brand are business owners, staff members, endorsers, models, or clients.

Through the entrepreneur’s lens: People are important in a business. Always have your lens trained on people, whether they are your staff or customers or business partners or suppliers or even your family. You can learn from them, so listen to what they have to express, verbally and non-verbally, as this may be helpful to your entrepreneurial journey.

6.) Action photography

The most challenging for many photographers is capturing people and things in action. It’s a complex technique to denote motion through a single shot. Technology has also been helpful in putting movement to photos with the advent of action camera, photography apps, and other gadgets.

Uses: Action photography is applied mostly in sports. It is also used in nature to capture animals in motion. Service-oriented businesses can also utilise action photography to portray their niche and unique offerings. But this is not frequently employed because of its difficulty and technical skills required.

Through the entrepreneur’s lens: Because the entrepreneurial landscape is dynamic and always shifting, you have to have the eye on the movements within your business and the market. Take the proactive stance towards continuous learning and development. Join organisations like EO Melbourne where you get more room to move within the business space. This way, you are ready to spring into action, especially when changes are needed to take effect in the space where your venture subsists.

7.) Food photography

With almost everyone having a smartphone with a built-in camera, food photography has become prevalent in our society, probably next to selfies. Meals now begin with a few clicks with the camera to be posted on social media sites. But it’s not as simple as just aiming the lens and taking a snapshot. Food photography has become an art in itself that many people like to master.

Uses: Obviously, food photography is fundamental in the food and beverage industry. That also extends to the hospitality and health industries. Food photography evokes a warm feeling on people, which is why even ordinary people try their hand on it.

Through the entrepreneur’s lens: Always bear in mind the things that can nourish your business, whether it is an incentive for your staff, an enticing offer to your clients and customers, or new concepts for your venture.

8.) Macro photography

If you want to capture the finer details of things, macro photography is your best option. You can zoom into your subject and have a closer look at it, thanks to the macro settings in most cameras. Smaller things appear larger than life, and what seems unnoticeable from the naked eye becomes a lot clearer.

Uses: We may find macro photography mostly used in nature and documentaries. However, it can also be employed in industries like retail, manufacturing, food and agriculture to emphasise a product. Macro photography generates an artistic vibe and wow factor as it highlights the tiny details of objects.

Through the entrepreneur’s lens: A business owner needs to take a close-up look at the various details in his enterprise. There’s a saying that “the devil is in the details.” You have to pay attention to particulars to ensure that you produce high-quality items or services to your clients and customers.

9.) Abstract photography

Symmetry, patterns, colours, and reflection, to name a few, captured from everyday scenes are examples of abstract photography. They are usually part of an object or portion of an entire thing, such as buildings, mountains, or farms, depicted in the art form.

Uses: Businesses in the arts, fashion, events, and retail industries often utilise abstract photography in their materials. But it can also be applied in the manufacturing and industrial fields by stimulating an artistic feel from a stiff industry, making the subject more interesting.

Through the entrepreneur’s lens: Switch on your creative button and see fresh ideas from ordinary objects. Sometimes, you have to look at things from a different perspective to discover new concepts that you can introduce in your venture.

10.) Still life photography

Taking photos of anything that does not move is still life photography, which is probably the simplest form of photography. But it also takes a good eye, proper lighting and an awesome technique to bring life to what seems to be an inanimate object

Uses: The most common form of photography in advertising is still life photography, especially in shooting products for brochures, posters, advertisements, websites, and such. Products are the usual subjects of pictures used in business materials.

Through the entrepreneur’s lens: Amidst all the flurry of running a business, there are moments when you need to take a pause from all the activities and focus for a while. You often need to train the spotlight and direct your attention to your product, service, client, team or a particular part of your venture to improve an important aspect of your business.

As a business owner, you need to use different kinds of lenses and strategies to come up with a beautiful picture of your brand. An entrepreneur is like a photographer who uses art and methods in achieving a picturesque composition. Bring out your camera and get ready to hit your shutter to capture the best shot of your entrepreneurial journey.

Hannah Vasicek and her meaning of success

“Success means nothing unless you're giving back.” Hannah Vasicek, Founder and Director of Francesca Collections, lives by this philosophy, which has also become the tagline of her business. More than just making jewellery, Hannah subscribes to the belief that her business is also meant to create an impact on people’s lives.

Hannah’s entrepreneurial adventure began when she was still a child. Imagine this young lady, who at 12 years old, already started her first little business selling lollies, where she earned around one or two hundred dollars a week. A year after, she ventured into making jewellery, which became one of her greatest passions that later paved the way to her Francesca Collections. “I started making jewellery when I was about 13 years of age. I lived in a rural town in New South Wales, and I had nothing to do. So, my mum took me to a beading store, and that's when I started making jewellery,” Hannah narrated.

She then began selling the jewellery she made. Her first little market store was when she was 13, selling $5 earrings and whatever her hands could create. When they moved to Tasmania at 16 years old, she supplied a merchant with her jewellery. However, because of the huge markup on her items, she decided to cut them out of the supply chain and switched to selling directly to her customers in Salamanca Market, a famous market in Tasmania. At that time, her business was called Handmade by Hannah.

Her family is one of the influences on the cultivation of her entrepreneurial spirit. Her dad worked in the music business and was quite entrepreneurial because he was good at selling. Similarly, her brother runs a business, while some of her uncles and aunties are business owners.

Upon finishing school, Hannah proceeded to university studying two degrees – science and law, retaining her jewellery business on the side and selling at the markets one day a week. At that point, she was still learning the ropes of discerning the pulse of her customers and the effective means of selling to them. Halfway through her five-year university degree, she re-branded her venture to Francesca to capture the younger market segment.

At the final year of university, Hannah made a breakthrough. “I applied for the Global Student Entrepreneur Award, which is run by EO. I got in the finals a week before my final year of law and had to fly over to Melbourne to present the business. I ended up winning, which was awesome. That was my first introduction to EO. Part of that award was to fly to New York and present the business at the world finals. I didn't win, but I met many EOers in New York. A lot of them said that I should pursue my business,” she said.

But when she graduated in 2012, she received an offer for an amazing law job. She was given a month to choose between her business and the job. “I decided that I wanted to do the business and give it a crack,” Hannah quipped. However, she received comments from other people telling her, ‘You're giving up five years of study to do your business,’ or ‘You're wasting your brains’ and things along those lines. Despite those discouraging feedback, she stood by her decision and took her father’s advice at heart. She called her dad on the day she got the job offer, who then told her, ‘Do what makes you time-rich.’ That was one of the reasons why Hannah chose to do the business over her law job. She knew that only business would allow her to have the flexibility of time to work on things she loves to do.

Even though she was zealous about what she was doing, it wasn’t entirely a bed of roses for her. At the beginning of her venture, she was multi-tasking and doing everything her hands and brain could do. “I was making the jewellery, selling it, marketing it, and making social media,” she described. It was only later when her sister joined Francesca and took the lead on the creative side of the venture.

Since she had no prior experience in running a business, Hannah had no clue on the other aspects of managing it like hiring staff and handling finances, for instance. She learned most of these things as she went along the journey. Hannah recounted, “I had to teach myself how to hire someone because I didn't know how to do it. Then the biggest thing has been the access to capital. I wanted to grow the business, but then I had to pay the bills. While starting out, banks won't look at our business because we were new. And I was a sole trader. So, every single bit of cash was going back into the business. And I think one of the biggest challenges was learning things early on.”

When it comes to finances, revenue has not been consistent. “As we've grown, cash flow is such a challenge. Not only are we growing and needing more resources, but our revenue spikes and decreases seasonally. So, we would do 20% of our revenue in the month before Christmas, and then we'll go down during our slowest month by having about 4%,” explained Hannah.

In the early days, she also had to survive through the various challenges to keep her venture afloat. But experience has taught her how to surpass those hindrances. According to Hannah, “I solely relied on the markets since I was 18, living out of the home. Sometimes there were problems, such as markets were cancelled due to bad weather, and I was without income for a week. I had to be always thrifty and ready for unexpected things. There has been that risk involved in losing it all. I think that's what has driven me to succeed. If things were easy, I might have become complacent. I once heard this great woman speak, and she said, ‘Always run your business as if it's going to have a massive problem tomorrow because then it makes you plan for those things.’”

One of those unexpected incidents was a burglary in her first store, which Hannah considers as her biggest heartbreak as a business owner. About six months into the opening of their first store, they got robbed. Hannah could still remember the day when she went to her store on a Sunday to get something out. “When I opened the door, I found all the jewellery gone. I thought someone was playing a prank on me. It was a huge challenge because I was very trusting. I didn't think through the risks of such things. We were under-insured, and it took us ages to recoup all of the jewellery lost.”

Another major challenge for Hannah is the location of her business. Being based in Tasmania was not easy for her to find a group of people where she could bounce off ideas related to business. She is grateful for EO Melbourne because being part of a forum helped her overcome challenges. In her determination to accumulate more knowledge, she flies to Melbourne every month to go to EO.

She credits EO for its positive effect on her venture and entire entrepreneurial journey. Hannah professed, “I honestly could say that I wouldn't be in business without EO. My ultimate goal was to join EO. I think that having a support network is so important, especially that I’m quite isolated because I am in Tasmania. I would have given up because there's a lot of things that come up and challenge me. Unless there is someone there to say they've been through it and they've gotten through it, it's disheartening. EO Melbourne has been fundamental in supporting me during my business growth. Just having people to bounce ideas off and support me through cash flow struggles and other concerns have been amazing.”

Because of her passion for work, learning, and growing the business, Hannah has harvested impressive wins from the early stages of her venture up to the present. “When we opened our first little store, I worked a 2-day a week law job to fund the rent for the store. After six months, I didn't need to work the law job anymore because we were making enough money. Then about 18 months after opening the little store, we opened a big store in Hobart. The revenue quadrupled as soon as we opened its doors. In 2014, we got invited to the Golden Globes to do the gifting suite. I went over to Hollywood and gave jewellery to celebrities. A year after, we won the Telstra Business Awards Business of the Year for Tasmania, which was awesome. In 2016, we opened our Melbourne store,” she enumerated.

Hannah discussed a few points that helped her achieve successes, big or small, in her business journey. “Now that we are successful in some people's eyes, I get a lot of people asking me how they can start a business. They think that they're going to make heaps of money as soon as they start a business. I have three things that people need to be able to run a successful business. My number one is passion. My philosophy is never to do something unless you love it and would do it for free because most of the time, it’s hard. You're just going to give up unless you're passionate about it. My second one is perseverance. You have to want to work hard and not have any reward back until you push through. The other one is the conviction to do it because that's another thing that I struggled when I had to choose between the law job and the business. If I didn't believe in my work, there's no way that other people would. If you have the conviction to do what you love to do, that's going to resonate through the whole company,” the young jeweller-entrepreneur stated.

Most of all, Hannah has the conviction to put purpose in her venture. For many years, her company, Francesca Collections, has been helping various charities. Their company tagline speaks volumes of what is in Hannah’s heart. “Our tagline ‘Success means nothing unless you're giving back’ can mean anything. It can mean empowering our staff, creating social change, or generating a lot of awareness or funds for charities. I think that a lot of people are so focused on success, and they think they're going to feel good when they get there. But it means nothing to have just nice things and not feel like you've made an impact on the world. My biggest legacy would be to show you that you can have a sustainable and profitable business as well as give back to the community.”

Her passion for her business and her causes makes Hannah look forward to the future full of excitement and positivity. She aims to expand the business in a slow, steady and sustainable growth, where she can maximise time and profit and enable her staff to have some flexibility at work. Apart from that, she has a long-term goal to have a better work-life balance and work outside of the business. Right now, she and her husband have another venture, called Apostl, which sells luxury leather goods.

For Hannah, business is not just about earning a profit. Her venture, Francesca, is not only about making and selling jewellery. There’s a lot more to it than just the goods. Her pieces represent the love she has for what she is doing and their emotional significance to the customers. “You only get one chance to do what you love. Make sure that you're living the life that you love. You shouldn't just go to work because you have to. You should go to work because you love everything that you do. I think success is when your actions are in line with your values. For me, I value giving back and making a difference,” Hannah remarked.

Know more of Hannah Vasicek through her LinkedIn profile. Read about Francesca Collections at https://www.francesca.com.au/.

Entrepreneurs can learn from these 10 movies

Learning takes place in many forms and places, not only in classrooms or books. There are other artistic means where individuals and groups can draw lessons and insights for growth and development. One particular medium where entrepreneurs can gain inspiration and motivation is in the film industry. With numerous movies shown each year around the world, there are stories which can teach business owners a few lessons on how they can improve themselves and their ventures.

The movie industry is a rich repository of resources like films that have business angles, which may be beneficial to your entrepreneurial journey. It’s a great way to learning and chilling out, absorbing the story and the lessons behind the stories.

Let us take a look at ten films that will entertain and educate you at the same time. So, sit back, relax and enjoy learning from these movies.

1. The Founder

Almost everyone knows the McDonald’s brand, and it is interesting to have a flick based on the true story of this international fast food joint. It’s how Ray Kroc, who began as a salesman and became the burger giant’s top honcho, spotted an opportunity in a restaurant owned by the McDonald brothers. He may not have the original concept of McDonald’s, but he built the empire and expanded it globally.

While the movie instils a thing or two on business partnerships and doing it right, it also presents a valuable lesson on persistence and keeping one’s eye on potentials. There are also other interesting tips and ideas that the audience can note from the film. The McDonald brothers tried to open other stores but were unsuccessful. They had an efficient system and model but was not able to replicate it in other locations. On the other hand, Kroc didn’t have the original idea, but he was good at enlarging it through franchising. He also identified the brand as a strong one, something that other entrepreneurs can hone when it comes to creating and building a brand name.

2. Office Space

The film takes on the daily office grind where disgruntled employees are bored and unsatisfied with their work environment. They plotted their revenge on their company as they planted a virus in the computer system and embezzled money.

Their means may not be upright, but the scenario can give one a few thoughts about work life. For employees, the film renders the realities of work life and endows a source of reflection on what to look for in a job. For managers, it teaches one how to relate with staff members by not treating them harshly. For business owners, it is an eye-opener on work culture and setting, imparting the need of looking after employee welfare and business growth.

Generally, it sends a subtle message to work on something where your passion lies. Many business owners take the entrepreneurial route because they prefer it over a nine-to-five job and love the creative freedom and flexibility that comes with entrepreneurship. Not everyone is fit to work for others, in the same vein that not everyone can start and run a business. The bottom line is to search where your heart beats fast and put your heart on whatever work you have.

3. The Goods: Live Hard, Sell Hard

When it comes to selling, Don Ready has the charm and the skill to put the goods on the market. He was enlisted to help out a car dealership business get rid of hundreds of cars from the lot on the fourth of July. But as Ready and his team show their ability to take on the mission of selling used cars, he has to convince his boss’ daughter that he’s the man for her. Will his knack as a salesman extend to his love life?

When you’re on a bind, there’s always a solution to keep your business going. Factor in the price, the market’s needs and demands, and competition. But there’s more to that when it comes to marketing and sales. Other people go to various lengths to meet their quota, but selling is not just about an exchange of goods. Understanding the needs and the pulse of the market is equally important.

4. The Game

A lonesome wealthy banker learned a valuable lesson about enjoying life and cherishing people around him through a game. It came in the form of a gift from his brother, an innocuous voucher for him to play the game. But what seemed like a harmless entertainment turned out to be a life-threatening scheme that also sucked him of his wealth and assets. The banker later discovered that it was all orchestrated so that he will come to see the real meaning of life.

The top tier of the corporate ladder may be a lonely world unless you find groups of like-minded individuals such as EO Melbourne, for example. The movie shows that there’s more to life than bank accounts, mansions and the like. Human interaction and relationships are significant to a person’s life. Through a maze of suspense and thrilling scenes, The Game closes with a reminder of embracing life in its totality.

5. Wall Street

As the name suggests, the movie occurs in the famed financial district of New York City. Ambitious stockbroker Bud Fox, who wants to rise to success, is the main character of the movie. To get to his goal, he got involved with a corporate raider who provided insider trading, exposing him to schemes that bred greed and shrewdness.

“Greed is good” and “Money never sleeps” are a few of the lines that have become popular quotes in the movie. The dialogues and scenes portrayed the various facets of investing and cultivating those investments. Startup entrepreneurs can pick up some pointers on investing.

It touches on taking calculated risks, which is an important aspect of running a business. Although it demonstrates the fundamentals of investing money, it also paints the harsh realities of the business world. Entrepreneurs will see in the movie that persistence is key. While profit is crucial, one must not forget that the greatest treasure of all is family and relationships.

6. The Social Network

Social Network is the story of Mark Zuckerberg, founder of Facebook, that highlights his struggles, successes and shortcomings. The people behind this platform, not the platform itself, are placed under the microscope. The film illustrated the rejection, determination, friendship and betrayal that happened, which led to the birth and existence of the social network.

Although we don’t know how much of it is fiction and how much of it is true, the movie portrayed Zuckerberg as a young startup entrepreneur who created his site primarily to impress a girl and to gain fame. There will always be friends, and there will always be haters. In the tough business environment, one must know how to lay out ideas, get clear contracts, work well with people, and overcome adversities.

7. The Wolf of Wall Street

Another movie set in New York’s financial area is The Wolf of Wall Street. Although the movie highlighted fraud and corruption in the financial industry, it also underscored leadership and other qualities in starting and managing a business. The flick is all about Jordan Belfort, a stockbroker who founded a company with his business partner and grew the firm exponentially. Along with his success, he succumbed to the lures of a lavish lifestyle, engaging in parties, sex and drugs. He laundered money and became entangled in conflicts.

Despite Belfort’s dubious character, the audience can gather tips from his good qualities and pick lessons from his mistakes. One cannot deny that the man has vision, charisma and leadership skills. It’s interesting to see how he hires employees, brings together a team, sells an idea, and persuades people. Of course, as much as you can absorb something that you can apply to your venture, you can also ascertain what to avoid to prevent problems and negative aftermaths.

8. Boiler Room

Another film on brokerage firms is the Boiler Room. Again, it reveals the cruel side of the business atmosphere, especially in a cutthroat industry. College dropout Seth Davis gave up the unlicensed casino he was running from home to please his stringent dad, a federal judge. He got a job as a broker and displayed good skills at making cold calls.

There are great tips on selling that can be taken from the Boiler Room. There are also lessons on how to invest well. But what it drives across is for people to make smart decisions, calculate risks, and learn when to retreat to a safer place. Drive and motivation are good, but if losing seems to be palpable in the end, it is better to step back and review one’s actions rather than to jump in even when the odds are against you.

9. Jerry Maguire

“Show me the money!” It’s one of the movie’s famous quotes. These were the words of athlete Rod Tidwell to his sports agent, Jerry Maguire. The latter was at the crossroads of his career, having an attack of conscience because sports management firms put profit first over their clients’ welfare. Maguire decided to quit his job and start his agency, with an altruistic purpose in mind. But the sports industry is a ruthless one, showing Maguire and his protégé in his former company scrambling for clients’ contracts.

Business is business, but client relationship is also important. It’s not all about making money. It’s also about looking out for each other’s welfare. The entrepreneurial journey becomes fulfilling when you see your purpose in the bigger scope of things. Sometimes, you have to make unpopular stands because you believe in something greater. Just press on and do what you think is best.

10. The Pursuit of Happyness

It is a heartwrenching drama of a struggling salesman, Chris Gardner, who got evicted and had to live on the streets with his son. He had to work as a stockbroker intern without pay to secure himself a paid position. Eventually, he landed the position amidst the many contenders. In the end, Gardner became successful as he established his brokerage firm.

Based on a true-to-life story, The Pursuit of Happyness an inspiring film about determination and perseverance in spite of all the difficulties and challenges life has to offer. Gardner is a living testament that success is about not giving up and making every effort to achieve one’s dreams.

We can add several more movies to the list. Many of them reflect the complex world of business and entrepreneurship, and they also leave thought-provoking lessons that entrepreneurs can apply in real life. The films illustrate impressive ideas that one can implement in his business, as well as vital points to avoid to pivot from misfortunes and problems.

Some of them may be works of fiction, but they still mirror the things we see and experience in society. It is good to allow these movies to not only entertain us but also to instruct us on how to move forward on the entrepreneurial journey.

The social media and the entrepreneur

If an entrepreneur is a social media platform, what would he be? He would be a mix of the popular social media we see these days. As much as every entrepreneur is unique, every social media network also has its respective strengths and interesting features. We can pick a thing or two from each platform and blend them in moulding the qualities of a business owner.

Let’s merge these social media features with the characteristics of an entrepreneur and see how it will develop. So, familiarise yourself with each platform and learn how you can utilise them in your business.

1. He creates a vision board like Pinterest

Pinterest is a visual board where you can group photos according to a particular theme or topic. It’s a beneficial tool for companies that sell products because they can post pictures of their items here. Moreover, even service-oriented enterprises can take advantage of Pinterest because they can link back their photos or graphics to their website.

An entrepreneur is a visionary. He visualises things way ahead before they happen that he can easily spot when an opportunity knocks on the door. Many brands and companies introduce a new idea and concept through a visual board to share what they have in mind. At times, it is hard to describe something in words, and images send a strong message that can instantly capture one’s interest.

2. He networks like Facebook

When it comes to the number of users, Facebook is at the top of the game. It has billions of users that are scattered all over the globe. It is the primary platform people use to get in touch with friends and acquaintances, announce an event, sell products, form groups, and promote various causes and businesses. There’s also high engagement as users can express their reaction, such as “likes”, comments and replies on posts. In Facebook, it’s about relationships, which can be either personal or business.

Similarly, an entrepreneur expands his network for the benefit of his venture. Building bridges and making connections are part of the business landscape, which many entrepreneurs adhere to do. To keep himself in touch with people, he engages with them in various ways that can effectively bond his brand with his customers.

3. He builds a reputation like LinkedIn

LinkedIn is a network of professionals that link colleagues, companies and clients. It also provides a rich resource of professional interaction through the LinkedIn groups. Often, it helps users find jobs and companies scout for new talents. Mostly, user profiles feature their career and work experiences in this platform. They also share links or notes that are useful to the business world.

Reputation is one thing that allows clients to trust a business or an entrepreneur. Thus, business owners see the value of building a respectable name that will help their ventures last for long. Users, both individuals and corporations, engage in LinkedIn because this social network is distinctly known as a serious kind of platform. Similarly, entrepreneurs want to show others that when they do business, they truly mean business. They want to present to their clients that they are professional in dealing with people and in carrying out its offerings.

4. He keeps up with trends like Twitter

Twitter is heavy on the use of hashtags # to highlight the trending conversations of the day. These conversations happen in a wide array of audiences, not necessarily friends or acquaintances. Every post is limited to only 280 characters, but that’s where one’s ingenuity in conveying a compelling message comes in. Many brands use Twitter to promote their sites by linking their posts to a more detailed page. Twitter users can also include images, videos, and polls to their posts. Most users get their news updates and express their opinions through Twitter.

To get the pulse of the market, business owners keep up with trends and listen to the current needs of the people. An entrepreneur can briefly explain about his brand to a wide audience and always speaks of his business. He can be direct to the point, crafting messages with his customers in mind. He provides an avenue where people can gather and give feedback.

5. He illustrates well like Instagram

Instagram is all about images and brief videos. Because photos are more compelling than texts, more and more people prefer to share things and memories with the use of pictures or short clips. They also easily attract attention compared with plain words. More and more brands turn to Instagram to share photos of their products, services, graphics, and moments.

Milestones and celebrations are important in the business journey. Various occasions, including trying times, are remembered because they make the entire adventure more memorable. Entrepreneurs highlight wins and challenges and learn from each one of them. Just like Instagram, he conveys his ideas and objectives to his staff, clients, suppliers and partners by providing a clear picture of the end goal.

6. He demonstrates like YouTube

YouTube is one of the most popular sites for videos. Businesses take advantage of YouTube’s features by sharing corporate videos or instructional clips. It has become a great platform for telling a story with moving graphics, giving rise to a new breed of social media influencers, the vloggers. Often, YouTube has become the go-to platform to watch impressive talks and training videos where people can learn new skills and improve their capabilities.

The best way to attract more and more people to a particular venture is to show the various benefits that the company has when it comes to delivering goods and services to its customers. An entrepreneur does not hesitate to demonstrate the advantages of his products, expertise and offerings to those who may benefit from them. He acts as an expert in his field, imparting pertinent information that customers need to know.

7. He leaves traces like Google+

When it comes to SEO and searchability, Google+ is a good pick. Although there are many users in Google+, this social network is not as utilised as other platforms. However, it is still used by individuals, groups and companies because of its Google brand, which leaves a footprint in the worldwide web that allows posts to appear in searches. It has circles and communities where users with the same interests can interact well.

Similar to Google+, business owners want to leave behind their imprints through their business, good works and impact on society. They want their ventures to be visible and easy to access by those who need their products and services the most.

When it comes to circles and groups, entrepreneurs also recognise the need of surrounding themselves with like-minded individuals. Therefore, they see the advantage of joining organisations like EO Melbourne, where they can share and amass valuable business insights from others.

Many of these platforms have their respective metrics when it comes to measuring page traffic and engagement. Business owners also recognise the importance of having metrics in their ventures, which can help in decision-making and strategic directions.

Social media networks have their own life. Every platform changes over time, depending on the needs and wants of people. New platforms emerge almost every day, and more and more users converge in these networks. Likewise, enterprises, their owners, markets industries and the entrepreneurial journey transform in accord with the shifting business landscape.

Entrepreneurs can learn from these platforms, not only as a tool to promote their brands but also as a guide on how to become an effective business owner. They can develop and hone their qualities and characteristics based on the features of these various social media platforms and the way they attract countless users to their sites. Like social media that acts as a hub for people across the globe that have varying interests, entrepreneurs bring together people, creating connections and establishing relationships.

An entrepreneur spelled out

What is an entrepreneur? Dictionaries describe an entrepreneur as someone who starts and runs a business venture. However, every entrepreneur may vary from one to another, depending on their capability, preferences and work style. Still, business owners need certain qualities to help them through the stumbling blocks and challenges that the entrepreneurial journey poses to them.

Let’s spell out the makings of an entrepreneur and see how each quality can help a business owner grow and develop. These are characteristics that you can learn to cultivate in yourself or your team members. Other entrepreneurs who have been on the journey for quite some time have exhibited these qualities or have cited them as among the important tools for the survival and longevity of one’s career in business.

E – Energy. The journey can be quite exhausting with all its ups and downs. Business owners are human beings, too, and they also feel tired and burnt out at times. All the responsibilities can sometimes put you under so much stress and pressure. There may be days when you have to work for very long hours. That is why a good dose of energy is constantly needed to fuel the drive. Where can you draw energy to keep your vigour and strength going? Look at your source of joy – it may be your family, loved ones, friends, interests, hobbies, places or achievements – and take time to be with people and things that you love the most. That can bring inspiration and motivation to move ahead in your journey.

N – Newness. There are times when you feel you’re stuck in a rut, and things have become a routine. You neither advance nor regress, and you end up experiencing a plateau. It’s good to introduce something novel and fresh, whether as a personal experience or as a business concept. It could be a new product or service, some addition to your workspace, a different strategy, or another passion that can make your mind more creative. Travel to new places, talk to more people and expose yourself to new things that can add value to yourself and your venture. Who knows? You might come up with fresh ideas that can rejuvenate your soul and rekindle the passion for your work.

T – Tenacity. Persistence and determination are key ingredients in the business journey. There are moments when nothing seems to happen, and the end of the tunnel looks too far. When things turn south and frustrations set in, the tenacity to move forward is often helpful for that needed boost. The resolution to not give up despite the lack of positive signs can enable one to reach the goal and produce good results. Sometimes it takes time for things to bear fruit, which is why the drive and steadfastness to move forward is important in the entrepreneurial path.

R – Risk-taking. They say, “no guts, no glory” and “no pain, no gain”. One cannot dive into entrepreneurial waters and wade through the terrifying waves without the courage to take the risk. It may look scary at the onset because you can either win big or lose big. Business owners invest their money, time, effort and resources even when they run the danger of not succeeding. Ideas may not fly as expected or there may be circumstances beyond one’s control that can adversely affect the business. But failure only happens when an entrepreneur does not bounce back from missteps and attempt to do things right. He braves the unknown and sets up a plan to turn things to his favour.

E – Excitement. The entrepreneurial journey has highs and lows, peaks and valleys, and incline and decline. But most of the time, it is one fun adventure. For some, it is like a roller-coaster ride. Challenges, sacrifices and problems are never absent. But whatever experience it brings, the important thing is for a business owner to have the positive outlook to enjoy the journey. He exudes with so much enthusiasm and excitement that he infects people around him – his partners, staff, suppliers, clients and stakeholders – with such delight and enjoyment that work is no longer work but more of a pleasurable thing to do. He loves the thrill of creating and solving problems, knowing there’s a wonderful scenario waiting at the end of the journey.

P – Productiveness. You feel exhausted working long hours, mulling over an idea or problem. But things are not in order, and your mind is wandering. Despite all your efforts, you still feel you haven’t accomplished anything. There’s no point in working too hard and spending too much time doing various things when the outcome is not productive. The key is to be strategic in utilising time and keeping the cost low to produce the needed results. What is important is to be efficient in propelling the business to greater heights. An entrepreneur works with the end goal in mind, and he plots his direction and set up systems to get to that goal faster and with efficiency.

R – Resourcefulness. What would you do when you don’t have the raw materials or when things you expect go wrong? That’s when resourcefulness comes in. A business owner is inventive enough to find solutions to various problems. When a wall keeps one from going ahead, an entrepreneur makes a way to get to his end goal through positive means. He can’t take no for an answer. He uses whatever is available to turn things to his favour. There are no dead ends, only detours to another route that will lead him to success.

E – Enhancement. A business owner never settles with what is the usual and strives for continuous progress. He spots opportunities for improvement to better himself, his business and his people. Sometimes, entrepreneurs also experience a slump in their venture, whether they are internal or external challenges. But they learn from their mistakes, recover from their fall, and strengthen themselves. On the other hand, even though things look bright and steady, entrepreneurs take steps to upgrade their capabilities, increase their yield and enrich themselves.

N – Nosiness. Curiosity may kill a cat, but it can save an entrepreneur. He always wonders, showing interest in people around him and in things that can affect his business directly and indirectly. Socrates once said, “The only true wisdom is in knowing you know nothing.” A wise business owner acknowledges that he doesn’t hold the answer to everything. Because of that, he constantly questions and learns from the people around him. He looks at the bigger picture and gets into the details to fully understand any situation.

E – Encouraging. Leadership is a quality that entrepreneurs possess. They lead their staff, set the vision and goals, and make decisions and strategies that are advantageous to the business. Entrepreneurs, with all their mistakes, learnings and wins, inspire others when they endeavour to overcome any obstacle thrown in front of them. They encourage their team, provide hope to their clients, and support others who are also along the entrepreneurial track.

U – Unpretentiousness. Humility is a significant quality that can help entrepreneurs build relations with other people. Despite all the achievements and recognition, an entrepreneur stays humble and unassuming, recognising that there are always other people better and smarter than him. He acknowledges the efforts of his team and treats his staff and clients as partners in the journey. He surrounds himself with individuals who can add value to his character and his business. An example of this is by joining professional groups like EO Melbourne, where he can learn from others.

R – Revolution. Along with innovation and risk-taking, an entrepreneur is brave enough to disrupt the status quo by creating alterations in the industry. He is not afraid to modernise and reform society through his business. He welcomes change and utilises it to build opportunities. Thus, he revolutionises ideas and turns things around. In areas where there are still no clear paths to take, he creates a road for others to trudge after him.

These are what make up an entrepreneur. He may not acquire all these qualities in one go. However, because the business journey is an ongoing process, he can develop many, if not all, of these over time. He is like a precious stone that gets polished through the years. Still, there are countless facets of an entrepreneur that we need to uncover. How about you? How do you spell out ENTREPRENEUR? Share your thoughts below.

Getting fit with Aaron Smith

All these years, Founder and CEO of KX Pilates, Aaron Smith, has been advocating for physical fitness. As he went about his entrepreneurial journey, he found that he can also help people become financially fit through his business. “Empowering people to make positive changes in their lives is fantastic. That's why I got into franchising as well. I always have a general nature of helping people. Whether it be in fitness or business, it's satisfying to me, that's for sure,” he stated.

Aaron was in his late teens when he got into fitness and personal training. In fact, he majored in exercise physiology during his university years. His passion for travelling, personal training and snowboarding led him to America where he stayed on and off for two years until he moved to London. While in London, he learned of Dynamic Pilates and immediately fell in love with it. “I always had the dream to bring the style back to Australia and create my brand. So, I left London in 2009 and started KX Pilates in February 2010,” Aaron narrated.

At a young age, he already has the entrepreneurial spirit within him. He affirmed, “I knew in my teenage years that I wanted to start my own business. I was pushed by my father, who had been in business for forty-five years, that business was the best way to get ahead in life, financially. So, I set that goal that I always wanted to have my own business.”

But when he got back from overseas, he incurred $20,000 of debt from his father, who had been paying off his travel credit card without Aaron knowing it. He went back working in bars and gaming to pay his father back. “After about 3 or 4 weeks, I was sick of it. I sat my father down, asked him and told him my dream of starting KX. He was like, 'Right, not a problem.' So, he was the guarantor on my first business loan. Six months later, we opened up KX Pilates in Malvern, Victoria. It was a really interesting time because boutique fitness was still non-existent then. It was hard in the beginning,” he explained.

His family, friends and now-wife lent their support when he was laying the foundation for his business. He recalled those times on how they helped him face the ordeals of starting an enterprise. “Looking back, it wasn't very fun. To an extent, I hated it. I was waking up at 4:30 every morning and wouldn't get home until 10:00 at night. I was working seven days, teaching 40 classes per week, on top of doing everything else the business required of me, paying myself only $200/week for the first 18 months. My parents supported me by allowing me to live back at home rent-free. My Father loaned me his car, and Mum would cook and prepare my meals. Even my now-wife Andi used to open the door to her apartment only to see me standing there with a bag of the whole day's dirty sweat towels that she would help me wash and fold, ready for the next day. So, everyone was helping me out.”

Aaron cited some of the stumbling blocks he had to face at the initial stage of his business. His studio was offering a new style of fitness, while people were still used to box gyms, not to mention the rise of 24/7 industry. He also had no idea on several aspects of running a business, namely accounting, finance, and marketing. “When I opened the doors, I didn't know pre-marketing campaign! So very few even came through the doors on the first day,” expressed Aaron.

While Aaron had to learn from the ground up how to get the word out, what he knew was that people would come back after they would experience his classes. He was confident in his ability as a trainer and could provide an amazing personalised experience. Still, he did the best he could to bring people to his studio. “I did everything possible: letter drops, flyers, network with local businesses, ads in local papers. Then digital marketing was on the rise so Google ads SEO were standard. I also joined a few entrepreneur and business groups to learn as much as I could,” he recounted.

One of the groups he joined was Entrepreneurs Organization (EO) Melbourne. He was first a member of EO in Sydney, where he joined in 2014. He moved back to Melbourne when he and his wife had their first child, so he also transferred to the EO Melbourne chapter. He found great value in EO. “Just being around entrepreneurs and business owners is a great feeling, especially the positivity and the encouragement they give because they’ve been in the same position.”

Another thing he learned from EO was to focus on his strengths more than his weaknesses. As such, he devoted the majority of his time making his strengths stronger. As to his weaknesses, he hired those who are experts in those fields to do those things for him.

He admitted that finding the right people and managing those within the team was one of the hardest parts of running an enterprise. However, Aaron attributes positive attitude and vibrant personality over anything else in choosing those who join his company. Moreover, he allowed the trainers to put their personality into their classes.

It was also from people where he learned the most. Aaron imparted, “Protect and stay close to your first followers, especially the people who believe in your vision. Without them, nothing would ever have happened.” He learned the hard way that he needed to align his employee's goals with the company goals. One time, his training manager for about four years decided to have a studio of her own (outside of the KX network). While it was heartbreaking for Aaron, he acknowledged that it was important for her to go off on her own. Twelve months later, he let the past go and got her back as National Training Manager, as well as a franchisee by transforming her independent studio into a KX.

Aaron has come to adapt to the changing landscape around him, as they continue to innovate. But the compass that keeps them in accord with their goals and direction is the vision and values of the business. “I created this company with four value pillars. ‘Respectful relationships’ speaks for itself. ‘Vibrant positivity’ is about always being happy and upbeat. ‘Going above and beyond’ extends to clients, franchisees and staff. The last one is ‘evolution through innovation’ because the learning never stops.”

With a vision of becoming the most well-known boutique fitness brand in Australia for customer experience and profitability for his franchisees, Aaron and his team work together on a mission of achieving goals and reaching full potential. Still, they continue to better themselves every day.

As they are heavy on service, they provide a personalised experience for their clients to re-engage them to the brand. They keep up with the trends in the fitness industry and adapt those trends in their business. On the other hand, Aaron is now more careful with his decisions as he moves KX Pilates forward. “I was probably overly ambitious in the beginning. When I first sold my first three franchises, I had a bit of money,” he recalled. Instead of investing it back into KX Pilates, he tried opening fitness studios specialising in other things. He added, “I had all these grand plans, but I made the mistake of changing my focus even when I haven’t yet laid the foundation of KX Pilates properly. Those businesses have now dissolved or re-branded because I needed to focus on KX Pilates.”

To take this a step farther, Aaron hired his COO last year to take charge of all operations. It allowed Aaron to focus more on his new priorities. “I'm happy to take a pay cut to put the important things first, being my family. My wife and I have worked extremely hard over the past eight years on KX. It’s now time to enjoy life as a family. Previously, I wanted nothing more but only to grow KX and work in the company. Now, although I am still passionate to grow the business, I only want to be an amazing dad,” the father of two shared.

Since their first studio in 2010, KX Pilates has 47 studios in almost all states of Australia at present. Aaron has wonderful plans for his brand. He gives us a preview of what’s to come. “We're looking at international expansion. We’re all set to open in Jakarta, Indonesia in the next couple of months. We’re also looking at an education arm of the business as well as product development. It’s an exciting time!”

Through those years and experiences, Aaron has absorbed valuable lessons that made him even better as a business owner. He realised the importance of tenacity, being able to get up each day and face the challenges ahead. The first 12 to 24 months of his business was far from easy, but he kept his eyes on the prize, while he shut off voices that were telling him he was going to fail. Financial stress was also a huge burden he carried, but he kept pushing himself and never gave up because he subscribed to the adage that only people who fail are the ones that give up.

Applying the principles of fitness training to entrepreneurship, Aaron highlights the need for discipline and consistency to be able to reach one’s goals. Similarly, as he helps people to be physically healthy through exercise, his method of franchising has also provided a means of livelihood for trainers and clients.

“I'm still passionate about fitness. But when I became passionate about business, it turned into an avenue not only to grow my brand but also to get others reach their goal of owning their own business. With our brand, systems, expertise and advice, we can help people achieve their financial freedom. It’s an amazing feeling helping people grow, develop and reach their full potential, especially when even they didn’t think it possible.”

Aaron’s energy was overflowing as he shared his story with us. Indeed, he is truly passionate about helping others.

To know more about Aaron Smith, check his LinkedIn profile. Read more on KX Pilates at https://kxpilates.com.au/.

Playing footy in the field of entrepreneurship

There goes the kick, and the ball made its way to the goal post and earned a score. It’s fun to watch your favourite sport, whether on TV, online or live action because it can take away some of the stresses that are wearing you down. When it comes to sports, Australian football is one of the most watched events in the country with its millions of followers.

The excitement of the play can be contagious. More and more people can get hooked on the sport. However, apart from the adrenaline rush that the game provides, there are also some lessons you can pick from playing footy. Surely, there are certain skills and tactics in Aussie rules that you can apply to the entrepreneurial field. Take a look at them and see which ones can help you be on top of your game.

Grip the ball: put your hands on your business

Get a good hold of your business and learn the different aspects of running it. You can strategise well if you are hands-on with your venture. Take into account all necessary information, finance included, about how to manage your enterprise and make important business decisions based on them. It also pays if you know your brand inside out. Constantly communicate with your clients and prospective customers to get the pulse of the market. Like the ball that becomes part of a player, an enterprise is an extension of its business owner. Learn the ropes of your trade and take the lead in bringing your business forward.

Be one with the team: pick the right people

Many business owners accentuate the importance of hiring the right people in their team and nurturing the right business culture. Always align your goals with your team and share the vision, mission and values of your business with them. Find like-minded people that can become part of your business. Join organisations like EO Melbourne that can help you develop your enterprise. Listen to mentors that can coach you during your journey, and cultivate people that you can groom to become future leaders of your company. If there’s anyone that may not fit into your group, find solutions to deal with the setback.

Mark with your eyes: focus on the prize

Never leave your eyes on the prize. When things seem strenuous and the journey burdensome, keep in mind what you have envisioned in the first place. Surely, there will be difficulties. They may often weigh you down or dishearten you. Various factors can get you blind-sided and distract you from the path you have taken. But do not waver on your resolve and persist with determination until you have accomplished what you have planned to achieve. Do regular huddles with your team to gauge how close you are to your target. Deliberate the data pertaining to your business and listen to what your gut tells you. Then plot your tactics and map out your gameplan.

Catch it nicely with your palm: put safety nets in place

Once you have marked the ball with your eyes, have the necessary skills and tools to catch it safely. Plans can go awry. Things can go beyond your control. Circumstances can suddenly turn to your disadvantage. Make calculated risks, create backup plans and come up with safety nets that will allow your business to withstand complexities. Lay down the necessary support system needed to seize opportunities and bear the influx of demand. Don’t overpromise and underdeliver. Stay true to what your business can hold. Know your capacity and work around your capabilities.

Release with ease: be flexible

To be able to make a good move and a winnable kick, a player must first release the ball. There may be alterations in your business and your industry landscape. You have to learn to adjust your business to these changes and make the bold move to be the one to disrupt your industry. Open your mind to various possibilities and consider various options. Learn to modify your strategies to be able to adapt to internal and external environs. It’s good to anticipate things in advance so you can position yourself accordingly and prepare for what may come your way.

Point your toes at your target and kick hard: build momentum

Move towards the target to help you acquire your goal. Then bring all your force to launch your business to greater heights. Entrepreneurs invest not only their money into the business, but they also put in their time, talents and passion. They face different kinds of challenges and sacrifice their lives to make their ventures prosper and serve those they deem to serve. If you are eager to make a score, bring your business to the direction that will help you achieve your dreams.

Follow through: follow-up your actions

One good move is not enough. No one can claim success and let it die. There has to be advancement and growth as you go along. Walk the extra mile when you have reached a milestone. Pick up the phone and make daily calls. Acquire new knowledge and proficiencies. Hone your talents and leadership skills. Take part in learning events, such as those provided by EO, to increase your capacity and that of your business. This growth is not just for yourself but also for your people, clientele and other stakeholders. If you have scored a win, assess how you can take your business a notch higher. Sometimes, the danger is not in failing but in settling with what is good when you can aim for the best.

Dodge the opponent: don’t let your guard down

Know your opponents – their strengths, weaknesses, capabilities and downfall. This opponent can be your competitor in business, a disruptor in the industry, a staff member that does not fit your culture, or it can be your fear or lack of confidence. Examine what it is that provides a negative force in your enterprise that prevents you from attaining your objective. Once you have identified this opposing energy, find a way to tackle it. Look at things from different angles. Don’t rest on your laurels. Even in the face of success, always anticipate possible problems to avert a crisis.

Pick up fast: bounce back after a fall

You will stumble, take a misstep, trip over, or plunge in a pitfall. Don’t let a mistake stop you from getting to your goal. You may get bruised or injured, but there’s no use crying over spilled milk. Instead, lick your wounds, take time to recuperate and get back to the game once you have mended. The best way towards success is to recover from a gaffe. Ponder on your weaknesses and understand areas that may expose you to vulnerabilities. Work on those aspects, learn from the experience and allow it to strengthen you and stretch your entrepreneurial muscles. Many say that when you’re down on the ground, there’s no other way to go but up.

Run swift: persevere and keep going

As much as running is an important skill in football, so it is in business, figuratively speaking. Time is of the essence, and to be a frontrunner in the game, you have to move fast. Be agile and aim for a goal because every score counts. You can achieve victory through small wins. Just run towards your vision and bring your business further. It might be tiring, leaving you out of breath, but once you get towards the goal and make a score, the reward cannot be equalled.

To top all of these, don’t forget to enjoy the game and have some fun. You can often get wrapped up in your business world and become too serious in your venture that you often wear yourself out. Even when you are toiling, relish the experience. It doesn’t matter if you are working round the clock as long as you are passionate about what you do. Still, harmonise your business with other aspects of your life, such as your family, community, and other interests. Remember that the game is not just about yourself. It is also about your team, your opponents, the league and the spectators. So, bring your best into play and get ready to kick some balls and hit a score.

Timo Karnath’s positive energy

“Everything is possible. I'm not taking 'no' for an answer. I stay positive, and I look for solutions until I succeed. I truly believe that many people who have a clear vision of something, if they stay true, it can be achieved.” Such is the unwavering faith, optimism and energy of Timo Karnath, TCK Solar’s Director and Founder, when it comes to getting things done.

Raised in Germany, Timo started his career as an industrial engineer and worked for a solar panel manufacturer, Solon. That provided him with a thorough knowledge of solar energy and its benefits to our planet. While implementing a new Enterprise Resource Management (ERM) software for the whole corporate, he worked with external consultants that somewhat ushered him to the world of entrepreneurship.

“It sparked my interest in people running their show and working at other ones. There was particularly one who shared his story of starting his own business when he was 30 years old. I somehow thought, at that point, that I would like that. Then, of course, I always have lots of ideas I wanted to do, but they remain ideas. When this idea came up, and the opportunity arose, I just took it,” he expounded.

Through that exposure, he found he had the entrepreneurial spirit within him, although it was not something he imbibed from his family since his parents were never business owners. He had a grandfather who was an entrepreneur, but Timo never met him because he passed away before Timo was born.

However, before he crossed over from being an employee to becoming a businessman, Timo had to experience a lot of transitions in his life and learn things by experience as they came along. First, he and his then-girlfriend got married while they were in Germany. Then, five days after their wedding, they made the big move to Australia. When they settled in this new country, they both first worked in an environmental company before Timo decided to start his venture.

Those life changes were never a walk in the park. As immigrants, Timo and his wife had to deal with all the documents and visa requirements. When they arrived in Australia, the first thing they did was buy a camper van and travelled around the country. After three months of doing that, they realised they needed to settle someplace and earn fixed income. With a new environment, new people and new systems, there were hurdles to surpass in trying to make a living.

Good thing that Australia is a country that has helped them through the changes. “I think, overall, Australia made it fairly easy to transition, such as opening bank accounts, and all the other things, which might become an issue. Australia is helping people to make that easy,” Timo declared. Also, his optimism helped them through the adjustments. “Some people find it annoying that everything is different, and you have to learn everything new and find your way. I always found it very exciting to find new ways and see people do it,” he added.

After two years of working for an environmental consultancy, a big break came for Timo to trudge his path in the entrepreneurial space. “Suddenly, there was a whole group of people interested in doing something in the solar industry. That's, of course, my business, doing high-end solar solutions,” he began. But out of the five people who were interested in this endeavour, it came down to only two of them who started the business. At first, they were doing it part-time as they both continued with their respective jobs. Eventually, they went full-time and focused their energies on their enterprise.

Along the way, the business also underwent a few changes. From importing products from Germany to Australia and installing them, they later moved towards wholesaling. Like in any other business landscape, the balance tilted to their advantage and their disadvantage. “We had good years with that, and we had bad years with that. After a few years, our main supplier from overseas allowed too many competitors into the market. It destroyed the margins, the risk got way too big, and the return wasn't enough. We then decided to close down the wholesale side, with a large amount of stock – about over two million dollars’ worth in stock – sitting there at that time. It took us nearly two years to sell off that remaining stock,” Timo revealed.

The time also came for him and his business partner to split paths. “The good news is that we didn't have a single fight over this. We just decided to go our respective ways. So, I took over his half of the business at that time. Since we had closed down successfully the wholesale side, we focused back on the installation side and the energy concepts for our customers. From there, it was all on me to rebuild the business with one focus, and that's what I've been working on very hard for the last two years,” the young engineer cum industrialist explained.

As he walked the entrepreneurial journey, he discerned things others perceived about business owners that were not entirely true. People thought that entrepreneurs like him have total freedom and are rich. “You know what, I have less freedom than being employed. I can't just clock off and go on holiday, then come back and say, ‘whether it worked or not, that's not my problem.’ It is my problem. If I go on holiday and things start falling apart, I pay for it. And I have to tidy up afterwards for weeks and months to bring it back on track,” he iterated.

“You're exposed because you invest your own money. You put your house down as security and whatever else there is to make this happen,” Timo added. Despite having to work round the clock, since he has to deal with suppliers from overseas, he is still passionate about what he does. For him, whether he is working as an employee or running his business, he puts his 100% in all his efforts.  But doing things on his own gives him a different kind of energy and excitement because he can carry out his ideas the way he wants it to be.

“What excites me is to push boundaries and find new ways to arrive at new solutions. With that, I create things others haven't done before. I go to customers and share my ideas with them. Most of them take these ideas on board and say, 'That sounds great. Let's give it a go.' Then, I source all the components – I design it, I install it, I commission it, I make it happen. Afterwards, the way my systems work, I've got full control of them. Even years after, I can verify that what I've designed and come up with is working. So, for me, that’s the rewarding bit,” Timo excitedly shared.

Apart from the opportunity to create things and find solutions to problems, another area where Timo gets his energy is the Entrepreneurs Organization, where he is a member of the EO Melbourne chapter for about five years already. “The key ones for me, in general, are the speakers and the events that EO is organising. They fill me with energy every time I go,” he disclosed. Although there could also be less exciting activities at times, he still makes sure that he stays after the event to get some value from that gathering and take home something that he can apply to his business or personal life.

“The first thing that hit me from day one was the discussion on my values, vision, and goals. I never thought about that before. Working on that for years and drilling down on my 'whys' and ‘whats’ – why I do things, what is motivating me, what are the beliefs of the business, what do we stand for -- that helped me a lot,” Timo said. As such, his guiding philosophy in his business is the core values of his venture, which is aiming for nothing but the best, selling only ethical and environmentally beneficial products and services, and providing a hundred percent customer satisfaction.

“Customers being happy is number one for me. If I get a text message from them months later or years later or two days later, saying, 'Your team is fantastic, and your product looks amazing,' that is important and rewarding. I look at those houses, often classified as modern castles, and they can have all the luxury they want. As long as they are carbon neutral, they take the other key part that is driving me, which is helping save this planet,” the man with a mission quipped. Saving the planet is one of his aims, and he wants to make sure that he and his team are all working towards the right direction.

When it comes to the future of the business, Timo has a different path from those that are preoccupied with expansion. His tack is to focus only on one state, which is Victoria, and ensure that he is the best supplier and installer of renewable energy solutions in the area.

“I have more to do. I still need to double the business to create a more stable environment, financially. The solar industry is fluctuating a lot. There are busy times and quiet times. It's very hard to predict when what is happening. We are also involved in lots of building projects. They take years to become a reality. We need to feed the funnel with leads and nurture the leads very heavily. So, yeah, we still need to grow,” he elucidated.

Apart from the industry challenges, there is still a need to educate people about renewable energy. There are those that sell solar panel systems without thorough training or knowledge. Since TCK Solar only provide high-quality products, Timo understands that their price points are not for everyone. Despite these limitations, he already has a map planned out for his business on where he wants to take it in the next few years. He wants to reduce the company’s dependency on him as he prefers to focus more on business development rather than on the day-to-day operations.

When it comes to the personal side of things, Timo and his wife have a 20-year plan laid out, as triggered by EO. “We want to travel around Australia with our kids. We realised that it should happen probably in about two years because school-wise, that's where it fits best. So, that means, in two years’ time, I need to be in a position to be away for three months without having things fall into pieces.”

As to his children, he wants only the best for them. “Growing up, they, of course, saw me how I was working and how demanding the job was. If they want to walk after me, I would tell my kids to find their passion, stay focused and don’t forget to enjoy living. Like EO is promoting, find the right balance between work, family and personal. Only with all of them in sync, we can be truly happy,” he advised.

All these things that he strives to do are for his children, their future, and that of our planet. Even with the realities happening in our environment today, Timo stays positive that we can still do something to find a solution to our ecological problems. “I think there's no alternative but renewable energy. Those who still haven't realised what trouble we are in, as a world, with climate change and everything, will eventually see that there is no plan B. There is no planet B. It's only one. We need to save this one. And renewable energy is the only way we can do that. Now, it will be a very large, strong growing industry, and the products available in that industry will keep developing rapidly to make this happen. There will be a long future in that field,” Timo imparts.

Read more about TCK Solar at http://tcksolar.com.au/.

Jamie Lingham braves the entrepreneurial waves

Jamie Lingham, CEO of Absolute Immigration, has a deep affiliation with the ocean. His love of the seas makes him enjoy swimming, surfing and paddleboarding. That affinity with everything related to the waters also brought him close to environmental causes. Braving the crashing waves and coming out after being struck by its force bring a different kind of thrill that Jamie can liken to the entrepreneurial journey.

“When you’re surfing and paddling out the big waves, sometimes they smash you back a bit. But then, once you get through the back end, you can surf the wave. It's amazing. That's like life. Life keeps hammering, and you're trying to get to the prize at the end. It's tough and hard. Sometimes, you want to give up, but you've just got to keep going. And then, eventually, you'll get out, bounce back, and enjoy the ride,” the highly passionate global immigration strategist stated.

That brings him to his teenage years when he would sell mangoes at Bondi Beach. “I used to get my mum's car when I was about 17. I would go to the fruit market and buy three boxes of mangoes. I would chop up the mangoes into halves, and I'd go and sell them on Bondi Beach. I buy them for 60 cents, and I'd sell them for a dollar and a half. Then, I’d go surfing for the rest of the day. So, there's always been little things that I did. I always had ideas for making money and doing little ventures,” he recalled.

It may seem that the entrepreneurial spirit has exhibited in him since he was young. When he was just five years old, he would go with his brother on paper rounds to help sell newspapers. Many years later, he also worked in the marketing and public relations field and spent some time in the hospitality industry as a waiter in fine dining restaurants.

How he got into the immigration sector is no big mystery as he was familiar with the ins and outs of this trade, especially that his father had been doing it for almost two decades. “I'm on immigration, and my dad was doing it for about 20 years. But he dealt with a lot of people in detention. He kept saying to me that I should get involved in the business. I was always reluctant to do it because I didn't want to deal with this type of people. But he would have been the influence of me getting into it. However, I didn't go into business with him. I started my own business,” Jamie explained. Sadly, his dad later passed away.

During the time Jamie began with his venture, he found a mentor in a Jesuit priest, named Fr Michael Kelly. According to Jamie, Fr Michael is “unbelievably ethical and fantastic in business. He's an entrepreneur himself. He started a business that now turns over about over hundred seventy million dollars a year. He's from nothing. He's fantastic, and he’s got a wonderful moral compass.”

Although Jamie has been running his business for 17 years already, he admits that the challenges never stop. The early hurdles were trying to carve a name for himself as he was building the foundations of his venture, striving to get a client and wondering how to do the work. “When you start a business, you're like a puppy chasing everything. You chase people. You chase kids on scooters. You chase bicycles. You chase cars. Whatever you can, you jump at it. But as you get older and more experienced, you chase things like a double-decker bus full of tourists. You don't get off the porch for anything less. You learn not to run so much and be a bit smarter on what you're targeting,” he said, reflecting on his beginnings.

Not having enough money and failing in his business were the scary bits of running a business. One time, he had an executive assistant who stole a lot of money and committed fraud. At the same time, the global financial crisis occurred. He was close to going bankrupt. “I think you sail close to the wind a lot of the time as an entrepreneur, especially when you're investing in your business and people to grow,” he uttered.

To recoup his loss, he had to work 12 hours a day, seven days a week until he got his business back on track. “I did that for six months. I just worked like crazy,” Jamie narrated. It was a difficult time for him because he lost some staff members that he was left to do all their work as well.

While being an entrepreneur is a lot of responsibility, others look at it through rose-coloured glasses. Behind those glasses, however, is an entirely different picture. “Everyone thinks the boss is making all the money. Sometimes, that's not true. I've gone through times where I've paid all my staff and not myself. I know lots of entrepreneurs who've done the same thing. It's a misconception that they think we turn out loaded and make a lot of money. We work for that. Even 17 years later, I still go through my periods, my ups and downs. It's the roller coaster of entrepreneurship. It's a great ride. It's fun. But it is a roller coaster,” he clarified.

Being a business owner is no easy position. As a leader, he needs to brave the hardships and be strong for his people. On top of that, he has to make sure that he brings them towards the finish line. “We're going through a whole process change at the moment. We’re making sure that everyone's on the same page. You have to keep reinforcing and leading by example, making sure that everyone understands how you operate. You need to be available and have proper conversations with people to let them understand what the goal looks like, and what's needed to get to that goal,” the passionate entrepreneur remarked.

With all the weight he carries on his shoulder, the journey can often be lonely. Reassuringly, he found solace in EO Melbourne. Jamie realised that with EO, “there are so many different learnings. The life of an entrepreneur can be quite isolated. To have a support network of peers who understand what I'm going through and have been through it themselves, just having that level of connection and support is important.”

The pertinent ideas and lessons he took from EO have helped him swim through high waters. Their industry is hard-hitting, and competition is stiff, especially with over 7,000 migration agents offering immigration assistance. The players are too many, and the tide can abruptly change against his favour. “The biggest thing that affects our industry is government regulation. With regards to migration, they can turn the tap on or off. We can have a significant law change that can affect our business. And so, it's finding new ways to continue to be in business, not only to survive but also to thrive,” opined Jamie.

He had to reinvent and innovate in his business to rise above the flow and get ahead of other swimmers in the ocean. A strong relationship with his clients is another key component that keeps his business going. Absolute Immigration’s tagline is ‘People, Not Paper,’ and there’s a good reason for it. For Jamie, “I've always gone by the rule of making sure I give the best possible advice to clients. If I stay true to that, my advice is going to be the best. I don't hold anything back.” According to him, it comes down to the level of strategic thinking they offer, which is going beyond the transaction. He always pushes himself and his team to give more effort each time, to exceed expectations, and to get the right results.

In the 17 years of his business, as much as there were many disappointments, Jamie also had lots of victories and big wins. He may have been on the brink of bankruptcy, but the highs still keep coming. “What a victory looks like changes the longer you go in business. Winning a client that is a medium-sized company at the start might be a fantastic feature for you. Then winning a big company down the track might be the next victory. And things like buying a building and a warehouse for our office are great victories to celebrate,” Jamie described.

To get to those highs, it’s an arduous ascent. Jamie likens it to scaling Mt. Everest. “You think your high is Basecamp. But it's not really. There's still a journey to go. Once you get to the top of the mountain, there's another mountain to go behind,” he illustrated. Despite how rough and daunting the entrepreneurial rollercoaster cycle is, he sticks to it because he found it satisfying.

“An important thing to do is to understand that each day is a brand new day and then reset yourself for that day. It is not taking where the problems have been from your defeats the day before. You don't take them to a new day. You may get knocked over yesterday, but tomorrow is another day, and you're still pumping the same vision,” the determined entrepreneur imparted.

Looking towards the future, Jamie is keen to know how they can change the nature of work for immigration professionals. It all comes down to technology. “You could be doing my job and then working on the beach in Byron Bay, Mexico or Boracay. I think that the days of working in big firms until late at night are about to end. And so, I see us pioneering in our space in changing the way people work,” he thought deeply.

Apart from business, Jamie also has personal aspirations on how his future will look like several years down the road. Paramount to that is his family. Talking about his children brought a twinkle in his eyes. His joy was evident as he mentioned his two sons and two-year-old daughter. “We call her boss baby because she runs the house,” Jamie fondly said, referring to their youngest child. “Yes, she runs the house, the boss baby. She's hilarious.”

Hence, he hopes to be able to devote more time to his family in the years to come. “I want to make sure that I continue to have lots of time with my kids. I don't think they would want to hang around with me all their life. I think that period is only going to be very short. Making sure that I can always be available to them and spend time with them is important to me. But also, I want to look further and see how I can get more involved with environmental causes and help look at sustainability and things like that.”

With his past, present and future laid down before him, Jamie learned one particular thing that could have changed his entrepreneurial path. He believes that saving 10% of his income would have made a huge difference in his life if he had done that from the start. He may not be able to turn back time and redo things, but it’s a lesson that budding entrepreneurs can also learn early in their journey. Still, he believes that money always comes, just like the oxygen in the air. “You don't have to breathe in all the oxygen in the room. It'll come, and it'll go. But I think if you put ten percent away from that, it'll be amazing what can happen.”

As an ocean lover, Jamie knows the dangers of the raging waves and the strong currents. But they enable him to stretch his muscles and taste the fun of being in the water. His entrepreneurial journey is like surfing in the ocean. Armed with a vision, and the commitment and resilience to accomplish it, he was able to handle thousands of doors slammed on his face. That is why he keeps pushing, no matter what. He never gives up in the face of difficulties and bounces back stronger than ever. Such determination and tenacity allow him to get on his board, stand tall, and feel the thrill of the ride. “There are lots of people that will tell you that you can't do it or it will feel hard. Some days, you'll feel beaten up and defeated. But come back and do it again the next day. Don't stop until you've got to your goal,” he counselled.

More about Jamie Lingham on his LinkedIn profile. Read on Absolute Immigration at http://www.absoluteimmigration.com/.