Forming and keeping the right team for your business

Having the best team for your company is one of the major factors of success that enables you to achieve your business goals. On the other hand, the opposite of this, such as getting the wrong people on your team, has always been cited as one of the biggest challenges and disappointments of business owners. In short, the right set of people plays an important role in bringing your venture to its peak.

The first step is to select the people who will fit in your team, depending on your needs and preferences. However, you can only determine such over a period when you will see the dynamics of the members among each other and to the whole group. Once you have a good set of staff, you need to find ways to nurture them and retain them in your team.

Finding the right fit

The selection process should be able to capture the background of the candidate, including his or her attitude, work ethics and values. You have to ascertain how his personality and skills will be able to complement your company and blend with your current staff members.

Culture and Attitude

Before you start the recruitment, define first your corporate culture and match the attitude you are looking for in an applicant that would fit your work environment. What are the qualities and values of a team member that you want to have in your organisation? It is best to have several face-to-face sessions with your applicants during recruitment so that you can observe how they react and behave and how that will blend in your work culture.

Organisation needs and Skills

How an employee fits your corporate culture matters most. But it is also important that they have the right skills set for their roles in the organisation. If they don’t have the expertise you need, they can at least learn fast and hone the skills needed for the job. Identify those skills in the job description so that you can filter the applicants according to your requirements.

Benefits and Expectations

When you have identified the qualifications you prefer in a candidate, come up with a competitive remuneration package that will attract such a candidate. Know their expectations while you also lay down what you require and can offer for the job.

Nurturing those who fit

Getting the right people on your team is just the first hurdle. The more challenging part is retaining them in your business. Changes occur that may affect their length of stay or tenure. There are internal and external factors that can disrupt the status quo and shake the team you have formed. Business owners come up with initiatives to strengthen its human resources.

Employee Engagement

One way to sustain the interest of your people in your business, you have to engage them and create open communication lines. It also includes providing activities that can help channel their various talents and interests that can benefit them and your organisation.

Recognition

Recognising the contribution of your team members will boost their morale. You can bestow the recognition formally or informally, as long as you let them know that you appreciate their efforts. Come up with a reward system to motivate them to keep giving their best.

Growth and Development

It is but natural for staff members to look for growth in any given environment. Enhance their skills and allow them to experience and learn new things within your organisation. Provide workshops and training and learning activities that could improve their personality and enable them to attain a holistic development.

Most of all, it is good to establish good relationships with your team. The achievements of your business are not due to one person alone. Even if you have a star player in your team, it is the support of every member of the group that can help you make a score and achieve your goals.

Common mistakes entrepreneurs commit at startup

Many people believe that for them to learn the ropes of running a business they have to make several mistakes. Moreover, there are those who subscribe to the idea that they have to commit the mistakes themselves. It is true that experience can make you remember the lessons more as compared to simply reading them from books. However, although one can learn from such situations, a mistake can be avoided by leveraging on the experience of others who have done it before. Such is the beauty of EO.

Some of them started young, not having enough time to fully prepare themselves for what lies ahead on the entrepreneurial path. Others consider themselves as accidental entrepreneurs, discovering a profitable venture by indulging themselves to their passions. It was inevitable to experience slipups, oversights and missteps in their journey. But one doesn’t have to go through all of those blunders to learn and do the correct thing moving forward. EO Melbourne members share the mistakes they did in the past that become valuable lessons for them and others.

Common mistakes were related to people, finances, decision-making and strategy. Most of these errors were committed during the early stage of the business. It may not be a guarantee that you will not have any lapses along the way, but you can lessen the pain if you only heed to the warnings and lessons of those who have done it in the past.

People

• Hiring the wrong people – Business owners tend to hire staff based on skills than culture fit. It may cause problems in the long run. No matter how skilled a person is if that member does not have the values and work ethics appropriate to your business, then that can lead to conflicts. Related to this mistake is hiring the wrong people too fast and firing them too slowly.

• Putting too much trust on the wrong people – Partnerships break apart, embezzlement happens, and executions fail because too much trust is placed on the wrong people. Listening to people who have never run a business is listening to opinion than facts. While trust is important in a business, one must always have a safety net in place to lessen the negative impact of a relationship gone sour.

• Not surrounding oneself with a team of experts – Engaging with people who are better than you can help you with your development as a business leader. There are communities, such as EO Melbourne, where you get to learn from experts and apply their lessons to your experience.

• Over committing to clients – During the initial years of the business, there is the trap of saying yes to everything, in the hope of getting as many sales as possible. There is a tendency to over-promise to clients and customers, even when there are not enough resources to deliver them efficiently. It can upset customers, which can cause more harm than good.

Finances

• Taking a huge financial risk or being overcome by fear – One of the missteps entrepreneurs make at the early stage of the business is going aggressive with expenditures. The opposite, which is scrimping on necessary things that will allow the operations to go smoothly, can also be dangerous. Sometimes they put too much capital on products that are untested. On the other hand, they tighten their belt that they end up offering low-quality products or services.

• Not knowing the numbers – A business owner can hire an accountant or someone expert on the finances, but it is still an advantage to understand the cash flow and know the financial books. Having no knowledge of such can be a flaw to your business.

Decision-making and Strategy

• Having no expertise – Another faux pas is establishing a venture where the owner has no expertise, or they expand their business to areas where it is poles apart from their core business. At least familiarise yourself on the ins and outs of the industry to have a big picture of the environment you are entering.

• Deciding things late – Several business owners regret not starting sooner. Time is of the essence and holding off important decisions may affect your business. Others do not fully commit to their business 100% until a problem arises. Some suffer an analysis-paralysis syndrome because they overthink concepts instead of executing them.

• Lack of preparation – Certain businesses start without any vision, mission or business plan. Entrepreneurs can save a great deal of time, money and effort if they do market research, trial and testing and pre-marketing initiatives at the early stage of their venture. Similarly, a growth strategy must be in place, which includes honing one’s skills and those of the team members. It also includes not fixing the proper documents, such as agreements, contracts, and licenses.

Online games that promote entrepreneurship

Not many may understand the state of most business owners unless they experience the entrepreneurial journey themselves. But with the onset of technology, people of different ages and from all walks of life can have a glimpse of the challenges of the business world through online games. Not only are they fun to play, but they also promote certain skills needed in running a venture.

One, these games enhance the brain to come up with strategies to get to the next level or reach the goal set in the game. Two, playing such games allows one to develop discipline, patience and perseverance, even in a virtual setting. Three, they enable players to make smart decisions, particularly when it comes to taking risks, spending and investing. Lastly, they teach you how to overcome challenges like competition, bankruptcy, recession and disruption in the market and the industry.

Such games are great, especially for newbie business owners. They are also good educational tools for young ones, as well as a refreshing experience for those who have been on the journey for some time. The good thing about modern games nowadays is that they are mobile and downloadable from app stores, so you can enjoy playing them wherever you go. You can choose from a wide selection that is available online, including different types of industries you want to enter, such as food, real estate, shipping, hospitality, retail, and a lot more. Below are a few examples of games you can play that will hone your entrepreneurial skills.

1.) Monopoly GO!

Based on the popular board game, Monopoly GO allows players to buy properties and rent them to their opponents. The goal is to have the most money in the end, so you have to invest your money wisely to avoid bankruptcy.

2.) RollerCoaster Tycoon

Build your dream theme park with various rides and attractions to choose from. Manage your park well, delight your customers with your various offerings, and keep the revenue coming.

3.) Business Tycoon

What’s good with this game is that you can start from a small business, such as a bookstore, and make your way to the top as a business tycoon. Establish several ventures, make them profitable, and earn millions along the way.

4.) Virtual Businessman Luxury Life

Before you can even enjoy the life of a billionaire, you have to build a startup company, set up an office, invest money, and trade and compete in the international market. Through this game, players can learn investment methods to earn a profit that they can splurge on luxuries.

5.) Virtonomics

This business simulation game is like your workshop to entrepreneurship. In this virtual economy, you can establish a fully functional enterprise that you can grow and manage.

6.) Capitalism

Invest your money in the stock market, earn profits from bonds you buy, and grow your finances through real estate. All these you can do in this online world of Capitalism. Watch out for recessions and attacks from the competitors or you might lose your investments and earnings.

7.) Business Inc.

This simulation game is almost realistic where you can hire employees, handle projects, take risks to meet your goals, and build your business empire. You have a business to run, an office to manage, and a reputation to uphold in this virtual world.

8.) Game Dev Story

How does it feel playing a game where you own a game company? Assign and change the profession of your staff, develop a game and bring your business to success. However, there are other important things that entail running a venture like this. Licensing and contracts are part of the whole process, which you can learn by playing this app.

9.) Retail Boss

Keep an inventory of your goods, market your store, watch out for costs and price changes, hire staff, and let your shop grow into a global megastore. It takes a good strategy in choosing the right location and people for your team.

10.) Big Business Deluxe

The city is growing and so must your business. Do everything you can to avoid the red bottom line while you scale your venture for bigger opportunities. It includes expanding your territory, handling challenges, and keeping yourself ahead of the game.

These are other apps you might want to check out, such as Pewdiepie’s Tuber Simulator, Taps to Riches, Landlord Real Estate, Cash Inc., Trade Island, Money Tree City, Biztopia, Café Management, Adventure Capitalist, Startup CEO Entrepreneur, and Emoji Craft. There are millions of games you can choose in online stores that you can play on your computer or mobile phone. Apart from business-related games and apps, there are other simple games you can play that can take your mind off work, relieve you from stress, and release all your frustrations. Bring the game on!

Holiday gift ideas for clients

The holiday breeze is just around the corner. Christmas reunions, year-end parties, decorating and gift-giving will once again fill our calendars. As a business owner, this is the perfect time to show appreciation to people who have helped us throughout the year. It is the season to renew ties and strengthen bonds.

A good gesture to thank, greet or appreciate someone, especially a client, is through giving them with something that will remind them of the friendship or relationship they have with you. But with so many people to thank who have varying interests, gift-giving can be a tedious task. To simplify, here are some steps you can take before you choose the right item to give to those on your list.

1.) Create a list

First, list down the people you want to give gifts this year. Categorise them into groups, such as staff, suppliers, clients or VIP customers. They can also be your prospects, friends in the business, or peers from your business organisation, like EO Melbourne. It’s easy to check if you missed someone on the list when you arrange the names in groups.

2.) Set a budget

To avoid overspending, set a budget for the different groups or categories. You will have an idea of how much you need to set aside for gifts if you have a list and a budget. It will also help you choose the right items to give when you have a price range in mind.

3.) Know their needs and wants

Some people are fed up receiving socks or generic gifts. You have to put a lot of thought on the things that interest them or items that they would find useful. Let your gift express your sincerity to the person, especially if it’s a client. Don’t make it too commercial as it might lessen the value of giving.

Now, once you have done those things, it’s time to do your shopping. Here are items that you can consider as gifts to your clients or business friends that could make their holiday season a meaningful and memorable one.

Office items

Most people spend a lot of time at work. Thus, it is always smart to bestow people with presents that they can use in their office. Some of these objects can be:

• personalised pen set

• terrarium for office plants

• coffee table book

• notebook

• Kindle

• coffee-making set

• miniature zen garden

• noise cancelling headphones

• square card reader

• portable scanner

Home pieces

Business people also want to have restful moments at home. They want their abodes to have a comfy and clean ambience. Gift suggestions for the home are:

• tea set

• gift basket

• bluetooth speaker

• portable vacuum cleaner

• sleep tracker

• air purifier

• lamp

• smoker grill

• eye mask

• electrically heated foot warmer

Travel stuff or for those on the go

Travelling is one of the favourite activities of busy people, whether it’s for business or pleasure. If your clients are always on the go or they love to travel, these items will suit their taste:

• wireless phone charger

• handy camera

• tripod

• laptop bag

• backpack or suitcase

• sunglasses

• universal travel adapter

• travel pillow

• power wallet

• compact wide-angle lens for smartphones

Wellness elements

People nowadays are putting a more conscious effort in taking care of their body. Your clients do not need to be active in sports or any fitness-related activities for them to receive the following gifts:

• hydro flask

• incense kit

• activity tracker

• spa treatment

• balance ball

• essential oils

• yoga mat

• ergonomic pillow

• essential crystals

• scented candles

Objects for their hobbies

Your client may be sporty, a collector, or outdoor lover. There are plenty of gift ideas depending on his or her interest. These are just a few examples of objects related to some hobbies that may delight your business friends:

• personalised golf balls

• luxury watch

• portable cooler for fishing and camping

• garden set

• toolkit

• business book

• online classes

• beer brewing kit

• apron with embroidered messages

• baseball cap

When you give these presents, don’t forget to have a handwritten note attached to it. As they say, it’s the thought that counts, so make your message warm the hearts of your recipients so that they remember you through your gift. Making them smile is the greatest affirmation that they appreciate your deed. So, enjoy shopping and have a happy holiday season!

5 ways entrepreneurs relieve their stress

Business owners choose the entrepreneurial route because it affords them the freedom to create and chart their path. However, the flipside is the responsibility that goes with the role. Hiring people meant being accountable to his staff’s livelihood. As a business leader, he has to steer his team towards bigger things. As the person behind his business, he has to deliver his brand’s promise to clients and customers.

With goals to achieve, targets to meet and tasks to accomplish, entrepreneurs often find themselves in a pressure cooker where stress comes from different directions. Stress, if not managed carefully, may affect one’s well-being. It may result in body pains, illnesses, anxiety, depression, or physical, emotional or mental ailment.

Some EO Melbourne members have revealed how they relieve the stress that comes with the role and what preoccupies them outside of work that motivates them to keep going.

1.) Time with family and friends

The family is the primary reason that motivates business owners to push themselves forward. They find fulfilment in providing for their families and partners and keeping them happy. For entrepreneurs who have little kids, they prefer to be present during the formative years of their children. Spending quality time with their families and loved ones is a priority for most business owners.

Busy entrepreneurs also de-stress by socialising and going out with friends. Often, it would be through enjoying great food or having a few drinks. They would often surround themselves with like-minded individuals, such as their peers in EO Melbourne, where they share and listen to experiences of other entrepreneurs whom they trust and respect. Such stories inspire them to make a mark and boldly go.

2.) Travelling to other places

Going for a holiday is the most liked activity of entrepreneurs that could help take their minds away from work and recharge themselves. Most of them travel with their families, which makes the experience even more satisfying. Others love the outdoors, and they would often set aside time for a short getaway to go camping, fishing or visiting their farm.

3.) Physical activities

Sweating it out is also a good way to free the body and mind from the pressures that come with the role of being a business owner. Because of their busy schedules, the only way for most entrepreneurs to de-stress is to hit the gym or do some exercise. There are a few that spend their mornings or weekends running or cycling. Taking up a sport is also one of the things other entrepreneurs do to refuel. Some are involved in snowboarding, skiing, swimming, surfing, motorsports or golf. But for those who are not very sporty, they find delight watching their favourite team or cheering for their kids playing.

4.) Honing the mind

Meditation is one of the activities that a lot of business owners have been doing to clear their minds. Some entrepreneurs take themselves off the grid, keep themselves away from their gadgets and TV, spend a quiet moment reflecting, or rest their bodies and minds through enough sleep. They have their respective ways of doing meditation, and you can do one that you feel is most effective on you. Many business owners quench their thirst for learning as they indulge themselves in things that can improve themselves. It’s often by reading books or listening to podcasts to learn new things.

5.) Refilling the senses

Getting a hobby is another way for entrepreneurs to free themselves from stress and enrich their holistic development. There are business owners who are into arts as they listen to music, watch movies or attend performances. There are business owners who find enjoyment through cooking or simply having a glass of wine. Several business owners feel more relaxed when they do some gardening, make improvements at home, or play with their pets, while others love to collect items or acquire new skills. You can also find some entrepreneurs who are involved in charitable works and non-profit projects.

In the end, many of them admit that they get the most enjoyment from their work. It’s because business owners love what they are doing. Reaching their goals and receiving appreciation from their customers, clients, peers and staff are the great rewards that entrepreneurs reap from the hard work and dedication to their craft. Seeing their loved ones, team members and clientele happy is the best stress-reliever there is for every entrepreneur.

10 items you may find on an entrepreneur’s desk

There are studies conducted that one’s workspace or office desk reflect the personality of the person behind the desk. Entrepreneurs have different styles of running their businesses, and they may have varying methods on how to dress up their work tables. It may sometimes depend on the layout, design and culture of your office, but you can inject a few things that will leave your mark on your territory.

Some may adopt a minimalist design, while others would prefer to fill their offices with items that can stimulate their thoughts and creativity. Nonetheless, no matter what kind of personality you have and despite your preferences on the upkeep your workstation, you will see the following items on the desk of some business owners. You might also find a few of them useful or handy to have on your table.

1.) Computer

In this day and age where technology allows things to happen at a snap of your fingers, a computer is a necessity at work, regardless of the industry you belong. Entrepreneurs need computers to get into the various systems within their businesses. They have to use it to read emails, send out messages, check files, create presentations, review financial records, and browse the web.

2.) Phone

Whether it’s a landline or a smartphone, customers look for a number that they can contact for various reasons. Having a phone on your desk means you are accessible to your team, partners, clients and suppliers. With many smartphone apps, it also becomes the extension of your computer and your office, especially when you are always on the go.

3.) Pen

Even when most people record things on their computer, tablet or smartphone, a pen will never go out of style. It is important when jotting down notes or signing vital documents. Having one on hand is useful when you suddenly want to put your thoughts on ink. Others incorporate it as a decorative piece on their desk.

4.) Notepad/Paper

Nowadays, many companies are going paperless. But you’ll still need paper to scribble and put your thoughts into something tangible. Maybe you want to leave a note to your team or put a reminder on your desk for yourself or label your files. Nonetheless, having a notepad or notebook where you can write down important things always come handy.

5.) Calendar/Planner

The best way to stay organised is to have a checklist of things to be done for the day or week. You also have to keep tabs of things that will be happening that is crucial to your company’s operations. A calendar or planner is where you put important updates and reminders to help you plan and execute.

6.) Clock

Time is of the essence. While your computer or your phone may have a built-in clock, there is a charm of having a table clock placed on your desk. When things get too busy, it will help you keep track of time and remind you of the next thing to do, including taking a break or having a breather from all the flurry of things.

7.) Mug

Sitting and working in your workstation all day can often be tiring. You need to hydrate yourself with a glass of water or a cup of coffee. Having one nearby reminds you to refresh yourself throughout the day.

8.) Books

As you nourish your body, you also have to nourish your mind. Books that can give you new insights and ideas are helpful in providing more knowledge to improve and develop yourself and your business.

9.) Memorabilia/Photos

Others say that the fewer things you have on your desk, the more productive you become. However, the more you personalise your work area, the more empowered you feel. Given that, it is always nice to have something that can inspire you and make you smile. It can be a photo of a loved one, a trophy of your last achievement, or a picture of your ideal place.

10.) Plants

Plants produce oxygen that you need so you can breathe and relax. They have a soothing effect to the environs, and it can help relieve you of the stress you may feel at work.

Entrepreneurs spend several hours a day on their workstation. It is helpful that your desk and whatever are on it correspond to your work style. Make your working space comfortable enough so that you spend your day happy, motivated and productive.

Using hashtags on social media for your business

The use of hashtags (words preceded by the pound # sign) is now a commonplace practice in various social media platforms. It was first popularised on Twitter until it is widely used in other social networks as well. How do you take advantage of hashtags to market your business?

Hashtags are presently included in marketing strategies to promote products, services, brands or events due to its rising popularity. Because they narrow down topics for discussion, hashtags make it easier for users to search and sift through words and subject matter. It also increases engagement and visibility for your brand.

To know the right hashtags to use, you can check the trends and topics relevant to your business by verifying analytics and reports from RiteTag, Sprout Social, Trendsmap, or other sites that curate information on hashtags. You can also see the insights from your Twitter, Instagram and Facebook Page accounts to see the demographics of your visitors and the data of your reach.

Popular hashtags for entrepreneurs

A quick look at RiteTag on hashtags related to small business reveal the words that you can use so that your venture can be seen now. These are #business, #marketing, #socialmedia, #entrepreneur, #startup, #work, #seo, #leadership, #success, #media, #facebook, #sales, and #digitalmarketing. But for online users to find you over time, you can use hashtags like #smallbusiness, #tips, #smallbiz, #smallbusinessowners, #sme, #owners, #website, #productivity, #smallbusinesses, #businesses, #ceo, #ideas, #reasons, #today, #infographic, #budget, and #smb.

Finding niche hashtags

If you want to be specific to your niche industry or market, whether it’s food, technology, beauty, travel or real estate, you can use hashtags that are popular in that segment. You can refer to the hashtags that influencers in your industry use so you can get an idea of trendy hashtags people use and follow. Another good tool is Hashtagify.me, which shows related hashtags and top influencers in a particular topic.

You can also use your business name or brand as a hashtag. Others base their hashtag on their tagline, or they create one to generate discussion among their followers and customers.

Other tips in using hashtags

While it is helpful to use hashtags, there is also danger when you overdo it. Limit the use of hashtags, especially on Twitter. On Instagram, the maximum allowable number is 30 hashtags per post. Different social networks have different cultures and behaviours, so you should not copy-paste your post across all platforms. Customise them according to what’s trending in that social media site.

Apart from hashtags related to business and entrepreneurship and anything relevant to your industry, you can also include hashtags popular for a particular day of the week, such as #traveltuesday or #foodiefriday. If there are special occasions, create a hashtag for that as well.

Again, a hashtag is all about trends. There may be a new one the next day. So, keep your eyes and ears open. Do your research on the latest discussions online. Be active on social media. Know the interests of your customers and target market. That way, you can reach out to them and communicate with them better.

10 Misconceptions on entrepreneurship and business owners

The entrepreneurial road is full of surprises, and you will never grasp the full extent of it unless you take it yourself. People have entertained different notions of entrepreneurship. Some of them may be close enough to the truth while others are far from reality. Nonetheless, it is best to know straight from business owners themselves about the bigger picture that the entrepreneurial journey entails.

If you read through the previous posts, you will find that most of the misconceptions on entrepreneurship and business owners are not always true. EO members who shared their stories cleared the air and narrated what happens behind the scenes. Depicting the various facets of running a business, good and bad, will help aspiring entrepreneurs who want to embark on this journey see the entrepreneurial world from different angles.

1.) Business owners make loads of money

One of the main problems entrepreneurs constantly face is cash flow. It is not only because they put in their money to start and run a business but mainly due to the huge responsibility that comes with it. The real challenge is making sure that they provide for the people who work for them. More often, entrepreneurs are the last to get paid or end up not getting paid because they have to prioritise their staff and other things to keep the business going.

2.) The entrepreneurial life is glamorous

Others associate entrepreneurship with luxury and extravagance. Newsflash: it’s not a red carpet walk at all times. In truth, many business owners describe it as a path filled with peaks and troughs. It’s a rough challenging journey. However, because they love what they do and are passionate about it, the rewards for them are priceless. They find fulfilment in creating something, achieving goals and seeing their business impact people’s lives.

3.) Entrepreneurship is easy

Contrary to what others believe, running a business is a tough thing to do. Otherwise, the majority would be on it if it were too easy to do. Business owners have to make difficult decisions at every stage of the business, from startup to scaling it. Certain businesses fold up and don’t make it to the five-year mark. Entrepreneurs have to contend constantly with internal issues as well as external factors that can adversely affect the business.

4.) Success comes overnight

While a lot of people think that success in entrepreneurship comes quick, it takes many years to plant the right seeds to bear the fruits of one’s labours. There are those that grow faster than the others, but it doesn’t mean that it happened with a flick of a finger. There are also several dynamics that come into play before an idea becomes a reality.

5.) Entrepreneurs are lucky

Entrepreneurs succeed not out of pure luck. They may get some help here and there, especially with a good team around them, but most of it is because of their boldness to take risks and determination to keep going despite the odds. They have the drive and the passion for their chosen path that makes them persevere despite the heartbreaks, frustrations and disappointments.

6.) Entrepreneurs have no boss

True enough, an entrepreneur is his own boss, but it doesn’t mean he is not accountable to anyone. He is answerable to the numerous customers and clients that his business serves. Many business owners rarely switch off. When they are not doing work, they still think of their business most of the time. When the going gets tough and the tough gets going, they cannot easily walk away from it all.

7.) A successful business is smooth sailing

The entrepreneurial journey has been compared to a floating swan or riding a bike. Others think that once it starts running, everything will be effortless. But as the business progresses, more and more challenges surface and new problems arise. Sacrifices have to be made along the way, may it be in their business or personal life. Underneath the graceful picture of a swan on a lake is the relentless paddling of its feet to keep it afloat.

8.) Entrepreneurs have all the answers

Business owners also commit several mistakes and have to struggle with various concerns. They often hit a blank wall. That is why most of them cite the need for building a strong team and surrounding themselves with like-minded individuals. They acknowledge the importance of continuous learning, which many of them find in EO. Being part of EO Melbourne enabled them to gain new insights from the experiences of other entrepreneurs through the forum and learning events.

9.) Entrepreneurs are self-oriented

Entrepreneurs start a business because they have experienced or seen a pain point. They have recognised a problem in society that needs a solution. Others would think that business owners are always after profit, which is not always the case. They stay long on the journey because they find purpose in what they do. They often worry about money because they are responsible for their staff and the families that depend on these people.

10.) The entrepreneurial journey is all awesome and fun

Although the journey is fun for many entrepreneurs, it’s more of a roller coaster ride that is full of ups and downs. It can be a dizzying ride, with quick movements and sudden disruptions in the industry. There are smiles, laughter and adrenaline rush, as well as sweat, blood and tears that are poured into the business.

Knowing the stories of other entrepreneurs give us a deeper perspective on what is in store in the entrepreneurial journey. It’s not all bed of roses. Yet, it affords you the opportunity to be creative and chart your own path. If it is something that you believe is right for you, equip yourself with passion, patience, persistence and perseverance to overcome all challenges that may come ahead of you. When doubt sets in, it is better to hear it straight from entrepreneurs who have already taken the journey and learn from their experiences.

The entrepreneurial house plan

In constructing a house, the first thing that is needed is a blueprint that will outline the plan for the edifice. If you want to put a structure in place, you need to have clear-cut boundaries, floor areas, and the layout of your living space. It’s the same way when building a business. There has to be a plan and an organisational structure that will help support your venture and make it stand firmly.

As a business owner, you are the architect, engineer and chief carpenter of your enterprise. You have to design your business proficiently so that it can withstand the harsh conditions and constant movements of the economic landscape.

A simple house starts with a few important rooms that are necessary for living. If you’re going to construct your business, your entrepreneurial house, there are rooms you have to bear in mind as you put together your blueprint.

1.) Living Room: put your guest first

Your business exists because of your customers. Like a living room that makes every visitor feel welcome to your home, treat every client as your guest and provide the best product or service for them. Your product or service should be able to answer a need or solve a problem for them to make it relevant in society.

2.) Kitchen: whip a menu for success

We cook our food and prepare our meals in the kitchen. Whatever you do in your business, work out every ingredient that will make your venture a sure success. You have to stock up, whether they are materials needed for your business or qualities that will help you endure the challenges of the industry.

3.) Dining: nourish yourself with continuous learning

Equipping yourself and your people with new skills and additional knowledge will be beneficial to your venture. Your business is composed of people, and for them to grow, you also have to develop your team, including yourself. Do training sessions, attend seminars, or join groups like EO Melbourne where there’s a rich repository of insights and ideas through learning events.

4.) Bathroom: keep your business spick-and-span

Maintaining the cleanliness in your company is not limited to the physical environs. Apart from keeping your workspace orderly, you also have to be agile in cleaning up your mess – the mistakes that you or your people may commit. Have constant evaluation, reporting, huddles, monitoring and planning to beautify your business by taking out the impurities and working on your weaknesses and liabilities.

5.) Bedroom: give yourself time to relax and enjoy

The business world can be hectic. Allow some time and space for you and your staff to have some fun, whether it’s through teambuilding activities, incentives or simple lunches or dinners together. Go out and celebrate when you have victories. Give your mind and your environment a breather to avoid feeling burnout.

6.) Garage: protect which drives your business forward

The main operation of your business is the engine that keeps your venture going. You have to maintain it in good condition, just like safekeeping your vehicles in a garage. Put the proper systems and processes in place for a smooth ride in your day-to-day activities.

7.) Attic: store your records properly

As much as you have a physical area to store all the important records and items related to your business, also have a database for the soft copies. Similarly, put everything on record in every transaction of your business.

8.) Study/Work area: put your mind in your business

Not all houses have a work area or study or library. But modern homes allocate a nook or space where adults can do their work or for children to study or do their assignments. In your business, set aside time and space for brainstorming and evaluation. You can also get consultants or mentors to give you an extra eye and brain as you come up with ideas on how to improve your business.

Once your house is up and ready for occupancy, always check each room to ensure that it stays neat and tidy. Have regular maintenance of your electrical system, plumbing, security and various parts of the structure. Never allow pests to destroy your homes.

In business, stay on top of every department and aspect of your venture. Keep a clear and open communication with your team so that you can address concerns right away. As a business owner, you are the house manager, so you have to keep it always in tip-top shape. That way, household members, which are your staff members, enjoy living in your entrepreneurial home, while making it welcoming for guests to enter and linger.

How to choose the right charity for your business

Partnering with charities is commonplace in the business sphere. Although it is not a requirement, it is something that many enterprises have adopted in their culture. Whether it is a personal pursuit of the business owner or a corporate decision, several companies involve themselves with charitable works for various reasons. Not many businesses may have the capacity to help a non-profit, but several of them have been contemplating of doing so when given the right resources and opportunity.

If it has been in your mind but doesn’t know where to start, there are a few tips you may take into account before you commit to a particular cause. For one, you have to assess first your capacity to engage your business with a charitable organisation. Whatever purpose or intent you have for doing it, helping a non-profit is not limited to philanthropy. While you can donate money, you can also make an in-kind contribution, volunteer your or your people’s time and skills, or help spread the word and promote the programs of the charity.

You may opt to support one organisation or more, but selecting the right ones can be a tedious process. With thousands of charities available out there that are in need of help, narrowing down your choice will take a bit of time and contemplation. These are a few actions that can help you in choosing the right charity for your business.

1.) Match the charity’s cause with your business values

The first thing about supporting a charity is to find the congruence of its mission and cause with your business values. If your business serves the health sector, then maybe you can categorise the charities that are doing health work. If your product addresses women’s needs or you work with farmer groups, you might prefer a non-profit that assists these sectors. Know where the heart of your business lies and select a similar environment where you can extend your passion for your business. You will find it more fulfilling when you see your business widens the community you serve by aligning your corporate vision and mission with the charity’s cause.

2.) Create a list of your preferences

Once you have filtered the charities based on their causes that match your corporate values, come up with a list of your partialities. Would you prefer a non-profit with a global scope or one that is within your locality? Maybe you want a charity where you and your team can visit and render community work. You might want to give your money to a more known charity or one that has not been on the radar of donors. Put together the things that you are looking for in a charity, pouring your mind and heart into it. That list will guide you in reducing your choices to a few charities that will best suit your business profile.

3.) Research on the background of the charity

If a particular charity complements your values and your list, it’s time to do some digging. Doing research will save you so much time, resources and heartbreaks in the future. You may want to look into the legal status of the charity, as well as the people behind it, such as its board of directors and staff. The first thing you want to know is the legitimacy of the organisation. That includes the individuals who run it. It is important for your partnership to have mutual trust and respect. Thus, choose one that you can trust the most. It is also important to know the beneficiaries and the method of their program delivery. That way, you have an idea of how your contribution, whether it is money, goods, time or reputation, can impact their lives. Also take into consideration the systems and processes of the organisation, particularly on monitoring and reporting of their programs.

4.) Consult with your team

It is also helpful to seek the opinion of your employees and staff members so that they can also participate in this undertaking, especially if there are volunteer activities involved. Projects like this can also enhance the capabilities of your people, providing them with a sense of purpose that can heighten their relationship with your company. Having employee buy-in will motivate and inspire them more rather than them looking at it as an added task. They need to have that sense of fulfilment in devoting their time and effort to the charity you’re supporting so that they have a personal stake on it, not just out of corporate obligation. On the flipside, if they are not willing to do it, it will only result in grudges and complaints among them.

5.) Check the pulse of your stakeholders

If you believe in a particular mission, it is always advantageous to involve your other stakeholders to the cause. Given that, it is better if your clients and customers can also relate to the works of the charity of your choice. Whether or not you will use cause-related marketing as a method to increase your giving, feedback from your stakeholders is helpful in your decision-making process as to which charity or charities you want to support. It also matters to them that the brands and companies they patronise give back to communities. If the cause is something close to their heart, they can relate more to the brand of your business.

You can also hear the stories of other business owners, such as members of EO Melbourne, on their experiences in partnering with charities and non-profit organisations.

When you have sifted your list of charities and chosen the ones you want to be your partner, try first a short-term arrangement and then see how the partnership will unfold. If you feel good about the result of your involvement, then you can decide to take it further to a long-term commitment or consider alternative options.

As you see your contribution bear fruit as you help improve the lives of others, the fulfilment is immeasurable, which extends to your team and stakeholders. It all comes full circle, your business benefit from a healthy society and communities flourish when you help them improve their well-being.

Braving the entrepreneurial roller coaster ride

Theme parks are a child’s paradise. It’s a place where thrill and fun abound. It’s appealing and attractive, but can be quite daunting. The experience of enjoying theme park rides can run parallel to the entrepreneurial journey. Like in the business world, being in an amusement park can fill you with mixed emotions – fear, excitement, wooziness, and satisfaction.

It is interesting that children appear as if they don’t dread the frightening theme park rides. Similarly, young entrepreneurs seem to have less apprehension about entering the business race. Nevertheless, not many may find it enjoyable. Only those who have the sense of adventure will linger and crave for more. True enough, there are joys and anxieties in owning and running a business, which is why it is suitable for those who have the spirit and courage to go through it.

As time goes by, business owners realise that despite the enjoyment that the entrepreneurial amusement park brings, it is more pleasurable when spent with people who share the same passion and interest on such level of exuberance. Imagine a kid who looks forward to visiting a theme park, only to find that his or her companions are not eager to spend a day in such an environment.

In the business setting, it is helpful to find a group like EO Melbourne where like-minded individuals can relate to the challenges you face. But they keep traversing their entrepreneurial journeys because they love what they’re doing. Listening to their stories gives you a dash of confidence to brave the entrepreneurial adventure. You might be curious to know the kind of rides that most entrepreneurs find in the business world. Check out below which ones can connect closely to your experience.

1. Rollercoaster

The most common analogy of business owners to the entrepreneurial journey is the roller coaster ride. It’s filled with tumultuous ups and downs, sideways and loops. Running a business can be a turbulent journey with constant problems, challenges, motivation and wins. There are times when it can be scary and dizzying, but there are also moments when you feel the adrenaline rush like you are on the top of the world. The roller coaster ride is just a reminder that things can get pretty fast and you have to go with the momentum to enjoy it fully.

2. Carousel

If the rollercoaster is too speedy for you, the carousel is slower and less terrifying. Some of us may prefer to stay on the safer side, not wanting to disrupt the status quo. There are movements but not too steep and can be less exciting. There’s the danger of just going around in circles, with little development or improvement in the business.

3. Bump car

The business space is full of competition. It can get crowded, and you may end up bumping into each other. The bump car is a fun ride because you can take it whichever direction you want. However, it is unavoidable that you will end up hitting other businesses or getting yours hit along the way. Not everyone may go in the same direction as yours. In reality, it can become chaotic and messy.

4. Dark ride

No matter how many business books you read, seminars you attend, or podcasts you listen, nothing can totally prepare you for the entrepreneurial journey. You get hints from the basic concepts, stories of other business owners, and market movements, but there is a different kind of learning when you experience it yourself. It’s the same case with ghost trains and horror rides in amusement parks. We know that it can be creepy inside. But once we step into the darkness, it still scares us. We often psyche ourselves not to be afraid of what we’ll find inside, but we still get startled by the movements, sounds and props inside this attraction.

5. Swing ride

Chair-O-Planes and Monkey Swingers are the popular types of swing ride. This motion of this ride can vary as it can speed up or slow down and tilt its top on different angles. It hurls you around as the top rotates on an axis. The business experience can throw you off guard and beyond your comfort zone. But as long as you are attached to your core values and core business, you can never stray too far.

6. Pendulum ride

Based on the concept of a pendulum, this ride pivots back and forth due to force and gravity. Have you ever tried a Pirate Ship ride? It neither goes anywhere nor rotates but it can swing forward and backward. There’s a rhythm. You have to keep moving. When you hit failure, don’t stay there forever because you can sway yourself towards success. The entrepreneurial journey can be frenzied, but you can always set a rhythm for yourself and your business, and find your balance in all these things.

7. 4D Ride

Many theme park goers, especially those who only accompany their kids, would rather go for the 4D rides. It’s like watching a movie in a theatre, but there are water mists, fog, and pokers for additional sensations to the cinematic feel. The seats may move a bit for a semblance of motion. To be on top of your business and the movement in your industry, you have to use all your senses and immerse yourself in the whole experience to fully grasp what’s ahead of you.

8. Mechanical Bull

For those who get overwhelmed with huge rides, the mechanical bull is a safer option. You can ride it just by yourself. It is ideal for those who are visiting amusement parks for the first time and need to shake off their fear. As Subway co-founder Fred Deluca once said, “start small, finish big.” There’s no need to shock your system if you believe the best way for you is to begin your business journey in a slow and steady pace. The original use of mechanical bulls was to train cowboys for rodeos. In the same way, newbie entrepreneurs can gather experience first and then go big.

9. Bungee Trampoline

Some amusement parks have attractions like the bungee trampoline. The difference of this kind of attraction compared to the previous ones mentioned is that this one is not mechanical. Instead, the visitor is doing the activity with the help of a trampoline. To launch your business to greater heights, you need a platform like a trampoline. But it all does is support you because you have to be the one to make the jump and exert effort to force yourself upward.

10. Climbing wall

From afar, the wall may appear easy. But once you take the first step towards the top, you’ll find that it can be strenuous and challenging. You have to stretch your entrepreneurial muscles to reach the next rock so you can pull yourself upward. All it takes is determination, perseverance, agility and commitment to reach your goal. Just keep your head towards the top and not look down to stay on the course. Focus on your goal and be not afraid of failure.

Every park goer has his preference and bias on which theme park ride he will take. Each entrepreneur differs from one another when it comes to vision, goals, strategies, and style of running a business. That is why there are different rides to choose from and different paths to take. There may be variety in the experiences, but the basic components will be there, such as the challenge and the thrill of the ride. Listening to the stories of others on how their entrepreneurial ride went can give you an idea on how you can tackle things on your own when it’s time for you to experience your business adventure.

Packing tips for the entrepreneurial journey

Taking the road of establishing and running a business is not an easy course. For the less-experienced entrepreneur, the track comes with full of surprises, not some organised itinerary that you know beforehand. Similar to most journeys, getting ready to embark on an entrepreneurial adventure is the most nerve-wracking part. It is like diving into the unknown, so you have to prepare for the inevitable.

When it comes to travelling, packing is a crucial part of preparation. Whatever you put in your luggage can either help you on your trip or wear you down. Carrying everything you think you need is not always a good idea because it can often hold you back from speeding up your pace. You will find along the way that you can discard some of the things you packed to make things lighter. Choosing the right things to bring and packing them right need strategy to make the experience all worthwhile.

There are several tips for packing things effectively that can help travellers organise their trips better. We can convert these tips into advice for those who are on the entrepreneurial road. They are good tips and reminders on how to run businesses more smoothly and efficiently.

1. Create a packing list

Put a plan in place at various points of your entrepreneurial journey. Whether you are starting out, midway through your business, or long enough in the industry but needs to reinvent your brand, a plan is necessary to help you craft your direction and succeeding steps. With a goal in mind, plot out the strategies necessary that can take you closer towards your vision. The advantage of putting it on pen and paper and having things listed down is that you can always go back to it and check which ones you have done right and which ones you need to change.

2. Choose the right bag

Know the industry and the market you want to target for your business. Many ventures fold up in the first few years because they failed to listen to the market and familiarise themselves with the industry’s movements. The business you put up should be able to address a need in society. Take a look at the landscape and see where your business best fits so that it will shine successfully. Carefully choose the right people to be on board your team. Make sure that your plans, team, stakeholders and strategies can bring you nearer to and not further away from your goals.

3. Use packing cubes and pouches

Divide your goals and resources into manageable magnitude. Organise your business into departments. Split your long-term goals into mid-term and short-term targets. Do not put all your investments in one basket. Share your responsibilities with your people. Huge concepts can be a bit overwhelming. Narrow them down to simpler and smaller portions that are easier to understand, digest, execute and monitor.

4. Roll and compress your clothes to conserve space

Tighten your budget and save wisely to safeguard your revenue. Cashflow is always a concern, not only for new entrepreneurs but even for those who have been on the journey for a long time. Resources are finite, so you need to have a close watch on your finances. Save whatever you can, don’t spend on anything unnecessary, and utilise every asset you have to manage your budget wisely.

5. Place items in Ziploc bags

Secure your assets through safety nets. Unforeseen circumstances like financial crises, burglary, catastrophes, embezzlement, and other misfortunes can damage your business. Take the necessary precautions to protect your business and avoid bankruptcy. Indemnify your venture, backup your data, and have a contingency fund set aside for emergency purposes.

6. Label your luggage and mark your bags

Let your brand stand out. The name of your business is a significant part of its success. Attached to it are the image and values it represents. One way to generate clients and customers is to have a trustworthy name. When they see the quality products and superb service you deliver, they will stay with you for a long time. Never allow your brand to get lost in the sea of other names. Make it prominent and noticeable so that you attract more people to your company.

7. Keep valuables on your carry-on

Hold your trade secrets and confidential information close to your chest. Not everything should be out in the open. Although transparency is noble, it doesn’t mean that you have to reveal everything. Discern well the kind of information that you can make known, and which ones that need to be kept in your vault. Guard this information and utilise them appropriately.

8. Choose multi-purpose clothes

Be flexible and versatile. Learn to multi-task. The initial years of running a business often entail doing a lot of things all by yourself. You have to learn a lot of skills even as you continue on the journey. Owning a business doesn’t mean you only have to give out orders. Business owners also have to be hands-on in various aspects of the enterprise and immerse themselves in different roles for a clearer perspective in setting directions for the venture. In the long run, even if you don’t have to do things on your own, having a clearer understanding of the various operations within and around your business will help you formulate wise decisions and plans.

8. Take out less essential items

Prioritise only those that are most important and relieve yourself of unnecessary burdens. Sometimes, when you take a look at the things we pack, we will find that we carry more than what we need for the journey. With many worries and concerns coming from various directions, entrepreneurs must be able to filter and focus only on the most vital issues. Do not put too much worry into matters that are less significant or deem trivial than the others. Only absorb those which your bandwidth can accommodate. If necessary, delegate other tasks to your team members. Find solutions head on and don’t drag issues any further.

10. Bring a smaller extra bag

Always have an alternative to your plans. Come up with a plan B, C or D. If things go awry, you have something prepared to lessen the damage of an unsuccessful plan. When something is blocking your way, find an alternative path that will take you towards your goal. In every problem, there is a solution. Entrepreneurs are resourceful in finding means to overcome the challenges thrown at them. You can diversify, expand horizontally, spread your investments, or create alternative products or services that can support your core business.

The reason why there is a need to travel light is that it makes the experience more enjoyable and less stressful. The entrepreneurial journey may be full of challenges, but no one and nothing can stop you from enjoying it. With a lighter load, you are free to expand your territories and explore more areas. If you are keen to traverse the pathway of running a business, then be sure that you have packed well and ready to go. You’ll never know what awaits you on your next adventure.

Furthermore, the journey is best enjoyed when spent with people who also share your passion and interest. Having travel companions in the entrepreneurial path, such as fellow business owners that you'll find in EO Melbourne, will make the whole experience more worthwhile. When your load is to heavy to bear, you have friends and travel buddies who can ease your burdens and help you for the rest of the trip.

The journey of a (business or sports) champ

The entrepreneurial journey and the athletic life have many parallelisms. Similarly, an entrepreneur and an athlete exhibit almost the same qualities that become fundamental in bringing them to their respective goals. They share common features that make them winners and champions.

Athletes and business owners have the determination and drive to face any obstacle or hurdle as they remain focused on the wins. Their passion for their game, their profession, and their team are unequalled. They listen to their coach or mentor, work with their team, and look after their supporters and customers.

We may always see the glory of being a champion, but getting there is a long and strenuous journey. Business and sports champs have to begin somewhere, and the first steps are never always easy. The way towards becoming a star in whichever field is not a paved path. It has its challenges and wins. The learning and improvement never stop. However, constant training, exposure, and experience shape them to become authorities in their professions. But how does one evolve from being a newbie to becoming a big player?

Spectator

A star player is not born overnight. Many of them begin their interest by watching those ahead of them make their way towards success. Their love for business or sports starts with a fascination sparked by an experienceor person that demonstrated enjoyment and success in these fields. They watch on the sidelines, cheer for their idols, or study the techniques and strategies. A potential entrepreneur absorbs ideas from brands he patronises, books he read, stories of successful business owners he heard, and hints from those who have already made it big.

Trainee

Even the most gifted and brilliant of player or entrepreneur has to try his hand on the game. A simple play in the neighbourhood can mould an athlete while a basic summer job can produce an entrepreneur. At a certain point, a promising champ has to test the waters to see if he has the capability of learning the skills that will match his passion for the craft. He accumulates some form of experience and knowledge before he dives into the entrepreneurial or athletic waters. Aspiring entrepreneurs do their research on the market they want to target and readies himself with entry plans to ensure success in his endeavour.

Rookie

A jersey. A uniform. A contract. A business registration. It may come in whatever form, but it is a symbol of one becoming a business owner or athlete in an official capacity. He joins a league, a team, an industry or a business group. The rookie player or entrepreneur is often placed under the microscope to see if he would be able to succeed in the field he has chosen. Getting into business is a bold move that only the fearless and adventurous make. A newbie entrepreneur does everything, in the beginning, trying to carve a name for himself to gain the trust of his customers and clients. It is the phase to learn every skill possible, a defining moment to shine and jumpstart a career.

First seasons

The first few seasons in the game or first few years in the business are the most exciting and most challenging. It is the most crucial stage that will determine if one will survive in the field or not. The early years will set the path and direction of one’s career. He will either rise in glory or go down in oblivion. There will be several trials and errors as one adjusts to the industry’s movements. But a passionate entrepreneur never wavers as he withstands the tumultuous journey. That’s how an entrepreneur is shaped to become a business champ.

Regular Player

At this stage, a player may have gotten the groove of the game. The learning curve is no longer too steep. But the danger is going into a plateau. One has to constantly improve his performance to outshine the others, especially with more players coming in. You may not yet reach the helm, but you’re getting there. All it takes is to hone new skills, work well with the team, and give your best. Moreover, to become an MVP, you must not just play it safe and settle for the second or third spot. You need to make some tactical moves and garner a lot of wins to carry your team or business into the championship.

Champ

One becomes a champ through discipline, tenacity, passion, and strategy, as well as support from his team. Winners also commit mistakes. But they don’t wallow on it. Rather, they stand up again every time they fall. They compete not only with their opponents but also with themselves as they strive to become better and stronger. Victorious entrepreneurs climb their way to success because they do not let difficulties stop them from hitting their goals. They are relentless, and they are always out for a win.

Legend

Champions do not rest on their laurels. They don’t stop at just a few hits. It is a continuous journey where victories are not the end but the high points along the path. Although they still play in their respective fields, they guide and motivate their other teammates and allow them to share in the spotlight. They support their team, providing strength and inspiration to their new members.

Coach

Players and entrepreneurs go on with their journey, although they probably take new roles within the team or organisation. They become mentors who direct the younger ones on their journey. It is their turn to share their experience with those who are still starting out. For EO Melbourne members, some of them tell their story through their forum. They take a different perspective of the business, looking after its growth without having to be in the game. Instead, they put themselves on the game as they steer their venture to more wins and successes.

Others may opt to take a different route, depending on their priorities, preferences and circumstances. Where are you in your journey right now? Where do you want to be?

10 types of photography through an entrepreneur’s lens

Photographs are part of our everyday life. In this era of selfies, almost everything we do and see is captured and stored in our electronic gadgets, often posted and shared on social media sites. But snapshots serve not only to preserve memories but also as vital tools for communication and an effective one at that.

In business, pictures play an important role in design and brand-building. They bridge companies with customers by depicting various images that can make the brand relate more to people. As new tools become available in the market, the craft has also evolved with more forms and usage of photography.

Let us take a closer look at the various types of photography and their applications. We can translate the principles behind each form to how an entrepreneur should train his business eye towards his venture and the landscape where it belongs. Business owners can learn about these different kinds of photography and apply their principles to the entrepreneurial setting, especially on how to run their enterprises successfully.

1.) Aerial photography

With the advent of technology, drones have become one of the tools used by both professional photographers and hobbyists alike. Aerial photography is fast-becoming more popular as it enables one to see the whole picture from above. It provides a view of places and scenarios that we cannot see from a regular standpoint.

Uses: Aerial photography is all the rage among travellers. Those in the travel industry can fully utilise this type of photography. Even those in the real estate and hospitality can feature their properties by using aerial shots. Recently, it has also been tapped for events, featuring angles from above ground of the crowd attending such activities.

Through the entrepreneur’s lens: To have a good grasp of your business and its place in its industry, take a bird’s eye view of its position in your market. Look at the data and current trends. Review the entire operation and the various aspects of your company. Include your vision for your business and see how you can bring your venture forward towards that goal.

2.) Candid photography

People love to capture spontaneous moments that bring out a light atmosphere. It’s a representation of ordinary things that we can easily relate to the daily goings-on in our lives. Because subjects appear naturally in whatever they do, candid photography evokes a relaxed setting that draws a familiar and friendly awareness.

Uses: Consumers can often see through marketing schemes that make them prefer visuals that are not contrived. Candid photography is ideal for weddings and events. Industries like retail and marketing use this to display how products and services are part of day-to-day activities. Businesses belonging to serious types of industries, such as manufacturing, industrial, electronics, and education, also bank on candid photography to put a human touch to their brand.

Through the entrepreneur’s lens: Observe day-to-day occurrences in your workspace and surroundings and find inspiration and ideas from life in its pure form. Although business leaders may command attention, it is often an advantage to go unnoticed where you can see things as they are, which can help you in your decision-making process.

3.) Fashion photography

Accessories and clothing can weave magic on a conventional scene through style and glam. Those magazine pages and billboards demonstrate the allure of fashion photography. It exudes beauty and elegance that are pleasing to the eyes. It makes things pop-out, highlighting lifestyle, sophistication and trends through fashion.

Uses: Fashion photography is widespread in retail, especially for clothing, makeup and accessories. But it is also sometimes tapped by other industries to infuse glitz and style in their visuals. Fashion photography has a way of presenting the ordinary beautifully through stylishness and grace.

Through the entrepreneur’s lens: Find the best way to attract clients and customers. There’s nothing wrong with putting your best foot forward as long as you deliver in your promises. Know what clicks for them and present how your products or services can help them with their aspirations. Be aware of the latest trends in the market and see how you can take advantage of the current flow in moving your business forward.

4.) Landscape photography

Who doesn’t love breathtaking views of nature and scenery? Landscape photos generate a warm, soothing feeling such that they are often part of the interior design of homes, offices and establishments. The technique in landscape photography is that it makes every aspect of the picture look clear.

Uses: Landscape photography is popular in the travel industry. But it is also used for real estate and hospitality. It allows a wide angle of scenery to be well-appreciated. Other industries use landscape photography where the background enhance the image of the subject.

Through the entrepreneur’s lens: Looking at the big picture means taking into detail everything that is part of your business. Also, the entrepreneurial world can be a tough environment, so it’s best to look at the best scenarios that can strike inspiration within you and your team. Watch out for the shifts in the landscape and be ready to manage your business accordingly. Be aware of business groups like EO Melbourne to help you see the bigger view of the industry where you operate.

5.) Portraiture

The face is the primary focus of portraits. Selfies are the best modern examples of this. It is an interesting subject for most photographs because a single face can produce various angles and interpretations. A portrait can tell several stories underneath the skin and its countenances. A portrait puts not only the person in the spotlight but also his expression and every detail of the face.

Uses: The beauty industry is the primary patron of portraiture. However, because almost every sector and industry put a face to its brand name, companies also include portraits in their promotions, websites, posters, brochures and other materials. Persons that are often attached to the brand are business owners, staff members, endorsers, models, or clients.

Through the entrepreneur’s lens: People are important in a business. Always have your lens trained on people, whether they are your staff or customers or business partners or suppliers or even your family. You can learn from them, so listen to what they have to express, verbally and non-verbally, as this may be helpful to your entrepreneurial journey.

6.) Action photography

The most challenging for many photographers is capturing people and things in action. It’s a complex technique to denote motion through a single shot. Technology has also been helpful in putting movement to photos with the advent of action camera, photography apps, and other gadgets.

Uses: Action photography is applied mostly in sports. It is also used in nature to capture animals in motion. Service-oriented businesses can also utilise action photography to portray their niche and unique offerings. But this is not frequently employed because of its difficulty and technical skills required.

Through the entrepreneur’s lens: Because the entrepreneurial landscape is dynamic and always shifting, you have to have the eye on the movements within your business and the market. Take the proactive stance towards continuous learning and development. Join organisations like EO Melbourne where you get more room to move within the business space. This way, you are ready to spring into action, especially when changes are needed to take effect in the space where your venture subsists.

7.) Food photography

With almost everyone having a smartphone with a built-in camera, food photography has become prevalent in our society, probably next to selfies. Meals now begin with a few clicks with the camera to be posted on social media sites. But it’s not as simple as just aiming the lens and taking a snapshot. Food photography has become an art in itself that many people like to master.

Uses: Obviously, food photography is fundamental in the food and beverage industry. That also extends to the hospitality and health industries. Food photography evokes a warm feeling on people, which is why even ordinary people try their hand on it.

Through the entrepreneur’s lens: Always bear in mind the things that can nourish your business, whether it is an incentive for your staff, an enticing offer to your clients and customers, or new concepts for your venture.

8.) Macro photography

If you want to capture the finer details of things, macro photography is your best option. You can zoom into your subject and have a closer look at it, thanks to the macro settings in most cameras. Smaller things appear larger than life, and what seems unnoticeable from the naked eye becomes a lot clearer.

Uses: We may find macro photography mostly used in nature and documentaries. However, it can also be employed in industries like retail, manufacturing, food and agriculture to emphasise a product. Macro photography generates an artistic vibe and wow factor as it highlights the tiny details of objects.

Through the entrepreneur’s lens: A business owner needs to take a close-up look at the various details in his enterprise. There’s a saying that “the devil is in the details.” You have to pay attention to particulars to ensure that you produce high-quality items or services to your clients and customers.

9.) Abstract photography

Symmetry, patterns, colours, and reflection, to name a few, captured from everyday scenes are examples of abstract photography. They are usually part of an object or portion of an entire thing, such as buildings, mountains, or farms, depicted in the art form.

Uses: Businesses in the arts, fashion, events, and retail industries often utilise abstract photography in their materials. But it can also be applied in the manufacturing and industrial fields by stimulating an artistic feel from a stiff industry, making the subject more interesting.

Through the entrepreneur’s lens: Switch on your creative button and see fresh ideas from ordinary objects. Sometimes, you have to look at things from a different perspective to discover new concepts that you can introduce in your venture.

10.) Still life photography

Taking photos of anything that does not move is still life photography, which is probably the simplest form of photography. But it also takes a good eye, proper lighting and an awesome technique to bring life to what seems to be an inanimate object

Uses: The most common form of photography in advertising is still life photography, especially in shooting products for brochures, posters, advertisements, websites, and such. Products are the usual subjects of pictures used in business materials.

Through the entrepreneur’s lens: Amidst all the flurry of running a business, there are moments when you need to take a pause from all the activities and focus for a while. You often need to train the spotlight and direct your attention to your product, service, client, team or a particular part of your venture to improve an important aspect of your business.

As a business owner, you need to use different kinds of lenses and strategies to come up with a beautiful picture of your brand. An entrepreneur is like a photographer who uses art and methods in achieving a picturesque composition. Bring out your camera and get ready to hit your shutter to capture the best shot of your entrepreneurial journey.

10 must-have cooking tools for entrepreneurs

If your entire work environment is your kitchen, then you are the chef in the whole business structure. You hold a secret recipe for success, and you have the ingredients that can help you whip a flourishing venture. But you would need some kitchen utensils for you to be able to prepare the food scrumptiously. These are must-haves in your regular operations to help you deliver the necessary food orders to the front of the house.

While cooking may need some special skills, everyone can learn the basics and become masters in their respective kitchens. All you need is the patience to see through the whole process and a keen sense of taste that takes in every detail of the food and culinary yearnings of the diners. They say that food tastes a whole lot better when you put your heart into your cooking. In the same way, the entrepreneurial journey will last long if you have the passion and perseverance to endure the adventure. Whether you strictly follow a recipe or you cook according to your instincts, running a business is also hinged on your style, inclinations and goals. You have to be watchful of the preferences of the market, relying on your gut-feel and entrepreneurial skills, which you can develop over time.

To come up with a delectable menu of business dishes, you need to use the following cooking tools effectively in the day-to-day operations of your proverbial entrepreneurial kitchen.

1. Measuring spoons: tocalculate risks and monitor metrics

Measurement is necessary for business. Even before you leap into action, whether it’s a new venture, a novel project, an innovative product or a fresh business offering, you need to look at some numbers first to determine the risks involved and the probable success rate. Surveys and feasibility plans can help you make decisions in designing your business and steer it towards the right direction.

As you continue to oversee your enterprise, you still need some metrics to identify your points of strength and areas for improvement that will allow you and your business to expand and grow. The figures will give you an overview of your customers’ preferences and your venture’s movements when it comes to profit, loss and revenue.

So, take those measuring spoons out and put in the right amount of ingredients for your bestselling business cuisine.

2. Chef’s knife: to cut big goals to smaller ones

The first thing to do when you start a business is to formulate your goals. These goals become your guide or recipe on how to throw together a successful business menu. As you transition to the next stages of growth, you have to upgrade these goals to suit the shifting landscape of your industry and personal preferences.

To make these goals more edible to your partners, team members and clients, you have to slice them into smaller pieces. Think of your long-term objectives and design mid-term and short-term goals that are easier to track and monitor.

With regards to big ideas, they are simpler to digest if you provide bits and pieces of the more specific, little chunks of thoughts. It’s good to present the big picture with the bird’s eye view, but it is also helpful to look closely into the details and consider every angle of the plan or situation.

3. Grater: to shred targets into daily checklists

Annual targets are often quite daunting. The massive numbers can be a bit intimidating. Similarly, a block of cheese may be unappealing to the senses. You have to grind it to make a good topping. In the same way, you have to split your targets into daily checklists that will be less demanding to carry out.

The daily checklists are wonderful toppings to your weekly and monthly huddles. It will leave a sweeter taste in your mouth when you see your small achievements day after day. Knowing that you have ticked off a lot of things at the end of each day, it becomes a source of encouragement. When you miss a task, you can easily go back to it the day after for you to complete it.

4. Strainer: to filter out the negative factors

The business space is full of many elements, both favourable and unfavourable. While you take in the positive ones and turn the undesirable into something constructive, it is often wiser not to dwell on the negative components that will wear you down. You have to sift through all the information and comments and let the good feedback inspire you. As to those things that leave a bitter taste in the mouth, let them motivate you and not discourage you, then move forward to better yourself.

Even in your business undertakings, you have to ensure that you take out some rotten tomatoes, whether they are problem employees, inefficient procedures and systems, non-operational equipment, or a terrible concept. Once you have retained the elements that are useful and valuable to your enterprise, work towards polishing them and upgrading them so that they yield flattering results.

5. Peeler: to scratch the surface

There are more to things than meets the eye. Some small ideas can bear fruit into remarkable innovative products. Simple shop fronts or office buildings house remarkable products or talented personnel. An inconspicuous hole-in-the-wall turns out to be serving the best-tasting food in the area.

In the entrepreneurial highway, you may come across unassuming individuals or modest businesses that will turn out to be a big help to your venture. Scratch the surface and discover opportunities and potentials hidden in everyday things. Sometimes, you need to dig deeper to mine a gem.

When it comes to your business, you often have to peel off layers and blinders that prevent others to know your business more and appreciate your brand better. You have to get yourself out there. Show what’s in the core of your business. Take out the skin and let them savour the fleshy part of your trade.

6. Rolling pin: to flatten humps

The entrepreneurial journey is not always a smooth paved road. There are humps and potholes throughout the path. Externally, these humps are the challenges in the market, the industry and the business world. If you are not strong of heart, you can easily give up. Business owners must have the tenacity and determination to overcome such hurdles, flattening them to prepare the way for his team members and other younger entrepreneurs.

With regards to the internal environment, it is inevitable to find humps in your backyard as well. Your business is also dynamic and has a life of its own. There will always be areas where you can still develop or flatten out detrimental mounds of problems and glitches. It could be your organisational structure, production design, office processes, or human resource.

7. Wooden spoon: to mix all ingredients well

You have a superb well-thought vision and best laid-out plans. On the other hand, you also have your corporate values, which serve as the heart of your company. The staff members are brilliant and talented, but you also want to have a harmonious working culture.

Entrepreneurial success is not attributed to only a single factor, whether it’s a good product, an accessible business location or a visionary leader. It’s a combination of all these features. However, it’s not like a hodgepodge of different aspects of the business. Every part complements the whole. A good business leader knows how to tip the scales, balance things within his venture, and mix everything into a filling banquet of dishes that all go together perfectly.

8. Wire whisk: to smoothen business operations

It’s time to get rid of the bubbles to have one rich, velvety cream. A good business runs like a well-oiled machine. There may be hiccups as you go along, the reason why you need a whisk to blend various portions of the business until they appear like one product amalgamated together. Your whisk can be your work culture or values.

Smoothening things is also a skill of a business leader. When conflicts or misunderstanding arise, the business owner finds ways to come up with an agreeable solution for the betterment of the enterprise. When someone or something is stirring the pot and turning up the heat, whisk the situation to simmer things down. The journey is not always smooth sailing. You will have to use the whisk in several occasions to batter the stumbling blocks and use them to provide lushness to your experience.

9. Can opener: to unleash bigger potentials and new offerings

Don’t let the flavourful ingredients kept hidden in your cupboard. You don’t have to wait for everything to be perfect to launch something. Be courageous enough to allow the market to taste your dish and work on improving its taste as you go along. It doesn’t have to be a flash in the pan or half-baked ideas, but something worthwhile and looks promising when presented to the public. That confidence is your can opener that will unlock hidden potentials and concealed talents.

Throughout your journey, you will have to either introduce your business, inaugurate a store or office, launch a product or service, unveil a concept or marketing campaign, or host an opening gala. Creating a buzz for your business is necessary to attract more clients and customers. The can opener, which may also be an opportunity or strategy, is your ticket to promote your brand.

10. Tongs: to hold the business steadily and take it from hot waters

If you fall into deep waters, don’t be discouraged because that is part of the entrepreneurial journey. You cannot avoid mistakes or problems. But you can always learn from them, correct errors, find solutions and redeem yourself. Your tongs are your positive attitude and perseverance that will hold you steadily in the bumpy entrepreneurial ride. It can also be your support group, such as your family, friends or business organisations like EO Melbourne. The business journey may often be lonesome, and you need to have someone who can listen to your worries, empathise with your situation, and help you find the end of the dark tunnel.

You will always need some tongs to keep you afloat, especially when your troubles are pulling you down. It is your lifesaver to keep you sane and focused. Do not let yourself get drowned in misery. At some point in the cooking process, you have to take out the food from the boiling water, searing oil, or blistering fire. Otherwise, it will get burnt and overcooked, which will make it unfit for human consumption. The tongs will also hold you together so that you don’t jump out of the frying pan into the fire.

Make sure you have these cooking utensils in your entrepreneurial kitchen. If you already have them at your disposal, you can heat your pan, prepare the ingredients and get started with your culinary fare. Remember, entrepreneurship is not as easy as pie. Sometimes you’ll go nuts if you are in a pickle. When things go wrong, there’s no use crying over spilled milk because that’s the way the cookie crumbles. Just take things with a grain of salt and work hard to be the cream of the crop. Be inspired by the stories of entrepreneurs who have gone before you because their experiences show that the proof is in the pudding.

Entrepreneurs can learn from these 10 movies

Learning takes place in many forms and places, not only in classrooms or books. There are other artistic means where individuals and groups can draw lessons and insights for growth and development. One particular medium where entrepreneurs can gain inspiration and motivation is in the film industry. With numerous movies shown each year around the world, there are stories which can teach business owners a few lessons on how they can improve themselves and their ventures.

The movie industry is a rich repository of resources like films that have business angles, which may be beneficial to your entrepreneurial journey. It’s a great way to learning and chilling out, absorbing the story and the lessons behind the stories.

Let us take a look at ten films that will entertain and educate you at the same time. So, sit back, relax and enjoy learning from these movies.

1. The Founder

Almost everyone knows the McDonald’s brand, and it is interesting to have a flick based on the true story of this international fast food joint. It’s how Ray Kroc, who began as a salesman and became the burger giant’s top honcho, spotted an opportunity in a restaurant owned by the McDonald brothers. He may not have the original concept of McDonald’s, but he built the empire and expanded it globally.

While the movie instils a thing or two on business partnerships and doing it right, it also presents a valuable lesson on persistence and keeping one’s eye on potentials. There are also other interesting tips and ideas that the audience can note from the film. The McDonald brothers tried to open other stores but were unsuccessful. They had an efficient system and model but was not able to replicate it in other locations. On the other hand, Kroc didn’t have the original idea, but he was good at enlarging it through franchising. He also identified the brand as a strong one, something that other entrepreneurs can hone when it comes to creating and building a brand name.

2. Office Space

The film takes on the daily office grind where disgruntled employees are bored and unsatisfied with their work environment. They plotted their revenge on their company as they planted a virus in the computer system and embezzled money.

Their means may not be upright, but the scenario can give one a few thoughts about work life. For employees, the film renders the realities of work life and endows a source of reflection on what to look for in a job. For managers, it teaches one how to relate with staff members by not treating them harshly. For business owners, it is an eye-opener on work culture and setting, imparting the need of looking after employee welfare and business growth.

Generally, it sends a subtle message to work on something where your passion lies. Many business owners take the entrepreneurial route because they prefer it over a nine-to-five job and love the creative freedom and flexibility that comes with entrepreneurship. Not everyone is fit to work for others, in the same vein that not everyone can start and run a business. The bottom line is to search where your heart beats fast and put your heart on whatever work you have.

3. The Goods: Live Hard, Sell Hard

When it comes to selling, Don Ready has the charm and the skill to put the goods on the market. He was enlisted to help out a car dealership business get rid of hundreds of cars from the lot on the fourth of July. But as Ready and his team show their ability to take on the mission of selling used cars, he has to convince his boss’ daughter that he’s the man for her. Will his knack as a salesman extend to his love life?

When you’re on a bind, there’s always a solution to keep your business going. Factor in the price, the market’s needs and demands, and competition. But there’s more to that when it comes to marketing and sales. Other people go to various lengths to meet their quota, but selling is not just about an exchange of goods. Understanding the needs and the pulse of the market is equally important.

4. The Game

A lonesome wealthy banker learned a valuable lesson about enjoying life and cherishing people around him through a game. It came in the form of a gift from his brother, an innocuous voucher for him to play the game. But what seemed like a harmless entertainment turned out to be a life-threatening scheme that also sucked him of his wealth and assets. The banker later discovered that it was all orchestrated so that he will come to see the real meaning of life.

The top tier of the corporate ladder may be a lonely world unless you find groups of like-minded individuals such as EO Melbourne, for example. The movie shows that there’s more to life than bank accounts, mansions and the like. Human interaction and relationships are significant to a person’s life. Through a maze of suspense and thrilling scenes, The Game closes with a reminder of embracing life in its totality.

5. Wall Street

As the name suggests, the movie occurs in the famed financial district of New York City. Ambitious stockbroker Bud Fox, who wants to rise to success, is the main character of the movie. To get to his goal, he got involved with a corporate raider who provided insider trading, exposing him to schemes that bred greed and shrewdness.

“Greed is good” and “Money never sleeps” are a few of the lines that have become popular quotes in the movie. The dialogues and scenes portrayed the various facets of investing and cultivating those investments. Startup entrepreneurs can pick up some pointers on investing.

It touches on taking calculated risks, which is an important aspect of running a business. Although it demonstrates the fundamentals of investing money, it also paints the harsh realities of the business world. Entrepreneurs will see in the movie that persistence is key. While profit is crucial, one must not forget that the greatest treasure of all is family and relationships.

6. The Social Network

Social Network is the story of Mark Zuckerberg, founder of Facebook, that highlights his struggles, successes and shortcomings. The people behind this platform, not the platform itself, are placed under the microscope. The film illustrated the rejection, determination, friendship and betrayal that happened, which led to the birth and existence of the social network.

Although we don’t know how much of it is fiction and how much of it is true, the movie portrayed Zuckerberg as a young startup entrepreneur who created his site primarily to impress a girl and to gain fame. There will always be friends, and there will always be haters. In the tough business environment, one must know how to lay out ideas, get clear contracts, work well with people, and overcome adversities.

7. The Wolf of Wall Street

Another movie set in New York’s financial area is The Wolf of Wall Street. Although the movie highlighted fraud and corruption in the financial industry, it also underscored leadership and other qualities in starting and managing a business. The flick is all about Jordan Belfort, a stockbroker who founded a company with his business partner and grew the firm exponentially. Along with his success, he succumbed to the lures of a lavish lifestyle, engaging in parties, sex and drugs. He laundered money and became entangled in conflicts.

Despite Belfort’s dubious character, the audience can gather tips from his good qualities and pick lessons from his mistakes. One cannot deny that the man has vision, charisma and leadership skills. It’s interesting to see how he hires employees, brings together a team, sells an idea, and persuades people. Of course, as much as you can absorb something that you can apply to your venture, you can also ascertain what to avoid to prevent problems and negative aftermaths.

8. Boiler Room

Another film on brokerage firms is the Boiler Room. Again, it reveals the cruel side of the business atmosphere, especially in a cutthroat industry. College dropout Seth Davis gave up the unlicensed casino he was running from home to please his stringent dad, a federal judge. He got a job as a broker and displayed good skills at making cold calls.

There are great tips on selling that can be taken from the Boiler Room. There are also lessons on how to invest well. But what it drives across is for people to make smart decisions, calculate risks, and learn when to retreat to a safer place. Drive and motivation are good, but if losing seems to be palpable in the end, it is better to step back and review one’s actions rather than to jump in even when the odds are against you.

9. Jerry Maguire

“Show me the money!” It’s one of the movie’s famous quotes. These were the words of athlete Rod Tidwell to his sports agent, Jerry Maguire. The latter was at the crossroads of his career, having an attack of conscience because sports management firms put profit first over their clients’ welfare. Maguire decided to quit his job and start his agency, with an altruistic purpose in mind. But the sports industry is a ruthless one, showing Maguire and his protégé in his former company scrambling for clients’ contracts.

Business is business, but client relationship is also important. It’s not all about making money. It’s also about looking out for each other’s welfare. The entrepreneurial journey becomes fulfilling when you see your purpose in the bigger scope of things. Sometimes, you have to make unpopular stands because you believe in something greater. Just press on and do what you think is best.

10. The Pursuit of Happyness

It is a heartwrenching drama of a struggling salesman, Chris Gardner, who got evicted and had to live on the streets with his son. He had to work as a stockbroker intern without pay to secure himself a paid position. Eventually, he landed the position amidst the many contenders. In the end, Gardner became successful as he established his brokerage firm.

Based on a true-to-life story, The Pursuit of Happyness an inspiring film about determination and perseverance in spite of all the difficulties and challenges life has to offer. Gardner is a living testament that success is about not giving up and making every effort to achieve one’s dreams.

We can add several more movies to the list. Many of them reflect the complex world of business and entrepreneurship, and they also leave thought-provoking lessons that entrepreneurs can apply in real life. The films illustrate impressive ideas that one can implement in his business, as well as vital points to avoid to pivot from misfortunes and problems.

Some of them may be works of fiction, but they still mirror the things we see and experience in society. It is good to allow these movies to not only entertain us but also to instruct us on how to move forward on the entrepreneurial journey.

The social media and the entrepreneur

If an entrepreneur is a social media platform, what would he be? He would be a mix of the popular social media we see these days. As much as every entrepreneur is unique, every social media network also has its respective strengths and interesting features. We can pick a thing or two from each platform and blend them in moulding the qualities of a business owner.

Let’s merge these social media features with the characteristics of an entrepreneur and see how it will develop. So, familiarise yourself with each platform and learn how you can utilise them in your business.

1. He creates a vision board like Pinterest

Pinterest is a visual board where you can group photos according to a particular theme or topic. It’s a beneficial tool for companies that sell products because they can post pictures of their items here. Moreover, even service-oriented enterprises can take advantage of Pinterest because they can link back their photos or graphics to their website.

An entrepreneur is a visionary. He visualises things way ahead before they happen that he can easily spot when an opportunity knocks on the door. Many brands and companies introduce a new idea and concept through a visual board to share what they have in mind. At times, it is hard to describe something in words, and images send a strong message that can instantly capture one’s interest.

2. He networks like Facebook

When it comes to the number of users, Facebook is at the top of the game. It has billions of users that are scattered all over the globe. It is the primary platform people use to get in touch with friends and acquaintances, announce an event, sell products, form groups, and promote various causes and businesses. There’s also high engagement as users can express their reaction, such as “likes”, comments and replies on posts. In Facebook, it’s about relationships, which can be either personal or business.

Similarly, an entrepreneur expands his network for the benefit of his venture. Building bridges and making connections are part of the business landscape, which many entrepreneurs adhere to do. To keep himself in touch with people, he engages with them in various ways that can effectively bond his brand with his customers.

3. He builds a reputation like LinkedIn

LinkedIn is a network of professionals that link colleagues, companies and clients. It also provides a rich resource of professional interaction through the LinkedIn groups. Often, it helps users find jobs and companies scout for new talents. Mostly, user profiles feature their career and work experiences in this platform. They also share links or notes that are useful to the business world.

Reputation is one thing that allows clients to trust a business or an entrepreneur. Thus, business owners see the value of building a respectable name that will help their ventures last for long. Users, both individuals and corporations, engage in LinkedIn because this social network is distinctly known as a serious kind of platform. Similarly, entrepreneurs want to show others that when they do business, they truly mean business. They want to present to their clients that they are professional in dealing with people and in carrying out its offerings.

4. He keeps up with trends like Twitter

Twitter is heavy on the use of hashtags # to highlight the trending conversations of the day. These conversations happen in a wide array of audiences, not necessarily friends or acquaintances. Every post is limited to only 280 characters, but that’s where one’s ingenuity in conveying a compelling message comes in. Many brands use Twitter to promote their sites by linking their posts to a more detailed page. Twitter users can also include images, videos, and polls to their posts. Most users get their news updates and express their opinions through Twitter.

To get the pulse of the market, business owners keep up with trends and listen to the current needs of the people. An entrepreneur can briefly explain about his brand to a wide audience and always speaks of his business. He can be direct to the point, crafting messages with his customers in mind. He provides an avenue where people can gather and give feedback.

5. He illustrates well like Instagram

Instagram is all about images and brief videos. Because photos are more compelling than texts, more and more people prefer to share things and memories with the use of pictures or short clips. They also easily attract attention compared with plain words. More and more brands turn to Instagram to share photos of their products, services, graphics, and moments.

Milestones and celebrations are important in the business journey. Various occasions, including trying times, are remembered because they make the entire adventure more memorable. Entrepreneurs highlight wins and challenges and learn from each one of them. Just like Instagram, he conveys his ideas and objectives to his staff, clients, suppliers and partners by providing a clear picture of the end goal.

6. He demonstrates like YouTube

YouTube is one of the most popular sites for videos. Businesses take advantage of YouTube’s features by sharing corporate videos or instructional clips. It has become a great platform for telling a story with moving graphics, giving rise to a new breed of social media influencers, the vloggers. Often, YouTube has become the go-to platform to watch impressive talks and training videos where people can learn new skills and improve their capabilities.

The best way to attract more and more people to a particular venture is to show the various benefits that the company has when it comes to delivering goods and services to its customers. An entrepreneur does not hesitate to demonstrate the advantages of his products, expertise and offerings to those who may benefit from them. He acts as an expert in his field, imparting pertinent information that customers need to know.

7. He leaves traces like Google+

When it comes to SEO and searchability, Google+ is a good pick. Although there are many users in Google+, this social network is not as utilised as other platforms. However, it is still used by individuals, groups and companies because of its Google brand, which leaves a footprint in the worldwide web that allows posts to appear in searches. It has circles and communities where users with the same interests can interact well.

Similar to Google+, business owners want to leave behind their imprints through their business, good works and impact on society. They want their ventures to be visible and easy to access by those who need their products and services the most.

When it comes to circles and groups, entrepreneurs also recognise the need of surrounding themselves with like-minded individuals. Therefore, they see the advantage of joining organisations like EO Melbourne, where they can share and amass valuable business insights from others.

Many of these platforms have their respective metrics when it comes to measuring page traffic and engagement. Business owners also recognise the importance of having metrics in their ventures, which can help in decision-making and strategic directions.

Social media networks have their own life. Every platform changes over time, depending on the needs and wants of people. New platforms emerge almost every day, and more and more users converge in these networks. Likewise, enterprises, their owners, markets industries and the entrepreneurial journey transform in accord with the shifting business landscape.

Entrepreneurs can learn from these platforms, not only as a tool to promote their brands but also as a guide on how to become an effective business owner. They can develop and hone their qualities and characteristics based on the features of these various social media platforms and the way they attract countless users to their sites. Like social media that acts as a hub for people across the globe that have varying interests, entrepreneurs bring together people, creating connections and establishing relationships.

An entrepreneur spelled out

What is an entrepreneur? Dictionaries describe an entrepreneur as someone who starts and runs a business venture. However, every entrepreneur may vary from one to another, depending on their capability, preferences and work style. Still, business owners need certain qualities to help them through the stumbling blocks and challenges that the entrepreneurial journey poses to them.

Let’s spell out the makings of an entrepreneur and see how each quality can help a business owner grow and develop. These are characteristics that you can learn to cultivate in yourself or your team members. Other entrepreneurs who have been on the journey for quite some time have exhibited these qualities or have cited them as among the important tools for the survival and longevity of one’s career in business.

E – Energy. The journey can be quite exhausting with all its ups and downs. Business owners are human beings, too, and they also feel tired and burnt out at times. All the responsibilities can sometimes put you under so much stress and pressure. There may be days when you have to work for very long hours. That is why a good dose of energy is constantly needed to fuel the drive. Where can you draw energy to keep your vigour and strength going? Look at your source of joy – it may be your family, loved ones, friends, interests, hobbies, places or achievements – and take time to be with people and things that you love the most. That can bring inspiration and motivation to move ahead in your journey.

N – Newness. There are times when you feel you’re stuck in a rut, and things have become a routine. You neither advance nor regress, and you end up experiencing a plateau. It’s good to introduce something novel and fresh, whether as a personal experience or as a business concept. It could be a new product or service, some addition to your workspace, a different strategy, or another passion that can make your mind more creative. Travel to new places, talk to more people and expose yourself to new things that can add value to yourself and your venture. Who knows? You might come up with fresh ideas that can rejuvenate your soul and rekindle the passion for your work.

T – Tenacity. Persistence and determination are key ingredients in the business journey. There are moments when nothing seems to happen, and the end of the tunnel looks too far. When things turn south and frustrations set in, the tenacity to move forward is often helpful for that needed boost. The resolution to not give up despite the lack of positive signs can enable one to reach the goal and produce good results. Sometimes it takes time for things to bear fruit, which is why the drive and steadfastness to move forward is important in the entrepreneurial path.

R – Risk-taking. They say, “no guts, no glory” and “no pain, no gain”. One cannot dive into entrepreneurial waters and wade through the terrifying waves without the courage to take the risk. It may look scary at the onset because you can either win big or lose big. Business owners invest their money, time, effort and resources even when they run the danger of not succeeding. Ideas may not fly as expected or there may be circumstances beyond one’s control that can adversely affect the business. But failure only happens when an entrepreneur does not bounce back from missteps and attempt to do things right. He braves the unknown and sets up a plan to turn things to his favour.

E – Excitement. The entrepreneurial journey has highs and lows, peaks and valleys, and incline and decline. But most of the time, it is one fun adventure. For some, it is like a roller-coaster ride. Challenges, sacrifices and problems are never absent. But whatever experience it brings, the important thing is for a business owner to have the positive outlook to enjoy the journey. He exudes with so much enthusiasm and excitement that he infects people around him – his partners, staff, suppliers, clients and stakeholders – with such delight and enjoyment that work is no longer work but more of a pleasurable thing to do. He loves the thrill of creating and solving problems, knowing there’s a wonderful scenario waiting at the end of the journey.

P – Productiveness. You feel exhausted working long hours, mulling over an idea or problem. But things are not in order, and your mind is wandering. Despite all your efforts, you still feel you haven’t accomplished anything. There’s no point in working too hard and spending too much time doing various things when the outcome is not productive. The key is to be strategic in utilising time and keeping the cost low to produce the needed results. What is important is to be efficient in propelling the business to greater heights. An entrepreneur works with the end goal in mind, and he plots his direction and set up systems to get to that goal faster and with efficiency.

R – Resourcefulness. What would you do when you don’t have the raw materials or when things you expect go wrong? That’s when resourcefulness comes in. A business owner is inventive enough to find solutions to various problems. When a wall keeps one from going ahead, an entrepreneur makes a way to get to his end goal through positive means. He can’t take no for an answer. He uses whatever is available to turn things to his favour. There are no dead ends, only detours to another route that will lead him to success.

E – Enhancement. A business owner never settles with what is the usual and strives for continuous progress. He spots opportunities for improvement to better himself, his business and his people. Sometimes, entrepreneurs also experience a slump in their venture, whether they are internal or external challenges. But they learn from their mistakes, recover from their fall, and strengthen themselves. On the other hand, even though things look bright and steady, entrepreneurs take steps to upgrade their capabilities, increase their yield and enrich themselves.

N – Nosiness. Curiosity may kill a cat, but it can save an entrepreneur. He always wonders, showing interest in people around him and in things that can affect his business directly and indirectly. Socrates once said, “The only true wisdom is in knowing you know nothing.” A wise business owner acknowledges that he doesn’t hold the answer to everything. Because of that, he constantly questions and learns from the people around him. He looks at the bigger picture and gets into the details to fully understand any situation.

E – Encouraging. Leadership is a quality that entrepreneurs possess. They lead their staff, set the vision and goals, and make decisions and strategies that are advantageous to the business. Entrepreneurs, with all their mistakes, learnings and wins, inspire others when they endeavour to overcome any obstacle thrown in front of them. They encourage their team, provide hope to their clients, and support others who are also along the entrepreneurial track.

U – Unpretentiousness. Humility is a significant quality that can help entrepreneurs build relations with other people. Despite all the achievements and recognition, an entrepreneur stays humble and unassuming, recognising that there are always other people better and smarter than him. He acknowledges the efforts of his team and treats his staff and clients as partners in the journey. He surrounds himself with individuals who can add value to his character and his business. An example of this is by joining professional groups like EO Melbourne, where he can learn from others.

R – Revolution. Along with innovation and risk-taking, an entrepreneur is brave enough to disrupt the status quo by creating alterations in the industry. He is not afraid to modernise and reform society through his business. He welcomes change and utilises it to build opportunities. Thus, he revolutionises ideas and turns things around. In areas where there are still no clear paths to take, he creates a road for others to trudge after him.

These are what make up an entrepreneur. He may not acquire all these qualities in one go. However, because the business journey is an ongoing process, he can develop many, if not all, of these over time. He is like a precious stone that gets polished through the years. Still, there are countless facets of an entrepreneur that we need to uncover. How about you? How do you spell out ENTREPRENEUR? Share your thoughts below.

Playing footy in the field of entrepreneurship

There goes the kick, and the ball made its way to the goal post and earned a score. It’s fun to watch your favourite sport, whether on TV, online or live action because it can take away some of the stresses that are wearing you down. When it comes to sports, Australian football is one of the most watched events in the country with its millions of followers.

The excitement of the play can be contagious. More and more people can get hooked on the sport. However, apart from the adrenaline rush that the game provides, there are also some lessons you can pick from playing footy. Surely, there are certain skills and tactics in Aussie rules that you can apply to the entrepreneurial field. Take a look at them and see which ones can help you be on top of your game.

Grip the ball: put your hands on your business

Get a good hold of your business and learn the different aspects of running it. You can strategise well if you are hands-on with your venture. Take into account all necessary information, finance included, about how to manage your enterprise and make important business decisions based on them. It also pays if you know your brand inside out. Constantly communicate with your clients and prospective customers to get the pulse of the market. Like the ball that becomes part of a player, an enterprise is an extension of its business owner. Learn the ropes of your trade and take the lead in bringing your business forward.

Be one with the team: pick the right people

Many business owners accentuate the importance of hiring the right people in their team and nurturing the right business culture. Always align your goals with your team and share the vision, mission and values of your business with them. Find like-minded people that can become part of your business. Join organisations like EO Melbourne that can help you develop your enterprise. Listen to mentors that can coach you during your journey, and cultivate people that you can groom to become future leaders of your company. If there’s anyone that may not fit into your group, find solutions to deal with the setback.

Mark with your eyes: focus on the prize

Never leave your eyes on the prize. When things seem strenuous and the journey burdensome, keep in mind what you have envisioned in the first place. Surely, there will be difficulties. They may often weigh you down or dishearten you. Various factors can get you blind-sided and distract you from the path you have taken. But do not waver on your resolve and persist with determination until you have accomplished what you have planned to achieve. Do regular huddles with your team to gauge how close you are to your target. Deliberate the data pertaining to your business and listen to what your gut tells you. Then plot your tactics and map out your gameplan.

Catch it nicely with your palm: put safety nets in place

Once you have marked the ball with your eyes, have the necessary skills and tools to catch it safely. Plans can go awry. Things can go beyond your control. Circumstances can suddenly turn to your disadvantage. Make calculated risks, create backup plans and come up with safety nets that will allow your business to withstand complexities. Lay down the necessary support system needed to seize opportunities and bear the influx of demand. Don’t overpromise and underdeliver. Stay true to what your business can hold. Know your capacity and work around your capabilities.

Release with ease: be flexible

To be able to make a good move and a winnable kick, a player must first release the ball. There may be alterations in your business and your industry landscape. You have to learn to adjust your business to these changes and make the bold move to be the one to disrupt your industry. Open your mind to various possibilities and consider various options. Learn to modify your strategies to be able to adapt to internal and external environs. It’s good to anticipate things in advance so you can position yourself accordingly and prepare for what may come your way.

Point your toes at your target and kick hard: build momentum

Move towards the target to help you acquire your goal. Then bring all your force to launch your business to greater heights. Entrepreneurs invest not only their money into the business, but they also put in their time, talents and passion. They face different kinds of challenges and sacrifice their lives to make their ventures prosper and serve those they deem to serve. If you are eager to make a score, bring your business to the direction that will help you achieve your dreams.

Follow through: follow-up your actions

One good move is not enough. No one can claim success and let it die. There has to be advancement and growth as you go along. Walk the extra mile when you have reached a milestone. Pick up the phone and make daily calls. Acquire new knowledge and proficiencies. Hone your talents and leadership skills. Take part in learning events, such as those provided by EO, to increase your capacity and that of your business. This growth is not just for yourself but also for your people, clientele and other stakeholders. If you have scored a win, assess how you can take your business a notch higher. Sometimes, the danger is not in failing but in settling with what is good when you can aim for the best.

Dodge the opponent: don’t let your guard down

Know your opponents – their strengths, weaknesses, capabilities and downfall. This opponent can be your competitor in business, a disruptor in the industry, a staff member that does not fit your culture, or it can be your fear or lack of confidence. Examine what it is that provides a negative force in your enterprise that prevents you from attaining your objective. Once you have identified this opposing energy, find a way to tackle it. Look at things from different angles. Don’t rest on your laurels. Even in the face of success, always anticipate possible problems to avert a crisis.

Pick up fast: bounce back after a fall

You will stumble, take a misstep, trip over, or plunge in a pitfall. Don’t let a mistake stop you from getting to your goal. You may get bruised or injured, but there’s no use crying over spilled milk. Instead, lick your wounds, take time to recuperate and get back to the game once you have mended. The best way towards success is to recover from a gaffe. Ponder on your weaknesses and understand areas that may expose you to vulnerabilities. Work on those aspects, learn from the experience and allow it to strengthen you and stretch your entrepreneurial muscles. Many say that when you’re down on the ground, there’s no other way to go but up.

Run swift: persevere and keep going

As much as running is an important skill in football, so it is in business, figuratively speaking. Time is of the essence, and to be a frontrunner in the game, you have to move fast. Be agile and aim for a goal because every score counts. You can achieve victory through small wins. Just run towards your vision and bring your business further. It might be tiring, leaving you out of breath, but once you get towards the goal and make a score, the reward cannot be equalled.

To top all of these, don’t forget to enjoy the game and have some fun. You can often get wrapped up in your business world and become too serious in your venture that you often wear yourself out. Even when you are toiling, relish the experience. It doesn’t matter if you are working round the clock as long as you are passionate about what you do. Still, harmonise your business with other aspects of your life, such as your family, community, and other interests. Remember that the game is not just about yourself. It is also about your team, your opponents, the league and the spectators. So, bring your best into play and get ready to kick some balls and hit a score.

Fishing ideas for your business

Running a business and bringing it to success is like going on a fishing expedition. It takes a lot of discipline and patience to be able to catch something. The business landscape is a sea of challenges and opportunities where entrepreneurs can either sink or swim, depending on their ability to fish well.

For a hefty catch and great results, there are various steps to follow in both fishing and managing a business. It’s not as easy as sitting on the edge of the water and waiting for something to take on the bait. Sales, income and profit do not just come pouring into your venture. There are several things to be done before you can get some fish in the bucket or positive numbers on your books. And it takes a lot of hard work. Also, having a plan is a big help in overcoming the difficulties. Below are some fishing tips that you can entrench into your business techniques to achieve more successes.

1. Research about fishing: Gather data and information

Catching a fish is not just out of pure luck. Preparation is key to such success. The best way to prepare yourself before you jump into the water is to get as many information as you can that will help you plot your strategy. It’s best to consult an expert on the field, whether it’s in fishing or in the industry where you belong, to mentor you on the best way to get your catch. Take a look at the numbers, survey your market, and keep your ears open.

2. Choose location: Scan your business environment

Location. Location. Location. It’s important in business, and so is in fishing. What is the best body of water where you can get plenty of finds? You start fishing, literally and figuratively, in a zone where you are most familiar with and can do outstanding work. And, of course, where fishes abound. Ergo, before you select a location, make sure you have done your research well. Then use those data to your advantage and make your way to your fishing area.

3. Learn about fish species: Familiarise yourself with the market

What kind of fish or market is rich for the picking? Know well the types of fish you want to catch so you can pick the right bait to dangle before it. There are several creatures beneath the waters, and you should know which ones to target. Get your plan of attack right. Make your pulse steady and feel the fish movements that they almost become an extension of you.

4. Know the rules: Prepare your documents

You cannot just set camp where you want and then cast your line. Every place has laws that regulate fishing. You need to accomplish permits and paperwork before you can even do the actual activity. The same thing is true with running a business. Make sure you are within legal bounds before you start operating. Get your documents ready so that you have nothing to worry about once things begin to keep rolling.

5. Safety first: Cover all your bases

Be prepared for the worst all the time. When you’re out fishing, take into consideration the weather, the water current, the surroundings, and other elements for safety precautions. Bring the right gear and wear proper clothes. Have some first aid kit on hand. If you’ve got a plan for your venture, you must come up with plans B, C, D, and so on and so forth. Put systems in place. Get the right tools. Hire the right people. Lay out your safety nets. Fill any gaps and loopholes that may ruin your fishing escapade or your business. Improvise, innovate and be inventive.

6. Prepare fishing paraphernalia: Equip your business

Have a checklist of what you need to prepare for your fishing activity. Make sure you have everything you need in your basket. Your business should have all the equipment that will make it run like a well-oiled machine. Hone your skills and those of your people. Join organisations like EO Melbourne where you can pick a lot of learnings from experts and fellow business owners. Create policies and set up the proper culture during the early stage of your enterprise.

7. Rig a fishing pole: Get all your departments running

Now, you assemble your hook, sinker, bobber, and the rest of the fishing line. Put together your team and get them into position. If you lack people or resources, simplify and set up a skeleton structure that will still keep your business running. The key here is that everything and everyone should operate in unison, like a single body. A good vision and a positive business culture will help unite your team towards a common goal.

8. Choose your bait: Strategize you marketing moves

How do you lure new customers or clients? What are the available strategies and tools that will establish good relations with them, entice them towards your business, and keep them there for the long-term haul? Once you understand their needs, you will know how to penetrate your market and position yourself to dominate that space. Again, put the best bait possible.

9. Cast the line: Put your business out there

Network. Be involved in your community. Go out and feel the pulse of the market. Make your presence felt so that people will be more aware of your business. You can’t catch a fish if you don’t cast the line. It may involve risks, but don’t be afraid to put your line in the water. You’ll never know what you have gotten yourself into unless you expose your business and launch it to the bigger world.

10. Assess your catch: Evaluate your results

Have a regular meeting with your staff. Check the numbers. Monitor your milestones. Get feedback from your internal and external stakeholders. Listen to what they have to say and discern the best way forward. Go over the reports and take them to heart. It’s always good to know where you can make improvements, as there is always room for growth.

Now, if you are excited to go fishing for your business keep these tips in mind. Don’t forget to pack loads of inspiration from the stories of our EO Melbourne members. It’s often a waiting game, but be patient for success to come. Hence, do everything in the right season and for the right reason as you embark on this entrepreneurial escapade.