The advent of social media has provided brands and businesses with a new way of communicating with their customers and loyal patrons. If before, the way of reaching out to them is through telemarketing and e-mails, engagement with them is taken to a different level with the growth of online communities. Having an online community is not as simple as talking to an audience. There is a dynamic exchange of ideas and opinions that allows customers to be more involved in the brand.
Hiking towards business success
There are many parallelisms to the entrepreneurial journey, and we can draw lessons from various activities which we can apply to the business space. We don’t have to look far because the great outdoors is a rich resource of business insights. Bringing your venture to success is like hiking uphill to the peak. While climbing a mountain sounds exciting, it is full of challenges and risks, although the results can be extremely rewarding.
Understanding Generation Z for your business
Maximising e-commerce for your businesses
The advancement of technology has brought many businesses and brands to enter a new world where they can market and sell their ideas, products and services more efficiently – the cyberspace. E-commerce has made transactions faster, safer and convenient for both sellers or service providers and customers, breaking boundaries and timezones as it is on a global scale.
What businesses can look forward to unfolding in 2019
The beginning of the year marks a time when people are hopeful of how the rest of the year will unfold. We may never predict what will happen next. But patterns in recent events can indicate various possibilities that the immediate future may bring. The present economic landscape can shape one’s business outlook, which is helpful to goal-setting and short-term planning.
A guide to making New Year’s resolutions for entrepreneurs
With the changing of the calendar and another year approaches, we start putting together our New Year’s resolutions, hoping for another beginning that can help us become better than the previous years. Others may not subscribe to the idea of New Year’s resolutions, but in business, there is a parallel mindset which is more related with goal-setting.
How busy entrepreneurs can stay healthy
Holiday feasts for your dining table (and your business)
Best cities for business travel
Progress is taking place simultaneously in various parts of the world, and more and more places are growing at an accelerated rate. With all the modernisation and development in cities, many of them become great destinations for business travel. Business trips demand a lot of needs. Whether you travel for meetings, conferences, events, exploration, professional development, networking, company visits, attending EO activities, or incentives, it is important to pick the right place for such important transactions.
Disruptive innovation 101 for business owners
The term “disruption” or “disruptive innovation” is something you would hear at times in the business world. The adventurous are attracted to it, while the cautious may try to avoid it. There are those who created disruptive innovation without them foreseeing that their idea, product or service would create a disruption to the status quo. But what is disruptive innovation?
Forming and keeping the right team for your business
Having the best team for your company is one of the major factors of success that enables you to achieve your business goals. On the other hand, the opposite of this, such as getting the wrong people on your team, has always been cited as one of the biggest challenges and disappointments of business owners. In short, the right set of people plays an important role in bringing your venture to its peak.
Common mistakes entrepreneurs commit at startup
Many people believe that for them to learn the ropes of running a business they have to make several mistakes. Moreover, there are those who subscribe to the idea that they have to commit the mistakes themselves. It is true that experience can make you remember the lessons more as compared to simply reading them from books. However, although one can learn from such situations, a mistake can be avoided by leveraging on the experience of others who have done it before. Such is the beauty of EO.
Tristan White on the move
Helping seniors stay mobile, safe and happy is the simple purpose of The Physio Co, the business that physiotherapist turned entrepreneur Tristan White has founded. He considers himself an accidental entrepreneur because the initial reason he created his business was to provide himself with a job that he would enjoy. Also, during his youth he never expected himself to fall in love with aged care, which The Physio Co has been serving since 2004. Nonetheless, the business has flourished to what it has become now.
Online games that promote entrepreneurship
Not many may understand the state of most business owners unless they experience the entrepreneurial journey themselves. But with the onset of technology, people of different ages and from all walks of life can have a glimpse of the challenges of the business world through online games. Not only are they fun to play, but they also promote certain skills needed in running a venture.
Holiday gift ideas for clients
The holiday breeze is just around the corner. Christmas reunions, year-end parties, decorating and gift-giving will once again fill our calendars. As a business owner, this is the perfect time to show appreciation to people who have helped us throughout the year. It is the season to renew ties and strengthen bonds.
5 ways entrepreneurs relieve their stress
Business owners choose the entrepreneurial route because it affords them the freedom to create and chart their path. However, the flipside is the responsibility that goes with the role. Hiring people meant being accountable to his staff’s livelihood. As a business leader, he has to steer his team towards bigger things. As the person behind his business, he has to deliver his brand’s promise to clients and customers.
The language of entrepreneurship for Costa Vasili
EthnoLink’s founder and CEO Costa Vasili is a son of migrant parents. His father, who was born in Cyprus, moved to Australia at 13 years of age. It is where he met Costa's mother, who is also of Cypriot descent, and where Costa was born. To ensure that Costa had the best chance of success in Australia, his parents spoke to him and his brother mostly in English rather than in Greek. While this decision had a positive impact on Costa's English language skills, it impacted Costa's ability to speak Greek.
10 items you may find on an entrepreneur’s desk
There are studies conducted that one’s workspace or office desk reflect the personality of the person behind the desk. Entrepreneurs have different styles of running their businesses, and they may have varying methods on how to dress up their work tables. It may sometimes depend on the layout, design and culture of your office, but you can inject a few things that will leave your mark on your territory.
Brendan O’Brien: engineering energy, engineering his business
It’s a business that is often not visible in plain sight, but according to O’Brien Boiler Services (OBS) Executive Chairman and co-founder Brendan O’Brien, boilers provide steam for breweries, laundries, hospitals, petrochemicals, glass, textile and industries that involve mechanical processes. Boilers and steam engines were the early forms of automation that have industrialised many cities and brought several changes to our lives today.