Business insights from slogans and taglines

Catchy phrases for slogans and taglines help us remember more about a brand or a business. While a tagline refers to the entire company, a slogan is usually used for advertising purposes to promote a product or brand. Nevertheless, marketers have tapped on the power of words to make their brands become top-of-mind in their industries.

Throughout the years, there have been effective ad campaigns that bolstered slogans and taglines to be stamped on people’s consciousness for many years. They are so successful that many will instantly correlate such a phrase to a brand’s name even without a logo or design. Although these phrases imply the company’s promise to its customers, they can also be taken as nuggets of wisdom for entrepreneurs on how to run their business. Read through these 10 popular phrases and how you can apply them to your journey.

Let’s make things better

An electronics company launched this campaign in 1995 to refer to its commitment to innovation. Similarly, every business must be able to provide solutions to specific problems in society. As these problems evolve, companies also see a bigger playing field to improve the lives of people. If you look at your business, how do your products and services make things easier for others?

Impossible is nothing

This line may have made headlines for an active lifestyle apparel line when it launched this campaign alongside known global athletes. “Impossible is nothing” connotes that running after your dreams may be plausible, something that can be a mantra of every business owner. The entrepreneurial journey starts with a vision that may seem unattainable. But with determination, what others may deem as impossible is nothing compared to the passion, hard work and commitment of every entrepreneur to achieve their goals.

Just do it

Another active lifestyle apparel has been using this line for decades. Like its logo, the tagline has become embedded in the market’s mindset. The beauty of this phrase, which has stood the test of time, is because of its call to action. It’s simple. There’s no motherhood statement attached to it. Some entrepreneurs may be caught off-guard by grand ideas and halted by the fear of the unknown. In business, everything is a risk. However, those who prosper are those who are brave enough to take the leap and follow their dreams. As this brand reiterates, “Just do it.”

Think different

The tech company behind this slogan embodied these words and took their products and services to a different level. Entrepreneurs can learn from this company and from the words “Think different” because many businesses fall to the trap of bandwagon and following after trends. These words encourage entrepreneurs to think outside the box, to create disruptions from the norm, to revolutionise industries, and to be trailblazers themselves. Sometimes, what catches the eyes of customers is the very thing that sets you apart from the rest.

We try harder 

A car rental company that has been trailing behind the no. 1 in the industry used the tagline “We try harder” to turn things to their favour. Any business, regardless of position in the market, must always strive harder than others to bring the very best for their clientele. No one should settle for anything less than what consumers deserve to have.

When you care enough to send the very best

It may be an advertising slogan in the 1940s by a card and gift company, yet it sums up what every business should stand for. The best way to get to the hearts of people is to show to them that you care for their needs by providing premium quality offerings, whether through your products or services. It may also apply to your people as well, especially your frontliners, training and equipping them with skills needed to assist your clients.

Quality never goes out of style

When you are a clothing brand that produces quality products, what better way to flaunt it than to make it your ad slogan? But the words “quality” and “style” are not solely confined within the field of fashion. It’s true that businesses have to keep up with the current trends, but what’s more important is to deliver superior and excellent goods and services to stay in the industry for a longer time.

Have it Your Way

Many business owners take the entrepreneurial journey because they want the freedom to create and chart their path that the experience offers. For those at the crossroads of their career or journey, you can take a piece of advice from a burger company’s slogan, “Have it your way.” You set your direction and pace, and you alone can be responsible for it. As an entrepreneur, your business reflects your ideals, values and visions. Where you bring it and how you get to your destination speak volumes of who you are as a business owner.

Save money, live better

A retail store company had this as a slogan. But to “Save money, live better” is a phrase that can be directed not only to consumers but also to entrepreneurs. Running a business also entails keeping tabs of expenses and monitoring the cash flow. A wise business owner can manage the finances well, including saving money to provide better lives to its employees and stakeholders.

Challenge Everything

A video game publishing company adopted the slogan “Challenge everything”, which also applies in the business space. Entrepreneurs should not be afraid to challenge everything in the journey – their competitors, the industry, the norm as well as themselves. It makes entrepreneurs to constantly seek improvement and continuous learning.

Next time you spot a slogan or tagline, think what business insight it can give to you. Those words may bring you gems of ideas and wisdom that can guide you along your journey.

Things you can enjoy through MyEO

Starting and running a business is not only all about checking the books and finding the money. The entrepreneurial journey is also a journey of learning where entrepreneurs can expand their horizon about business, about themselves and about life, in general. For those who have taken their journey aboard the EO vehicle, there is an exciting part where members get to connect with their fellow EOers around the world through the MyEO program.

MyEO empowers members as they can host an experience or participate in one. The platform is an opportunity for members to connect and collaborate by uniting their unique passions and creating their own personalised experience. It allows entrepreneurs to explore various aspects of their lives and pursue their interests with like-minded individuals.

As the saying goes, “all work and no play makes Jack a dull boy.” MyEO is one of the programs that enable members to be cool, make a mark, thirst for learning, trust and respect, and boldly go! In other words, the program inculcates EO’s core values among the members and shapes them to be a 360

Members can choose the groups they want to belong to and enjoy the activities within that group. They can meet online or face-to-face, or gather and attend events and activities. There are groups for: women, members who are 35 years old and younger, families and spouses, those belonging in the same industries, and those sharing the same hobbies, causes and interests. MyEO groups are avenues for members to initiate and champion undertakings, exchange insights and ideas, travel, play sports, and do activities that can hone and shape the members’ holistic growth.

Personal development

Whether you want to improve the skills you already have or engage in a new pursuit, you can choose from and participate in a variety of MyEO endeavours. Champions initiate a MyEO group or event to interact with other members who share a common ground with them. Book lovers have formed an online reading group, some share ideas on how to meditate and practice mindfulness, while others come together to satisfy their thirst for learning.

Family care

Many entrepreneurs are also heads of families, and they have to take care of both their business and their households. MyEO weaves families – spouses, partners and children – into the EO fabric by including them in various activities and engaging them in the entrepreneurial journey of the members.

Advocacies

Global issues like caring for the environment, gender equality and ethnicity are also tackled in MyEO groups. Philanthropic activities and cause-oriented endeavours are also initiated and championed by members to pursue solutions to social problems.

Industry concerns

 but, industry-related MyEO groups are also championed by members themselves. Various groups are formed for those who have businesses that are focused on health, finance, construction, food and beverage, real estate, hospitality, education, legal and consultancy services, and retail, among many others.

Interests and hobbies

The beauty of MyEO is that members can indulge in their other passions, such as their hobbies, sports and varied interests. May it be about art, music, farming, adventure activities, golf or music, there are groups available to engage in the things you love, other than business and family. If you cannot find one that suits your hobby, you can always create one. Moreover, not only will it provide you with a venue to communicate your interests with people who share your passion, but you can also organise events and activities that can fulfil your zeal for things close to your heart.

Now, check the various MyEO groups and events and tick off the ones that catch your eye. You can also champion a MyEO initiative. To know more how to join in the MyEO activities or create one, read the resource found in the MyEO page.

10 Theatre Plays That Give a Glimpse of the Business World

Before the advent of modern technology, theatre plays were a venue to express the ills of society to shape the minds of the public. Over the years, it has become a form of art and a means of preserving the history, traditions and culture of a place. It has earned high artistic and entertainment value while maintaining its purpose of educating its audience.

Plays revolve around various themes, such as love, friendship, revenge, class struggles, and many more. The theatre arts also offer various stories that can add insights to entrepreneurs and business owners. Let us take a look at these 10 classical and modern plays that give us a glimpse of the business world. You can read their book versions or watch them in theatres to learn from the situations and characters presented in these dramas.

How to Succeed in Business Without Really Trying 

Frank Loesser’s How to Succeed in Business Without Really Trying is a 1961 musical based on Shepherd Mead’s book of the same title. The play revolves around J. Pierrepont Finch, who first worked in a company by starting in the mailroom. By reading How to Succeed in Business Without Really Trying and taking advice from it, he rose to become the chairman of the board.

There are always bumps and walls throughout the entrepreneurial journey, but one can always learn how to surpass them.

Death of a Salesman

The stage play Death of a Salesman is one of the internationally acclaimed dramas of the 20th century. The story is about Willy Loman, a salesman who found himself incapable of driving and travelling for the job. In between dreams, hallucinations and reality, Willy experienced one disappointment to another. The story ended with Willy committing suicide, thinking that the money from the insurance could help his son start a business.

Disappointments are ever-present in the business world. Things may not turn out the way we want it to be, but there is always a better option without following Willy’s footsteps.

The Merchant of Venice

The William Shakespeare 16th-century classic The Merchant of Venice touched on the themes of friendship, love and revenge. Antonio is a merchant in Venice whose friend, Bassiano, needed money to court the love of his life, Portia. With Antonio’s fleet at sea, he is short of funds but promises his friend that he will act as the guarantor. Unfortunately, Bassiano turns to the Jewish moneylender Shylock, who agrees to the loan without interest but with the condition that he can take a pound of Antonio’s flesh if they do not pay on time.

Entrepreneurship offers a huge risk. Loans have to be made to allow a business to take off. Misfortunes may happen and there will be people who will take advantage of the situation.

Glengarry Glen Ross

If you are looking for some exciting drama, then Glengarry Glen Ross may be the play you’ve been wanting to watch. David Mamet presents the cutthroat world of the real estate industry through a group of real estate agents who are desperate to sell lots in Glengarry Highlands and in Glen Ross Farms. These characters go to extreme lengths like stealing leads, intimidation and deception.

Some of the challenges in business are meeting targets, making profits and dealing with unsavoury individuals. The story allows you to pause and think of solutions without sacrificing your business and your values.

The Producers 

Mel Brooks made an adaptation of his 1967 film The Producers into a musical. The main characters, Max Bialystock and Leo Bloom, figured out that they could make more money with a flop than with a hit. So they went out to raise millions and come up with a low-budget production. As it turned out, it became a hit, which posed a big problem for them.

The play can bring so much laughter, but it also shows that honesty is an important trait in business because the opposite can lead to disaster, as much as loyalty is a valued quality among partners.

The Lehman Trilogy

Originally created as a radio drama, Stefano Massini created a three-act play about the Lehman Brothers. A young German, Henry Lehman, and his two brothers established a business in the US. But 163 years later, their firm collapsed into bankruptcy that sparked the financial crisis in 2008.

In the story, a family business has grown and passed on from one generation to another. Despite its long history, certain situations led to their downfall, leaving lessons for entrepreneurs to ponder on.

The Adding Machine

This 1923 play by Elmer Rice is about an accountant called Mr Zero who served in a large company for 25 years, only to be replaced by an adding machine. Through his anger, he killed his boss, which led to his execution. The scenes continued with Zero’s soul wandering in the afterlife, where he was found useless and was sent back to the world.

The Adding Machine shows the realities in certain industries where technology takes over the human aspect of a business.

Ink

One of the new plays is Ink, which premiered in 2017. Set in London in 1969, it is about Rupert Murdoch who purchased The Sun, a struggling newspaper. With the aim of making it a popular source of news and crush the competition, he hires Larry Lamb as an editor and they go to extreme lengths to reach their goal.

The story touched on ethics and money, factors that many entrepreneurs take into consideration when running a business.

Grand Hotel

The interesting feature of Grand Hotel, a musical from Luther Davis’ book of the same title, are the characters of those staying in the Grand Hotel. The hotel guests are composed of a Jewish bookkeeper, a prima ballerina, a doctor, a businessman, a Baron and a Hollywood hopeful, whose lives became intertwined through their chance encounters in the hotel, giving the audience a glimpse of their struggles and dreams.

Although the play in itself is not about business, it shows the colours of people that can also make one think about those they meet every day. But for those in the hospitality industry, they will find the story’s setting and scenes interesting and insightful.

Enron

Based on Enron’s financial collapse, British playwright Lucy Prebble wrote the play Enron, which premiered in 2009. The plot brings the audience through the rise and fall of this Texas-based company, exposing deceit, fraud and greed.

While the play is entertaining in itself, its depiction of Enron’s demise that ended in bankruptcy is a major lesson to many business owners.

If these plays piqued your interest, maybe it’s time to check out your local theatres on their line up of shows. It would be nice to sit through a play, enjoy the performance and bring home the lessons it leaves its audience. More importantly, see how you can apply these lessons to your entrepreneurial

Short courses for entrepreneurs

Perhaps people are confident to go after their passion to start a business because they have acquired enough experience to do so or their training and educational background provided them with the knowledge and skills to make it happen. Still, this does not mean that business owners already know everything. They need to constantly update themselves with the latest trends and upgrade their proficiencies to move their ventures forward.

One of EO’s core values is Thirst for Learning, which is something every entrepreneur must have to keep going in their journey towards their goals. EO itself has executive-education programs that provide members with added resources and learnings. Several schools, professional groups and online sites offer short courses that help advance an entrepreneur’s competences. Some of them can run for a few days or weeks.

The personal and professional development of business owners can also lead to the growth of their enterprise as they are able to execute strategic plans of action and accelerate the progress of their productivity. Entrepreneurs can still continue their education and gain more expertise in different areas that may impact their businesses. Topics may revolve around, but are not limited, to the specialties below.

Leadership and Management

Graphic artists may open a design agency, health gurus can start a fitness gym, and lawyers and accountants can establish a consultancy firm. Basically, anyone can create a company based on their passion and expertise. However, running a business takes more than just proficiency in their field of work. It requires strong leadership and management skills to steer the venture towards success.

An entrepreneur must be able to look at things short-term and long-term, large-scale and micro-perspective. They need to grasp the nitty-gritty parts of human resource and operations. Being able to adapt to change is a skill that can be developed over time. Business owners must be able to think creatively and act strategically in any given situation.  

There are many courses on entrepreneurship, leadership, business planning and management that are offered in academic institutions. They sharpen one’s mind to innovate, transform, manage risks, generate ideas and create breakthroughs in their business.

Finance

Not many business owners may be able to understand and know the financial aspect of an enterprise. Yet, it is important to be acquainted with cash flow as this is the lifeblood of a business. You may find short courses on entrepreneurial finance, principles of accounting, budget planning financial analysis, financial systems, taxation, asset management, auditing, and other investment and economics-related topics.

Marketing

Marketing is an aspect of business that entrepreneurs should be familiar with because it drives sales. However, marketing is a broad area to study. It encompasses branding, market research, advertising, public relations, events management and sales, including customer service. Business leaders can expand their understanding and know-how of promoting their brand, company, and products or services.

As the market evolves, business owners also have to stay attuned to the changes not only to conform to the demands of the times but also to introduce new ideas and cause disruption to the minds of customers.

Internet and digital space

A new trend in marketing that presents a new and wide-ranging arena is the digital space. Gone are the days when promoting and selling are done face-to-face or via traditional media. The advent of the internet and new media has created a whole different culture in pushing for one’s brand.

From blogging, web management, SEO, social media marketing, mobile applications, new software to online community management, the digital field is expanding by the minute and new information comes in by the second. Short courses on such topics can widen an entrepreneur’s comprehension of the digital age and how this can help grow their business.

Technology

New technological advancements happen across various industries, such as in food, hospitality, accounting, engineering, education and medicine, to name a few. Artificial intelligence is applied in communication, security, research, aeronautics and other fields of endeavour. Business owners can take special classes on technology courses that can be applied in their business.

Special Interests

To develop other aspects of your entrepreneurial self, you can also take short classes on public speaking, writing, languages and other special interests that can also add value to your organization.

The road of your entrepreneurial journey may be steep or filled with potholes. As long as you continue to improve yourself and pour the added knowledge you amass into your business, you can achieve the unimaginable. With more skills and competence, what you are able to attain in three years, you might be able to realise in a shorter time. Learning knows no age, so you can keep on acquiring expertise as you go along your journey.

Running a startup like flying a drone for the first time

Drone cameras are getting more popular that almost anyone can purchase one and fly it on their own. Because a drone is now a must-have gadget, especially among travellers and photography enthusiasts, people think that it is easy to fly them. It may seem so, but unknown to many, it is also easy to crash them. It can be compared with starting and owning a business. The majority only pays attention to the rewards but fails to realise the difficulty of keeping a venture afloat and letting it soar to success.

Like a drone camera, business leaders need to see the big picture through a bird’s eye view and, at the same time, zoom in and focus on the tiniest details of the enterprise. So, how do you make sure you fly your drone smoothly? How do you bring your business to greater heights? There are a few lessons from piloting a drone that can be applied to the entrepreneurial journey.

Study the manual

While most gadgets are easy to operate, there are certain precautions to take before trying your first drone flight. Moreover, there are different models of drone cameras and each type may have a certain way to activate it. Read thoroughly the instructions before you attempt to launch your quadcopter.

In the same way, running a business is not something that is learned overnight. While experience is the best way to master it, there are tools and materials that can help you understand the various aspects of entrepreneurship. You can take short courses, read business books or listen to podcasts. Each industry has its own business culture and climate, so do the necessary research to prepare you with the inevitable and help you grow your enterprise.

Seek help from an experienced one

To avoid crashing your drone on your first try, it is best to seek the help of someone who has more experience in flying it. You can get more insights when you observe the actual steps in handling a drone and hearing specific instructions along the way. If it’s your first time to operate it, it is helpful to have somebody to assist you who can be your spotter as you may get confused whether to focus on your camera screen or keep visibility of your drone.

Mentors play a significant role in one’s entrepreneurial growth. They may be able to see and point out things that you have missed so that you can avoid some mistakes or losses. Learn from the experience of those who have started way ahead of you. If you are a member of business groups like EO, you can participate in forums and learning events and absorb the lessons they bring to the table.

Secure permits and follow rules

Certain places require permits before you can fly a drone. There are also no-fly zones that should be followed. Private properties may prohibit drones to hover over their area. Be mindful of laws and rules in the locality before you use your quadcopter.

From founding your business to sustaining it, make sure that you comply with the laws in your locale and industry. Secure your business permits and file government reports on time. It is to your advantage if you are knowledgeable of the legal requirements and procedures in your area to avoid any glitches in the future.

Survey the terrain and check the weather

Don’t fly when it’s too windy or when it’s raining or snowing. Fly on open spaces as trees, buildings and elevated areas nearby may cause problems to your drone’s path. It is advisable to fly where you can maintain a vision of your drone.

Assess your competitors and conduct market research. Get into the minds of your consumers or clients. Familiarise yourself with industry standards and practices. You can approach difficult situations from a position of strength and confidence if you are conversant with the facts and realities revolving around your business, industry and economy. Rely on data and also listen to your gut-feel. Then you can strategically map out your next move to get you closer and faster to your goal.

Start low and slow

Some first-time flyers get too excited that they immediately fly their drones so high and lose control of it, which can only lead to disaster. Be patient and learn the basics first. Practise the take-offs and landings. Fly it low and slow in the beginning until you have full mastery in handling your device.

Have a few test-runs first before you go full-scale on your business. Similar to a drone, you invest resources and energy in starting and running an enterprise. However, the risks are bigger in business, and crashes or failures can greatly affect not only your life but also of those around you, such as your family, employees or investors. Make sure you fill in the gaps and have all bases covered.

Safety first

Your safety and those of people nearby are of primary importance when you operate a drone. That is why you should familiarise yourself of your device and surroundings and practise well until you can completely control it. Take safety precautions before you fly your drone. Never mind if you weren’t able to capture good photos or videos on your flight. There’s always a next time. The important thing is that you do not harm yourself or anyone.

Taking risks and making bold steps are part of the entrepreneurial journey. You may never move forward unless you do this. However, make sure that you take calculated risks and have a back-up plan in place. Put some safety measures in your business, whether it’s availing of insurance products, putting security features in your physical store or online portals or implementing strict human resource and operational procedures in your workplace.

Stay alert

There may be sudden changes in the weather, unforeseen events in your area or birds appearing out of nowhere. Stay alert and maintain your drone within your line of sight. Keep your presence of mind if anything happens.

Markets can often be volatile. Local occurrences and global circumstances may affect your business at a snap of a finger. Always update yourself with the latest happenings and be on the lookout for possible threats and opportunities. Implement plans and put out fires with swiftness and thoroughness. If you achieve some wins, do not rest on your laurels. When you experience certain failures, do not wallow in your misery and bounce back immediately.

Once you have gained the confidence to face any adversity and the skilfulness to go beyond your limits, you can take your business higher. As an owner, you are the pilot of your venture. The controls are in your hands. Lead your enterprise towards your goals and create an impact on other people’s lives through your business.

President's Update - October

From the President

Dear EO Melbourne,

I recently caught up with Dave Ansett, a Past President, where he checked in and asked how I was going. Steadfast in my determination not to respond with a throwaway “good”, I paused, reflected for a moment, and responded with, “I feel genuinely and incredibly lucky.”

As our Board close off our first quarter and start our second quarter together, we turn our minds towards our 3 key priorities: (1) Respect our past; (2) Be custodians to the present; and (3) Plan for the future. As part of planning for the future, we consider the question of succession planning and open up the call for nominations for Board positions. In my experience, being on the Board is a masterclass in influence and leadership, and one of those things that money can’t buy. If you wish to put your hand up for the Path of Leadership and be considered as a President in the future, please let myself and Kirsten (administrator@eomelbourne.org) know privately.

By the time this update reaches your inbox, our learning and events calendar for the entire 2019/2020 will be close to completion under the leadership of our Learning Chair, Nick Clift, and our management team, the ever-present Kirsten Yokoyama (Chapter Manager), and tireless Olivia Poynton (Events Manager). They will be posted on the website shortly for registration, and then our attention will turn towards delivering on the promise that we announced at our Handover Gala - the delivery of Legendary Events - and Nick will be crafting 2-3 experiences that will surprise, delight and challenge us, leave us talking about these events for years to come, and perhaps leave us with a thought that will encourage us to look at life through a different lens. Not to be outdone, Nick has also now started planning events for the 2020/2021 year to ensure we have a full runway of impactful events for the next 2 years.

Whilst we are on the topic of the Handover Gala, have you seen the recap video https://vimeo.com/366619500? A big thank-you to one of our own Steve Jackson for committing time, resources and energy to capture the magic of the evening.

At the Handover Gala, we promised that this year, we would extend the gift of EO to adult children (16-30 years old) of EO Members by introducing NextGen Forums. Under the leadership of our Family Chair Simone Kelly, last year’s Global Chair, Brian Brault visited Melbourne and Sydney to train our next generation on Forum protocol. I sat in Melbourne’s training day and left in awe at the smarts and savviness displayed by our next generation. Over the next few months, we will be launching our first Virtual NextGen Forum, comprising of NextGen Members from Australia and New Zealand. If you are interested in learning more about NextGen, please contact our get-things-done Family Chair Simone Kelly for more information.

As an enthusiastic participant in EO’s Mentorship Program, one of the best decisions I have made in EO, I am excited to see the confirmation of the upcoming mentorship program intake (the details of which are contained in a separate email announcement). It was only 6 months ago that I was paired with Paul Benveniste from Evans & Partners, and to say that this pairing by our Mentorship Chair Ben Trinh was both inspired and life-changing is an understatement. This pairing has sparked exponential learning and growth, and most important to me, a deep connection and lifelong friend. If you are interested in learning more about our Mentorship Program, please contact our sage-like Mentorship Chair Ben Trinh for more information.

Finally, in celebration of connection and our promise to create moments and spaces where we can build relationships for life, we are proud to announce the upcoming launch of Forum One2One, a semi-regular matching of 2 EO Members so that they can catch up over a coffee or a meal. Our strength and value come from the connection that we have with each other, and so we are investing time and energy to bringing this concept to life for EOers. If you are interested in learning more about Forum One2One, please contact our affable Integration Chair Aaron Wallis.

As I sign off for this month, I ask you to think back to our theme this year “Our Best Year Yet!” and to think about that one thing that if you achieve it, it will make you want to jump up on the table, pop open a bottle of champagne, and start dancing. Let’s make a promise to take that next step so that we will journey closer to making this year “Our Best Year Yet!”

With Warmth,

Kym Huynh

President 2019/2020

How to keep your office space neat and tidy

Work never stops in an office. Every day, there are new tasks to perform, new fires to put out, new targets to reach and new ideas to execute. Things-to-do keep piling up on your desk and in your inbox. Before you know it, you are already swamped with a lot of files that you miss out on some important matters that needed your attention.

There are people who thrive in a chaotic environment. But more often than not, a messy work area can adversely affect your performance in your job. A cluttered physical space can affect your mental health as it can increase stress and anxiety, bring confusion to your thoughts and block your creativity and workflow. A tidy desk can help you relax and breathe better. It’s about time to put some order in your office area and do things more efficiently. We’re giving you tips on how you can manage your papers, computer files and items on your desk and work station.

O - Organise

Before you begin implementing changes in your office space and computer, create a plan first on how you will arrange and categorise items. How will you put things together and where will you put them? Designate areas where to place confidential files, urgent matters, and personal stuff. You can do the same thing with your computer files.

R – Re-examine your belongings

Assess your effects on your table to see which ones should go away and which ones should remain. As you go through your items, you might realise that you missed out allocating things for certain categories. There may be personal items that are better kept at home. You might even come across documents that should be given to your colleagues or materials that belong to your library or common office shelf.

D - Declutter

Tidy up and leave as much space as you can for you to move around and work better. Personal effects must be kept at a minimum. No need to put a collection of items on your desk or office. Keep piles of papers off your table. Go as paperless as you can. There are many cloud storage sites where you can upload certain files to free up your computer space.

E - Eliminate non-essentials

Drafts and non-important paper files that are no longer needed should be taken out from your pile of documents. Books that you do not even read but you put there for decoration may have to go away. Contracts and other legal papers from years past may need to be archived or kept hidden. Others probably belong to the trash bin.

R - Retain only what’s important

What are the urgent matters? You may hang on to certain things but make sure they are important. Sort your belongings according to your priorities and their relevance to your job. Maintain some items that make you happy and inspire you to work.

With a neat and orderly office, you can easily locate important objects and note urgent matters. It also clears your mind and allows you to think freely. Moreover, a clean and tidy surrounding also promotes a healthier lifestyle. Make it also a daily, weekly and monthly habit to declutter in the office.

Cultivating happiness in the workplace

Finding team members, those with the precise skills set, work ethics and culture fit, that blend well together is a godsend to any entrepreneur. Great talent, good chemistry and shared vision among staff do not come often. Thus, business owners must be able to retain good people in the organisation. Key to that is by keeping them happy at all times so that they maintain a good disposition in their workplace and towards their jobs.

However, it may be a huge challenge to hurdle. Moods and levels of happiness of people are not something that business leaders can control, yet something that they can influence. It is inevitable for employees to lose interest, feel burn out or get discouraged at work. Bear in mind that individuals spend the majority of their waking hours at work or thinking about work. More often, they even pass long hours in their jobs than the time to be with their families or at home. The stress and pressure of their jobs may also drain them, which may cause good talents to leave your company.

One of the factors to the success of a venture is nurturing the people that drive the business forward. A jovial atmosphere at work plays a vital role in the overall well-being of an establishment. It is cultivating this positive feeling, not just in a single employee but in the entire company as well, that can give a business its needed boost to move forward. Happiness in the workplace can result in increased positivity, good relationships among staff members, diminished stress, sound mental and emotional health, and longevity of employees in the business, among many others. In the end, it will lead to the success of the business in reaching its goals.

The important thing for business owners is to foster gratification among its people through drivers that will help amplify the happiness index in your organisation. How does one do that? These are a few of the vital elements that can keep your team members happy.

Create a friendly environment and culture at work

Make your office warm and conducive for work. Organise the layout in such a way that employees can work efficiently and pleasurably. Provide areas where they can conduct meetings and brainstorm ideas, share meals together and exchange fun stories, and take healthy breaks and rest their mind and body.

Create opportunities for interaction among your personnel. Encourage open communication and transparency within your team. Most of all, exercise fairness in dealing with them. Take care of your employees as if they are your family members and look after their welfare. When your people feel they belong in a secure and welcoming environment, they will be more inspired to excel in their jobs.

Reward good performances and recognise exceptional results

There is a sense of gratification when people receive recognition or attention for the good thing they have done. Salary increases and bonuses convey an affirmation of an employee’s hard work, which rewards them emotionally, psychologically and financially. Other companies conduct awarding ceremonies at the end of the year to recognise the exemplary work of their people. Receiving positive feedback boosts the morale of good team members, motivating them to perform even better.

Plan for their growth and development

Staff members appreciate when their growth and development are included in the plans of the organisation. It makes them feel valued, and it gives them a sense of security and assurance. Let them attend seminars and workshops, send them to conferences and exposure trips, and have them mentored. Tap their potentials so that they become better and happier individuals.

Trust and empower them

Some people are happy when they are entrusted with something. They feel confident knowing that their superiors believe in them that they can carry out important tasks. Come up with activities where team members can step up and take a lead on certain matters. Getting involved in volunteer and outreach projects also makes employees feel good about themselves and the company where they belong. Allow them to use their creativity and give them the opportunity to take ownership of significant endeavours and initiatives.

Promote work-life balance

Most individuals work to provide for their families. Your staff have families, friends and interests that they want to spend their time outside of work. Promote work-life balance in the organisation where they do not become overworked, allowing them to enjoy some rest and recreation as well as quality time with their loved ones. Also, they may not share the same drive and passion as you have. Some of them may not appreciate getting calls beyond work hours. Respect their off-hours and encourage them to take vacations.

But then again, happiness is relative. Not everyone may be happy over the same thing. It is good to get to know your people and know what can make them inspired and motivated at work. You may not be able to cater to everyone’s wants and needs, but you’ll be able to cultivate a level of happiness in your workplace that will also give you a sense of fulfilment as an owner and business leader.

Endurance activities and Entrepreneurship

It is inevitable for entrepreneurs to feel exhaustion, fatigue, discouragement, frustration and despair in the course of the business journey. But in true entrepreneurial spirit, they bounce back and march again with more determination. Hence, a little bit of mental and emotional stretching is needed to build stamina, face challenges head-on and keep going towards the goal.

Several options are in store for entrepreneurs on how they can re-energize themselves and fire up the embers of their passion before it totally diminishes. One resolution that some business owners choose is getting into endurance sports and activities.

What are endurance activities?

There are various types of sports and exercises for the body. Some are geared towards developing one’s flexibility while others are to build balance. Some sports are for improving strength while others are to increase endurance.

Endurance or aerobic exercises and sports are done to keep your cardiovascular, respiratory and circulatory system in top shape. Such activities intensify breathing and heart rate of the body. Examples are biking, running, jogging, walking, swimming, dancing and sports that involve these exercises.

Benefits of endurance activities to entrepreneurs

More and more entrepreneurs find great benefit from doing endurance activities. A number of these advantages are listed as follows:

Motivation and energy. When it seems that the responsibilities are too overwhelming that it causes you to lose interest in your work, endurance sports can wake up your senses and get your adrenaline rushing. They can pump up energy into your system, especially when you do it in the morning, and motivate you to channel that energy to your business. Joining marathons and competitions can make you feel competitive and determined.

Mood booster and stress-reliever. The stress and demands of running a business can sometimes make you grumpy, irritated and angsty. What’s worse, you take these negative vibes at home and areas outside of work. Endurance exercises can help you release the tension in your body and make you think more clearly afterwards. It keeps your physical, emotional and mental well-being in good health.

Focus and staying on track. Those who get into endurance sports, especially in triathlons and races, have a goal in mind. Being focused on those goals can also extend to your work habits. Running or biking in open spaces allow you to clear your mind and zero in on the most important things to do.

Discipline and responsibility. The difference in endurance sports like biking, running or swimming is that you must rely solely on yourself from beginning to end of a competition or marathon, unlike in team sports where others can make or break the game. Training is important to prepare for a race. Having the right discipline and sense of responsibility can take you towards the finish line.

Similarities between endurance sports and entrepreneurship

Endurance sports do not only keep you healthy in body, mind and heart but they also teach you inspiring thoughts that you can apply in your entrepreneurial journey.

• Aiming for a goal. Like in a race or marathon, the entrepreneurial journey is more fulfilling when you have a goal in mind. You work towards that goal, which is not actually the end but the beginning of more races to come. If running and biking competitions have a route, owning a business is also a journey that will take you through twists and turns and ups and downs.

• Challenges at every stage. From training to racing to sustaining your good performance, the challenge and hardships are always present. The same goes in running a business. Difficulties are part of the equation from founding your enterprise to startup to growing it and bringing it beyond the five-year mark. The challenges may differ at every stage, but they are sure to come.

• Risks and anxiety of not meeting the target. Although you run for yourself and by yourself, competition is a given in a race or in the business space. There is always the danger of not reaching your goal or dropping out midway, despite the effort and investment you have put in this endeavour. You’ll experience frustrations and self-doubt at times, both in endurance sports and in entrepreneurship.

• Skill and work discipline go hand-in-hand. You train to discipline your body and acquire skills that will be helpful to your sport. In business, constant learning is important to expand your knowledge as an entrepreneur and, at the same time, grow your business. Having the right skills set and work ethics in running a venture is key to its success.

• Success does not come overnight. What we see is an athlete that bagged a medal after a few hours of running. We also pay attention to business owners when they hit the headlines. But before they got to that point, there are many sacrifices that were made. They devote their time, energy and resources to the sport or their business before they become successful. Before they even reap the fruits of their labours, the adversities they experience during the planting part are sometimes not visible to us.

In the end, such sports or activities develop an important thing among entrepreneurs – endurance. The strength and determination to persevere and endure increases over time that as you gain more experience, the hardships become bearable. They no longer serve as hurdles but as an opportunity to stretch one’s willpower to keep pressing on until the ultimate goal is achieved.

The impact of user reviews on businesses

Consumers nowadays have the power to sway market opinion. Through review sites and social media networks, customers can make public their experiences with businesses they utilised. User reviews influence buying decisions because the market now looks into the assessment of those who have already availed of particular products or services before committing to a transaction. Thus, client ratings and testimonials provide customers with both a resource and a voice that can affect one’s company or brand.

The rise of online shopping and e-commerce sites, social media pages, rating forums, booking sites and blogs have allowed patrons to consolidate their opinions and evaluation of a service or product in platforms that can be viewed by the public. With more and more sectors bringing their businesses in the cyberspace, customer reviews are no longer confined in the food and hospitality industry. It also extends in fashion and beauty, internet, retail and other service providers. Popular online personalities exude certain authority when it comes to setting trends and directing the flow of public opinion.

Given the shift in the mindset of buyers, how can user reviews impact your business and how can you use it to your advantage? Rankings and recommendations can become a marketing tool to promote your venture and, at the same time, strengthen the customer service and client relations aspect of your business.

The effects of customer reviews on a brand

It can boost or lower sales. One apparent and immediate effect of customer reviews is reflected in the sales performance of the product or service in question. Several negative comments may lower the sales of your business while, on the other hand, good reviews can boost profits as they drive more sales. When users are contented with the service, there’s a tendency for them to buy more or avail of additional services. The trend may vary from day to day, so make sure that you consistently have positive feedback from your customers.

It can build or damage your brand image. For a company, big or small, image is everything. If bad reviews keep pouring in, people will believe that you offer poor products of services, which may be difficult to reverse. It can cause a huge dent on your image because your existing and prospective clients may lose their trust in you. However, if you get good ratings steadily, the general public will regard you as a dependable company. It will build your stature in the industry that even a single minor unfavourable remark may not cause too much ruckus to your enterprise.

It can attract or drive out customers. Another impact of customer reviews is that they can either draw new customers to you or deter them from patronising you, let alone consider you as among their choices. Existing clients that are satisfied can become your regulars and brand ambassadors. They become your mouthpiece to others, so an endorsement or criticism can create a ripple effect on your future clientele.

The things you should do to bring it to your advantage

Knowing that customer reviews may have a lasting consequence in your business, here are some of the various actions you can take to make sure you turn every review to your advantage.

Always improve your product or services. Consider every feedback as a way to develop your products and services and enhance your business. If you always aim at providing the best quality and highest standards you will have satisfied customers. A user review can only become compelling if it rings true. Treat each customer like a VIP, making sure you provide them with good value for their money and that you attend to their needs.

Monitor online to gather feedback and reviews. Constantly check your corporate website, social media accounts, blogs and booking or e-commerce sites where you have signed up, blogs. Set alerts in your search engines to notify you when there is a new post or article about your business. It helps when you pay attention to comments and let your customers know that you heard them.

Respond to negative feedback right away. Don’t be afraid of receiving a negative review. Some fear it so much that they delete it from their sites. But the public will know and it will only cause more irritation from complainants. Avoid being defensive in your answers. It’s even worse if you go on the offensive. The best approach is to respond to the adverse feedback right away. Clear any misunderstanding if there is one. An apology may often be needed. It is also a way for you to show others that you are doing something to address the concern and that you are continually improving your products or services. When the public sees that you care for each client, they are more likely to trust you rather than just putting out only the positive marks you got. 

Encourage satisfied customers to leave feedback. Irate customers are more likely to leave a review than those who do not have complaints because the former is charged with so much energy driven by anger that they will go out of their way to share their experience. Make sure you encourage satisfied clients to write their positive reviews. Some review sites may dissuade businesses to provide an incentive for favourable comments, so the best you can do is to remind them to write about their fulfilling experience for the benefit of other customers.

In the end, it all boils down to having good relations. It encompasses relationships with your staff, your sales team frontliners, suppliers, and clientele. Establish and maintain open communications with them and build on that. If you have enough resources available, be sure to have a dedicated person or department that will take care of customer relations. It pays when you tune your ears close to what your consumers have to say. In the end, it is up to you to take action or not. However, customer reviews can also aid you in coming up with informed decisions based on what is best for your company and the customers.

“How to Build Successful Families” Workshop with Warren Rustand

EO Melbourne members and their families had a fun engagement at the How to Build Successful Families Workshop with Warren Rustand. Out of the 80 participants, 33 were family guests or children of EO members. This workshop coincides with the chapter’s focus this year on family and in bringing those most important on the same journey.

The workshop revolved around the principles and values of how to create high performance, successful families. It included specific activities and techniques that could be used within a family to make it happier and more productive. 

12 digital payment tools for businesses

The dawn of digital technology has empowered more and more individuals to turn to the cyberspace to find solutions to their various needs. Such solutions are mostly accessed in a single gadget and transactions are done at a click of a button. Many online infrastructures are put in place to make life easier to both merchants and customers and allow the movement of funds to be swift but secure. With e-commerce now on the rise, it is important to take a closer look at online payment tools that can make the exchange of finances, goods and services faster and easier.

Whether you conduct B2B (business-to-business) or B2C (business-to-consumer) transactions, having an online payment platform can help drive sales to your enterprise and allow your clientele to pay at a more convenient and secure way. Movement of funds is also applicable not only to retail and wholesale businesses but also to organisations and individuals that conduct fundraising, crowdfunding, freelance work, subscriptions and other internet services.

Entrepreneurs can look into these platforms to see how they can take advantage of these technological advancements to drive sales and manage finances effectively. There are thousands of digital financial tools and software you can choose that can be beneficial to your business. Compiled here is a list of known payment processing programs that are chosen by merchants around the world. (Click on the headings to direct you to their sites.)

2checkout

They boast of having a global coverage but with a local feel. It has adaptable modular designs that make it easy for businesses to use, simplifying the e-commerce process. The company started in 2006 and now has over 17,000 active clients worldwide. Its platform has an all-in-one monetization capacity that provides ventures to easily grow globally. It supports businesses not only in selling goods but also in managing subscriptions and recurring billings.

Authorize.net

Identifying itself as a Visa Solution, Authorize.net simplifies transactions by accepting payments through various platforms and methods, whether it is in-store, online or mobile devices. It has been providing payment solutions to small businesses and merchants since 1996. Thus, it comes as no surprise that Authorize.net is serving over 430,000 merchants to date.

Dwolla

Transferring funds can be done in three easy steps through Dwolla. All the businesses have to do are to create users, attach bank accounts and move money. Payments may be automated, especially that Dwolla has a white-label API that makes it more convenient for developers to integrate into their application. Founded in 2008, Dwolla has been facilitating movements of millions of funds daily at little transaction costs.

PayPal

PayPal is one of the most popular digital payment platforms worldwide as it now has 277 million active account users. Its secure and convenient method allows businesses and individuals to send and receive payments across various countries online, by an app, mobile device or in person. PayPal enables the movement of funds by linking credit cards, debit cards and bank accounts. Users can send payments directly with only the recipient’s email address.

Square

Taking digital payment methods further, Square offers both software and hardware systems that enable businesses to receive funds through online platforms or swiping cards through the Square hardware solutions. This allows merchants to conduct transactions anywhere with tools like a magstripe reader attached to a smartphone or tablet.

Stripe

Stripe prides itself for its unparalleled APIs designed for utmost functionality that can serve various kinds of internet business needs, whether for e-commerce, crowdfunding or subscription management. Launched in 2011, Stripe now has millions of users worldwide using its design-friendly platform and process.

Braintree

Also a PayPal service, Braintree reach more customers that integrates payments through PayPal, Venmo, digital wallets like Google Pay and Apple Pay, bank accounts, credit cards and debit cards. With this integration, Braintree is able to drive higher conversion for businesses and merchants. Braintree began in 2007 and now has merchants in over 45 countries.

Due

At this day and age when transactions occur across continents, countries and time zones, Due provides solutions to businesses, merchants, freelancers and online payers through its various products. It has time tracking, invoicing, digital wallet, ecash and global payments. Due is a young company as it started in 2015 serving small businesses and freelancers for online invoicing until it expanded its services to include various payment options.

WePay

A Chase company, WePay can link and refer merchants to Chase and provide integrated payment solutions for any business model. It has flexible APIs that produce efficient and exceptional user experience. What started as a peer-to-peer payment platform in 2008 has now grown to integrate various payment options to move funds fast, secure and convenient.

Apple Pay

If you have Apple devices, it is easier to use Apple Pay. It is secure as you can pay in stores using Face ID or Touch ID. Apple Pay revolutionizes the transfer of funds as sending and receiving of money can be done in Messages or with the help of Siri. This digital wallet can be used as a debit card or credit card that facilitates purchases and payments easily and securely.

Google Pay

What used to be Google Wallet and Android Pay has merged into a single integrated online payment solutions provider in Google Pay. Its features allow users to purchase goods, reserve tickets, book rides and other app payments through websites and apps that accept Google Pay. It also serves as a digital wallet that combines convenience and security when transferring or receiving funds.

Payoneer

Payoneer’s capability to facilitate transactions globally through various currencies at a fast, efficient and safe manner has made it as one of the preferred platforms of businesses, online sellers and freelancers. Since its founding in 2005, Payoneer has come a long way as it now serves more than 4 million users around the world.

As you and your business move forward, take a look at the current trends and technological solutions that can aid you in reaching your targets, driving sales and managing your cash flow. If having an online payment platform is a pressing need of your venture, look through the various features of trusted service providers and choose the one that fits your requirements. It may be something you do not need for now but it could be a huge driver for your business in the future.

Getting into the mind of shoppers

When you own a retail business, you need to constantly feel the pulse of the market. Trends come and go, and people’s tastes and choices shift from time to time. How do you drive sales and profit in an industry where things are fickle and everchanging?

While consumer preferences and priorities vary every now and then, there are certain factors that can draw buyers and sway them in their decision-making process. 

Cost and budget

One of the major consideration of shoppers is the cost of items if they are within the budget and provide value-for-money. Products on discount sale or with promotional gimmicks are more likely to sell out faster than regular ones. Some consumers do not mind paying a little bit of extra if they see that the product is of better quality than others. Evaluate your cost and compare them with the industry price if it is something that will drive shoppers to choose your product. Moreover, ensure that you produce quality goods and attach the price corresponding to its value.

Appeal to senses

Packaging that is visually pleasing to the eyes, with the use of attractive colours and design, can attract shoppers at first glance. What the brain retains are the visuals, then the words read, the sound or music and the smell. How the products are presented, especially when they are neat, orderly and packed right, may encourage consumers to purchase them. Some brands put a lot of thought and resources on the design of their products, packaging and visual elements to attract potential buyers.

Novelty

People are always on the lookout for something new. Even if you have bestseller goods, always think of ways to reinvent them and introduce fresh items. Make consumers be curious about you to the point that they will line up just to have a taste of your new offerings or services. With the same products, you can come up with events or new marketing schemes that can bring more customers to your business.

Public perception

Shelves that seem to be getting empty, long queues, and customer reviews. These are a few things that may sway consumers even at the last minute. Others would choose a brand with ethical consideration. Some would weigh the opinion of other shoppers when they decide the business they will patronise. Public relations, media and social networks often play a role in shaping public perception.

Ambience

The interiors of the shop, the spacing of shelves and furniture, and the arrangement of the products also affect how consumers view a brand. Allow your customers the space to breathe and put consideration on their comfort as well. Have a friendly staff that is ready to serve and assist them. Make your building, office, store, stall or shop welcoming to your clients.

Shopping experience

Regardless of how you are able to attract your customer at first instance if you are not able to meet or exceed their expectations, they’re more likely not to return and do another purchase. Capture your shoppers with the quality of your products, good customer service and exceptional overall shopping experience. Establish rapport with them and leave a strong positive impression that will stay with them for long. If fully satisfied, they will even share their good experience with others and act as your brand ambassadors.

The key is to have constant and open communication with your customers. Friendly and informal chats with them can give you a glimpse of the psychology of shoppers. A good relationship with your clientele is a strong foundation that can keep your business longer and push it faster toward your goals.

Sharpening the entrepreneurial mind through jigsaw puzzles

Puzzles are created to tickle the mind. Putting together pieces of jigsaw puzzles, especially the huge ones, can be both exciting and daunting. Finding the right one that fits a particular section is pleasurable, but not figuring out the correct positions can be frustrating. It is sometimes exasperating, yet it can hone your skills and sharpen your thinking.

There are few insights from solving jigsaw puzzles that you can apply to various aspects of life. Take a few lessons from it and bring it to your business and let your entrepreneurial abilities expand and grow.

Vision: A photo reference is important

Creators of jigsaw puzzles provide a picture of what the finished product looks like. It serves as a guide on how the pieces should go together.

As the founder of your venture, your vision for your business is an important guide to keep you on the right track. Put your vision into something concrete, such as a picture or representation, which can also be a reference and constant reminder to you, your staff and team members. Then build your plans and strategies around that vision.

Coherence: Every piece count  

No piece is less important than the other. Everything is needed to create a picture. They have to lock together to appear as a single entity.

Some entrepreneurs establish their business based on their hobbies or skills. An IT expert is more likely to start a technology-related business. Owning an enterprise entails more than just putting your talents into good use. There is a need to familiarise yourself with accounting, human resource, marketing, sales and other components that keep your venture running.

Hiring experts is the best way to drive it forward. However, you may not have the resources to put together a team during the initial stage. And even if you already have skilled staff members, you still need to oversee various aspects of your business to ensure they all work together in the same direction.

Strategy: Start with the edges

When all the pieces are messily mixed together, it may render you clueless as to where to start first. The best strategy is to assemble the boundaries to get clues on the next pieces.

A business leader looks for more efficient ways to reach his target at an accelerated rate. Start with your vision and then craft your plan on how to achieve it in a short time. A good strategy will save you the resources, time and effort. Break down your big goals into smaller ones and start with tasks that are easy and doable.

Experiment: Do trial and errors to find the right fit

A piece may look like the right one for a particular spot. But when you put it with the other pieces, it doesn’t fit at all. You have to try similar-looking pieces to know which one will truly fit.

In business, there are several hits and misses until you get the right solution to your problem. Trial-and-errors are often necessary for you to achieve success. Don’t be afraid to commit mistakes, although there’s nothing wrong with being cautious and calculating. Starting and growing a business requires taking risks, so be wise in making decisions that may affect you, your family or other people.

Teambuilding: Working together makes it faster

Working on a jigsaw puzzle may take time. Doing it with people you are comfortable with is a big help. It also makes the experience more enjoyable.

While having an extra hand doesn’t necessarily correspond to efficiency, working with people that share your vision, corporate culture, work ethics, passion and drive can ease some burdens. They can help you figure out things, carry out tasks and take care of your business.

Fun: Enjoy the process as well as the result

Solving jigsaw puzzles is a lot of fun. It can be a hobby, a collection or something you can play during parties or by yourself. The feeling of being able to put the last piece and complete the picture is very fulfilling.

It is a given that the entrepreneurial journey is filled with the proverbial potholes and humps. Challenges and hardships are constant in every business. Don’t forget to enjoy the experience and have fun while working towards your goals. And when you achieve success big or small, find time to celebrate.

Now, gather the remaining pieces of the puzzle and work towards completing the picture of your vision.

Nuggets of entrepreneurial wisdom from Harry Sanders

Work hard. Find your purpose. Step out of your comfort zone. These are the three main lessons that Harry Sanders, founder and director of StudioHawk, a Google Marketing Specialist SEO company, learned in his experience as a businessman. Harry established his company during his teens, and he found that the entrepreneurial journey is full of challenges. Yet, the hardships moulded and strengthened him to be what he has become today.

Resilience is the biggest factor that enabled him to move forward and continue on the journey. “I knew that it was a make-or-break situation, either I would find a way to make the business work or I was going to remain where I was. There was no fallback or backup plan. During the journey, however, I faltered many times, wondering what I was doing and even wanting to give up on it all. In the end, what got me through is the resilience to keep going when every part of my body wanted me to stop. I recovered by persevering and crushing it for the clients that I had, which generated mass referrals,” Harry recounted.

Three major lessons on the journey

The challenges and milestones that Harry faced since he decided to hit the entrepreneurial road have brought him many lessons that he will always carry in life. He shares three major learnings that he got out of his experience.

1. Hard work. Harry found that there is no substitute for hard work as there is no “get rich quick” formula to a successful entrepreneurial journey. One has to work hard and for a long time to reach one’s goals and take them further towards bigger goals.

2. A deeper purpose. “If you are in this just to make money or hoping to strike it big quickly, you will need to dig deeper to find your purpose. Mine was to provide opportunities to others. Find out why you do what you do other than for money,” Harry said. Most businesses are born out of a particular need, and their products and services provide solutions to such necessities.

3. Stepping up and stepping out. “Be uncomfortable. Step up. Do that speaking job. Do that thing that you’re not sure if you are ready for it. The most consistent success that I have seen has been when I stepped outside of my comfort zone,” he remarked. Becoming an entrepreneur is not just creating a product or making an idea into reality. It also calls one to become a leader, a motivator, a mentor, a marketer, a sales specialist, and so much more. Someone who wants to enter the entrepreneurial world must be ready to take in as many roles as possible to achieve his mission and goals.

Two core values to keep the business running

For Harry, he found that these couple of core values have done well for him in managing his business and facing the challenges of entrepreneurship.

1. Passion. When things get tough, passion is the fire that fuels one’s drive to brave the difficulties. According to Harry, “Always be passionate about what you do. If you are not passionate about it find out what makes you passionate and pivot accordingly.”

   He also advised that other tasks in the business that you do not have the expertise or drive to do, such as administrative work, should be delegated to other team members to maximise your time for the most efficient areas of the business.

2. Win-Wins. Coming up with solutions that are mutually beneficial to your business and your clients can contribute to the longevity of your venture. “Every relationship that we have, whether it be with a client or a partner, needs to be a win-win. Anything that isn't geared towards that will be temporary at best and can be detrimental to your reputation at worst. We also find ways to make sure that the other party benefits from anything that we do, something that was taught to me very early on in the business,” Harry imparted.

One goal of SEO

To demonstrate domain expertise and knowledge is the key goal of SEO, according to Harry. It is what gets brands to the top, not to put keywords on pages or acquire tons of backlinks.

He further states, “SEO is a simple thing that a lot of people make complex. Essentially you want to make sure that you have:

1. Strong technical SEO as how Google perceives the website and which issues it can see like broken links, poor structure, among many others;

2. A good backlink profile with strong, niche-relevant websites referring to you. For example, having a gym talk about your SEO business is not niche-relevant. So, even if it's from a massive gym brand, it will still not help;

3. Good search intent. Make sure that you are answering that query that users are looking for and that the answer is structured in an easily digestible way. This could be through your services pages, or often through a blog and content.”

Becoming part of EO Melbourne

The hardships of the entrepreneurial journey become bearable when you take it with like-minded individuals who can support you along the way. As an entrepreneur, Harry found many additional knowledge, insights and learnings in EO Melbourne.

“It's been a great experience, meeting up and connecting with other successful business owners. Understanding through the activities helps further things that we could be doing as a company to push the envelope and innovate,” he quipped. Harry may be young, and there are still more things ahead on his journey, yet he has acquired so much wisdom through the years. Even so, he continues to learn and develop himself to serve his business and clients in the best way he can.

President’s Update - September

From the President

Dear EO Melbourne,

I can’t believe we’re halfway through September! As I write these words and reflect on the journey so far, I note that at the conclusion of September, our first quarter of our Board’s term will be complete. And what an impactful first quarter it has been!

True to my speech at the Handover Gala this year, we have a focus on family (with a capital F) to make sure that we bring (and include) those most important to us on the same journey. Under this framework, our Family Chair Simone Kelly launched NextGen Forums for adult children (16-30 years old) of EO members with the goal of launching our first NextGen Forum; an initiative that I am incredibly excited about. Under her leadership, Simone has also launched the EO Melbourne and Japan Homestay Program, where EO families in Japan will host our families (or even ourselves) in Japan. Are you thinking of visiting Japan for the Olympics next year? This is the perfect way to do it in style. If you are interested in NextGen or the Homestay Program, please contact Simone Kelly for more information.

To everyone that attended our How to Build Successful Families Workshop with Warren Rustand, thank you for bringing your partners and your children to our first family-inclusive learning event. It was wonderful to see the engagement and active participation from everyone involved, especially the next generation who are now charged with keeping their parents accountable to creating a compelling family vision, a clear mission and values that provide the rules by which the family plays by!

Continuity planning is important, and we are mindful that we want incoming Board Members to be effective before their term begins. Therefore, we’re making great strides with unifying our back-office software and management tools that we use to keep our Chapter engine running like clockwork. What excites me about this work is that it is strongly tied into the idea of the Personalised Member Journey (to be later announced) and the Member Success Initiative (to be later announced). Under the leadership of our Integration Chair Aaron Wallis, we’re strengthening the foundations on which our Chapter is built upon so that our Board can focus on doing what they do best, lead, deliver value, and focus on elevating the collective Member experience.

Finally, I am proud to share that our events have been rating on average 9+ (with our Mercedes Benz Drive Day rating 9.9/10!). This speaks to the incredible and tireless work of Events Manager Olivia Poynton and Chapter Manager Kirsten Yokoyama, who collectively make what they do look easy! Our ethos for this year is to ensure that our events create moments and spaces that spark a conversation that will leave an indelible mark on your life, and moments that will help you build relationships for life.

As we close off our first quarter and head into our second quarter, I am humbled and proud of the collective effort and leadership of our Board. In truth, we have a Legendary year planned for everyone and are biting at the bits to share with you what’s in store. But I will leave that to our illustrious Learning Chair Nick Clift to fill you in (see if you can corner and persuade him to give you a titbit at an upcoming event). What I can share, however, is that these events are crafted so that they are Legendary, and will have you talking about them for years to come.

With Warmth,

Kym Huynh
President 2019/2020

Check here the announcements and good news in EO Melbourne’s September newsletter.

Tips on identifying your market segment

Your product or service is not for everyone. It is not something that can cater to people across all ages, income levels, sectors or geographic areas. Even if you are producing a variety of items that can fill up a department store, it doesn’t mean you can sell to anyone. Trying to do so can result in wasting your time, effort and resources, which is not a strategic way to do business.

Certain ventures operate B2B (business-to-business) while others are B2C (business-to-consumer). Nevertheless, it is still necessary to profile the type of clients that are being targeted so that messages, activities and tactics are geared towards them. In a roomful of people, can you determine which ones will be attracted to your brand and will say yes to your offer?

People nowadays are getting more diverse as new interests, priorities and needs prop up as time goes by. It’s not enough to say that you are aiming for mothers. There are first-time moms, single moms, young mothers, moms with teenage kids, working moms, stay-at-home moms, aging moms, and many more. Go specific on the segments you are targeting, especially those that will give you the most ROI to your business.

Segmenting your target market will help you focus your marketing initiatives. While you welcome anyone who will avail of your product or service, your budget and endeavours can be poured towards groups that will likely patronise your brand. They are the segment that looks at your merchandise or offering as a solution to their problems and needs. But, who are they? How do you define the market segments to target? Here are a few tips.

Observe your current customers

Have a careful look at the kind of people that enter your store or office. Observe their buying habits, characteristics and behaviours. What are the commonalities among these individuals? Is there something similar that they share?

Gather data on their demographics and psychographics

Some companies give out feedback forms or conduct surveys. These are ways of getting data from your current and prospective clientele. Know their gender, age, location, income levels, occupation, marital status and other information. Learn about their hobbies, interests, lifestyle, preferences, values and beliefs. These details will help you understand better the segments that will likely patronise your brand.

Profile your customers or clients

Once you have all these observations and information with you, group them and profile them. Analyse the profile of the majority in your market segments. Your primary target may be middle-age working moms who love to take charge of things at work and at home. The secondary market may be young ambitious males who want to lead an independent life.

Engage and interact with them

Gathering information and profiling your market is not enough. You have to communicate and interact with them. Get into their psyche. What do they find most satisfying about your product or service? What makes them connect to your brand? Understand their needs and wants and how your business plays a part in helping them satisfy those necessities and desires.

Constantly update your database

There’s a saying that the only constant in this world is change. Your business may evolve over time. Your target market will get older or experience things in life that will alter their perspective, preferences or priorities. Update your database every now and then and review your market segment every time you gather at the drawing board to plot your marketing strategies.

Check your competition and industry

Also, take time to see the customer base of your direct competitors. Look at the entire industry and the market that they serve. How do you differ from one another? What makes your target market segments drawn to your competitors? What is your positioning in the industry compared to other players in the field?

Segmenting your target market groups also helps you refine your brand and imaging. It is also a major factor to consider as you grow your venture. More importantly, knowing more about them establishes rapport and strengthens the relationship with your clients and customers, something that is at the core of every business.

Taking a break without breaking your bank

Affordable vacations for entrepreneurs

Entrepreneurs need to take a breather every now and then. However, it doesn’t mean that because you own a business, you can splurge on your vacation. Frugality is a value that every entrepreneur should uphold, which means you go on a budget while making the most out of your holiday.

How do you do this? First, set how much you want to spend on this trip. Second, determine if this is something you want to do alone or with a partner, the whole family or a group. Then, identify the activities you want to do and choose the destination for your holiday. Note that you don’t have to travel far to enjoy your vacation. What you are looking for may just be a few miles away from home or work. The purpose of leaving your familiar environment is to allow yourself to take in new scenery and space that may bring a refreshing energy to your body, mind and spirit.

There are plenty of things to do, see and try for free or at reasonable costs. Yes, it is possible to take a break without breaking your bank. Below are some ideas to get you started on planning your affordable vacation.

Backpack to a new city

Take the simple and cheap route to your holiday break by exploring a new city like a local. Ditch the luxurious hotels and organised tours. Stay in an inn and let the map (and your feet) take you to some hidden attractions. By doing this, not only will you save money but you can also interact with common people. Who knows, you might be able to get some ideas for your business and learn more about your customers through meeting with people from different walks of life.

Volunteer and vacation

There is a way to enjoy a place where you satisfy your mind and body and, at the same time, give back to it, which can satisfy your soul and spirit. Help a community and channel your energies to volunteer activities where you get a change of environment while doing something worthwhile. There are several non-profits and charities that provide volunteer opportunities as well as a chance to stay in a community.

Attend an EO Global events or meet other entrepreneurs

Make your vacation a learning holiday. Attend events and activities of EO held in other cities or countries. Take in a new perspective from entrepreneurs from around the globe. Meet other business owners while you enjoy a different atmosphere in another place. It will be a great experience to have a break while surrounded by like-minded individuals.

Hike or camp in nature

Get close to nature, breathe in the fresh air, and stretch your muscles by doing some physical activities. It doesn’t have to be somewhere far. Look near your place where you can get away from the hustle and bustle of work and have some peace and quiet in nature’s bosom. You can bring a friend, your spouse or your kids to have some quality time to bond together.

Take a learning trip

Bring your family to museums, national parks, historic sites or factories and learn together. You can do research ahead of time and plan your itinerary to surprise the kids. Make sure to insert something that will also add value to you, both as a family man and an entrepreneur.

Have a staycation with the family

If you prefer to stay indoors and just spend time lounging on the bed for that much-needed rest, you can opt to have a change of surroundings by staying at an affordable resort or hotel. Choose one with facilities that can cater to your various needs, especially those of the children. You can also visit other family members or relatives and stay in their place.

Whatever plans you have or your preferred holiday in mind, remember that you need this break to recharge yourself and come back with more enthusiasm and energy for your enterprise. It is also a time for self-reflection and strengthening ties with your family, friends and loved ones. Most of all, a vacation takes your mind from the daily routine of work and allow you to bring in a new perspective in life and business.

Media Relations 101 for Your Business

Building your brand and establishing a positive image to your target audience takes time, resources and effort. One strategy is to engage with the press to help you get your message across and develop your reputation to the public. A feature about you or your business on broadcast or print media has a different effect compared to an advertisement that is usually for self-promotion. Having a reputable journalist talk or write about you positively cultivates trust among your prospects and customers.

The best approach to get the media to your good side is to hire a PR firm or publicist, which may require some budget. But if you are a startup with limited resources, you may do your media relations on your own.  Familiarise yourself first with a few terms to understand how media relations work.

Media list

Put together the media contacts that you believe can help bridge you to your target audience. Every news outlet has different shows or sections that can accommodate your story. Watch TV, listen to the radio, and read newspapers, magazines and online news portals. Get to know editors, station managers, reporters, columnists and people who work in the media. Research is vital in connecting with the media. Each company or person has a different style, preference or quirk when it comes to their work. Learn how to approach media people and know what clicks and ticks for them.

Media engagement

E-mailing your pitch or story idea may work for some but not for others. There are those that you have to meet in person so you can explain your proposal face to face. Constantly giving a pitch every time you contact the press may lead to media fatigue. At times, you can ask how you can be of help to them. A symbiotic relationship with the media is what you should try to achieve. Engage them on a professional and personal level with sincerity and within the bounds of integrity and respect.

Media kit

Prepare your materials and put them together in a media kit. It includes your business profile, brochures, a press release of your event or background of your campaign, and some photos. It is better to put your media kit in digital format as well so that it will be easy for the press to download and edit it for their use.

Messaging

While you want to share as many information as possible, focus on key messages in every story or press release that you want to share with the media. Identify at most three important messages that you want them to put out to the public. If it’s about a new product or service, allow your story to revolve around it. Get the facts straight and understand every angle of your story idea before you approach the media.

Pitch

Whether you’re doing it through e-mail, phone or face-to-face meeting, be cordial and straightforward when you make your pitch. It’s like selling the story to the media. Let them see the value of your idea to their audience to make them utilise it in their section or show.

Exclusives

You can work with a particular journalist for an in-depth exclusive interview. Explore possible collaboration with radio and TV shows as well. For example, you can give them a tour of your facilities or a demonstration of how to create or use your product. While you may grant several interviews to various media outlets, you can always pitch a different story angle, depending on their focus and preference.

Press release

A press release is an article that you write, which appears as a news item written by a third party, containing vital information about what you want to announce to the public through media distribution. These are given to press outlets to place in their publication. For broadcast media, video or audio releases may be provided. The releases should be well-written, produced and edited so that they are ready to use by the press.

Press conference

If you want to announce something in person to various media outlets at the same time, you can organise a press conference. It also allows the press to ask you questions. To maintain control of the discussion, stick to your messaging and focus on the topic that you are announcing.

Doing media relations on your own takes a lot of time and effort. However, if you do it right, the rewards can be immense and long-lasting. View the media as your partner and ally in bringing important news that can change lives.

The importance of family support in the entrepreneurial journey

A significant element to survive the challenge-filled entrepreneurial journey is a strong support system not only at work but also at home. Entrepreneurs often wear several hats and carry out various responsibilities – business owners, leaders, mentors and parents, to name a few. They sometimes end up tired and weary physically, mentally and emotionally. Thus, having a family that fully understands and supports the journey that entrepreneurs take is a factor in one’s longevity in the business world.

The flip side is when they do not fathom the extent of the weight you are carrying on your shoulders, they may end up resentful to you and your business. You may get too busy that you end up not having enough time for them, which may lead to them becoming unsupportive to your business venture.

One way to earn their cooperation and backing to your business endeavour is to bring them with you along your journey. Allow them to grow with you and share with them your pains and successes. When you do this, they can empathise with you and extend a helping hand. So, how do family members lend support to entrepreneurs?

Emotional assistance

The biggest support family members can give to entrepreneurs is emotional assistance. Lending a listening ear, showing encouragement, providing understanding and care, and having patience when times are hard can ease the pressure on business owners. Uplifting and comforting words can sometimes do wonders to a weary spirit. A simple pat on the shoulder has a reassuring effect on a tired body. When family members bestow positive reinforcement, the most difficult challenges become surmountable.

Financial help

Most entrepreneurs start their business living off on their savings. Resources can be scarce, especially when there is no one to invest in a novel venture. There are business owners who were able to establish their enterprise with the help of family members that provide financial aid. Some of them can be in the form of personal loans, which may not burden you as compared to those you avail from financial institutions. Other family members may willingly give money, although in small amounts.

Professional advice

Family members who have experience in running a business can be your guide or mentor. They can offer specific tips or ideas that can give you direction towards achieving your goals. There may be shortcomings in working with a family member. But getting professional help from them when you cannot afford one is a huge benefit when you are still starting out.

Volunteer time

The initial days or years of your business may mean you have to work alone. At this stage, your budget is limited and paying for someone can be an added burden to your pocket. That’s when you can turn to relatives or family members who have the capabilities and the time to ease your load. They may do menial things, but can greatly relieve you from the numerous tasks you have to fulfil.

Business referrals

If you are new in the industry, you need someone to open doors for your business. To expand your network, the first you can look into is your family. Some of them may know people who can become your client or customer. Business referrals are a huge advantage to penetrate your target market.

Business gifts

Little things that you can use in your office, operations or business processes can still enable you to save an amount within your budget. Family members love to give gifts. If it is something useful to your venture, it can somewhat lessen your expenses. Some of the gifts may improve your office or organisation or reduce extra tasks and speed up things.

Even if family members are not directly involved in the business, it helps to expose them to the realities of entrepreneurship and take them with you on the journey. Consider it as a great benefit to have them behind you to support you every step of the way.

Thus, allow them to participate in your other business activities, especially when it comes to your personal and professional development. Extend to them opportunities such as attending learning events that will benefit you and your family. For example, EO Melbourne has a Spousal Forum and a NextGen Forum that enable partners and teenage or young adult children to take part in your experience as an entrepreneur. The more they grasp the nuances of your responsibilities as a business owner, the more they can assist you in your entrepreneurial journey.